Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Who Benefits from Bidens Caregiver Infrastructure Plan ?

April 19, 2021

Who Benefits from Biden’s Infrastructure Bill addressing Caregivers? Three groups

The first and foremost beneficiaries are paid caregivers who serve older people on Medicaid. The problem is they are not paid enough. These caregivers make an average of about 11.50 an hour or $23,920.00 a year, a figure below the poverty line. The goal for the Biden plan is $15.00  an hour which is $31,200 a year. This is above the federal poverty line of 2021 but only if you have 5 people in your family and will in another phase have to go higher.

Biden’s Program Benefits Caregivers Who are Primarily Women of Colorphoto.JPG

Predomitality women and people of color, these caregivers and their families struggle to survive on their present low salaries. In theory, much of the funding for the Biden Plan would be used to improve low-wage caregiving jobs.

Despite this invaluable work, caring mainly for elders and people with disabilities. 1 in 8 of these direct caregivers’ lives in poverty 

 

Why a Caregiver Infrastructure Bill. 

 

This bill repairs the ravaged road to caring for the huge number of elders who need care now and in the future. Why do we need a superhighway to care? The Elderly will grow to

a vast number while caregivers are in decline, leaving a rutted highway that needs major repair- for boomers, elders, retirees, and future older people in the coming to get the care they need 40 years.

Caregivers are hard to recruit because of the low salaries and the pandemic. COVID infected them as they were front-line workers, had to work three jobs to keep financially afloat, and were not in line to get the first shots. So they often became COVID victims and spread it to their own families. The bill will help the salaries of caregivers, which will help rebuild the potholed path to caring for elders now and in the future. The number of Americans ages 65 and older will more than double over the next 40 years, reaching 80 million in 2040. The number of adults ages 85 and older, the group most often needing help with basic personal care, will nearly quadruple between 2000 and 2040.

Why Unionize?

The bill would raise the salary for care providers who are caring for the poorest elders, themselves on Medicaid. It would also give them a right to collectively bargain nationwide through the SEIU. This is why the union needs to be involved. States can randomly lower the $1500.00 an hour plus a union needs to be in place to raise the minimum wage of $15.00 higher in the future to really gets these critical workers out of poverty.

Biden believes Unions Hold up the American Worker

Biden supports unions. They have been decimated over the last three decades. The rejection of the Alabama Amazon union is an example of this.

Not clear yet how the $400 billion would be spent?

Biden’s proposal doesn’t specify how the $400 billion in additional funding would be spent, beyond stating that access to home and community-based care would be expanded and caregivers would receive “a long-overdue raise, stronger benefits and an opportunity to organize or join a union.” The proposal is the second tier of the bill and will be more clearly defined in the next round.

We will look at the next two groups that benefit- senior and aging families -in my blogs in the next few weeks.

JOIN ME FOR MY NEW FREE WEBINAR 

Thursday, May 20th

2 PM- 3:30 PM Pacific Standard Time

Recorded so if you cannot make this will still be sent recording if you do not sign up

 

Successfully Market the safety of your homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

 

Learn to market the safety of your agency, to overcome hesitation to use homecare as COVID slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines are taken off the market, people refuse vaccines, conspiracy theories abound and 8000 American still die each day.

 

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency, when family care providers are still hesitant to trust your services because of COVID

 

Learn to Use public relations and marketing to show you are focused on caregiver and care management safety by developed protocols. to  show you do testing, infection control, and procuring the safest personal protective equipment (PPE)

 

 Show you follow the safe new CDC’s leaderships path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

.

You will learn

 

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your

    safe COVID 19 services

 

  •  

 

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

  • 7 steps to use social media to alert aging family caregivers to the clear path to your

    GCM agency provides safety from the diminishing but still present virus in the US.

 

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

 

  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

 

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Caregiver Infrastructure bill, Caregiver living wage, Caregiver low salary, caregiver mental health, Caregivers contracting COVId, coaching caregivers, COVID, Covid 19, COVID19 Deaths Essential worker, Essential Workers deaths, Expanding Medicare to Home Care, Families, FOLLOW THE MONEY, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Home Based Care, Medicaid Caregivers, nurse advocate, nurse care manager, Unionization for caregivers, Woman of color caregivers Tagged With: aging life geriatric care manager, Biden's infrastructure- Caregiver Bill, Caregiver & COVID, caregiver low wage salary, caregiver shortage, caregivers for the elderly, caregivers live in poverty, covid -19 geriatric care manager, improving caregiver wages, Medicaid caregivers, nurse advocate, nurse care manager, problem recruiting caregivers, recruiting caregiver, SEIU and caregivers, unionization of caregivers, Women of color caregivers

Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

You need a marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents.  Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

The JAMA Journal tells us “The confluence of coronavirus disease 2019 (COVID-19) and seasonal influenza this fall and winter will result in considerable morbidity and mortality, stressing the health

system. With more than 200 000 COVID-19–related deaths already, the US could see a second wave of disease later this year. In 2018-2019 (a “moderate” year for influenza), the US experienced 35.5 million influenza cases, with 490 600 hospitalizations and 34 200 deaths related to influenza.1 An effective COVID-19 vaccine is unlikely until 2021. Even though seasonal influenza vaccines have variable year-to-year effectiveness, they can significantly reduce morbidity and mortality, especially with high coverage.”

Here are some of the many choices ALCA or Geriatric Care Managers can check out

  • SalesForce For Small Business 
  • GoldMine 
  • Act!
  • Highrise is a contact management database.  Easier to use than SalesForce,  Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
  •  Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.
  • Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component 
  • WHY DO YOU NEED Customer Relationship Database FOR MARKETING?

