CORONAVIRUS Stay at Home Plan Archives ⋆ Cathy Cress

HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is in an email marketing marketing campaign using an e-newsletter format in Constant Contact or Survey Monkey other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop
Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic.

Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
Tell a story with the COVID products you want to advertise
Use your i phone to record your video
Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
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Use HIPAA Compliant Telehealth to Coach Families on COVID

August 22, 2020

Why must Telehealth Be Hippa Compliant?

The HIPAA (Health Insurance Portability and Accountability Act of 1996 is United States legislation that provides data privacy and security provisions for safeguarding medical information. It is designed to reduce healthcare fraud and abuse by setting industry-wide standards for health care information on electronically shared information. When care managers are giving and receiving health care information through telehealth, that is protected under HIPAA. Plus, importantly, want to assure your clients that you are never sharing their private health care information, just like most people protect themselves from spam by not allowing cookies.

Geriatric care managers can really benefit from telehealth during COVID-19 and after. If your agency does my employ, essential workers, you cannot see clients in person. But they must choose a product that is HIPAA compliant.

Telehealth Protects Your Caregivers and Clients

Even if your employees, nurses, and social worker, geriatric care managers, are essential workers they may be reluctant to expose themselves to COVID-19 risk. Many times your clients do not feel safe seeing your care managers. If you have clients in skilled nursing or assisted living you may be prohibited from seeing any clients at all- So how do you see your clients- through telehealth.

What is telehealth in geriatric care management

What is Telehealth? Telehealth refers to the exchange of medical information from one site to another through electronic communication to improve a patient’s health . Telehealth is the use of digital information and communication technologies, such as computers and mobile devices, to access health care services remotely and manage your health care. These may be technologies you use from home or that your doctor or in this case care manager uses to improve or support health care services.Geriatric care managers can see an older client in their residence and talk to the family caregiver or private caregiver without the care manager traveling to the home, especially during the pandemic when the care manager, client, and care provider may be exposed to the virus during the visit.

How Do Geriatric Social Workers, Nurses Use Telehealth?

Geriatric Social Workers use Telehealth to assist patients and families navigating healthcare and welfare decisions in these confusing and critical moments; they also coordinate or provide therapeutic services to the affected and their loved ones. Telehealth nursing is a tool for delivering nursing care remotely to improve efficiency and patient access to healthcare. A telehealth call or inquiry is more than just a phone call, however, and the nurses who respond to these calls are participating in the healthcare continuum.

The benefit of Telehealth by Family Caregivers

For caregivers who commit time and money to care for an aging loved one, telehealth can be a valuable lifeline. From a merely practical standpoint, it helps ease the burden of traveling to engage with health providers. Family caregivers with have full-time jobs can avoid taking excessive time off work to meet with you by using telehealth. Moreover, these services empower family members by giving them more opportunities to ask questions and take a proactive role in their loved ones’ care and recovery.

Long Distance Clients Really Benefit From Telehealth

Family Caregivers who live a long distance from their family members can often really benefit from telehealth as they can meet with the care manager from even thousands of miles away, get coaching on caregiving, ask questions about the care of their loved one, and report symptoms or status.

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your GCM COVID 19 Service

Learn to market and sign up new clients for your Aging COVId-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging have created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right now.You will learn

How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

How to Use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

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When: Sep 10, 2020, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging Families

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After registering, you will receive a confirmation email containing information about joining the webinar.

Save Post Our Office -Shut Down is Devastating Threat to Elders

August 18, 2020

The Slowdown by the US Postal Service is Calamitous to Older Americans

They grew up with the mail reaching Americans regardless of their political party. Older people knew it as the beloved circulatory system of their communication and now much more that. For them, it was “enshrined in the Constitution.” Article 1, Section 8 says: … The U.S. Constitution, in 1789, authorized Congress to establish “Post Offices and post Roads”, because they grew up taking civics, which was zeroed out of the national curriculum to our peril.

In an NPR interview, a postal carrier states “I mean, for goodness sake, I think the Grand Canyon, we reach people via donkey”.

Now every American and the elderly seem to be getting their mail by donkey

This slow down to mail is a crisis for seniors. It is about “not getting” the ” Much more than that” I talked about. Older people depend on the timely mail delivery of everything from prescription medications to Social Security checks, to Va checks and free VA meds sent in the mail. The Postal Service says it’s also the leading delivery service for online purchases. They vote online as they do not want to risk getting coronavirus in the crowded precincts or stand in long lines in the November cold. So elders use the PO to get groceries, emergency supplies, pay their bills by mail, get VA Checks, and send the precious cards from their grandchildren.

