Are You Ready for Thanksgiving Calls From Stressed Long Distance Caregivers ?

October 27, 2022

Long Distance Caregivers Stressed by Distance

Stressed long-distance caregivers are getting ready for holiday travel. So care managers -get ready for the holiday rush -when these long-distance caregivers call you. Many have often been flying or driving to both visit and care for aging family members for a while and have been exhausted for a long time. These usually understand that their parents are deteriorating with age and are savvy enough to have researched options and already found you on the web ( a reason to have a great website).

The Holiday Push Over The Edge

When Long distance family gathers with aging parents on Thanksgiving and everyone sees problems with an older person- the long-distance family may agree to call for help. The brutal stress of the holiday season on top of caring for an aging parent long-distance may push the long-distance care providers over the edge to join the Holiday Rush for care and call you. Are you ready for that holiday rush??

Signs That a Parent Needs Care

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life.

He’s drinking too much at the local pub. When the daughter puts the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry at them when he was an easygoing guy all his life. This is the holiday push where they pick up the phone and scream 911 to a care manager.

Call made to 911- to the GCM from stressed long-distance providers

At that point, the daughter may feel panicked by holiday push and pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls you will be in this holiday rush?

You -Care Manager Gets Call From Stressed long distance care providers- Are You Ready?

Give frantic adult children hope when they frantically call this holiday.

So be prepared for their inquiry and know the needs of long-distance caregivers plus the resources in your area you can use in this holiday rush with long-distance caregivers when they call you. Do not give away the store in your call but let

them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect to end their holiday pu

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
Get ready for the holiday rush

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Find Out More
Featuring Speaker

Cathy Cress MSW author of the Handbook of Geriatric Care Management

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 10, 2022

Coronavirus pandemic information. Microscopic view of a infectious virus mutation. 3D rendering

What Do you do to set up a COVID webinar that gets lots of sign-ups and sales?

Set up a webinar on your agency’s Omicron Safety. When You set up a webinar on COVID you create excellent Public Relations that reach a really large audience that promotes your agency during the pandemic and the current Omicron surge. When you set up a webinar on COVID you position your agency against your competition when by featuring a webinar on omicron. You are using a major marketing tool to show your agencies follow CDC and state safety precautions. This is crucial to adult children seeking your services as COVID still rages through Omicron and Delta.

First Step to set up a webinar for overwhelming Sign -Ups

The first step to set up a webinar on omicron is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are others that are less expensive or have way more customer support. All are less expensive than ZOOM and Hippa Compliant.

Nothing ELSE Matters Unless You Have The Right List of Recipients!

The second step when you set up a webinar on COVID is to create an email marketing database ( or use your own) to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients. You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic.

Create a Brilliant Title for Your Webinar

The third step when you create a webinar on Omicron for your care management agency is to pick a title for a webinar. Effective titles that bring sign-ups like this are one of 4 steps to market your aging business.

Create a Fantastic Description that Gets Tons of Sign-ups When You Set a Webinar on COVID

The fourth step is to schedule a webinar on COVID, on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up).

When you set up a webinar on COVID your panelists should include the Director of your local Health Department as each state sets its own rules for COVID ( Omicron) safety carried out by each county health department. So that person can speak to the level of COVID in your county, what the county safety precautions are, where people can get PCR testing locally, the availability of home testing kits, the importance of getting vaccinated and boosted, and where residents can get these shots. You can also have a local physician or virologist if you are in a large city that may have them.

You can have a nurse or social work from your agency go over your own agencies safety protocols, which you should have on your website

Covid newsletter

Subscribe To MY GCM YOu Tube Channel and view my two webinars on COVID.

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers, So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety sent out in formats like Constant Contact Survey Monkey other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations. Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico. Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated.

newsletter to market COVID -19 safety

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

Tell a story with the COVID safety you want to show future clients and their adult children
Use your i phone to record your video
marketing Covid -19 safety of your agency
If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - 5 steps to create an e-newsletter with the right copy, to get out the word about you
  - Sign Up for my Latest Free Webinar
    
    11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –
  - CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time
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  - Give frantic adult children hope when they desperately call after the holiday
    
    and learn how to come to the rescue of concierge dysfunctional families who face a need for care during the omicron surge.
    
    Learn how to:
    
    Understand the Dysfunctional Aging Family System you must enter to get care for elders
  - Understand 11 Warning Signs You Are Working with Dysfunctional Family
    
    Master the 5 Clinical Tools – you need – to solve these problems with your clients
    
    Learn Six Steps Professional Must Take to Work with These Difficult Families
    
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With Omicron Make a Plan If Aging Parents Can’t Spend Holidays With You

December 20, 2021

HOLIDAY GATHERING WITH AGING PARENTS NOT SAFE

The CDC has warned again in yet another holiday season – 2021 to be very cautious about traveling on the holidays to keep yourself and your elderly relatives safe with the new variant of Omicron spreading so quickly.

