Delta Variant -Are you Marketing COVID Safety of Your GCM or Home Care Agency?

August 9, 2021

How Do You Market the Safety Of Your Agency with Delta Variant Cases Exploding Nationally ?

What is the best way to show the extreme safety protocols your GCM or homecare agency with new Delta Variant exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 50.6% of all American are vaccinated and — and over 92.4% of seniors over 65-74 and are vaccinated 87.7% of seniors over 75 — COVId is exploding with Delta Variant , anti-vaxers the Majority of new COVID cases , American deaths for gone nuclear from 50K in late April to 600 K August 6th. So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Delta Variant surge what families look for in your agency is your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A SAFETY MARKETING PLAN ?

A key element that goES into that marketing plan would be an e-newsletter,with a marketing campaign sent out in formats like Constant Contact or Survey Monkey other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients are still nervous to have visitors come to their homes, exposing elders and unvaccinated family to the virus. Health care providers have a choice in getting vaccinated and potential clients need to know the care staff and care managers you use are incentivized to get vaccinated.

Other Ideas to Add to your e-newsletter about COVID

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

Tell a story with the COVID safety you want to show future clients and their adult children
Use your i phone to record your video
If you are a care manager ,include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - 5 steps to create an e-newsletter with the right copy, to get out the word about you
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3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business

May 12, 2021

What Do you do to create a webinar that gets you lots of new clients as COVID Slows but Clients still hesitate ?

Creating a webinar during COVID , even in the US downtown, is a critical marketing tool to show your excellent CDC safety precautions

WHY

to overcome hesitation to use homecare and GCM services as

World Wide COVID spikes,
Elders not fully vaccinated,
US COVID still spikes
variants explode
COVID is the #1 Cause of Death in the US
1-4 Americans refuse vaccines,
herd immunity is no longer possible in US due anti vaxers

Webinars are a highly effective media tool to show your CDC safe precautions The importance of webinars is growing but your webinar’s content is key.Using a more interactive content format,

allows your webinars let to better connect with your audience . They also are one of the top five types of content that can naturally attract links to your site.

The First Step to Great Content is to Create Great Structure

Don’t just improvise the webinar. You need to clearly sketch- out the session to ensure that you deliver the content to sell your services.

Any webinar should include the following elements:

1.a compelling introduction,

2. order of main points to be addressed

3. motivating close, and

4. a relevant call to action.

Using these 4 studs for your webinar structure helps the session stay on the path and avoids straying from selling your agencies safety.

Nothing ELSE Matters Unless You Have Compelling Script

Step 2 is to engage your audience with content from a compelling script that’s powerful and interesting. You can use a lot of facts and stats, but make sure the tone speaks to your target audience. It can be a challenging task to keep an audience engaged for

more than 30 minutes.

Tell a story that will draw the audience to the session and keep them listening

Create Readable yet Aesthetic slides for Your Webinar

The third step is to create easily read slides that pop out for your webinar.

Slides filled with text will not do the trick.Break slides into bullet points – no more than 5 with lots of space in between. Add plenty of visuals that make your content pop -out

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders and their adult children still hesitate to use homecare and GCM services

World Wide COVID spikes,

red siren isolated on a white background

Elders not fully vaccinated,

US COVID still spikes

variants explode

1-4 Americans refuse vaccines,

¨COVID is the #1 Cause of Death in the US

herd immunity is no longer possible in US due ant vaxers

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use great content , public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers
about your COVID safe services and other local resources to assist caregivers in the community

- 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

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4 Steps to Create a Webinar to Market your Aging Business During COVID

April 27, 2021

What Do you do to create a webinar that gets lots of sign-ups and sales?

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. All are less expensive than ZOOM and Hippa Compliant.

Nothing ELSE Matters Unless You Have The Right List of Recipients!

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one of 4 steps to market your aging business.

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated & many do not get second shots, US COVID still spikes, variants explode, anti-vaxers abound, worldwide death tolls explode, vaccines taken off the market and 8000

Americans still die each day.

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers
about your COVID safe services and other local resources to assist caregivers in the community

- 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19 coaching services for your agency or attended my last webinar to learn how to create one using telehealth coaching ( If you missed it click on this link to watch )

Take the next step

Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients. You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list. “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

How to Create a Fantastic Description that Gets Tons of webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages .

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

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