Cathy Cress

Expert in Aging Life and Geriatric Care Management

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US COVID Double Jeporady- Race& Aging

February 1, 2022

To Celebrate Black History Month let’s explore the recent revelation from COVID of the Double Jeopardy of COVID Race and Aging

There is a US  double Jeporady- Race and Aging showing up in our 3-year-old pandemic. Black people and older adults are the two groups most affected by COVID-19. History is not just about the good things that transpired but the negative events that occur like COVID and what it has revealed about the health of both Elders &Black Americans.

This double jeopardy, as a race- and age-informed analysis, demonstrates how Black race and old age are associated with practices and policies that shape key life circumstances (e.g., racial residential segregation, family and household composition) and resources in ways that embody elevated risk for COVID-19.
In a cross-sectional study of adults tested for COVID -19 in a large midwestern academic health system, COVID-19 positivity was associated with the Black race. Among patients with COVID-19, both race and poverty were associated with a higher risk of hospitalization, but only poverty was associated with a higher risk of intensive care unit admission.

Racial Capitalism

Double Jeopardy -Race& Aging

Racial capitalism is a fundamental cause of the racial and socioeconomic inequities within the novel coronavirus pandemic (COVID-19) in the United States.
The Double Jeopardy -Race, and aging show up in the overrepresentation of Black death reported in Detroit, Michigan is a case study for this argument. Racism and capitalism mutually create harmful social conditions that fundamentally shape COVID-19 disease inequities. These disease inequities  (a) shape multiple diseases that interact with COVID-19 to influence poor health outcomes; (b) affect disease outcomes through increasing multiple risk factors for poor, people of color, including racial residential segregation, homelessness, and medical bias; (c) shape access to flexible resources, such as medical knowledge and freedom, which can be used to minimize both risks and the consequences of disease; and (d) replicate historical patterns of inequities within pandemics, despite newer intervening mechanisms thought to ameliorate health consequences. I would also add that the majority of paid caregivers are people of color and contract it because they work with COVID patients- .  Interventions should address social inequality to achieve health equity across pandemics.

How Do We Change the Roots of This Double Jeopardy of Race & Aging?

So we hope that these health revelations will spur our government to address the roots of this double jeopardy-Race and Aging, something we have failed to address, these historical patterns of inequity for poor people of color and all people of color not just over pandemics but our entire caste system when elders and people of color are at the bottom, as Martin Luther King said, along with the untouchables

 

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

      •  

        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

August 19, 2021

 Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant?  How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

You need to update your marketing plan now because during the COVID Delta Variant explosion your audience wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID , recovering from COVID at Home, or going into the hospital and recovering after hospitalization

 

Join me for my Latest Webinar

3 Steps to great webinar content

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the 4 CEO’s of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

PM-3:30 PM Pacific Standard Time

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How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

What are easy-to-use social media sites

How to shoot videos for your agency web site

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing & a newletter

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

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  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

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