Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Emergency Go Binder -Family Caregivers Need for Global Warming

August 16, 2023

What Senior Services Can Do in Disasters

What Senior Services can do in disasters – You can prepare an emergency plan for your own agency. This is critical now for all care managers, home care agencies, and any senior service because of global warming. With the Maui Fire, CSA, or any senior agency watching another global climate change disaster, happening right in Maui. Senior service providers need to know how to prepare elders and their agencies for fires. Many of those suspected dead in Lahaina are thought to be older people who could not escape quickly enough as it was a fire that was swept by Hurricane Dora’s 80-mile-an-hour winds spread the fire so fast that many many just could not escape and now suspected snapped power lines . Lionel Montalvo, retired fire chief in Lahaina, said that many dead elderly would be found  Fema puts out a handout that can be shared with elders about how to prepare for fires with their level of disability.

In An Emergency, I  Panicked

What Senior Services can do in disasters was vividly revealed to me. I live in Santa Cruz County, Ca. , where the disaster of a 6.9 earthquake, in 1989 happened and future earthquakes stalk us. But we had a double disaster in  Aug 2021. Covid had started and then one of the 30 fires begun by lightning strikes all over California set the Santa Cruz mountains, with ancient 3000-year-old redwoods, ablaze. The fires caused 70,000 evacuations, and flames destroyed 1,490 structures, as the firefighters did not have enough fire personnel to fight the fire. There were so many fires statewide that all firefighters in the state were not enough to fight the blazes. In addition to the horror, the fast-spreading fire, our three assigned planes to drop water on the inferno, could not fly as smoke and fog prevented it. They went to other California fires.

I Had No Grab and GO, Binder

When all this was announced by emergency alerts we were told to prepare to evacuate too. In spite of just teaching how to put together a go binder for COVID- I had no go binder myself. I had no list of what I would take in an emergency from a 5 bedroom house with multiple family heirlooms, original art by children, grandchildren, and now famous friends, I had never scanned the multiple photographs of our family in frames to GOOGLE PHOTOS  all over the house nor those critical important documents like our trust, birth certificates, passports, insurance info in a filing to add a go binder. I  never made a GO Binder. I did that later now when the fire is 30% contained when it was no help in the emergency, but I do now when worldwide global emergencies, world wide spread like the black death.

What to put in Go-Binder

Emergency plan

What Senior Services can do in disasters is help clients create a grab-and-go binder with all the emergency contacts, documents like advanced directives, DNR power of attorney, and family contacts, the family cannot physically go into the hospital or evacuate but this Go binder can take your place. With important information about your family member when they are admitted without you by their side. Your go-binder should contain your family members’ most important information and documents. This will include.

  • Medical information
  • Emergency Contact List
  • Advanced Directives 
  • Critical medical, insurance, social security, Trust/will docs 
  • You can also order them pre-prepared 

Prepare for Double Disasters Now

In emergency situations, people sometimes do not think rationally as I did in the Santa Cruz mountain fire. We never know how we are going to react in an emergency until it actually happens. In order to prepare for any situation, hurricanes & COVID, Fires creating a grab-and-go binder should be an important part of your shelter-in-place plan for aging friends or relatives.

If Covid returns with new variants and many anti-vaxers who refuse immunizations,  older people sheltering in place, can still contract COVID and be rushed to the hospital in an emergency. But on top of COVID other emergencies like storms, wildfires, and floods occur on the top of the pandemic. Think of this summer and fall  when the hurricane season is predicted to be catastrophic due to climate change, the warming of the Oceans, and in the last week Hurricane Dora creating, along with drought the brutal disaster on going in Maui, where 1000 people are still missing and the dead over 100.

EMERGENCY PLAN FOR EVERY DISASTER

Prepare for emergencies

Emergency Plan Needed for all Senior Service Agencies to Serve Clients in the Misdst of Disasters and Exploding Global Climate Change 

What Senior Services must do in disasters, especially exploding climate change events, is to create an emergency plan for all emergencies for all staff, caregivers, and aging clients in your senior agencies or you as a practitioner. With hurricane Dora causing the  Maui fire and the west once again facing massive wildfires, tornados already wreaking devastation this season and the polar vortex perhaps coming again next year-do you have emergency procedures?

The emergency plan to prepare for emergencies should contain specific policies and procedures,  like who will care for your clients when the agency members have to evacuate, and a plan that is written out and made explicitly. It should include directions that the owner or manager would like followed in emergency circumstances. The emergency plan should be signed and dated by both the owner and the manager, reviewed periodically, and updated as policies and procedures or circumstances change. An emergency plan is your first line of defense when an emergency or disaster occurs.

Informal agency emergency procedures work in a start-up care management business but what if the solo practitioner is ill and out?

