Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

August 19, 2021

Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant? How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

You need to update your marketing plan now because during the COVID Delta Variant explosion your audience wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID , recovering from COVID at Home, or going into the hospital and recovering after hospitalization

Join me for my Latest Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the 4 CEO’s of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

PM-3:30 PM Pacific Standard Time

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How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

What are easy-to-use social media sites

How to shoot videos for your agency web site

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing & a newletter

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

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REGISTER

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe to my YouTube channel, Geriatric Care Management

3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business

May 12, 2021

What Do you do to create a webinar that gets you lots of new clients as COVID Slows but Clients still hesitate ?

Creating a webinar during COVID , even in the US downtown, is a critical marketing tool to show your excellent CDC safety precautions

WHY

to overcome hesitation to use homecare and GCM services as

World Wide COVID spikes,
Elders not fully vaccinated,
US COVID still spikes
variants explode
COVID is the #1 Cause of Death in the US
1-4 Americans refuse vaccines,
herd immunity is no longer possible in US due anti vaxers

Webinars are a highly effective media tool to show your CDC safe precautions The importance of webinars is growing but your webinar’s content is key.Using a more interactive content format,

allows your webinars let to better connect with your audience . They also are one of the top five types of content that can naturally attract links to your site.

The First Step to Great Content is to Create Great Structure

Don’t just improvise the webinar. You need to clearly sketch- out the session to ensure that you deliver the content to sell your services.

Any webinar should include the following elements:

1.a compelling introduction,

2. order of main points to be addressed

3. motivating close, and

4. a relevant call to action.

Using these 4 studs for your webinar structure helps the session stay on the path and avoids straying from selling your agencies safety.

Nothing ELSE Matters Unless You Have Compelling Script

Step 2 is to engage your audience with content from a compelling script that’s powerful and interesting. You can use a lot of facts and stats, but make sure the tone speaks to your target audience. It can be a challenging task to keep an audience engaged for

more than 30 minutes.

Tell a story that will draw the audience to the session and keep them listening

Create Readable yet Aesthetic slides for Your Webinar

The third step is to create easily read slides that pop out for your webinar.

Slides filled with text will not do the trick.Break slides into bullet points – no more than 5 with lots of space in between. Add plenty of visuals that make your content pop -out

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders and their adult children still hesitate to use homecare and GCM services

World Wide COVID spikes,

red siren isolated on a white background

Elders not fully vaccinated,

US COVID still spikes

variants explode

1-4 Americans refuse vaccines,

¨COVID is the #1 Cause of Death in the US

herd immunity is no longer possible in US due ant vaxers

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use great content , public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers
about your COVID safe services and other local resources to assist caregivers in the community

- 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

4 Steps to Create a Webinar to Market your Aging Business During COVID

April 27, 2021

What Do you do to create a webinar that gets lots of sign-ups and sales?

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. All are less expensive than ZOOM and Hippa Compliant.

Nothing ELSE Matters Unless You Have The Right List of Recipients!

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one of 4 steps to market your aging business.

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated & many do not get second shots, US COVID still spikes, variants explode, anti-vaxers abound, worldwide death tolls explode, vaccines taken off the market and 8000

Americans still die each day.

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers
about your COVID safe services and other local resources to assist caregivers in the community

- 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

Who Benefits from Bidens Caregiver Infrastructure Plan ?

April 19, 2021

Who Benefits from Biden’s Infrastructure Bill addressing Caregivers? Three groups

The first and foremost beneficiaries are paid caregivers who serve older people on Medicaid. The problem is they are not paid enough. These caregivers make an average of about 11.50 an hour or $23,920.00 a year, a figure below the poverty line. The goal for the Biden plan is $15.00 an hour which is $31,200 a year. This is above the federal poverty line of 2021 but only if you have 5 people in your family and will in another phase have to go higher.

Biden’s Program Benefits Caregivers Who are Primarily Women of Color

Predomitality women and people of color, these caregivers and their families struggle to survive on their present low salaries. In theory, much of the funding for the Biden Plan would be used to improve low-wage caregiving jobs.

Despite this invaluable work, caring mainly for elders and people with disabilities. 1 in 8 of these direct caregivers’ lives in poverty

Why a Caregiver Infrastructure Bill.

This bill repairs the ravaged road to caring for the huge number of elders who need care now and in the future. Why do we need a superhighway to care? The Elderly will grow to

a vast number while caregivers are in decline, leaving a rutted highway that needs major repair- for boomers, elders, retirees, and future older people in the coming to get the care they need 40 years.