Shelter in Place Takes meds on-line delivered by PO

During COVID -19, elders medications not arriving on time in the mail becomes critical to their health. Seniors are supposed to shelter in place, so online delivery by the PO gets them the medications they need, delivered to their home. They are told not to go to the pharmacy and risk infections. A whopping 20 percent of adults over 40 who take medication for a chronic condition get those pills by mail order, according to a survey by the National Community Pharmacists Association.

Wildfire Tornados, Hurricanes, and COVID The Trifecta of death this Summer

On top of this, we are in the spine-chilling season of weather emergencies. The West just started the brutal wildfire season where California is now having wildfire tornados. Deep in the hurricane season this month, when climate change has doubled our chance of these fearsome storms the East coast is threatened daily by these mammoth storms actually 2 right now. In an escalating COVID-19 calamity where elders are the most at risk for death, they are faced with mind-bending double disaster threats.

The CDC is telling seniors to shelter in place

and get their meds and emergency supplies on line in their warning” Give yourself more time than usual to prepare your emergency food, water, and medicine and medical supplies. Home delivery is the safest choice for buying disaster supplies;” But the mail slowdown and nasty weather have colluded to stop this lifeline. So deliveries are not the safest choice if they do not get there before the disaster. Seniors cannot always go to shelter because people are less than 6 ft apart, so older people are going to die at home or end up in the COVID infected hospitals in November Twindemics without all the medication they need. They will die needlessly if their write-in ballot never shows up or they are reduced to standing in freezing lines at the polls.

PO Destroying Huge Machines That Sort the Mail to Slow it

That lifeline is being cut by the head of the Postal Service the US postal service, laying off workers, 33 top supervisors, taking mailboxes off the street dragging off out over 50 huge bar code sorters worth millions and destroying them wrecking the very equipment that makes the mail go fast—–make all those critical ways to destroy the PO- a beloved circulatory system in our country.

Call Your Local Congressman or Woman

If you work with seniors, have them in your family or care for them to do this to help. Call your representative in Congress and tell them you want them to save the Post Office. They want to get re-elected and if enough constituents tell them that this is a critical issue – they act. You might not have had civics but this is how government works, according to Supreme Court Justice Sandra Day O’Connor. Do not allow our post office our elders our American to dissolve and die. Rage Rage at the Coming of the Night.

What Do Long Distance Care Families Need for Parent’s Sheltering in Place 4 COVID ?

August 15, 2020

Long-Distance Care Providers need a safety net for themselves.

Adult Children who live at a distance from older family members need someone to cover the tasks to help their loved ones when needed. During COVID -19 when all elders should shelter in place because they are the most vulnerable to the novel, deadly virus long-distance care providers really need help.

COVID -19 means it is best for people over 65 to have little contact with others. But not all the supplies can be ordered online. In fact with the Post office delivery slowing down, everyone who lives long distance, may wait a long time for delivery of needed items for COVID safety, especially if they live in a rural area,. These family caregivers may need someone to actually shop and pick meds at the last minute when needed food or meds do not arrive by mail. Having another person to accompany the elder on walks with a mask and safe distancing or a drive breaks up the tedium that can arise from the loneliness and isolation of sheltering in place.

Safety Net for Double Disasters

If there is an emergency on top of the pandemic- Long-distance care providers need someone to respond as they live far away. During this summer with double disasters like wildfires now in Colorado, hurricanes blowing up the east coast they need an emergency plan on top of the COVID threat. A surrogate must be ready to help the older loved one right away and get them out of harm’s way fast and check if it is even safe to go to a shelter. What they need is an emergency safety net.

Call a Care Manager

If family at a distance does not have a friend or neighbor who can do this, they should consider the perfect emergency and daily safety net in a geriatric care manager. The Aging Life Care Association has an online search tool to find a professional by ZIP code. It also includes a list of questions to ask when you look to hire someone.

GCM can Provide & Supervise Caregivers’s For Covid Related Tasks

If the family caregivers chooses, the care manager will arrange for well screened aide, practicing covid saftey, to do all the shopping, take the elder out in the neighborhood for a walk or a car ride, prepare

meals, engage in social connections, and do all the cleaning and disinfecting need daily with the coronavirus threat . The GCM will visit aging parents on a regular basis to check on the health status of the elder in general and in relationship to Covid-19 exposure plus confer with their care providers along with texts calling and email them for supervision. Most of all they will regularly confer with with the family caregiver to get keep them up to date.

