How To Get Free PR Through a Speakers Bureau

June 30, 2021

Use Free PR to Use to Find Adult Children of VIP Clients

A Speakers Bureau is the best way to find worried adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children pleas to get care .

You create 4 Hot Topics, like “Mom Loved you Best-“ Working with Siblings Over Older Parent Care”, “The Dutiful Daughter- How Women Can Take Care of Themselves while Taking Care of Mom”.” ” Parent-Sweetheart Scams – How to Understand Undue Influence and Protect Your Aging Parent From Being Scammed”

Tasha Beauchamp, an Aging life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC had this tip in an ALCA blog about in-person presentations

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and research Scientist

Dementia and memory loss
Long-term care options
Paying for care
Handling the stress of caregiving”
Other ideas from other Aging Life members include were
Hospice & Palliative Care
Dementia Care
Beauchamp pointed out that dementia is the number 1 feared disease only behind cancer
Getting Free PR and Bookings from your Speakers’s Bureau
My newest webinar will cover complete step to set up a Speaker Bureau to find adult children with VIP client’s in need of care. We will cover how to get a perfect free venue to do the presentation- and to arrange speaking gig’s at local women’s clubs ,like AAUW clubs service clubs like the rotary, how to get free PR for your agency through pre- presentation radio interviews covering the important topic you will present and how to get leads through sign ups after the presentation

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN Thursday,July 15th

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

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Do You Know Best PR & Marketing Strategies to Find a VIP Client?

June 28, 2021

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client.

WHEN Thursday ,July 15th 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Contacts for Cathy Cress MSW

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What GCM Benefits to Offer Wealth Management – Trust Departments?

June 21, 2021

Signing Up ENTITLED CLIENTS

Selling your care management services to wealthy clients who can afford you means marketing your benefits and features to third parties like

Trust officers or wealth managers, who will make referrals of these key client.

But your most compelling sales message to a trust department or any 3rd party is not that you have something wonderful to sell, but rather “I understand what you need and what will benefit you as a wealth manager or trust officer.”

You sell GCM or ALCA to wealth managers through the VIP benefits you bring them with the Benefit method…

You offer the trust officer the benefits of high-end services from your resource databases like private drivers, private chefs, car services, exclusive golf clubs and recreation that his or her private trust clients want. You explain to the wealth manager this Benefit so the wealth manager will be assured you know what his high-end clients prefer for services (and will take this off their plate)!

The Trust officer or wealth manager benefits from your skills in working with difficult entitled clients who can be narcissistic, demanding and unreasonable. The Benefit to the wealth manager is that is taken off their plate so he or she can do what she does best…manage money.

The Trust officer or wealth manager benefits from your skill of regularly monitoring the health and psychosocial status of the older client, and report back to the financial advisors when a change in care needs or level of care is needed. The Trust officer or wealth manager benefits from your skills in referring to the very top medical and psychological 3rd parties for clients so have the highest quality VIP health care and quality of life. The Benefit is a wealth manager can tap your list of gold standard services in the community, and not have to find them or his own.
The Trust officer or wealth manager benefits from your skills in working with her concierge clients individually –The Benefit is the entitled trust client feel that they have a 1-1 personal concierge who will serve them individually in finding the best, VIP care, they feel they deserve

Join me in my newest FREE Webinar

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM – 3:30 PM PST

SIGN UP

You Will Learn…

How to Sell Benefits (Not Features) to 5 Professional ALCA – GCM 3^rd Parties
Who Are the 4 types of VIP Client?
How to find VIP Concierge Clients Do hot mapping & Market Studies
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
How to Use Free PR to Use to Find Adult Children of VIP Clients

REGISTER NOW

Are You an Entrepreneur or Non-Profit Wanting to Start a Geriatric Care Management Business?

June 15, 2021

Do you have a big enough Slice of the VIP Pie…?

If you are you are considering starting a for profit geriatric care management or ALCA business you must do a market study to find if you have enough VIP clients. Will you have a big enough slice of the VIP pie to make that profit? That pie slice needs to have a big enough mixture of VIP older clients in the upper 10% who can afford GCM or ALCA services and more important 4-6K a month for homecare.

Is This New GCM Service Feasible?

To start this feasibility study you need to determine the geographic footprint of the VIP market you wish to serve.
You should look at your entire potential service. For example, if you plan to serve the whole state of New Jersey or the entire city of Princeton or the zip code 33023 in Hollywood, look at that Geographic area through the census.

You are searching for the section in your service area most likely to yield VIP older clients in the upper 10% who can afford GCM or ALCA services and more important 4-6K a month for homecare .

Market Sizing Can Help Find VIP Clients

Doing a Market study will find out the number of older adults & population density within service area, the number of VIP households with income $500,000 as indicator of ability to pay and the number of residents over 75 as indicator of medically complex cases where 3 or more ADL’s cannot be done helps you understand if enough VIP clients are in the area you choose for you to start a GCM or ALCA business

This VIP zip code search, in a market survey will insure that your Geriatric Care Management or ALCA agency does not go bust and actually lose money. It has happened. Avoid this mistake.

Whether you are an entrepreneur wanting to start a Private Geriatric care management business or a non-profit agency wanding to add a for profit care management arm to raise money for the non profit you must do this market study as your first step down the path of investing in the oping of a GCM or ALCA business.

Join me in my newest FREE Webinar :

Sales – PR & Marketing to Find the VIP Client

When: Thursday, July 15th

Time: 2:00 PM-3:30 PM PST

SIGN UP

YOU Will Learn…

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
.

How to Use Free PR to Use to Find Adult Children of VIP Clients

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Do You Want Narcissistic Entitled Families Who Can Afford Care Management?

June 14, 2021

Types of aging families who can afford care management

Families who can afford geriatric care management and home care long term can do so because they are VIP clients. These VIP Clients have the financial resources, to pay 4-6K for home care and long term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality ( example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. He had a narcissistic borderline personality and long term struggle with his family over inheritance and control after he developed dementia.

BUT YOU STILL HAVE TO MARKET TO THEM!

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN: Thursday, July 15th

TIME: 2:00PM-3:30 PM PST

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.
Understand how to find VIP Concierge Clients- hot mapping & Market Studies
Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
How to Use Free PR to Use to Find Adult Children of VIP Clients

SIGN UP HERE

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.