If illness, accident, or some other unforeseen event overtakes an owner or man­ager, like, no emergency procedures can be suicide in an emergency, not to mention liabil­ity to your elderly clients.

You could be like  GCM Jim Boyd who lost his business in the Paradise Fire that knocked him out.

PARADISE FIRE DEVASTATION OF A GERIATRIC CARE MANAGEMENT PRACTICE

GCM Jim Boyd of Paradise, California lost everything in the catastrophic fire in the town of Paradise, where he lived and practiced. He was trying to evacuate aging clients in Paradise, located in the midst of the Sierra forest when the huge forest fire immolated the entire town. Another care manager in the Sierras took over for him as an Aging Life Care partner. Although a “Go Fund Me” started by the Aging Life Care Association raised almost $10,000 for Jim, he did not have enough to rebuild his Paradise home where he had his home-based GCM business. Then he and  90% of the residents of Paradise never returned.

Emergency Plan-Every geriatric care professional needs a formal, written backup plan that dictates action, should a disaster or emergency arise.

 

It‘s necessary to assess your company’s risk of temporary or permanent service disrup­tion  you will prepare for emergencies with an agency emergency plan

if a disaster or emergency is experienced. This may seem an overwhelming task at first, but when you break it down into pieces, it becomes workable.

One part of your emergency plan should be explaining an emergency plan and checking the home for safety at intake. Then at each monitoring visit have an emergency plan checklist to make sure safety devices work- and are still in the house –are their batteries that still work, flashlights fire alarms, if an emergency exit plan is still posted, and family or paid caregivers still trained on what to do in an emergency.

Learn how to prepare for emergencies and how you can prepare yourself, your clients, and your staff for disasters and absences of key personnel.

With global warming’s effects causing fires like the Maui Fire -floods, larger hurricanes, and the specter of more catastrophic weather events, you need to prepare for emergencies. Get the new Handbook of Geriatric Care Management 4th edition now at my website –  out in Kindle or hardback with an excellent chapter on how to prepare your agency for disasters, plus forms to use, by former GCM President Liz Barlow.           

 

 

 

Filed Under: Advanced Directives and Covid-19, advanced directives& COVID-19, Aging, aging family crisis, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, COVID-19 & Care Management, COVID-19 & Wildfire, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, COVID-19 Emergency Go Binder, COVID-19 Emergency Plan, Covid-19 GCM Products, COVID-19 Hospital Discharge Plan, COVID-19 Plus Hurricane, COVID-19 Recover at Home Plan, elder care manager, Emergency Go Binder, Emergency Plan, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: 5th edition GCM OPERATIONS MANUAL, ADVANCED DIRECTIVES & COVID-19, aging parent crisis, care manager, case manager, COVID GCM Procedures, COVID- 19 GO Binder, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19& LONG DISTANCE CARE, crisis with aging parents, geriatric care manager, nurse advocate, nurse care manager, parent care crisis

Is Your Business Marketing Plan 4 Updated With Omicron Scourge ?

January 14, 2022

 Do You Have a Care Management or Home Care  Marketing Plan For the Omicron Explosion?

 

Omicron explosion  Covid-19

How do you successfully market the safety of your care management or home care business during the 2022 Omicron worldwide surge?  How can you overcome customers’ hesitation to use your agency when Omicron still wildly spikes, variants may be around the corner, most Americans are predicted to get Omicron  as Omicron/ COVID surge all over the world

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING  PLAN?

 

Omicron Marketing Plan

During the Omicron explosion, your audience is everyone who wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your website like Lifespan, a geriatric care management agency in Santa Cruz, Ca?

Will you use videos of your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan during the omicron explosion to make clients choose you over the competition in your area?

During this worldwide omicron infestation, will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at home, or going into the hospital and recovering after hospitalization?

 

According to the CDC, more data are needed to know if Omicron infections, and especially reinfections and breakthrough infections in people who are fully vaccinated, cause more severe illness or death than infection with other variants. So spreading your agency safety policy through social media, your newsletter, your website, and talking to clients is critical and it needs to go into the revision of your marketing plan ASAP.

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management  and find Webinars on COVID Safety

 

 

 

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4 Steps to Create a Webinar to Market your Aging Business During COVID

January 10, 2022

 

Coronavirus pandemic information. Microscopic view of a infectious virus mutation. 3D rendering

What Do you do to set up a COVID webinar that gets lots of sign-ups and sales?

Set up a webinar on your agency’s Omicron Safety. When You set up a webinar on COVID you create excellent Public Relations that reach a really large audience that promotes your agency during the pandemic and the current Omicron surge. When you set up a webinar on COVID you position your agency against your competition when by featuring a webinar on omicron. You are using a major marketing tool to show your agencies follow CDC and state safety precautions. This is crucial to adult children seeking your services as COVID still rages through Omicron and Delta.

