Cathy Cress

Expert in Aging Life and Geriatric Care Management

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My New Speakers Bureau-How To Reach Adult Children &Get Free PR

January 31, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

To find these adult children you begin  to create a Speaker’s Bureau by creating 4 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

Care Managers in End-of-Lift- What is their Role?

January 19, 2023

 

Care managers at end-of-life

Care managers at end-of-life don’t just meet dying patients and their bereft children in the emergency room.

Care Managers at end-of-life can bring in Death Doulas to help the family caregivers follow through with what hospice has taught them as caregivers of their loved ones. Or they themselves can be certified as Death Doulas  to help the families through the caregiver journey for a job they never were trained for whole they grieve at the same time

Care Managers play a big role in end-of-life issues. They are their navigators through all five stages of dying, many times long before palliative care or hospice is called. Often GCM’s can help the family and client to bring in hospice or palliative care.

 The final passage through life can be emotionally charged.  If the family is following a long labyrinth to the end, the blind alleys may be blocked by cultural, religious, and moral beliefs. Care managers can find an opening through this maze.  Money, family dynamics, and fear of dying can all explode a fraught crisis of care in dying. When important end-of-life decisions need to be made, the stress of the responsibility and the seriousness of the situation can break a wave of distress fear, and anxiety over the “whole family system” of the dying elder. The geriatric care manager specializes in this whole family syst

 Care Managers  in end-of-life often help facilitate throbbing discussions and facilitate family members coming together t

Care managers at end-of-life

Sign Up for our new Webinar Deliver a Good End of Life 9 Steps to Death &Dying

Care managers AT end-of-life

Hospice trains the family of the dying person to be the caregivers only once, but their primary focus is the dying person. Death doulas are an adjunct to the medically trained professionals in hospices. They reinforce hospice training. ( For example  fear family has of giving morphine in a needle  in spite of training )Death Doulas give emotional support to the patient and family of the dying person and sources respite, support groups, and help with caregiver burnout for the family, among other caregiver issues at death, They are an alternative to the medicalization of death in the US, described by Atul Gawande. Care Managers at end of life can work well with Death Doulas. We will feature an interview with Patty urban a Death Doulas and a geriatric care manager and member of ALCA

Join Us

Learn About Death Doulas

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

 SIGN-UP 

 

We will feature an interview with Patty Urban a Death Doulas and a geriatric care manager and member of ALCA

FIND OUT MORE 

 

Death Doula

Learn

What is a death doula?

what exactly does a death doula do?

Do Death Doula work with Hospice, Care Managers, or just families

Is there a Charge

How can I contact a Death Doula

How can a care manager be trained as a Death Doula

Patti Urban, a Certified Dementia Practitioner, Senior Advisor, and End of Life Doula, is the owner of Aging Care Planning Solutions, a geriatric care management and end-of-life planning practice.

Description

Deliver a Good End of Life- Atul Gawande

9 Steps to Add Death and Dying to Your Care Management Agency

 

Serve Your Client until Death Do You Part
Join me on January 24 2023 and learn why End of Life Services re a perfect new service for care managers

Care managers at end-of-life

Learn to guide the patient/family through the five stages of death. Understand how to help clients be active participants in their care. Give the family caregivers tools to manage care. Find out how to provide family-centered care to caregivers and families. Learn to choose the right support services for the client through all stages of death.
Introduce Hospice and Palliative care to the client earlier and work with their team and a Death Doula for non-medical support
Discover the role of Death Doula at end of life.

  • Serve Your Client Until Death Do You Part

     In this 1 ½ -hour webinar you will learn how to

     1. Transition the patient/family through the five stages of death

  •  2. Help clients be active participants in their care               3. Give the family/caregiver tools to manage care4. Provide family center care to caregivers and family5. Choose the right support services through all stages of death6. Introduce Hospice and Palliative care and work with their team
  • 7. Understand the Role of the Death Doula

Time

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

SIGN-UP 

 

 

Gwendolyn LAZO Harris MA, CT, Seniors at Home, San Francisco and Diane LeVan MA both highly expert care managers, created a seminal chapter on  End of Life Care Manager in my book Care Manager’s Working With the Aging Family  

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care manager, case manager, Death and Dying Care Management, death and dying care manager, elder care manager, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, ife care manager, nurse care manager Tagged With: aging life and geraitric care manager, Care managers in end-of-life, death and dying, end of life care manager, geriatric care manager, Hospice Care, hospice for elderly parent

How Storytelling at Thanksgiving Can Give Elders A Happier Family Holiday

November 22, 2022

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

As an aging professional, you can bring joy to an older person  through reminiscence, storytelling, and oral history for elders

This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely  If not make the safest choice, stay home and  use Zoom and include your elderly

 

parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.