  • Rolodex on Speed                                               
  • Throw away all those business cards
  • ADD all 3rd party targets you need to market to for referrals
  • all contacts in the community that help you weave a care plan- can be the same as targets
  • all the contacts that you use as your individual prescription- which is your care plan
  • Will send a form elder law letter to all elder law  or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits, data, send Follow up letters
  • Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-  
  • SIGN UP For FREE WebinarMARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVIDOctober 22 @ 2:00 pm – 3:00 pm PST
  • As you are approaching the busiest season for care manager’s  the holidays when families visit remotely or in-person for the holiday and see their elderly parents skating on very thin aging iceLearn care management marketing that works at all time but especially during COVID so you can:Consult with and help client’s during COVID and post COVIDConvert Consultation into  regular clients

    Understand branding         

    Develop a positioning strategy so the caller chooses you

    Understand lead generation in care management

    Understand how to do an e-newsletter

    Get the best marketing software  

    Understand Public Relations Press, TV-Radio, Social Media Coverage

    Understand Zoom Webinars

    Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you. THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

     

    You are invited to a Zoom webinar.
    When: Oct 22, 2020, 02:00 PM Pacific Time (the

    US and Canada)
    Topic: MARKET THIS Fall LIKE YOUR BUSINESS DEPENDED ON IT

    Register in advance for this webinar:

    After registering, you will receive a confirmation email containing information about joining the webinar.

Filed Under: Aging, Aging Community & Covid-19, Aging deaths, Aging Families and Disaster, aging life business, Aging Life Care Assocaition, aging life care manager, ALCA Disaster Plan, Benefits of Care Management, Benefits vs Features, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Covid 19 Webinar, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID19 Deaths Essential worker, database, e-newsletter, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start -Up, GCM Start-Up, GCM technology, Geriatric Care Management Business, geriatric care manager, geriatric care manager start up, geriatric social worker, marketing ALCA /GCM, marketing care management, Marketing data base, marketing pitch, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life or geriatric care manager, aging life target audience, benefits of ALCA, Benefits of care management, Benefits Of Geriatric Care Managers, Benefits vs Features, care manager, case manager, COVID & Christmas, COVID & Halloween, COVID & Holiday Season, COVID & Holidays, COVID & Seasonal Flu, COVID COACHING, COVID GCM Procedures, Covid-19 Telehealth, COVID& Thanksgiving, CRM care manager data base, CRM for Geriatric Care Manager, Fall Tempest of COVID&FLU, GCM contact data base, geriatric care manager, marketing data base, nurse advocate, nurse care manager, Qualifying for VA Benefits

Mourn Dead Essential Workers on Labor Day& Blame President

August 30, 2020

3000 Essential Workers Have Died on Front Line Worldwide

Labor Day is dedicated to the social and economic achievements of American workers. Instead, we mourn front line workers’ unnecessary deaths. Essential health care workers who have died worldwide of COVID -19 are thought by Amnesty International to be about 3000 and counting.

 More than a month ago, Kaiser Health News put the US total at almost 600. The report said, “The overall figure is likely to be a significant underestimate due to under-reporting, while accurate comparisons across countries are difficult due to differences in counting.”

US Essential Worker Left Unprotected By PPE

“Health and essential workers have played an extraordinary role in this pandemic. But those so dedicated workers are often left unprotected by governments and systems that have failed to supply them with enough personal protective equipment (PPE), supplies, and resources to do their jobs.”( trash bags they got from FEMA, as you can see)

In April alone, there were an estimated 27 COVID-19-related health worker deaths in the USA, 106 in the UK, and 180 in Russia, with tens of thousands of infections. The actual numbers are probably much higher.

Although COVID Take it’s the biggest toll on the elderly, nurses, nursing students, and nurses aides at hard-hit nursing homes caring for the elderly, die young of COVID. 

I am a social worker and have worked on the social work/nurse team, with nurses & nurses aides for 40 years, so this really matters to me as it should to all of us.

Trump Failed to Use Defence Production ACT to Make PPE

According to Kaiser this month it was over 900 and counting in the US. And as is so often said- it did not have to be this way. If Trump had used the  Defence Production Act to get PPE made the PPE and distributed to essential workers, they would not have died. As cases mount in the south and the west where I live, lifesaving PPE- N-95 masks, gloves, gowns are not adequate although Trump keeps giving more dubious information that every worker had what they needed. Poor government preparation or actions, government missteps, and overburdened health care created this travesty

Mourn Essential Workers on Labor Day

So on labor day offer a thank you, a prayer,  light a candle, create art  -burn a stick of sage as the American Indians do -all in their memory – a ritual of mourning for these essential workers who did not have to die because the richest nation in the world could not give them simple protection.

Contact Your Legislator After Labor Day

Then contact your local legislator about the lack of PPE that the government is not sending to save another nurse, bus driver, care providers, doctor, policeman, social worker, firefighter who offered themselves up for us and died for our Presidents’ sins.

 

 

Filed Under: Blog, COVID-19 Emergency Plan, Covid-19 mixed messaging, COVID-19 Webinar, COVID19 Deaths Essential worker, Covis-19 Services, Defence Production ACT, Essential Workers deaths, Labor Day Mourn Deaths of Workers, PPE, PPE and Essential Workers, PPE Essential Workers, PPE not ordered by Feds, Trump Administration, Trump's failure to order masks, Trump's lack a federal response Tagged With: aging family, aging life care manager, COVID_19 Deaths Labor Day, Deaths Of Essential Workerss, Mourn Essential Workers Labor Day, nurse advocate, nurse care manager, Nurse's aides Deaths of COVID, nurses death of COVID, PPE for Essential Workers, Trump Administration, TRUMP ADministration ordering PPE

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