Cathy Cress

Expert in Aging Life and Geriatric Care Management

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To Mask or Not to Mask in Pre Post COVID ???????

May 19, 2021

LAST DAY to SIGN UP FOR FREE WEBINAR

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as many Aging Families Still Fear Waning COVID & Confused  by CDC’s no- Mask Mandate 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes

yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

CDC  new” no mask” mandate confusing for Health Care Agencies 

COVID is the #1 Cause of Death in the US 

 

  • Elders not fully vaccinated,

  • US COVID still spikes
  •  variants explode
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  ant vaxers

Understand how to innovatively sell” trust” in your safe home care or  care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use FREE public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your

         safe COVID 19 services through required COVID protocols

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Filed Under: Aging Life Care, aging life care manager, Blog, CDC, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19 mixed messaging, e- newsletter, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM new CDC COVID mask rule, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, mask wearing covid-19, newsletters, nurse advocate, nurse care manager, PPE, Pre-Post Covid, Public Relations, Social Media, Social Media for Care managers, social media marketing Tagged With: agency Safety Protocols, aging family, aging life care manager, CDC new COVID mask rule, COVID CDC Directives, COVID Safety Webinar, COVID-19 Webinar, e-newsletter, Free PR marketing, GCM new CDC mask rule, geriatric care manager, Home Health new COVID mask rule, local newsletter interview, marketing during COVID-19, marketing home care COVID, marketing with e newsletters, marketing with Videos, marketing with webinars, Marketing word of mouth, nurse advocate, nurse care manager, PR marketing, PR Through Radio, Radio Interview, Safety Care Managers, Video

Trump’s COVID Mixed Messages Push-Up-Deaths So No CLear Path for AGING Families

September 6, 2020

The World Health Chief warned that in a Pandemic mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is esspecially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to paths to” Safety”

In the US Federal officials, like the TRUMP administration offers a murky path to stay safe -while top scientists like the CDC and Dr. Fauci offer science-based recommendations. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word, except to say it was like the common cold. He contracted COVID in France, trying to negotiate the Treaty of Versailles, subsequently had a stroke kept secret,(stroke being a side effect of COVID we now know ) and his wife effectively ran the county.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer and now Labor Day with no masks no social distancing as if there was no COVID. We now celebrate Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

5 Steps to Successfully Market Your GCM COVID 19 Telehealth Coaching  Service

 

If you have designed COVID -19 services yourself or attended my last webinar to learn how to coach COVID-19 services or coaching ( If you missed it click on this link to watch  )

TAKE THE NEXT STEP MARKET

Learn to market COVID COACHING  and sign up new clients for your Aging COVID-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization, and recovering at home.

FILL THE GAP LEFT BY FEDS.   

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging has created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path to safety from the deadly coronavirus they have right now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How  to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up 

 

 

 

 

       REGISTER NOW

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

Mourn Dead Essential Workers on Labor Day& Blame President

August 30, 2020

3000 Essential Workers Have Died on Front Line Worldwide

Labor Day is dedicated to the social and economic achievements of American workers. Instead, we mourn front line workers’ unnecessary deaths. Essential health care workers who have died worldwide of COVID -19 are thought by Amnesty International to be about 3000 and counting.

 More than a month ago, Kaiser Health News put the US total at almost 600. The report said, “The overall figure is likely to be a significant underestimate due to under-reporting, while accurate comparisons across countries are difficult due to differences in counting.”

US Essential Worker Left Unprotected By PPE

“Health and essential workers have played an extraordinary role in this pandemic. But those so dedicated workers are often left unprotected by governments and systems that have failed to supply them with enough personal protective equipment (PPE), supplies, and resources to do their jobs.”( trash bags they got from FEMA, as you can see)

In April alone, there were an estimated 27 COVID-19-related health worker deaths in the USA, 106 in the UK, and 180 in Russia, with tens of thousands of infections. The actual numbers are probably much higher.

Although COVID Take it’s the biggest toll on the elderly, nurses, nursing students, and nurses aides at hard-hit nursing homes caring for the elderly, die young of COVID. 

I am a social worker and have worked on the social work/nurse team, with nurses & nurses aides for 40 years, so this really matters to me as it should to all of us.