Share Your Thanksgiving Story

If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask

 

again parents to share their stories.

Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.

  The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.

Elders sharing stories means passing on history.

So try storytelling at  Thanksgiving and it becomes intergenerational. The older person is given a chance to give the larger picture of their life and family history to children and grandchildren or extended family, who may not have heard all the details of their grandparent’s or parent’s life before. My 10 grandchildren have grown up with their now 80-year-old grandfather. telling them exciting stories of when he was a California Highway patrolman. So a dual dose of a higher quality of life for both the older person and the aging family is increased through oral history and reminiscence.

Capture Your Families Past Before It Is Gone

 

 Many midlife adults now do ancestry and regret that they did not ask questions of older family members when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.

Story Telling at Thanksgiving  with Story Worth

Another great idea to capture reminiscence for elders is giving them StoryWorth. 

 

My daughter sent this gift to her Dad and both he and I love it. Each week  StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.

At the end of the year, my daughter will order a bound book of all the stories- a whole collection of memories, an oral history of an elder father that she might never think to ask and will be saved for her and her children to pass on family history. I will order a copy for all her three siblings. Equally important, my husband, really enjoyed writing about his past and the prompts have brought many vivid memories back to him.

Sweet grandmother holding a beautifully cooked turkey dinner.

 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Benefits of Reminiscence, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care management business, care manager, caregiver coaching, CAREGIVER RESOUCES, case manager, Clinical Tools Dysfunctional families, Concierge aging clients, Coronavirus safety elders, COVID -19 Safety, COVID & HOLIDAY SEASON, Covid 19 Webinar, Dementia Activities, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, elder care manager, Elder Reminicence on Thanksgiving, Emotional Quality of Life, Families, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Safety Travel COVID, Long Distance travel Holidays, New Years, nurse advocate, nurse care manager, Oral History, Quality of Life, quality of life -COVID-19, Quality of Life and Reminicance, Quality of Life and Thanksgiving, Quality of Life for elders, quality of life in senior centers, Quality of Life with Dementia, Reminicence on Thanksgiving, Reminicence with elders, Reminiscence Therapy, Remote Thanksgiving Family Visit, Thanksgiving, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgiving with COVID, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent, aging parent care, aging parent Thanksgiving, aging technology, ancrestory.com, assessing for quality of life, black aging family, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, care plan, care plan interventions, case manager, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, family caregivers, Family Caregivers using technology, genealogy, geriatric care management, geriatric care manager, geritaric care manager, grandfather, grandmothers, grandparents, increasing quality of life, LCSW, nurse advocate, nurse care manager, oral history, oral history and quality of life, oral history and You Tube, parent care, Quality of Life, quality of life assessment, reminicence and elder, reminisicsence technology, story telling elders, storytelling and elders, technology for caregivers, Thanksgiving Webinar, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings, You Tube, You Tube and storytelling

Best Tool to Give the Family Holiday Hope

November 14, 2022

images_20141216-184443_1.jpg

 

Hope is the Best Tool on the Holidays !

How do you give the family Holiday Hope? During Christmas and Hannaka family caregivers, especially in the dysfunctional family can be drinking or numbing themselves from the pain of caregiving. They will ruin the holiday celebration in one way or

another. Maybe they are drugging themselves with the telly or abusing prescription drugs. Depression and anxiety ( rife among caregivers) are predictors of increased alcohol use.  

Upset

Social isolation, which is experienced by some caregivers, is also predictive of increased alcohol use.

