Is Your Business Marketing Plan 4 Updated With Omicron Scourge ?

January 14, 2022

Do You Have a Care Management or Home Care Marketing Plan For the Omicron Explosion?

How do you successfully market the safety of your care management or home care business during the 2022 Omicron worldwide surge? How can you overcome customers’ hesitation to use your agency when Omicron still wildly spikes, variants may be around the corner, most Americans are predicted to get Omicron as Omicron/ COVID surge all over the world

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING PLAN?

During the Omicron explosion, your audience is everyone who wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your website like Lifespan, a geriatric care management agency in Santa Cruz, Ca?

Will you use videos of your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan during the omicron explosion to make clients choose you over the competition in your area?

During this worldwide omicron infestation, will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at home, or going into the hospital and recovering after hospitalization?

According to the CDC, more data are needed to know if Omicron infections, and especially reinfections and breakthrough infections in people who are fully vaccinated, cause more severe illness or death than infection with other variants. So spreading your agency safety policy through social media, your newsletter, your website, and talking to clients is critical and it needs to go into the revision of your marketing plan ASAP.

Subscribe to my YouTube channel, Geriatric Care Management and find Webinars on COVID Safety

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers, So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety sent out in formats like Constant Contact Survey Monkey other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations. Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico. Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated.

newsletter to market COVID -19 safety

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

Tell a story with the COVID safety you want to show future clients and their adult children
Use your i phone to record your video
marketing Covid -19 safety of your agency
If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - 5 steps to create an e-newsletter with the right copy, to get out the word about you
  - Sign Up for my Latest Free Webinar
    
    11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –
  - CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time
  - Sign Up For Free
  - Give frantic adult children hope when they desperately call after the holiday
    
    and learn how to come to the rescue of concierge dysfunctional families who face a need for care during the omicron surge.
    
    Learn how to:
    
    Understand the Dysfunctional Aging Family System you must enter to get care for elders
  - Understand 11 Warning Signs You Are Working with Dysfunctional Family
    
    Master the 5 Clinical Tools – you need – to solve these problems with your clients
    
    Learn Six Steps Professional Must Take to Work with These Difficult Families
    
    Sign -Up Now
  - Even if you cannot attend, you will get a recording the next day by signing up

Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Video can be a tool to add to your home care or geriatric care management marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

As US clients are using services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new powerful Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

East Coast Studios that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

August 19, 2021

Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant? How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

You need to update your marketing plan now because during the COVID Delta Variant explosion your audience wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID , recovering from COVID at Home, or going into the hospital and recovering after hospitalization

Join me for my Latest Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

Hear the 4 CEO’s of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

PM-3:30 PM Pacific Standard Time

SIGN UP

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

What are easy-to-use social media sites

How to shoot videos for your agency web site

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing & a newletter

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

SIGN-UP

REGISTER

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe to my YouTube channel, Geriatric Care Management

Is Your Marketing Plan 4 Your Business Updated For Scary Semi – Post COVID?

April 21, 2021

Do You Have a GCM Marketing Plan For 2021- Semi-Post COVID?

How do you successfully market the safety of your care management or home care business during the 2021 “-Semi-Post Pandemic “? How do you overcome customers’ hesitation to use your agency when COVID-19 slowly diminishes, vaccination accelerates, yet all elders are not fully vaccinated, COVID still wildly spikes, variants abound, vaccines are pulled off the market, and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

Your audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home, or going into the hospital and recovering after hospitalization

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your Safe homecare or geriatric care management agency in the Precarious “Semi-Post”- Pandemic Period-When Aging Families Are Still Full of Fear

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as COVID-19 slowly diminishes, vaccination accelerates yet elders are not fully vaccinated, COVID still spikes, variants explode, vaccines taken off the market and 8000 American still die each day.

Understand how to innovatively sell” trust” in your safe care management services so family caregiver’s & 3^rd parties choose you as a safe agency during the “Semi-Post

“Pandemic, when family care providers are still hesitant to trust your services because of COVID

Learn to Use public relations and marketing to show you are focused of staff safety by developed protocols. Testing, infection control and procuring the safest personal protective equipment (PPE)

COVID services by showing you follow the new CDC’s leaderships safe path to safety to overcome the distrust created by the former federal government’s, mixed messaging that left family caregivers confused frustrated, feeling there was no clear path to safety through home care or care management

You will learn

5 steps to create an e-newsletter with the right copy, to get out the word about your safe COVID 19 services

7 steps to use social media to alert aging family caregivers to the clear path to your GCM agency provides to safety from the diminishing but still present virus in the US.

10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community

5 steps to get local media coverage of your COVID -19 safe services, care providers and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products

5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community

10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a free Zoom webinar.

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Subscribe to my YouTube channel, Geriatric Care Management

Sign Up for my Latest Free Webinar

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Sign Up For Free

Sign -Up Now

Even if you cannot attend, you will get a recording the next day by signing up

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Do You Have a Care Management or Home Care Marketing Plan For the Omicron Explosion?

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING PLAN?

Subscribe to my YouTube channel, Geriatric Care Management and find Webinars on COVID Safety

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Other Ideas to Add to your e-newsletter about COVID

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Even if you cannot attend, you will get a recording the next day by signing up

Why hesitation?

Videos are the new powerful Marketing Tool

Use Videos in your own Care Management Marketing

Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes and thousands of Americans still die each day.

Subscribe to my YouTube channel, Geriatric Care Management

Do You Have a GCM Marketing Plan For 2021- Semi-Post COVID?

DURING COVID YOU NEED TO ADJUST YOUR MARKETING PLAN

Subscribe to my YouTube channel, Geriatric Care Management

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”