Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Using Telehealth During Covid? Learn to Market GCM COVID -19 Coaching

January 28, 2021

COVID-19 Coaching Service for Aging Families

If you have designed COVID -19  coaching services for your agency or attended my last webinar to learn how to create one using  telehealth coaching ( If you missed it click on this link to watch  )

Take the next step

 Take the next step and learn to market COVID coaching and sign up new clients for your Aging COVID-19 coaching services, for both long-distance and local- adult children. These services need to be based on science and sound public health policies. Help family care providers faced with a pandemic, support aging love ones through a COVID Hospitalization and recovering at home.

Mixed Messaging by Feds creates Chaos 4 Aging Families

Be able to offer care management COVID services that help  fill the gap that the new administration is attempting to recalibrate from the last administrations bungled in  the federal government, state, county, cities, and CDC‘s mixed messaging, leaving family caregivers confused and frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have to safety right now.

Subscribe to my YouTube channel , Geriatric Care Management, to learn more about marketing geriatric care management 

Filed Under: Aging Families and Disaster, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Recover at Home Plan, COVID-19 Webinar, email newsletter, Emergency Plan, FREE WEBINAR, GCM COACHING SKILLS, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, George Bush, geriatric care manager, geriatric social worker Tagged With: aging family, aging family crisis, aging parent care, aging parent crisis, care manager, coronavirus and seniors, Coronavirus disaster plan, covid -19 geriatric care manager, COVID COACHING, COVID discharge coaching, COVID-19 coaching services, Covid-19 Telehealth, COVID-19 Telehealth product, GCM closed downs COVID, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, Shelter in place & telehealth

4 Steps to Create a Webinar to Market your Aging Business During COVID

January 24, 2021

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What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list.  “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are  words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

 

How to Create a Fantastic Description that Gets Tons of  webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages . 

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

 

 Subscribe To MY GCM YOu Tube Channel to learn More about Marketing GCM

 

 

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager

Are You Ready for Post Thanksgiving Inquiry Calls From Long Distance Care Providers

November 16, 2020

facebook-holiday-post-4.png

 

Long Distance family members are caregivers zapped out by stress

They have been flying or driving to both visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

The Holidays Push Them Over The Edge

When the family gathers on Thanksgiving and everyone can see problems with an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of caring for

an aging parent long-distance may push the designated long-distance care providers over the edge to seek help.

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. He’s drinking too much at the local pub. When the daughter puts the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry at them when he was an easygoing guy all his life. They consider picking up the phone and screaming at 911

More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with new white fear. They may have patched together care neighbor’s check-ins or other inconsistent coverage for parents. To their horror, they find, on returning home on holidays, the flood of parent problems blew out the patch, with coal dust spurting straight in their face

 

Call made to 911- You

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday.

So be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Do not give away the store in your call but let

them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs.

SIGN UP FOR MY WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent strugglingwith Loneliness and isolation on the holiday
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

SIGN UP FOR MY NEWEST WEBINAR. 

 

 

 

Filed Under: Aging, Aging Family, aging life care manager, Blog, care manager, Covid Holiday Remote Visit, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Webinar, Dysfunctional aging family, Dysfunctional Family & Holidays, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, HolidaySeason and COVID, Long Distance Care, nurse advocate, nurse care manager, Thanksgiving, Thanksgiving & dysfunctional family, Thanksgiving and COVID, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgving visits during COVID Tagged With: aging family Thanksgiving, aging life care manager, aging life inquiry, aging life or geriatric care manager, care manager, case manager, check list for holiday visit, COVID Driving to Thanksgiving, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, geriatric care manager, long distance care provider, long distance family on holiday, nurse care manager, Thanksgiving COVID Travel, Thanksgiving with dysfunctional family

What Types Concierge Clients Can Afford Paid Care Besides Donald Trump On the Holidays?

