Are You Marketing Private Care Management to The Concierge Family- Who Can Afford You?

May 25, 2023

Who is Your Market in an Aging Life or geriatric care management business?

How Do you find Concierge Clients? Your market as a care manager is the rich and famous people, your concierge clients, and three other wealthy groups. The lower 90% only call during a crisis, which usually leads to home care. Homecare costs between 4000-6000 a month. This is why you need to serve that top 10%. According to Pew research, the upper 10% can afford that in this nation of broad income disparity, and 90% below cannot.

Demand and not need determines the success of an eldercare business like aging life or geriatric care manager business. This fundamental fact of life must be considered when developing a business plan for a for-profit, fee-based, Geriatric care management business and so the question becomes how do you find concierge clients?.

Who Can Really Afford Geriatric Care Management

How Do you find Concierge Clients?The target market for a private geriatric care management business is not the 65 million families who need those concierge care management services but the much smaller subset of those families who can afford to hire a GCM or aging life care manager and a private duty home care agency, and are willing and able to pay for the services that GCMs and can actually find their way to you.

This subset really represents the top 10% of the economic spectrum and, more precisely, among the rich and famous, the top 1% who actually held onto its share of national wealth in the 2008 economic crisis and gained quite a bit with Trump’s tax cut in 2019

Why Need vs. Demand is the Only Way to Fiscally Survive in GCM A Hard As That May Be to GCM’s

Bob O’Toole MA, a long-time geriatric care manager, wrote a highly researched chapter in the Handbook of Geriatric Care Management 4th edition, Private Revenue Sources for the Fee-Based Care Manager- Need Vs. Demand in the Elder Care Market shows aging life and geriatric care manager why you need this 10% of elders and their families as customers.

How Do you find Concierge Clients – What Words do you use in your copy – what keywords do you use to attract them to you?

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Do You Know the Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

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Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

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My New Free Webinar-Why Merge Home Care and Care Management

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make concierge third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care to Concierge Client

Critical Success Factors for the Success of the Merger

–SIGN UP NOW

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

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Well Heeled Seniors Who Bought Payless Shoes Are Concierge Clients Too

April 12, 2023

Do You Need Concierge Clients?

Well, Heeled Seniors are a group you should know about Geriatric care managers and home care agencies need inquiries about services from adult children of concierge seniors. But some Concierge seniors will surprise you. Older adults who can afford long-term geriatric care management and home care include seniors who shop at Grocery Outlet and lived very frugal lives.

Well-Heeled Seniors Who Used to Buy Payless Shoes

You may be surprised that this upper 10% of the population includes teachers and subway workers.

Well-heeled seniors, according to the New York Times, include middle-class retirees who buy shoes from Payless but have a defined pension so they can travel in Europe as retirees and afford care at home care and private care management when they decline

Defined Pensions Directly Affect the Quality of Aging Care

They rode the post-war economy, held jobs long term, and through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, and state governments are teachers, truck drivers, social workers, or union members in all trades. They had a career at Xerox, IBM, Campbell Soup, and big Fortune 500 companies.

Well-heeled seniors, these middle-class concierge clients, have adult children who call a geriatric care manager when they visit Mom and Dad and find care problems – or their aging parents have a health crisis. But they will really shop around as they have been raised by frugal parents on limited budgets during their childhood even if their parents now have excellent retirement through defined pensions.

They want the best service and seamless points of the compass that an aging life or geriatric care manager can give each client. These retirees lived on small salaries. Teachers who graduated in 1967 made $5000 a year. So they lived a working life of cautious shopping and tight family budgets. Now in retirement, they can sail down the Danube with their generous defined pensions and afford private duty home care and long-term geriatric care management when they need it or their adult kids who visit home or the emergency room and know Mom and Dad need help.

New Webinar-Why Merge Home Care and Care Management

FIND OUT MORE

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

If you are a home care agency consider merging with a care management agency. A care manager is a perfect person to introduce home care to family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

-SIGN UP NOW

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

*Use Speakers Bureau to Find Adult Children of VIP Clients***

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

Speakers Bureau to Find Adult Children

We have done all these for you in our new Speakers Bureau Package.

To find these adult children you begin to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC had this tip in an ALCA blog about in-person presentations

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store. One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home.

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

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Make Reminiscence a Valentines Gift for Aging Clients- 5 Ways

February 9, 2023

Make reminiscence Valentine’s gift for clients. A great Valentine’s for your client is you the care manager or a caregiver, using reminiscence to gather a client’s memories.

Reminiscence isn’t new. Before the printing press, storytellers and bards were how history was recorded-

You can watch The History Channel to get a history of the world. But History also exists in a family, and you can make your elder family members oral storytellers on Valentine’s Day.

Storytelling only works if the teller remembers the lines. Family history has to be captured when the older person still remembers. So holiday events are a perfect time to tap into that font before it flickers.

Here are some tips to use if you want to capture these family tales during Valentine’s visits with older clients—a perfect time to do this.

1. First, arrive with a real Valentine’s card Just a card that can evoke old memories

2. Reminiscence is Valentine’s gift when you use empathetic listening Make all the messages you give the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you.” This in itself is a gift to an older person as few people really listen to them as they age.

3. Reminiscence is Valentine’s gift when you ask questions that prompt the story but don’t make judgments. If there are going to record the family tale, on your I phone, record it in a way that doesn’t distract or stop the older person from talking.

4. Reminiscence is the perfect Valentine’s gift when viewing old family photos as memory prompts.

5. Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story and see if they will follow along.” Did you go to Valentine’s parties as when you were a kid or celebrate the day in school by exchanging valentines?” Did you have a special valentine as a teenager or young adult?”

6. If the client has dementia you can still do this with reminiscence prompts like a valentine, chocolate, some flowers, old photos, or a simple valentine decoration you bring.

7. Or contact the family, if they will visit or call, and teach them how to do reminiscence and do this each holiday they may spend with the older loved one.

8. Use technology tools to help you with this legacy building for your older client like Life Bio- or

Quick Voice Recorder

to catch the memory on your phone.

Story Worth

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