COVID-19 Recover at Home Plan Archives ⋆ Cathy Cress

Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19 coaching services for your agency or attended my last webinar to learn how to create one using telehealth coaching ( If you missed it click on this link to watch )

Take the next step

Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management

Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

You need a marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents. Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

The JAMA Journal tells us “The confluence of coronavirus disease 2019 (COVID-19) and seasonal influenza this fall and winter will result in considerable morbidity and mortality, stressing the health

system. With more than 200 000 COVID-19–related deaths already, the US could see a second wave of disease later this year. In 2018-2019 (a “moderate” year for influenza), the US experienced 35.5 million influenza cases, with 490 600 hospitalizations and 34 200 deaths related to influenza.¹ An effective COVID-19 vaccine is unlikely until 2021. Even though seasonal influenza vaccines have variable year-to-year effectiveness, they can significantly reduce morbidity and mortality, especially with high coverage.”

Here are some of the many choices ALCA or Geriatric Care Managers can check out

SalesForce For Small Business
GoldMine
Act!
Highrise is a contact management database. Easier to use than SalesForce, Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.
Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component
WHY DO YOU NEED Customer Relationship Database FOR MARKETING?
Rolodex on Speed
Throw away all those business cards
ADD all 3rd party targets you need to market to for referrals
all contacts in the community that help you weave a care plan- can be the same as targets
all the contacts that you use as your individual prescription- which is your care plan
Will send a form elder law letter to all elder law or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits, data, send Follow up letters
Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-
SIGN UP For FREE WebinarMARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVIDOctober 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit remotely or in-person for the holiday and see their elderly parents skating on very thin aging iceLearn care management marketing that works at all time but especially during COVID so you can:Consult with and help client’s during COVID and post COVIDConvert Consultation into regular clients
Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you. THIS FREE WEBINAR FROM 2 PM – 3 PM PST October 22, 2020

You are invited to a Zoom webinar.
When: Oct 22, 2020, 02:00 PM Pacific Time (the

US and Canada)
Topic: MARKET THIS Fall LIKE YOUR BUSINESS DEPENDED ON IT

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.

Emergency Go Binder -Family Caregivers Need One in Pandemic

August 13, 2020

In An Emergency, I Panicked

I live in Santa Cruz County, Ca. , where the disaster of COVID stalks us but we had a double disaster with one of the 30 fires begun by lightning strikes all over California. Our fire set the Santa Cruz mountains, with ancient 3000-year-old redwoods, ablaze, and caused 70,000 evacuations ,as the firefighters did not have enough fire personnel to fight the fire. There were so many fires statewide that all firefighters in the state were not enough to fight the blazes. In addition to the horror, the fast-spreading fire, our three assigned planes to drop water on the inferno, could not fly as smoke and fog prevented it. They went to other California fires.

I Had No Grab and GO, Binder

When all this was announced by emergency alerts we were told to prepare to evacuate too. In spite of just teaching how to put together a go binder for COVID- I had no go binder myself. I had no list of what I would take in an emergency from a 5 bedroom house with multiple family heirlooms, original art by children, grandchildren, and now famous friends, I had never scanned the multiple photographs of our family in frames to GOOGLE PHOTOS all over the house and those critical important documents like our trust, birth certificates, passports, insurance info in filing to add a go binder. I never made a GO Binder. I am doing it now when the fire is 30% contained.

Prepare for Double Disasters Now

In emergency situations, people sometimes do not think rationally like me. We never know how we are going to react in an emergency until it actually happens. In order to prepare for any situation, hurricanes & COVID, Fires &COVID- creating a grab-and-go binder should be an important part of your shelter in place plan for aging friends or relatives.

With COVID,the older person who is sheltering in place, as safe as the family and elder have been, can still contract COVID and be rushed to the hospital in an emergency. But on top of COVID other emergencies like storms wildfires, floods happen on the top of the pandemic. Think of this summer where hurricanes have already spun up the east coast, making it a double cataclysm of elders’ and family caregivers’ lives.

What to put in Go- Binder

You want and binder with all the emergency contacts, documents like advanced directives, DNR power of attorney and family contacts, You the family cannot physically go into the hospital or evacuate but this Go binder can take your place. With important information about your family member when they are admitted without you by their side. Your go- binder should contain your family members’ most important information and documents. This will include.

Medical information
Emergency Contact List
Advanced Directives
Critical medical, insurance, social security, Trust/will docs
Check out The new 5th edition of my GCM Operations Manual with 5 new COVID-19 Coaching products to use with Telehealth to Assist Family Caregivers to guide older Loved ones to:
Shelter in Place in Long Distance Family
Shelter in Place in Long Local Family
Recover at Home If Do not enter the Hospital
Recover after discharge from the hospital in Long Distance Family
Recover after discharge from the hospital if Local Family
Find Out More Below

GCM Manual New 5th edition

Contact

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Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”