Low angle

How do you Give the Family Holiday Hope? How do you as a geriatric care manager change the script for these aging dysfunctional families – family caregivers and older members who are supposed to care for but can’t? How does a professional GCM make the characters transform? 

 

It’s actually simple –but loaded with skill- give them hope. You need to use yourself to give them hope that things will change. It’s the best tool in a geriatric care manager toolbox- especially on and after the dreaded holidays.

 Use of Self

To give the family holiday hope the use of Self is perhaps the most powerful tool for geriatric care managers. The use of Self provides families with guarded optimism. GCMs have to offer a vision of the future that is based not only on a desire for hopeful outcomes. This has come from our own clinical knowledge and belief that change to their nasty crippled, family

system is indeed possible.

By being direct, empathetic, and

nonjudgmental, we become a holding bay for

stressed caregivers, creating a place of safety, 

confidentiality, consistency, and support.

Finally, give the family holiday hope by GCM’s offer our clients a model of

perseverance. By giving up on the possibility of

positive change and by exploring all options,

the GCM enables families to feel that, regardless of the outcome, they have done all that they can to support the older adult.

Be like Judy Garland  on the holiday offering hope


Have yourself a merry little Christmas.                         
Let your heart be light

        From now on
our troubles will be out of sight

Give the” Merry Christmas – next year

Give the Family Holiday Hope

SIGN UP FOR MY HOLIDAY WEBINAR –

Give the Family Holiday Hope

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Give the Family Holiday Hope
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

SUBSCRIBE TO MY YOUTUBE CHANNEL GERIATRIC CARE 1

Filed Under: Aging Alcohol Abuse, caregiver, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Loneliness, Long distance caregiver, Therapist Specializing in Aging Tagged With: aging life and geraitric care manager, aging life care manager, aging parent crisis, alcohol on the holidays, Alcolhol abuse in the elderly, care manager, case manager, dysfunctional family, geriatric care manager, geriatric social worker, Have Yourself a Merry Little Christmas, Holidays Crisis in aging family, holidays with aging parents, My Dysfunctional Family, nurse advocate, nurse care manager, Use of Self

Inquiry Calls From Long Distance Care Providers Are You Ready this Holiday?

November 10, 2022

 

Inquiry Calls From Long Distance Care Providers

Inquiry calls from long-distance care providers

Inquiry Calls From Long Distance Care Providers– Are You Ready this Holiday? Long Distance caregivers under constant stress. They have been flying or driving to visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website). They even risk covid to celebrate with their family in this new year of winter months and the pandemic.So be ready this holiday with the marketing and clinical tools you need to convert them to clients

Long-distance care providers

Perhaps when the family gathers on Thanksgiving at a parent’s home and everyone sees struggles of an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of the thought of caring for an aging parent long distance may push the designated long-distance care providers over the edge to seek help and call you.

SIGN up for my Long Distance Family Webinar 

More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with white fear.

SHOCK NOT AWE

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. When the daughter put the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry when he was an easygoing guy all his life.

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday

SIGN up for my Long Distance Family Webinar 

Long- Distance care providers

Be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Understand how to make the sale in this fraught time for long-distance care providers  Do not give away the store in your call but let them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs PLUS understand their pain as well and will relive it with your assistance.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get ready for the holiday rush

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  •            Pre Holiday Social media for Long Distance Caregivers
  •            Pre-Holiday Social media campaigns to reach worried caregivers
  •           Pre- Holiday-Materials about the warning signs that a parent needs help
  •           Pre-Holiday Marketing to sign up families who face a serious decline in an aging parent
  •           How to sell services to desperate post-holiday callers from Normal &dysfunctional  family
  •            How to sell services to fearful, overloaded long-distance family members
  •           How to use tools to contain holiday chaos & arrange care in festive family fright
  •           How to move the family to New Year’s stability
  • Long Distance care providers

     

  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

Subscribe to my Geriatric Care Management Youtube Channel Geriatric Care 1

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

Filed Under: Aging, Aging Family, aging family crisis, aging life business, aging life care manager, Blog, care manager, caregiver, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long Distance Care, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life inquiry, aging life or geriatric care manager, care manager, case manager, geriatric care manager, long distance care provider, long distance family on holiday, nurse care manager

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