Dr . Anthony Fauci has some very excellent advice about safe holiday gatherings with the specter of Omicron spreading so quickly over our celebrations.

The hygienic shield protecting from virus

What is your short-term plan? Since the crisis with Omicron and its spread soaring through colleges, football games, restaurants, and schools are closing has come down in the last week, what will you do about your holiday travel plans to family.

How are you going to get there? Why are we asking people to sacrifice distancing? If you have considered all the warnings of science and the CDC and if getting everyone tested with a home testing kit is not an option, and you need to cancel seeing older relatives or family with immune problems -consider the advice of a noted scientist below.

Last Holiday season Dr. Michael Osterholm, Disease Expert U of Minnesota, had warned against gathering in person with elderly family members on theHolidays
“We need somebody to start to articulate, a story to use. ‘If we don’t have that storytelling going on right now, that’s every bit as important as the science itself,”

NEED LONG TERM PLAN STARTING NOW

So adult children need to start making a new COVID-19 Omicron spreading so quickly travel plan. What will you say to their aging parents to convey they do not want to infect or even expose them to covid-19 so you cannot celebrate the holidays together? They cannot come to your home for the festivities; you cannot go to theirs.

This change in plans takes, as Osterholm suggested

creating a story and learning how to tell stories if you do not already know.

HOW TO TELL A STORY

Vaile Wright, senior director for health care innovation at the American Psychological Association. suggests creating the story,beginning by explaining how much you care about your family “I feel it’s in my family’s best interests to be more strict, so we’re not going to travel for Christmas.” This type of language, she said, makes the other person less defensive, since it doesn’t come across as “You aren’t doing the right thing so I can’t come to visit.”

Sign Up for My Free January Webinar

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Thursday, January 21

Give frantic adult children hope when they desperately call after the holiday

SIGN UP

and learn how to come to the rescue of concierge dysfunctional families who found coal in their stockings.

Learn how to:

Understand the Dysfunctional Aging Family System you must enter to get care for elders

Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master the 5 Clinical Tools – you need – to solve these problems with your clients

Learn Six Steps Professional Must Take to Work with These Difficult Families

Sign -Up Now

Even if you cannot make the date, sign up you get a recording the next day

Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business

May 12, 2021

What Do you do to create a webinar that gets you lots of new clients as COVID Slows but Clients still hesitate ?

Creating a webinar during COVID , even in the US downtown, is a critical marketing tool to show your excellent CDC safety precautions

WHY

to overcome hesitation to use homecare and GCM services as

World Wide COVID spikes,
Elders not fully vaccinated,
US COVID still spikes
variants explode
COVID is the #1 Cause of Death in the US
1-4 Americans refuse vaccines,
herd immunity is no longer possible in US due anti vaxers

Webinars are a highly effective media tool to show your CDC safe precautions The importance of webinars is growing but your webinar’s content is key.Using a more interactive content format,

allows your webinars let to better connect with your audience . They also are one of the top five types of content that can naturally attract links to your site.

The First Step to Great Content is to Create Great Structure

Don’t just improvise the webinar. You need to clearly sketch- out the session to ensure that you deliver the content to sell your services.

Any webinar should include the following elements:

1.a compelling introduction,

2. order of main points to be addressed

3. motivating close, and

4. a relevant call to action.

Using these 4 studs for your webinar structure helps the session stay on the path and avoids straying from selling your agencies safety.

Nothing ELSE Matters Unless You Have Compelling Script

Step 2 is to engage your audience with content from a compelling script that’s powerful and interesting. You can use a lot of facts and stats, but make sure the tone speaks to your target audience. It can be a challenging task to keep an audience engaged for

more than 30 minutes.

Tell a story that will draw the audience to the session and keep them listening

Create Readable yet Aesthetic slides for Your Webinar

The third step is to create easily read slides that pop out for your webinar.

Slides filled with text will not do the trick.Break slides into bullet points – no more than 5 with lots of space in between. Add plenty of visuals that make your content pop -out

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as Aging Families Still Fear Raging Pandemic

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders and their adult children still hesitate to use homecare and GCM services

World Wide COVID spikes,

red siren isolated on a white background

Elders not fully vaccinated,

US COVID still spikes

variants explode

1-4 Americans refuse vaccines,

¨COVID is the #1 Cause of Death in the US

herd immunity is no longer possible in US due ant vaxers

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency

Learn to use great content , public relations and marketing to show you are focused on caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers
about your COVID safe services and other local resources to assist caregivers in the community

- 7 steps to use social media to alert aging family caregivers to the clear path to your agency provides safety from the diminishing but still present virus in the US.
- 5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services through required COVID protocols

5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country