Cathy Cress

Expert in Aging Life and Geriatric Care Management

Free Webinar

 

Free Webinar

October 7th and October 8th

9:00a-12:30p

 

Lifespan Care Management for Elders  is pleased and excited to invite aging care professionals and community members to join us for a free2-day webinar series.

We have engaged a compelling group of speakers like Taney Hamill  CEO of ALCA and Cathy Cress MSW author of the Handbook of Geriatric Care Management. who will address a wide range of aging and health-related topics including COVID and Quality of Life while sheltering in place, COVID & seasonal flu and COVID and Hospice COVID and AGING LIFE CARE  Resources  and other topics relevant to the interests of aging persons and those who support them; be they professionals, family members, or other concerned parties.  Attendees may come and go, participating in whichever sessions fit your busy schedules and draw interest. There is something for everyone!

Please share this widely. We look forward to having you join us!

For More Information and to Register

HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

 

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is  in an email marketing marketing campaign using an e-newsletter format in Constant Contact  or Survey Monkey  other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

  • Local information about home food delivery from local grocery stores used by                   seniors or designated shoppers as elders should not even get out and shop 
  • Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which  provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic. 

  • Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
  • Tell a story with the COVID products you want to advertise 
  • Use your i phone to record your video

  • Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • FREE Webinar

        MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

        October 22 @ 2:00 pm – 3:00 pm PST

        As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

        Learn care management marketing that works at all time but especially during COVID so you can:

        Consult with and help client’s during COVID and post COVID

        Convert Consultation into  regular clients

        Understand branding       

        Develop a positioning strategy so the caller chooses you

        Understand lead generation in care management

        Understand how to do an e-newsletter

        Get the best marketing software  

        Understand Public Relations Press, TV Radio, Social Media Coverage

        Understand Zoom Webinars

        Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

        Click Here To Register 

         

        FIND OUT MORE 

         THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

        SIGN UP NOW  

         

 

 

Save Post Our Office -Shut Down is Devastating Threat to Elders

The Slowdown by the US Postal Service is Calamitous to Older Americans

They grew up with the mail reaching Americans regardless of their political party. Older people knew it as the beloved circulatory system of their communication and now much more that. For them, it was “enshrined in the Constitution.”  Article 1, Section 8 says: … The U.S. Constitution, in 1789, authorized Congress to establish “Post Offices and post Roads”, because they grew up taking civics, which was zeroed out of the national curriculum to our peril.

 In an NPR interview, a postal carrier states “I mean, for goodness sake, I think the Grand Canyon, we reach people via donkey”.

 Now every American and the elderly seem to be getting their mail by donkey

This slow down to mail is a crisis for seniors. It is about “not getting” the ” Much more than that” I talked about. Older people depend on the timely mail delivery of everything from prescription medications to Social Security checks, to Va checks and free VA meds sent in the mail. The Postal Service says it’s also the leading delivery service for online purchases. They vote online as they do not want to risk getting coronavirus in the crowded precincts or stand in long lines in the November cold. So elders use the PO to get groceries, emergency supplies, pay their bills by mail, get VA Checks, and send the precious cards from their grandchildren.

Shelter in Place Takes meds on-line delivered by PO

During COVID -19, elders medications not arriving on time in the mail becomes critical to their health. Seniors are supposed to shelter in place, so online delivery by the PO gets them the medications they need, delivered to their home. They are told not to go to the pharmacy and risk infections. A whopping 20 percent of adults over 40 who take medication for a chronic condition get those pills by mail order, according to a survey by the National Community Pharmacists Association.

Wildfire Tornados, Hurricanes, and COVID The Trifecta of death this Summer

On top of this, we are in the spine-chilling season of weather emergencies. The West just started the brutal wildfire season where California is now having wildfire tornados. Deep in the hurricane season this month, when climate change has doubled our chance of these fearsome storms the East coast is threatened daily by these mammoth storms actually 2 right now.  In an escalating COVID-19 calamity where elders are the most at risk for death, they are faced with mind-bending double disaster threats.

The CDC is telling seniors to shelter in place

and get their meds and emergency supplies on line in their warning” Give yourself more time than usual to prepare your emergency food, water, and medicine and medical supplies. Home delivery is the safest choice for buying disaster supplies;” But the mail slowdown and nasty weather have colluded to stop this lifeline. So deliveries are not the safest choice if they do not get there before the disaster. Seniors cannot always go to shelter because people are less than 6 ft apart, so older people are going to die at home or end up in the COVID infected hospitals in November Twindemics without all the medication they need. They will die needlessly if their write-in ballot never shows up or they are reduced to standing in freezing lines at the polls.

PO Destroying Huge Machines That Sort the Mail to Slow it

That lifeline is being cut by the head of the Postal Service the US postal service, laying off workers, 33 top supervisors, taking mailboxes off the street dragging off out over 50 huge bar code sorters worth millions and destroying them wrecking the very equipment that makes the mail go fast—–make all those critical ways to destroy the PO- a beloved circulatory system in our country.

Call Your Local Congressman or Woman

If you work with seniors, have them in your family or care for them to do this to help. Call your representative in Congress and tell them you want them to save the Post Office. They want to get re-elected and if enough constituents tell them that this is a critical issue – they act. You might not have had civics but this is how government works, according to Supreme Court Justice Sandra Day O’Connor. Do not allow our post office our elders our American to dissolve and die. Rage Rage at the Coming of the Night.

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