Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Free Webinar

October 2, 2020

 

Free Webinar

October 7th and October 8th

9:00a-12:30p

 

Lifespan Care Management for Elders  is pleased and excited to invite aging care professionals and community members to join us for a free2-day webinar series.

We have engaged a compelling group of speakers like Taney Hamill  CEO of ALCA and Cathy Cress MSW author of the Handbook of Geriatric Care Management. who will address a wide range of aging and health-related topics including COVID and Quality of Life while sheltering in place, COVID & seasonal flu and COVID and Hospice COVID and AGING LIFE CARE  Resources  and other topics relevant to the interests of aging persons and those who support them; be they professionals, family members, or other concerned parties.  Attendees may come and go, participating in whichever sessions fit your busy schedules and draw interest. There is something for everyone!

Please share this widely. We look forward to having you join us!

For More Information and to Register

Filed Under: Aging Life Care Assocaition, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, COVID-19 Webinar, geriatric care manager, Lifespan Care Management for Elders, Webinar, Webinar ALCA GCM Tagged With: CORONAVIRUS WEBINAR, covid -19 geriatric care manager, COVID & Seasonal Flu, free webinar, social distancing covid-19, Webinar ALCA, Webinar Cathy Cress MSW, Webinar Lifespan

HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

 

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is  in an email marketing marketing campaign using an e-newsletter format in Constant Contact  or Survey Monkey  other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

  • Local information about home food delivery from local grocery stores used by                   seniors or designated shoppers as elders should not even get out and shop 
  • Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which  provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic. 

  • Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
  • Tell a story with the COVID products you want to advertise 
  • Use your i phone to record your video

  • Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
      • FREE Webinar

        MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

        October 22 @ 2:00 pm – 3:00 pm PST

        As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

        Learn care management marketing that works at all time but especially during COVID so you can:

        Consult with and help client’s during COVID and post COVID

        Convert Consultation into  regular clients

        Understand branding       

        Develop a positioning strategy so the caller chooses you

        Understand lead generation in care management

        Understand how to do an e-newsletter

        Get the best marketing software  

        Understand Public Relations Press, TV Radio, Social Media Coverage

        Understand Zoom Webinars

        Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

        Click Here To Register 

         

        FIND OUT MORE 

         THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

        SIGN UP NOW  

         

 

 

Filed Under: aging family crisis, aging life business, Aging Life Care, aging life care manager, Aging therapist, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, branding, branding ALCA business, Branding GCM Business, Care Management Products, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 GCM Products, e-newsletter, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Hanukkah, Holiday season, HolidaySeason and COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing newsletter, marketing pitch, nurse advocate, nurse care manager, postioning, quality of life -COVID-19, Social Media for eldercare, social media marketing, social media marketing campaign, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

Use HIPAA Compliant Telehealth to Coach Families on COVID

August 22, 2020

Why must Telehealth Be Hippa Compliant?

The HIPAA (Health Insurance Portability and Accountability Act of 1996 is United States legislation that provides data privacy and security provisions for safeguarding medical information. It is designed to reduce healthcare fraud and abuse by setting industry-wide standards for health care information on electronically shared information. When care managers are giving and receiving health care information through telehealth,  that is protected under HIPAA. Plus, importantly,  want to assure your clients that you are never sharing their private health care information, just like most people protect themselves from spam by not allowing cookies. 

Geriatric care managers can really benefit from telehealth during COVID-19 and after. If your agency does my employ, essential workers, you cannot see clients in person. But they must choose a product that is HIPAA compliant. 

Telehealth Protects Your Caregivers and Clients

 Even if your employees, nurses, and social worker, geriatric care managers, are essential workers they may be reluctant to expose themselves to COVID-19 risk. Many times your clients do not feel safe seeing your care managers. If you have clients in skilled nursing or assisted living you may be prohibited from seeing any clients at all- So how do you see your clients- through telehealth.

What is telehealth in geriatric care management

What is Telehealth? Telehealth refers to the exchange of medical information from one site to another through electronic communication to improve a patient’s health . Telehealth is the use of digital information and communication technologies, such as computers and mobile devices, to access health care services remotely and manage your health care. These may be technologies you use from home or that your doctor or in this case care manager uses to improve or support health care services.Geriatric care managers can see an older client in their residence and talk to the family caregiver or private caregiver without the care manager traveling to the home, especially during the pandemic when the care manager, client, and care provider may be exposed to the virus during the visit.

 

How Do Geriatric Social Workers, Nurses Use Telehealth?

Geriatric Social Workers use Telehealth to assist patients and families navigating healthcare and welfare decisions in these confusing and critical moments; they also coordinate or provide therapeutic services to the affected and their loved ones. Telehealth nursing is a tool for delivering nursing care remotely to improve efficiency and patient access to healthcare. A telehealth call or inquiry is more than just a phone call, however, and the nurses who respond to these calls are participating in the healthcare continuum.

