Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

September 3, 2020

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19  coaching services your agency or attended my last webinar to learn how to create one using  telehealth coaching ( If you missed it click on this link to watch  )

Take the next step

 Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging has created, leaving family caregivers confused

frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

5 Steps to Successfully Market Your GCM COVID 19 Telehealth Coaching  Service 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word  about your COVID 19 services

  • How to Use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

  • How to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

 

 

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Filed Under: Aging Families and Disaster, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID-19 Webinar, email newsletter, Emergency Plan, FREE WEBINAR, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, George Bush, geriatric care manager, geriatric social worker Tagged With: aging family, aging family crisis, aging parent care, aging parent crisis, care manager, coronavirus and seniors, Coronavirus disaster plan, covid -19 geriatric care manager, COVID COACHING, COVID discharge coaching, COVID-19 coaching services, Covid-19 Telehealth, COVID-19 Telehealth product, GCM closed downs COVID, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, Shelter in place & telehealth

You Need a Virtual Rolladex on Speed Now to Market in Covid-19

May 20, 2020

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What is a Rolladex on Speed?

During the Covid-19 pandemic, when many geriatric care managers are shut down, they need a  virtual rolladex on speed- or an email marketing and marketing automation platform. An email marketing database is essential for keeping your prospective, existing customers warmed up and ready to buy your services or products. You store your contacts or customers and send information that will entice them to use your agency. Constant Contact is the most common. I use it because it has great customer services for non-natives in technology like me plus excellent templates. But other alternatives like Survey Monkey and  Moosend and many others can be considered. Think of this as your old Rolodex on speed.

During this pandemic, this gives you the ability to let your third parties like elderlaw attorneys  and existing an potential new clients  know you are still here, still care about their needs and show them what preventative steps you have taken in

Advertise Your Agencies Coronavirus Universal Saftey Precautions

Use the e-mail newsletter to update contacts on your staff’s training in universal precautions and use of all the necessary masks, gloves, and PPE . You should assure that caregivers are required to take their own temperature prior to each shift and all shifts are available. 

Share Community Resources During Pandemic

You can let clients and 3rd parties, know helpful information about coping with “shelter in place”, in your town. For example, a list of all the grocery stores that deliver, as older people are not supposed to go shopping or if they do -the times when only they are allowed in the store. If your care providers can do that shopping you could add this to the newsletter.

If you do a Virtual Quality of Life Program for lonely and isolated seniors unable to get out during Covid-19, share your service in the newsletter. If you do not offer a Quality of Life program, point them toward geriatric care manager Nina Herndon’s excellent virtual quality of life program. 

If you have a partnership with your county health department, which is a very good idea, you can add that in your newsletter. You can keep customers up to date on Covid-19 information in your area. You can both use it in your agency and share it through your newsletter. Other ideas are adding photos of your staff in PPE or even staff making masks if you have sewing talents. Or there is  a volunteer group in your county making PPE for hospitals, share that and with photos in your newsletter

 

Care Management Start-Ups -Start an E-newsletter Now

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get an email marketing database now or before you open your doors and fill it up with contacts including old, new and potential clients,3rd party referral sources like- elder law attorneys, trust officers, concierge physicians, and all target professionals who refer families to you who need GCM.

 You, the aging life or GCM marketer, must connect with aging families who need your product at this time of the pandemic and at all times in the future. The best way is through your social media database.

As your company expands these Aging Life or GCM business connections grow more sophisticated.  You start to manage a myriad of connections, across time, within each referral contact you do business with.

Join Me in My New Free Webinar 

Conquer Care Management Sales- 5 Steps Close the Sale on COVID-19Products

Boost Your Sales in COVID-19 Slow Down

Sales have severely declined in COVID-19. Learn how to increase your, clients, through all your

products but especially new Covid-19 and telehealth. Sell Successfully this and any GCM product in a 2-part intake. Closing the sale means the client signing your

contract and giving you a deposit. Most care managers are untrained and terrified of this process.

They are more terrified of going out of business with COVID 19

Learn the 5 steps to make and close a care management sale to get that contract signed, get a deposit, grow your business, bolster cash flow, make payroll, and stop you from being one of the 50% of new US businesses that fail after five years.

When?

Date Tuesday, June 23

Time 2:00 PM -3:30 PM

You will Learn

What are Covid-19 GCM Services you can offer

How to make the sale in the inquiry call -with a complimentary consultation

How to ” Identify needs using client” challenge questions” to find the problem you need to solve to make the sale

How to present your offer by selling solutions to the problem with a mini care plan

How to manage objections if the caller has concerns about price or product

 How to close the sale with non-aggressive closing questions to have your contract signed, get a deposit, and grow your business with a new client

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Filed Under: Blog, Contract signed, coronavirus, coronavirus marketing, coronavirus shut down, Covid 19, COVID-19 & Care Management, e-newsletter, elder care manager, email newsletter, FREE MARKETING WEBINAR, FREE WEBINAR, marketing ALCA /GCM, marketing automation platform, marketing care management, marketing newsletter, nurse advocate, nurse care manager, Quality of Life Virtually, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging parent crisis, ALCA marketing, care manager marketing, coronavirus, Covid-19, COVID-19 PRODUCTS, e-newsletter, GCM services, geriatric care manager, marketing automation newsletter, nurse advocate, nurse care manager

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