Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

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        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.  

Video can be a tool to add to your home care or geriatric care management  marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

 

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is  assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state  and CDC to stay compliant.

 

 

 As US clients are using  services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC  safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new  powerful  Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

 East Coast Studios  that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

 

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Caregivers contracting COVId, case manager, CDC, coronavirus, Coronavirus safety elders, COVID Agency Safety Plan, Covid safety marketing, Covid Safety Video, Covid safety videos, COVID Saftey, Covid-19, COVID-19 Safety, Families, GCM Covid Safety, GCM Marketing skills, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Home Care Covid Safety, infection control GCM agency, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, mask wearing covid-19, nurse advocate, nurse care manager, PPE, PPE and Essential Workers, PPE fot caregivers, Public Relations, Selling GCM Agency Safety, Video Marketing, videographer, Videos Tagged With: agency Safety Protocols, aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, breakthrough COVID Infections, care manager, case manager, Covid, COVID ALCA Marketing, COVID Safe Marketing, COVID-19 Telehealth product, Delta Variant, East Coast Studios, geriatric care manager, marketing with Videos, nurse advocate, nurse care manager, power of video marketing, Safety Care Managers, Safety careproviders, Tap Video, Videographers

11 Parts of Care Manager’s Role With Family Death and Dying of COVID-19?

February 4, 2021

 

GCM Role is Working With Family In COVID-19

Care managers cannot be in the hospital with a  patient dying of COVID-19. They can support their bereft adult children, who cannot see their parents during the hospitalization, in those last moments of goodbye’s or after the death in this deadly pandemic.

In normal times care managers play a big role in end of life issues. They are their navigators through all five stages of dying, many times long before palliative care or hospice are called. Often GCM’s can help the family and client to bring in hospice or palliative care. But is COVID -19 they can offer guidance to the family through the sometimes weeks of hospitalization, intubation, their loved one is on a ventilator and ultimately often- death separated from loved ones.

Navigation Through a COVID-19 Death

 The normal final passage through life can emotionally charged.  If the family is following a long labyrinth to the end, in coronavirus, the blind alleys may be blocked by a rushed hospitalization, banned from seeing their loved one in the hospital, and not understanding the disease that is killing their loved one.

Care managers can find an opening through this maze.  Family dynamics and fear of dying can all explode a fraught crisis of care in dying of coronavirus. When vital end-of-life decisions need to be made, the stress of the responsibility and the seriousness of the situation can break into a mammoth wave of distress fear, and anxiety over the “ whole family system”. The geriatric care manager specializes in solving these end of life decisions for whole family system even at the end of life.

Facilitate Family talks over hospitalized COVID-19 Elder

Care Managers can facilitate terrified discussions outside the hospital, and clear the way for family members to come together to work as a functional unit around an unknown killer disease that preys on their loved one. Understanding the differing viewpoints is critical.  Knowing what a parent wants and does not want during the last days and hours of life help define and simplify the role of the family.  It helps the family bear the burden of having the responsibility of making decisions that their parent wants. Turning this around can also help families have some solace that they carried out their parent’s wishes after their parent’s death. 

 

Care managers can help family members handle the stress of an elder’s hospitalization and death by:

  • Encouraging routines, exercise, and social connectedness with friends and family
  • Advocate for them with the hospital staff to get updates in this chaotic time in hospitals
  • Help them maintain contact with the” hospital quarterback “ to get updated medical status and give input
  • Find technology for the family to communicate with the hospitalized family member  via text, telephone, email, or video chat
  • Support and mediate if necessary proactive discussions and advanced directive preparation in a rush if not done
  • Build a circle of care can help to reduce some of the potential conflicts,
  • Support them in having essential conversations, prior to needing  intubation, on last wishes if health status deteriorates  
  • Provide opportunities to say goodbye via technology
  • guide them in setting up rituals that can celebrate the end of life and give solace to a family during a time when there are yet no rituals for a COVID-19 death.
  • Work with the hospital to set up Zoom with the family to say goodbye to a loved one. 
  • Geriatric care managers do much more with clients and families but especially now with Covid-19 elder’s and their families facing a  separated, fractious end of life
  • Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

     

    Join me Thursday March 11 and learn why End of Life Services Are a perfect new service for care managers

     Sign Up   

    In this 1 ½ -hour webinar you will learn how to

     