 First Step to set up a webinar for overwhelming Sign -Ups

 

The first step to set up a webinar on omicron is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are others that are less expensive or have way more customer support. All are less expensive than ZOOM and Hippa Compliant.

 

Nothing ELSE Matters Unless You Have The Right List of Recipients!

The second step when you set up a webinar on COVID is to create an email marketing database ( or use your own) to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. 

Create a Brilliant Title for Your Webinar

y 

The third step when you create a webinar on Omicron for your care management agency is to pick a title for a webinar. Effective titles that bring sign-ups like this are one of 4 steps to market your aging business.  

 Create a Fantastic Description that Gets Tons of  Sign-ups When You Set a Webinar on COVID 

The fourth step is to schedule a webinar on COVID, on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). 

 When you set up a webinar on COVID your panelists should include the Director of your local Health Department as each state sets its own rules for COVID ( Omicron) safety carried out by each county health department. So that person can speak to the level of COVID in your county, what the county safety precautions are, where people can get PCR testing locally, the availability of home testing kits, the importance of getting vaccinated and boosted, and where residents can get these shots. You can also have a local physician or virologist if you are in a large city that may have them.

You can have a nurse or social work from your agency go over your own agencies safety protocols, which you should have on your website

 

  • Covid newsletter

 

  •  

 

 Subscribe To MY GCM YOu Tube Channel and view my two webinars on COVID.

 

 

 

 

 

 

 

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Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron Webinar, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager, Omicron, Omicron Safety, Omicron safety webinar, webinar concierge care

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

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        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

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        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

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With Omicron Make a Plan If Aging Parents Can’t Spend Holidays With You

December 20, 2021

HOLIDAY GATHERING WITH AGING PARENTS NOT SAFE

The CDC has warned again in yet another holiday season – 2021 to be very cautious about traveling on the holidays to keep yourself and your elderly relatives safe with the new variant of Omicron spreading so quickly.

Dr . Anthony Fauci has some very excellent advice about safe holiday gatherings with the specter of Omicron spreading so quickly over our celebrations.

 

The hygienic shield protecting from virus

What is your short-term plan? Since the crisis with Omicron and its spread soaring through colleges, football games, restaurants, and schools are closing has come down in the last week,  what will you do about your holiday travel plans to family.

How are you going to get there? Why are we asking people to sacrifice distancing? If you have considered all the warnings of science and the CDC and if getting everyone tested with a home testing kit is not an option,  and you need to cancel seeing older relatives or family with immune problems -consider the advice of a noted scientist below. 

 

Last Holiday season Dr. Michael Osterholm, Disease Expert U of Minnesota,  had warned against  gathering in person with elderly family members on theHolidays
“We need somebody to start to articulate,  a story to use. ‘If  we don’t have that storytelling going on right now, that’s every bit as important as the science itself,”

 

NEED LONG TERM PLAN STARTING NOW

So adult children need to start making a new COVID-19 Omicron spreading so quickly travel plan. What will you say to their aging parents to convey they do not want to infect or even expose them to covid-19 so you cannot celebrate the holidays together? They cannot come to your home for the festivities; you cannot go to theirs.

This change in plans takes, as Osterholm suggested

creating a story and learning how to tell stories if you do not already know.

HOW TO TELL A STORY 

Vaile Wright, senior director for health care innovation at the American Psychological Association. suggests creating the story,beginning by explaining how much you care about your family “I feel it’s in my family’s best interests to be more strict, so we’re not going to travel for Christmas.” This type of language, she said, makes the other person less defensive, since it doesn’t come across as “You aren’t doing the right thing so I can’t come to visit.”

Sign Up for My Free  January Webinar

 

 

 

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Thursday, January 21

 

Give frantic adult children hope when they desperately call after the holiday

SIGN UP  

and learn how to come to the rescue of concierge dysfunctional families who found coal in their stockings.

 

 

 Learn how to:

Understand the Dysfunctional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master the 5 Clinical Tools – you need – to solve these problems with your clients

Learn Six Steps Professional Must Take to Work with These Difficult Families

 

Sign -Up Now 

Even if you cannot make the date, sign up you get a recording the next day

 

 

 

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID Webinar, COVID-19 Webinar, Families, FREE WEBINAR, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, HolidaySeason and COVID, nurse advocate, nurse care manager, TELEHEALTH HOLIDAY PLAN, Telehealth with GCM, ZOOM CHRISTMAS, ZOOM HANUKKAH, ZOOM THANKSGVING Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent crisis, COVID & Christmas, COVID & Holidays, COVID & Seasonal Flu, COVID VIRTUAL CHRISTMAS VISIT, geriatric care manager, geriatric social worker, Holiday COVID Celebration, HOLIDAY VISIT TO FAMILY PLAN, nurse advocate, nurse care manager

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