Trump Failed to Use Defence Production ACT to Make PPE

According to Kaiser this month it was over 900 and counting in the US. And as is so often said- it did not have to be this way. If Trump had used the  Defence Production Act to get PPE made the PPE and distributed to essential workers, they would not have died. As cases mount in the south and the west where I live, lifesaving PPE- N-95 masks, gloves, gowns are not adequate although Trump keeps giving more dubious information that every worker had what they needed. Poor government preparation or actions, government missteps, and overburdened health care created this travesty

Mourn Essential Workers on Labor Day

So on labor day offer a thank you, a prayer,  light a candle, create art  -burn a stick of sage as the American Indians do -all in their memory – a ritual of mourning for these essential workers who did not have to die because the richest nation in the world could not give them simple protection.

Contact Your Legislator After Labor Day

Then contact your local legislator about the lack of PPE that the government is not sending to save another nurse, bus driver, care providers, doctor, policeman, social worker, firefighter who offered themselves up for us and died for our Presidents’ sins.

 

 

Filed Under: Blog, COVID-19 Emergency Plan, Covid-19 mixed messaging, COVID-19 Webinar, COVID19 Deaths Essential worker, Covis-19 Services, Defence Production ACT, Essential Workers deaths, Labor Day Mourn Deaths of Workers, PPE, PPE and Essential Workers, PPE Essential Workers, PPE not ordered by Feds, Trump Administration, Trump's failure to order masks, Trump's lack a federal response Tagged With: aging family, aging life care manager, COVID_19 Deaths Labor Day, Deaths Of Essential Workerss, Mourn Essential Workers Labor Day, nurse advocate, nurse care manager, Nurse's aides Deaths of COVID, nurses death of COVID, PPE for Essential Workers, Trump Administration, TRUMP ADministration ordering PPE

Use HIPAA Compliant Telehealth to Coach Families on COVID

August 22, 2020

Why must Telehealth Be Hippa Compliant?

The HIPAA (Health Insurance Portability and Accountability Act of 1996 is United States legislation that provides data privacy and security provisions for safeguarding medical information. It is designed to reduce healthcare fraud and abuse by setting industry-wide standards for health care information on electronically shared information. When care managers are giving and receiving health care information through telehealth,  that is protected under HIPAA. Plus, importantly,  want to assure your clients that you are never sharing their private health care information, just like most people protect themselves from spam by not allowing cookies. 

Geriatric care managers can really benefit from telehealth during COVID-19 and after. If your agency does my employ, essential workers, you cannot see clients in person. But they must choose a product that is HIPAA compliant. 

Telehealth Protects Your Caregivers and Clients

 Even if your employees, nurses, and social worker, geriatric care managers, are essential workers they may be reluctant to expose themselves to COVID-19 risk. Many times your clients do not feel safe seeing your care managers. If you have clients in skilled nursing or assisted living you may be prohibited from seeing any clients at all- So how do you see your clients- through telehealth.

What is telehealth in geriatric care management

What is Telehealth? Telehealth refers to the exchange of medical information from one site to another through electronic communication to improve a patient’s health . Telehealth is the use of digital information and communication technologies, such as computers and mobile devices, to access health care services remotely and manage your health care. These may be technologies you use from home or that your doctor or in this case care manager uses to improve or support health care services.Geriatric care managers can see an older client in their residence and talk to the family caregiver or private caregiver without the care manager traveling to the home, especially during the pandemic when the care manager, client, and care provider may be exposed to the virus during the visit.

 

How Do Geriatric Social Workers, Nurses Use Telehealth?

Geriatric Social Workers use Telehealth to assist patients and families navigating healthcare and welfare decisions in these confusing and critical moments; they also coordinate or provide therapeutic services to the affected and their loved ones. Telehealth nursing is a tool for delivering nursing care remotely to improve efficiency and patient access to healthcare. A telehealth call or inquiry is more than just a phone call, however, and the nurses who respond to these calls are participating in the healthcare continuum.