    1.Transition the patient/family through the five stages of death

  • 2.Help clients be active participants in their care3.Give the family/caregiver tools to manage care

    4. Provide family center care to caregiver and family

    5 Choose the right support services through all stages of death

    6.Introduce Hospice and Palliative care and work with their team

    7. Use ALCA End of Life Benefits During COVID

    8.Use  COVID -19  Family Coaching for GCM

    Sign Up 

    If you really want to add End of Life to your care management business sign up for this webinar now

     

     See more about Cathy and her book Care Manager’s Working With The Aging Family

  • DyingGriefandBurial in the AgingFamily

Filed Under: Advanced Directives and Covid-19, Aging, Aging Community & Covid-19, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, ALCA Role Death and Dying, Blog, care manager, case manager, CIRCLE OF CARE, coronavirus, Coronavirus emergency plan, coronavirus shut down, Covid 19, COVID-19 & Care Management, Covid-19 Death, Death and Dying, Death and Dying Care Management, death and dying care manager, elder care manager, End of Life, Families, FREE WEBINAR, GCM role Death and Dying, GCM Working With Aging Family, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Good Death, nurse care manager, Therapist Specializing in Aging Tagged With: adding end of life services, aging life and geraitric care manager, death and dying, death and dying in COVID-19, Death and Dying in hospital, end of life care manager, geriatric care manager, Hospice at end of life, Hospice Care, hospice for elderly parent, Navigation through END of LIfe, Palliative Care at end of life, Technolog COVID-19 in Hospital, Tools to manage end of life

Avoid Aretha Franklin’s Fate- Help Elders at Risk of Covid & Prepare End Of Life Docs Fast

January 30, 2021

Preparations for Death a Hard Step for Some

Everyone must prepare for the end of life. When Aretha Frankin died a tribute to her was an armada of 100 pink Cadillacs at her funeral. But in spite of the glittery homage to her storied life and career, she died without a will.

According to Aretha’s ‘lawyer, Ms. Frankin was aware she needed to take care of this but ” never got around to it”. This left her estate liable for potentially millions of dollars of taxes and attorney fees and a drawn-out timeline for her 4 sons to inherit the proceeds from her estate.

Franklin was, as many have said, ” a force of nature” and a woman who would be hard to sway. But care managers specialize in working with VIP clients and the rich and famous. These clients are often uber difficult to work with- entitled, narcissistic equally hard to sway. Aretha Franklin’s attorney might have convinced her that she needed to work with him to protect her family and her estate before she died.

In the Year of the Plague Care Managers Preparing Clients For Death  More Urgent

You as a care manager must take a more urgent  approach by yourself or with the client’s attorney because the stakes are so much higher as now elders are likely to die with this virus rampaging throughout the world, striking the people with comorbidity, like people over 65, the hardest

Most geriatric care managers work with the wealthy top 10% if they want to survive as a business as Medicare does not cover long term care. Only the top 10%, like Aretha Frankin, can afford it. But what comes from being a good care manager is knowledge of death. End of Life care is one of their jobs.  Making sure their client has all their legal documents ahead of time is critical at this minute. With COVID-19 that clock runs on speed.

, these documents- one a living will- are an important job of the geriatric manager, as death

may be shrouded and waiting around the corner for many of your clients 

Advanced  Care Planning Discussions In Covid Critical

Once the COVID-19 is known with an elderly client, the care manager who has added “end of life services” to their agency, is often the one who will initiate and guide advance care planning discussions. The problem with COVID-19 is that the onset of the disease can be rapid.  As difficult as these discussions may be, the burden on the family is significantly lessened if decisions about advance care planning are made before the client’s condition worsens.

Hopefully, this has already been done but many people put it off for fear of death. A recent study found that less than 50% of severely or terminally ill patients had an advance directive in their medical record.

Advance directives are legal documents that allow clients to make decisions about their health care and finances in advance of when they are not mentally or physically able to do so. These documents must be signed, dated, and witnessed naming another person to make decisions for you.

Your job as a care manager is the make sure your older client has these documents before they have COVID-19:

  • A durable power for an attorney for healthcare 
  • A living will
  • A do not resuscitate order DNR (efforts to restart the heart after it has stopped

 If No Advanced Care Documents & COVID Strikes Elders Wishes Unfulfilled

If the client does not have these legal documents and wishes to create them, the Geriatric Care Manager will suggest that the documents be put in place with the oversight and consultation of an elder law attorney.