November 1, 2020

 Types of aging families who can afford care management

Families who can afford geriatric care management and home care  long term can do so because they have the financial resources, which are usually over a million dollars in assets.. Part of this is drawn from Claudia Fine and Nick Newcombe excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) 

Narcissistic-Entitled Families:

Entitlement in these families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  ( example President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. The narcissistic or borderline parent essentially does not experience the child/children as separate and discreet from themselves and, moreover, uses the child/children to serve parental needs.  This parent-child relationship is characterized by severe boundary issues in which seduction and abandonment are ever-present dynamics and where emotional unpredictability and instability are constant.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

 

 Rich and Famous-Entitled Families:

These families are identified by the parents’ socioeconomic, financial and political prominence.  ( example President Reagan)They are families in which all basic needs, services, resources and creature comforts are obtained via income, assets, abundant discretionary cash flow and/or come from the political position, station or power.  Once again, the entitlement of the family is passed from the parent to the child who in turn brings these behaviors and actions to the caregiving milieu and care management relationship.  In this category, the entitlement arises out of a family that is accustomed to purchasing everything.  They look to paid others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system).  Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids.  They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians.  Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful and time-consuming.  ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

 

Well-heeled seniors,affluentseniors.jpg

According to the New York Times, may be middle-class retirees who buy shoes from Payless but have a defined pension can afford care at home when they need it and private care management. They rode the post-war economy, held jobs long term and through that defined pension (no 401K) face a very healthy financial picture in aging.  They worked for city, county, state government are teachers, truck drivers, social workers or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup and big Fortune 500 companies.

 

Professionals- Physician, Attorneys, CPAs

This group made a very healthy living during the late 20th Century, probably had a defined pension and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly iStock_000063346301_Medium-1.jpgnormal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.

If you are in any of these families, how will you spend the coming holidays with them- and will you spend the future COVID-ridden Holidays with them. If you are a geriatric care manager or geriatric therapist, what will you advise your clients do during this star crossed holiday on ice.?

SIGN UP FOR MY NEW FREE WEBINAR

 

8 Ways to Tame the Turmoil of the Holidays & Twindemic in the Aging Family

 Learn how!

  • How to sell services to the desperate Aging Family during the holiday surge
  • How to give hope to frantic children who call when their aging parent struggling with Loneliness and isolation on the holidays
  • How to help the Aging Family make holiday visits remotely or safely in person
  • How to counsel the Aging Family to track aging decline &Twindemic risk in loved ones
  • How to work with both dysfunctional and long-distance families who call during the holidays
  • How to use GCM tools to contain Holiday chaos
  • How to use financial forecasting to prepare for business growth during the holidays

Sidestep the Many Care Managers Who Do not know how to work with Dysfunctional family or do COVID Coaching of Aging Families so the client chooses you

THIS FREE WEBINAR IS Thursday, December 3, 2020, FROM 2 PM – 3:30 PM PST

Sign Up Now

 

 

 Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

 

  

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, Blog, Concierge aging clients, Concierge Client, concierge clients, Concierge Senior, COVID & HOLIDAY SEASON, Covid 19 Webinar, Covid Holiday Remote Visit, COVID Webinar, Covid-19 and GCM SERVICES, COVID-19 Webinar, elder care manager, Families, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, high end clients, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, HolidaySeason and COVID, home care, Long Distance Care, Long distance caregiver, Narcissistic Personality, nurse advocate, nurse care manager, Remote Thanksgiving Family Visit, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Covid, COVID & Holiday Season, COVID VIRTUAL CHRISTMAS VISIT, COVID VIRTUAL HANN, COVID VIRTUAL THANKSGIVING VISIT, Covid-19 Telehealth, COVIF VIRTUAL THANKSGIVING VISIT, Entitled, Entitled Family, geriatric care manager, Holiday COVID Celebration, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, Virtual COVID Holiday Celebration, well heeled seniors

FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

October 14, 2020

LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

OCTOBER 22 @ 2:00 pm – 3:30 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

 

OCTOBER 20TH @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

 

 

FIND OUT MORE  

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST  OCTOBER 20TH, 2020

SIGN UP NOW

 

Filed Under: aging family crisis, aging life business, Aging Life Care Assocaition, Aging therapist, Blog, COVID & HOLIDAY SEASON, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, COVID-19 Webinar, Marketing plan, Marketing Plan for COVID, marketing to the top 10$, parent care, POST HOLIDAY CALLS, POST HOLIDAY SEASON, postioning, Public Relations, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life care manager, aging life marketing copy, aging parent care, aging parent crisis, care manager, covid -19 geriatric care manager, COVID & Christmas, COVID & Holidays, COVID ALCA Marketing, Free webinar marketing, geriatric care manager, Marketing, marketing geriatric care management, nurse advocate, nurse care manager

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