Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19 coaching services for your agency or attended my last webinar to learn how to create one using telehealth coaching ( If you missed it click on this link to watch )

Take the next step

Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients. You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list. “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages .

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

Make a Plan to Help Aging Parents Cannot Celebrate Holidays Together

December 16, 2020

HOLIDAY GATHERING WITH AGING PARENTS NOT SAFE

Dr. Michael Osterholm, Disease Expert U of Minnesota has warned against gathering in person with elder family members on the Holidays
“We need somebody to start to articulate, ‘What is our long-term plan? How are we going to get there? Why are we asking people to sacrifice distancing? Why are we telling

people if you really love your family, you won’t go home for Christmas and end up infecting mom or dad or grandpa and grandma.’ We don’t have that storytelling going on right now, and that’s every bit as important as the science itself,”

NEED LONG TERM PLAN STARTING NOW

So adult children need to start making a long-term plan. What are they going to say to their aging parents to convey they do not want to infect or even expose them to covid-19 so you cannot celebrate the holidays together? They cannot come to your home for the festivities and grandma and grandpa cannot go to theirs.

This takes, as Osterholm suggested

creating a story and learning how to tell stories if you do not already know.

HOW TO TELL A STORY

Vaile Wright, senior director for health care innovation at the American Psychological Association. suggests starting the story by explaining how much you care about your family“I feel it’s in my family’s best interests to be more strict, so we’re not going to travel for Christmas.” This type of language, she said, makes the other person less defensive, since it doesn’t come across as “You aren’t doing the right thing so I can’t come to visit.”

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Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

4 Ways to Keep Family COVID-safe if you go Home for Christmas

December 14, 2020

4 Ways to Keep Family Safe if you Travel to Grandma for Christmas

Are you planning to travel over the COVID river and through the mask-free woods to Grandma’s this holiday season?

How can you possibly stay safe? Do you trust your friends and family members to follow the standard safety protocols? Will they wear face coverings, maintain physical distance, and keep surfaces sanitized? Has anyone experienced symptoms recently or had contact with a person who is infected?

Answering these questions before you go may make those already awkward dinner conversations a lot less uncomfortable and may prevent you or aging parents from dying this holiday just as the vaccine is here.

CHECK THE COVID RATE WHERE ARE GOING

NPR has suggestions about traveling on the holiday for adult children who must travel to Grandma’s on the holidays. This includes first checking out the COVID rate in the area where Grandma lives by using NPR’s coronavirus tracker to check this.

CHECK THE NUMBER OF PEOPLE INVITED

The CDC says check out where others are traveling from and the number of people at the gathering among other guidelines from out very maligned by the Trump administration but storied science-based lead healthcare agency.

Travel Off-Peak Time

The Atlantic Magazine, a highly respected and historic magazine recommends, traveling off-peak or traveling a few days earlier, safer for you to drive, stay with Grandma or family, not friends and follow those basic guidelines, masking, distance, etc.

Read ALL & Find Common Thread of Safety

Check them all out and see what is repeated over and over and also what is feasible for you to travel to Grandpa and Grandma, stay safe yourself, keep elders safe and alive next holiday season after the vaccine.

Sign Up for My January Webinar

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

Are You Ready for Post Thanksgiving Inquiry Calls From Long Distance Care Providers

November 16, 2020

Long Distance family members are caregivers zapped out by stress

They have been flying or driving to both visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

The Holidays Push Them Over The Edge

When the family gathers on Thanksgiving and everyone can see problems with an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of caring for

an aging parent long-distance may push the designated long-distance care providers over the edge to seek help.

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. He’s drinking too much at the local pub. When the daughter puts the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry at them when he was an easygoing guy all his life. They consider picking up the phone and screaming at 911

More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with new white fear. They may have patched together care neighbor’s check-ins or other inconsistent coverage for parents. To their horror, they find, on returning home on holidays, the flood of parent problems blew out the patch, with coal dust spurting straight in their face

Call made to 911- You

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday.

So be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Do not give away the store in your call but let

them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs.

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

Learn how!

How to sell services to the desperate Aging Family during the holiday surge
How to give hope to frantic children who call when their aging parent strugglingwith Loneliness and isolation on the holiday
How to help the Aging Family make holiday visits remotely or safely in person
How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
How to work with both dysfunctional and long-distance families who call during the holidays
How to use GCM tools to contain Holiday chaos
How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

COVID-19 Coaching Service for Aging Families

Take the next step

Mixed Messaging by Feds creates Chaos 4 Aging Families

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

What Do you do to create a webinar that gets lots of sign-ups and sales?

What is the First Step to overwhelming Sign -Ups

Nothing ELSE Matters Unless You Have The Right List of Recipients !

Create a Brilliant Title for Your Webinar

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

HOLIDAY GATHERING WITH AGING PARENTS NOT SAFE

people if you really love your family, you won’t go home for Christmas and end up infecting mom or dad or grandpa and grandma.’ We don’t have that storytelling going on right now, and that’s every bit as important as the science itself,”

NEED LONG TERM PLAN STARTING NOW

HOW TO TELL A STORY

SIGN UP FOR MY WEBINAR

Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night-

Thursday, January 21, 2021

4 Ways to Keep Family Safe if you Travel to Grandma for Christmas

CHECK THE COVID RATE WHERE ARE GOING

CHECK THE NUMBER OF PEOPLE INVITED

Travel Off-Peak Time

Read ALL & Find Common Thread of Safety

Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night-

Thursday, January 21, 2021

Long Distance family members are caregivers zapped out by stress

The Holidays Push Them Over The Edge

Call made to 911- You

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”