Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Last Day to Sign-up Webinar Wire Your Care Management Business for $$

July 4, 2022

CEO’s Pitch Their Products

 

Want to see care management software CEOs Pitch Their Products to you?

New Special Reduced offer on Classes for ALCA members

 

[Read more…]

Filed Under: Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, Caretree, CEU, CEU's, database, Database for care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Disaster Plan, GCM Marketing skills, iHealthHome, Jewel Code, Make the Sale, Marketing features and benefits, Marketing Strategy, marketing to wealth managers, Marketing Videos, nurse advocate, nurse care manager, SEO, SEO for care managers, SEO for geriatric care managers, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, Technology for seniors, Videos for marketing, VIP marketing, VIP Marketing Plan, VIP Products, VIPS markeing, Webinar, Webinar care managers, Webinar Concierge Clients, Webinar data base, webinar Features vs Benefits, Webinar GCM Software, Webinar SEO, webinar Technology

Videos are Great Sales Tool for Care Management

June 27, 2022

Videos Are A Powerful  Marketing Tool

Videos are a powerful marketing tool  .The power of video marketing shows in its growth into a $135 billion industry. Brands everywhere are realizing the value of videos and creating them. According to ALCA’s former marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos In Your Own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing Learn to shoot great videos yourself. Look at my latest video made with my iPhone.I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone. However, you may need some expert help. I have gotten much more sophisticated and now have two videographers. An excellent one is Tapfilms, also used by Lifespan. A second is East Coast Studios which does all my online classes in geriatric care management. If you join to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources 

Free Webinar on technology for care managers

Want to Find out How to Create Great Marketing Videos for your Agency

Join me for my Latest  Free Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit 

Videos are a powerful marketing tool

 

Learn How To Shoot Great Videos

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Videos are a powerful marketing tool
  • How to shoot videos  to market your agency
  • Why you need content marketing
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  •  
  • interview with Natasha Beauchamp on content marketing  for ALCA member

 1-1 interviews with CEO’s of major care management software platforms

Sign -Up

Filed Under: Aging Life Care, Aging Life Care Assocaition, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, care manager operations manual, Caretree, Concierge Geriatric Care Manager, Content Marketing, database, Database for care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, FREE WEBINAR, GCM Videos, geriatric care management emergency proceduress, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, Jewel Code, Lifespan Care Management for Elders, marketing database, marketing geriatric care management, Marketing plan, Marketing Strategy, marketing to concierge clients, Marketing Tools 2021, Marketing Videos, My Junna, nurse care manager, Sales ALCA, SEO, SEO for care managers, SEO for caremanagers, SEO for geriatric care managers, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, Start-up Marketing, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers, videographer, Videos, Videos for marketing, Webinar, Webinar ALCA GCM, Webinar care managers, Webinar Concierge Clients, Webinar data base, Webinar SEO, webinar Technology

Confused about Care Manager Technology?

June 2, 2022

iStock_000057381852_Medium.jpg

Beware of Paper

Still function on paper?

 

What care management database should you use? Some care managers still function on paper instead of using a care management database. That is a bad business decision. You need to give clients gold standard service to retain them . When you make the right choice of what database to use you will arm your care managers with the most user-friendly fully loaded client database making that gold standard concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes stock-photo-2811391-three-business-persons-working-with-laptop-in-sunny-office.jpg more money.

What Care Management databases are the ALCA Choices?

What care management database should you use? Some care managers still function on paper instead of using a care management database. That is a bad business decision. You make 30% more money by ditching paper and using a care management database, You need to give clients gold standard service to retain them. When you make the right choice of what database to use you will arm your care managers with the most user-friendly fully loaded client database making that gold standard concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes more money. Jewel Code has been around for many years.

More recent additions of databases that make information flow

Databases makes information flow.

Caretree and ihealthhome  My Junna are the newest product. Care managers and ALCA managers are fans of  Clear Care, which offers staffing if you also have private duty home care but is not user-friendly for geriatric care managers.  If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management- which  GCM Software should you use and why. Find what you need in your client database and check out each product to see if it has what you want.

 

 

What  Should a GCM DatabaseDo For You?

Here is a list of what a care management database should do for you

 

  • database makes information flow
  • Track all client information
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics
  • Create a caring community
  • Turn phone calls in casenotes&billing
  • Upload documents and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar

    What Care Management Data Base to use?

    Join me for my Latest Webinar

    Smart TECH Solutions to Wire Your Care Management Business for Profit

  • Hear the Care Management CEO’s of GCM software tell you what are the features and benefits of their software
  • WHEN  Wednesday, July 5, 2022WHAT TIME_2 PM-3:30 PM Pacific Standard TimeSIGN UP
  • Presented by Cathy Cress MSW – Handbook of Geriatric Care Management\\
  • We will Cover       

    What care management database should you use?

    What you need in a website

    • Why you need content marketing
    • How to shoot videos for your agency
    • interviews with CEO’s major care management software platforms
    • What are easy-to-use social media sites
    • How to shoot videos for your agency
    • Critical software programs that make care management information flow
    • What you need in a website
    • Why you need content marketing
    • with 1-1 interviews with CEOs of major care management software platform 1-1 interviews with CEOs of major care management software platforms
    • interview with Natasha Beauchamp on content marketing  forALCA members

    SIGN-UP

    What care management database

    What are care management databases for VIP clients?

    Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

     

    Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

     

     

     

     

     

     

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA database, ALCA software, ALCA start-up business, ALCA TECHNOLOGY, Blog, Care Management Software, Caretree, client database, database, Families, GCM database, GCM Software, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, IHealth Home, Jewel Code, My Junna, Natasha Beauchamp, nurse advocate, nurse care manager, Social Media for Care managers, Software for geriatric Care Managers, Software gor GCM's, start-up, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, ALCA database, ALCA technology, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management data base, care manager, care manager database, care manager technology, Caretree, case manager, elder technology, GCM client Database, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, IHealthHome, Jewel Code, My Junna, nurse advocate, nurse care manager

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 10, 2022

 

Coronavirus pandemic information. Microscopic view of a infectious virus mutation. 3D rendering

What Do you do to set up a COVID webinar that gets lots of sign-ups and sales?

Set up a webinar on your agency’s Omicron Safety. When You set up a webinar on COVID you create excellent Public Relations that reach a really large audience that promotes your agency during the pandemic and the current Omicron surge. When you set up a webinar on COVID you position your agency against your competition when by featuring a webinar on omicron. You are using a major marketing tool to show your agencies follow CDC and state safety precautions. This is crucial to adult children seeking your services as COVID still rages through Omicron and Delta.

 First Step to set up a webinar for overwhelming Sign -Ups

 

The first step to set up a webinar on omicron is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are others that are less expensive or have way more customer support. All are less expensive than ZOOM and Hippa Compliant.

 

Nothing ELSE Matters Unless You Have The Right List of Recipients!

The second step when you set up a webinar on COVID is to create an email marketing database ( or use your own) to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. 

Create a Brilliant Title for Your Webinar

y 

The third step when you create a webinar on Omicron for your care management agency is to pick a title for a webinar. Effective titles that bring sign-ups like this are one of 4 steps to market your aging business.  

 Create a Fantastic Description that Gets Tons of  Sign-ups When You Set a Webinar on COVID 

The fourth step is to schedule a webinar on COVID, on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). 

 When you set up a webinar on COVID your panelists should include the Director of your local Health Department as each state sets its own rules for COVID ( Omicron) safety carried out by each county health department. So that person can speak to the level of COVID in your county, what the county safety precautions are, where people can get PCR testing locally, the availability of home testing kits, the importance of getting vaccinated and boosted, and where residents can get these shots. You can also have a local physician or virologist if you are in a large city that may have them.

You can have a nurse or social work from your agency go over your own agencies safety protocols, which you should have on your website

 

  • Covid newsletter

 

  •  

 

 Subscribe To MY GCM YOu Tube Channel and view my two webinars on COVID.

 

 

 

 

 

 

 

  1.  

 

 

Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron Webinar, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron safety webinar, webinar concierge care

3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business

May 12, 2021

 

 

What Do you do to create a webinar that gets you lots of  new clients as COVID Slows but Clients still hesitate ?

 

 Creating a webinar during COVID , even in the  US downtown, is a critical marketing tool to show your excellent CDC safety precautions

 

WHY

    to overcome hesitation to use homecare and GCM services as

 

  •  World Wide COVID spikes,
  • Elders not fully vaccinated,

  • US COVID still spikes
  • variants explode
  • COVID is the #1 Cause of Death in the US
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  anti vaxers

Webinars are a highly effective media  tool to show your  CDC safe precautions The importance of webinars  is growing but  your webinar’s  content is key.Using a more interactive content format,

allows your  webinars let to better connect with your audience . They also are one of the top five types of content that can naturally attract links to your site.

 

 

The First Step to Great Content is to Create Great Structure

Don’t just improvise the webinar. You need to clearly sketch- out the session to ensure that you deliver the content to sell your services.

Any webinar should include the following elements:

1.a compelling introduction,

2. order of main points to be addressed

3. motivating close, and

4. a relevant call to action.

Using these 4 studs for your webinar  structure helps the session stay on the path and avoids straying from selling your agencies safety.

 

 

 

 

Nothing ELSE Matters Unless You Have Compelling Script

 

Step 2 is to engage your audience with content from a compelling script that’s powerful and interesting. You can use a lot of facts and stats, but make sure the tone speaks to your target audience. It can be a challenging task to keep an audience engaged for

more than 30 minutes.

Tell a story that will draw the audience to the session and keep them listening

 

 

Create Readable yet Aesthetic slides for Your Webinar

The third step is to create easily read slides that pop out for your webinar.

Slides filled with text will not do the trick.Break slides into bullet points – no more than 5  with lots of space in between. Add plenty of visuals that make your content pop -out

 

 

 

JOIN ME FOR MY NEW FREE WEBINAR

 

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

 Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates  yet elders and their adult children still hesitate to use homecare and GCM services

as

World Wide COVID spikes,

red siren isolated on a white background

Elders not fully vaccinated,

US COVID still spikes

variants explode

1-4 Americans refuse vaccines,

¨COVID is the #1 Cause of Death in the US

herd immunity is no longer possible in US due  ant vaxers

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency

 

Learn to use  great content , public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

 

YOU WILL LEARN

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers

    about your COVID safe services and other local resources to assist caregivers in the community
    •  
    • 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
    • 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

  •  

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

 

 

 

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

R

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 



After registering, you will receive a confirmation email containing information about joining the webinar.

 

 Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

 

 

 

 

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager, webinar concierge care

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