Caregivers are hard to recruit because of the low salaries and the pandemic. COVID infected them as they were front-line workers, had to work three jobs to keep financially afloat, and were not in line to get the first shots. So they often became COVID victims and spread it to their own families. The bill will help the salaries of caregivers, which will help rebuild the potholed path to caring for elders now and in the future. The number of Americans ages 65 and older will more than double over the next 40 years, reaching 80 million in 2040. The number of adults ages 85 and older, the group most often needing help with basic personal care, will nearly quadruple between 2000 and 2040.

Why Unionize?

The bill would raise the salary for care providers who are caring for the poorest elders, themselves on Medicaid. It would also give them a right to collectively bargain nationwide through the SEIU. This is why the union needs to be involved. States can randomly lower the $1500.00 an hour plus a union needs to be in place to raise the minimum wage of $15.00 higher in the future to really gets these critical workers out of poverty.

Biden believes Unions Hold up the American Worker

Biden supports unions. They have been decimated over the last three decades. The rejection of the Alabama Amazon union is an example of this.

Not clear yet how the $400 billion would be spent?

Biden’s proposal doesn’t specify how the $400 billion in additional funding would be spent, beyond stating that access to home and community-based care would be expanded and caregivers would receive “a long-overdue raise, stronger benefits and an opportunity to organize or join a union.” The proposal is the second tier of the bill and will be more clearly defined in the next round.

We will look at the next two groups that benefit- senior and aging families -in my blogs in the next few weeks.

JOIN ME FOR MY NEW FREE WEBINAR

Thursday, May 20th

2 PM- 3:30 PM Pacific Standard Time

Recorded so if you cannot make this will still be sent recording if you do not sign up

Successfully Market the safety of your homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Learn to market the safety of your agency, to overcome hesitation to use homecare as COVID slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines are taken off the market, people refuse vaccines, conspiracy theories abound and 8000 American still die each day.

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency, when family care providers are still hesitant to trust your services because of COVID

Learn to Use public relations and marketing to show you are focused on caregiver and care management safety by developed protocols. to show you do testing, infection control, and procuring the safest personal protective equipment (PPE)

Show you follow the safe new CDC’s leaderships path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

You will learn

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients. You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list. “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages .

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

Subscribe to my YouTube channel, Geriatric Care Management

What Do you do to create a webinar that gets you lots of new clients as COVID Slows but Clients still hesitate ?

The First Step to Great Content is to Create Great Structure

Nothing ELSE Matters Unless You Have Compelling Script

Create Readable yet Aesthetic slides for Your Webinar

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

YOU WILL LEARN

What Do you do to create a webinar that gets lots of sign-ups and sales?

What is the First Step to overwhelming Sign -Ups

Nothing ELSE Matters Unless You Have The Right List of Recipients!

Create a Brilliant Title for Your Webinar

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

YOU WILL LEARN

Who Benefits from Biden’s Infrastructure Bill addressing Caregivers? Three groups

Biden’s Program Benefits Caregivers Who are Primarily Women of Color

Why a Caregiver Infrastructure Bill.

Why Unionize?

Biden believes Unions Hold up the American Worker

Biden supports unions. They have been decimated over the last three decades. The rejection of the Alabama Amazon union is an example of this.

Not clear yet how the $400 billion would be spent?

Thursday, May 20th

2 PM- 3:30 PM Pacific Standard Time

Recorded so if you cannot make this will still be sent recording if you do not sign up

Successfully Market the safety of your homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3rd parties choose you as a safe agency, when family care providers are still hesitant to trust your services because of COVID

Learn to Use public relations and marketing to show you are focused on caregiver and care management safety by developed protocols. to show you do testing, infection control, and procuring the safest personal protective equipment (PPE)

You will learn

5 steps to create an e-newsletter with the right copy, to get out the word about your

safe COVID 19 services

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

You are invited to a Zoom webinar. When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

After registering, you will receive a confirmation email containing information about joining the webinar.

What Do you do to create a webinar that gets lots of sign-ups and sales?

What is the First Step to overwhelming Sign -Ups

Nothing ELSE Matters Unless You Have The Right List of Recipients !

Create a Brilliant Title for Your Webinar

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency, when family care providers are still hesitant to trust your services because of COVID

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)