Types of aging families who can afford care management
Families who can afford geriatric care management and home care long term can do so because they are VIP clients. These VIP Clients have the financial resources, to pay 4-6K for home care and long term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)
Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality ( example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.
Sumner Redstone’s VIP Family Struggles
Sumner Redstone is another example of this type of VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. He had a narcissistic borderline personality and long term struggle with his family over inheritance and control after he developed dementia.
BUT YOU STILL HAVE TO MARKET TO THEM!
Sales- PR & Marketing to Find the VIP Client
WHEN: Thursday, July 15th
TIME: 2:00PM-3:30 PM PST
YOU Will Learn
- Who Are the 4 types of VIP Clients.
- Understand how to find VIP Concierge Clients- hot mapping & Market Studies
- Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
- How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties
- How to Use Free PR to Use to Find Adult Children of VIP Clients
After registering, you will receive a confirmation email containing information about joining the webinar.
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