Find Help Now

The Long Distance care provider can have care providers from the care management agency care do all of these tasks, depending upon other back-up and care level of your older loved one. A care manager themselves, will directly monitor your loved one’s health, respond in emergencies like hospital admission, accompany them to a doctor and manage the care management care providers when you are not there and directly report to you. To find care managers go to the Aging Life Care Association

Emergency Go Binder -Family Caregivers Need One in Pandemic

August 13, 2020

In An Emergency, I Panicked

I live in Santa Cruz County, Ca. , where the disaster of COVID stalks us but we had a double disaster with one of the 30 fires begun by lightning strikes all over California. Our fire set the Santa Cruz mountains, with ancient 3000-year-old redwoods, ablaze, and caused 70,000 evacuations ,as the firefighters did not have enough fire personnel to fight the fire. There were so many fires statewide that all firefighters in the state were not enough to fight the blazes. In addition to the horror, the fast-spreading fire, our three assigned planes to drop water on the inferno, could not fly as smoke and fog prevented it. They went to other California fires.

I Had No Grab and GO, Binder

When all this was announced by emergency alerts we were told to prepare to evacuate too. In spite of just teaching how to put together a go binder for COVID- I had no go binder myself. I had no list of what I would take in an emergency from a 5 bedroom house with multiple family heirlooms, original art by children, grandchildren, and now famous friends, I had never scanned the multiple photographs of our family in frames to GOOGLE PHOTOS all over the house and those critical important documents like our trust, birth certificates, passports, insurance info in filing to add a go binder. I never made a GO Binder. I am doing it now when the fire is 30% contained.

Prepare for Double Disasters Now

In emergency situations, people sometimes do not think rationally like me. We never know how we are going to react in an emergency until it actually happens. In order to prepare for any situation, hurricanes & COVID, Fires &COVID- creating a grab-and-go binder should be an important part of your shelter in place plan for aging friends or relatives.

With COVID,the older person who is sheltering in place, as safe as the family and elder have been, can still contract COVID and be rushed to the hospital in an emergency. But on top of COVID other emergencies like storms wildfires, floods happen on the top of the pandemic. Think of this summer where hurricanes have already spun up the east coast, making it a double cataclysm of elders’ and family caregivers’ lives.

What to put in Go- Binder

You want and binder with all the emergency contacts, documents like advanced directives, DNR power of attorney and family contacts, You the family cannot physically go into the hospital or evacuate but this Go binder can take your place. With important information about your family member when they are admitted without you by their side. Your go- binder should contain your family members’ most important information and documents. This will include.

Medical information
Emergency Contact List
Advanced Directives
Critical medical, insurance, social security, Trust/will docs
Check out The new 5th edition of my GCM Operations Manual with 5 new COVID-19 Coaching products to use with Telehealth to Assist Family Caregivers to guide older Loved ones to:
Shelter in Place in Long Distance Family
Shelter in Place in Long Local Family
Recover at Home If Do not enter the Hospital
Recover after discharge from the hospital in Long Distance Family
Recover after discharge from the hospital if Local Family
Find Out More Below

GCM Manual New 5th edition

Save Post Our Office -Shut Down is Devastating Threat to Elders

The Slowdown by the US Postal Service is Calamitous to Older Americans

Now every American and the elderly seem to be getting their mail by donkey

Shelter in Place Takes meds on-line delivered by PO

Wildfire Tornados, Hurricanes, and COVID The Trifecta of death this Summer

The CDC is telling seniors to shelter in place

PO Destroying Huge Machines That Sort the Mail to Slow it

Call Your Local Congressman or Woman

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

How do you market a COVID-19 telehealth service?

Other Ideas to Add to your e-newsletter about COVID

Why must Telehealth Be Hippa Compliant?

Telehealth Protects Your Caregivers and Clients

What is telehealth in geriatric care management

How Do Geriatric Social Workers, Nurses Use Telehealth?

The benefit of Telehealth by Family Caregivers

Long Distance Clients Really Benefit From Telehealth

Successfully Market Your GCM COVID 19 Service

After registering, you will receive a confirmation email containing information about joining the webinar.

The Slowdown by the US Postal Service is Calamitous to Older Americans

Now every American and the elderly seem to be getting their mail by donkey

Shelter in Place Takes meds on-line delivered by PO

Wildfire Tornados, Hurricanes, and COVID The Trifecta of death this Summer

The CDC is telling seniors to shelter in place

PO Destroying Huge Machines That Sort the Mail to Slow it

Call Your Local Congressman or Woman

Long-Distance Care Providers need a safety net for themselves.

Safety Net for Double Disasters

Call a Care Manager

GCM can Provide & Supervise Caregivers’s For Covid Related Tasks

Find Help Now

Successfully Market Your GCM COVID 19 Service

You will learn

In An Emergency, I Panicked

I Had No Grab and GO, Binder

Prepare for Double Disasters Now

What to put in Go- Binder

Check out The new 5th edition of my GCM Operations Manual with 5 new COVID-19 Coaching products to use with Telehealth to Assist Family Caregivers to guide older Loved ones to:

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”