But During Covid-19 could rush an elderly client towards death like a mammoth mudslide sweeping them into a hospital where no one can enter, even the family.

Care Managers play a big role at end of life issues. They are their navigators through all five stages of dying, which is the time before COVID-19 could be long before palliative care or hospice are called. 

 

But in this plague reign, there is little time to plan so the five stages of death are on steroids. So, talk to your clients now before they get into a screaming ambulance to the hospital where no one can follow the including you, and may never return.

GCM Care Planning Stope Elders From Dying Without a Will Like Aretha Franklin

 Proactive discussions and legal planning now can help to reduce the risk of dying like Frankin leaving the legacy of her music, a soundtrack to her life but a family both shattered and at war with each other. The COVID-19 clients you see now could be in this position and their families will be left with no rituals no funeral no advanced directives and only hopefully a zoom family meeting to say their last words. Good legal guidance can also help clients make better decisions,  avoids all this other legal horror on top of the torturous death of coronavirus. Making a will or a trust now will save the family from adding to the burden of a lonely painful death.

SIGN UP FOR MY LATEST FREE WEBINAR

Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

 

Serve Your Client Until Death Do You Part     

S

 

Join me Thursday, March 11 and learn why End of Life Services Are a perfect new service for care managers

 

 

In this 1 ½ -hour webinar you will learn how to

 

 

1.Transition the patient/family through the five stages of death.   

 

2.Help clients be active participants in their care

3.Give the family/caregiver tools to manage care

4 Provide family center care to caregiver and family

5 Choose the right support services through all stages of death

6.Introduce Hospice and Palliative care and work with their team

7 Use ALCA End of Life Benefits During COVID

8.Use  COVID -19  Family Coaching for GCM

Sign Up

If you really want to add End of Life to your care management business sign up for this webinar now

Recommendations

 Cathy is a great consultant who has helped me remain focused and balanced while developing my business and juggling other responsibilities.   I highly recommend using the operations manual as a guide for businesses, especially startups.   Also, tools such as Cathy’s competition survey, marketing survey, and Cathy’s book entitled Handbook of Geriatric Care Management are great resources to use now and future.  Cathy is the business coach/business consultant I needed.  I will always be grateful for the time and money she saved me during this process.  Thanks, so much Cathy for all that you do!  I appreciate you!

Patrice Harrison LMSW, IPR

 

 

 

 

Presented by:
CATHY CRESS, MSW

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life care manager, Aretha Franklin, case manager, Concierge Senior, coronavirus, Coronavirus emergency plan, coronavirus shut down, Covid-19, Death and Dying Care Management, death and dying care manager, DNR, elder care manager, Elderlaw Attorney, End of Life Care manager, End of life documents, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, living will, nurse advocate, nurse care manager, Quality of Life in Dying, Wealth Management Departments Tagged With: Advanced Directives, aging life and geraitric care manager, aging parent crisis, coronavirus, coronavirus and seniors, COVID_19, COVID-19 Deaths, COVOD_10& Advanced directives, death and dying, death and dying in COVID-19, geriatric care manager, Hospice Care, hospice for elderly parent, nurse advocate, nurse care manager

Free Webinar

October 2, 2020

 

Free Webinar

October 7th and October 8th

9:00a-12:30p

 

Lifespan Care Management for Elders  is pleased and excited to invite aging care professionals and community members to join us for a free2-day webinar series.

We have engaged a compelling group of speakers like Taney Hamill  CEO of ALCA and Cathy Cress MSW author of the Handbook of Geriatric Care Management. who will address a wide range of aging and health-related topics including COVID and Quality of Life while sheltering in place, COVID & seasonal flu and COVID and Hospice COVID and AGING LIFE CARE  Resources  and other topics relevant to the interests of aging persons and those who support them; be they professionals, family members, or other concerned parties.  Attendees may come and go, participating in whichever sessions fit your busy schedules and draw interest. There is something for everyone!

Please share this widely. We look forward to having you join us!

For More Information and to Register

Filed Under: Aging Life Care Assocaition, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, COVID-19 Webinar, geriatric care manager, Lifespan Care Management for Elders, Webinar, Webinar ALCA GCM Tagged With: CORONAVIRUS WEBINAR, covid -19 geriatric care manager, COVID & Seasonal Flu, free webinar, social distancing covid-19, Webinar ALCA, Webinar Cathy Cress MSW, Webinar Lifespan

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