The benefit of Telehealth by Family Caregivers

For caregivers who commit time and money to care for an aging loved one, telehealth can be a valuable lifeline. From a merely practical standpoint, it helps ease the burden of traveling to engage with health providers. Family caregivers with have full-time jobs can avoid taking excessive time off work to meet with you by using telehealth. Moreover, these services empower family members by giving them more opportunities to ask questions and take a proactive role in their loved ones’ care and recovery.

Long Distance Clients Really Benefit From Telehealth

Family Caregivers who live a long distance from their family members can often really benefit from telehealth as they can meet with the care manager from even thousands of miles away, get coaching on caregiving, ask questions about the care of their loved one, and report symptoms or status.

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your GCM COVID 19 Service

 

Learn to market and sign up new clients for your Aging COVId-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

 

Be able to sell care management COVID services that fill the gap  created by the federal government, state, county, cities and CDC‘s mixed messaging  have created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right now.You will learn

 

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How to Use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

 

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

SIGN UP

You are invited to a Zoom webinar.
When: Sep 10, 2020, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging Families

Register in advance for this webinar:


After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

Filed Under: Aging Life Care Assocaition, aging life care manager, Aging therapist, Blog, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid 19, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Home Care Emergency Coronavirus Plan, Long Distance Care & COVID-19, Long Distance Care technology, nurse advocate, nurse care manager, Pandemic, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging life care manager, aging life or geriatric care management, aging parent care, aging parent crisis, care manager, CORONAVIRUS WEBINAR, Covid-19 Telehealth, COVID-19 Telehealth product, free webinar, geriatric care & telehealth, Geriatric care management telehealth, geriatric care manager, nurse advocate, nurse care manager, nursing telehealth, Shelter in place & telehealth, social work telehealth, Webinar Telehealth

Trump’s Mixed Messages About COVID Increasing Deaths and leaving No straight Path for AGING Families

August 3, 2020

Mixed Messaging Lethal in a Pandemic

 The Chief of the world Health Organization had warned that mixed messages coming from national leaders give their people no clear path to follow to keep themselves safe from COVID. This is especially true of aging family members who are trying to protect the most vulnerable to coronavirus-  older people.

 

In US Federal Government and US Scientist Point to two Different to Safety

In the US Federal officials, like the TRUMP administration offers one path to stay safe -while top scientists like the CDC and Dr. Fauci offer another. It is like a signpost is a tsunami zone with two different directions to higher ground. State governors who have been left in charge of protecting American citizens, rather than the federal governments and all have different messages. Some states are closed down, while others do not allow masks in spite of the massive spread of the virus. People do not know what to do, as the Feds, the states, the counties, and cities all have different guidelines and laws about how to stay protected from the worst pandemic since 1918.

President Woodrow Wilson Pointed the Wrong Direction is 1918 Pandemic

It is not new. President Wilson lied to the American public about the 1918 pandemic as he had declared war with Germany and wanted the US war machine to go full throttle. So soldiers in camps in the US died by the thousands and sailed to Europe spreading the 1918 plague, while Wilson never uttered a word about except to say it was like the common cold.

Science is being Maligned and Sidelined in COVID-19

What happens these when confusing messages are given by so many leaders who are not scientists but politicians with their own agenda? Scientists like Dr. Fauci are both maligned and sidelined. .The CDC once the most prestigious health agency in the world is forced to give false scientific information by the TRUMP administration.

 One terrifying result is COVID cases are soaring in the US As of  September 3, we had 6.1 M cases and 189 K deaths.  Younger people and even older residents are celebrating summer with no masks no social distancing as if there was no COVID. We now face Labor day with people gathering with no masks, college opening with the spread of the virus, and children used as guinea pigs in some states mandated to return the schools that have no federal money to make their classrooms safe 

Aging families, who want to keep their loved ones safe need aging professionals to offer clear paths to safety. Can you be that navigator to safety?

 

 

 

 

       REGISTER NOW 

 

Filed Under: Blog, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, Death and Dying Care Management, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM products in COVID-19, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Long Distance Care & COVID-19, Marketing aging life care, marketing geriatric care management, mask wearing covid-19, Palliative care manager, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging family crisis, aging life and geriatric care management, Aging Life Care Association, Aging Life Or GCM Products, COVID-19 Deaths, COVID-19 PRODUCTS, COVID-19 SERVICES, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, marketing during COVID-19

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