The benefit of Telehealth by Family Caregivers

For caregivers who commit time and money to care for an aging loved one, telehealth can be a valuable lifeline. From a merely practical standpoint, it helps ease the burden of traveling to engage with health providers. Family caregivers with have full-time jobs can avoid taking excessive time off work to meet with you by using telehealth. Moreover, these services empower family members by giving them more opportunities to ask questions and take a proactive role in their loved ones’ care and recovery.

Long Distance Clients Really Benefit From Telehealth

Family Caregivers who live a long distance from their family members can often really benefit from telehealth as they can meet with the care manager from even thousands of miles away, get coaching on caregiving, ask questions about the care of their loved one, and report symptoms or status.

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your GCM COVID 19 Service

 

Learn to market and sign up new clients for your Aging COVId-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

 

Be able to sell care management COVID services that fill the gap  created by the federal government, state, county, cities and CDC‘s mixed messaging  have created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right now.You will learn

 

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How to Use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

 

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

SIGN UP

You are invited to a Zoom webinar.
When: Sep 10, 2020, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging Families

Register in advance for this webinar:


After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

Filed Under: Aging Life Care Assocaition, aging life care manager, Aging therapist, Blog, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid 19, COVID-19 & Care Management, Covid-19 GCM Products, Covid-19 mixed messaging, COVID-19 Webinar, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Home Care Emergency Coronavirus Plan, Long Distance Care & COVID-19, Long Distance Care technology, nurse advocate, nurse care manager, Pandemic, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, telemedicine, Webinar, Webinar ALCA GCM Tagged With: aging life care manager, aging life or geriatric care management, aging parent care, aging parent crisis, care manager, CORONAVIRUS WEBINAR, Covid-19 Telehealth, COVID-19 Telehealth product, free webinar, geriatric care & telehealth, Geriatric care management telehealth, geriatric care manager, nurse advocate, nurse care manager, nursing telehealth, Shelter in place & telehealth, social work telehealth, Webinar Telehealth

Save Post Our Office -Shut Down is Devastating Threat to Elders

August 18, 2020

The Slowdown by the US Postal Service is Calamitous to Older Americans

They grew up with the mail reaching Americans regardless of their political party. Older people knew it as the beloved circulatory system of their communication and now much more that. For them, it was “enshrined in the Constitution.”  Article 1, Section 8 says: … The U.S. Constitution, in 1789, authorized Congress to establish “Post Offices and post Roads”, because they grew up taking civics, which was zeroed out of the national curriculum to our peril.

 In an NPR interview, a postal carrier states “I mean, for goodness sake, I think the Grand Canyon, we reach people via donkey”.

 Now every American and the elderly seem to be getting their mail by donkey

This slow down to mail is a crisis for seniors. It is about “not getting” the ” Much more than that” I talked about. Older people depend on the timely mail delivery of everything from prescription medications to Social Security checks, to Va checks and free VA meds sent in the mail. The Postal Service says it’s also the leading delivery service for online purchases. They vote online as they do not want to risk getting coronavirus in the crowded precincts or stand in long lines in the November cold. So elders use the PO to get groceries, emergency supplies, pay their bills by mail, get VA Checks, and send the precious cards from their grandchildren.

Shelter in Place Takes meds on-line delivered by PO

During COVID -19, elders medications not arriving on time in the mail becomes critical to their health. Seniors are supposed to shelter in place, so online delivery by the PO gets them the medications they need, delivered to their home. They are told not to go to the pharmacy and risk infections. A whopping 20 percent of adults over 40 who take medication for a chronic condition get those pills by mail order, according to a survey by the National Community Pharmacists Association.

Wildfire Tornados, Hurricanes, and COVID The Trifecta of death this Summer

On top of this, we are in the spine-chilling season of weather emergencies. The West just started the brutal wildfire season where California is now having wildfire tornados. Deep in the hurricane season this month, when climate change has doubled our chance of these fearsome storms the East coast is threatened daily by these mammoth storms actually 2 right now.  In an escalating COVID-19 calamity where elders are the most at risk for death, they are faced with mind-bending double disaster threats.

The CDC is telling seniors to shelter in place

and get their meds and emergency supplies on line in their warning” Give yourself more time than usual to prepare your emergency food, water, and medicine and medical supplies. Home delivery is the safest choice for buying disaster supplies;” But the mail slowdown and nasty weather have colluded to stop this lifeline. So deliveries are not the safest choice if they do not get there before the disaster. Seniors cannot always go to shelter because people are less than 6 ft apart, so older people are going to die at home or end up in the COVID infected hospitals in November Twindemics without all the medication they need. They will die needlessly if their write-in ballot never shows up or they are reduced to standing in freezing lines at the polls.

PO Destroying Huge Machines That Sort the Mail to Slow it

That lifeline is being cut by the head of the Postal Service the US postal service, laying off workers, 33 top supervisors, taking mailboxes off the street dragging off out over 50 huge bar code sorters worth millions and destroying them wrecking the very equipment that makes the mail go fast—–make all those critical ways to destroy the PO- a beloved circulatory system in our country.

Call Your Local Congressman or Woman

If you work with seniors, have them in your family or care for them to do this to help. Call your representative in Congress and tell them you want them to save the Post Office. They want to get re-elected and if enough constituents tell them that this is a critical issue – they act. You might not have had civics but this is how government works, according to Supreme Court Justice Sandra Day O’Connor. Do not allow our post office our elders our American to dissolve and die. Rage Rage at the Coming of the Night.

Filed Under: Blog, Contact Your Congressman, coronavirus, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID-19 & Wildfire, COVID-19 &Shelter in Place Plan, COVID-19 Plus Hurricane, GCM Disaster Plan, Hurricane and Covid, nurse advocate, On-line Delivery for Meds, On-line delivery for Pandemic, Pandemic, parent care, Post Office shut Down, Retired Veterans, USPO Destroyed, Wildfire Tornados Tagged With: aging life care manager, aging parent crisis, Call Your Congressman, geriatric care manager, global warming, Hurricane Season, nurse advocate, nurse care manager, On line deliveries, On-line Delivery of meds, On-line Voting &PO, Seniors Shetering in Place, slow mail delivery, USPO destroyed, Wildfire Tornados

What Do Long Distance Care Families Need for Parent’s Sheltering in Place 4 COVID ?

August 15, 2020

 

 Long-Distance Care Providers need a safety net for themselves.

Adult Children who live at a distance from older family members need someone to cover the tasks to help their loved ones when needed.  During COVID -19 when all elders should shelter in place because they are the most vulnerable to the novel, deadly virus long-distance care providers really need help.

COVID -19 means it is best for people over 65 to have little contact with others. But not all the supplies can be ordered online. In fact with the Post office delivery slowing down, everyone who lives long distance, may wait a long time for delivery of needed items for COVID safety, especially if they live in a rural area,. These family caregivers may need someone to actually shop and pick meds at the last minute when needed food or meds do not arrive by mail. Having another person to accompany the elder on walks with a mask and safe distancing or a drive breaks up the tedium that can arise from the loneliness and isolation of sheltering in place.

 

Safety Net for Double Disasters

If there is an emergency on top of the pandemic- Long-distance care providers need someone to respond as they live far away. During this summer with double disasters like wildfires now in Colorado, hurricanes blowing up the east coast they need an emergency plan on top of the COVID threat. A surrogate must be ready to help the older loved one right away and get them out of harm’s way fast and check if it is even safe to go to a shelter.  What they need is an emergency safety net.

Call a Care Manager

If family at a distance does not have a friend or neighbor who can do this, they should consider the perfect emergency and daily safety net in a geriatric care manager. The Aging Life Care Association has an online search tool to find a professional by ZIP code. It also includes a list of questions to ask when you look to hire someone.

GCM can Provide & Supervise Caregivers’s For Covid Related Tasks

If the family caregivers chooses, the care manager will arrange for well screened aide, practicing covid saftey,  to do all the shopping, take the elder out in the neighborhood for a walk or a car ride, prepare

meals, engage in social connections, and do all the cleaning and disinfecting need daily with  the coronavirus threat . The GCM will visit aging parents on a regular basis to check on the health status of the elder in general and in relationship to Covid-19 exposure plus confer with their care providers along with texts calling and email them for supervision. Most of all they will regularly confer with with the family caregiver to get keep them up to date.

Find Help Now

The Long Distance care provider can have care providers from the care management agency care do all of these tasks, depending upon other back-up and care level of your older loved one. A care manager themselves, will directly monitor your loved one’s health, respond in emergencies like hospital admission, accompany them to a doctor and manage the care management care providers when you are not there and directly report to you. To find care managers go to the Aging Life Care Association 

Successfully Market Your GCM COVID 19 Service

 

If you are a geriatric care manager or Aging Professional learn to market and sign up new clients for your Aging COVID-19 coaching services for, both long distance and local- adult

children, based on science step and sound public health policies, using telehealth. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

 

Be able to sell care management COVID services that fill the gap  created by the federal government, state, county, cities and CDC ‘s mixed messaging  

created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

 

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right

 

now.

 

You will learn

  • How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

 

  • How to use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

 

  • Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

 

  • Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

 

  • How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

Sign Up

Filed Under: Aging, aging family crisis, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, GCM COVID 19 Crisis, GCM Disaster Plan, GCM emergency procedures, Geriatric Care Manager, Geriatric Care Managers value, geriatric social worker, Loneliness, Long Distance Care & COVID-19, Long distance caregiver, Long Term Care Coverage, nurse advocate, nurse care manager, Pandemic Tagged With: covid -19 geriatric care manager, covid & hurricanes, covid & wildfires, covid disaster emergency plan, covid safety net, COVID-19 prevention, COVID-19&LONG DISTANCE CARE, hiring geriatric care manager, long distance caregiver, long distance families, long-distance surrogate

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