Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Make a Plan to Help Aging Parents Cannot Celebrate Holidays Together

December 16, 2020

HOLIDAY GATHERING WITH AGING PARENTS NOT SAFE

Dr. Michael Osterholm, Disease Expert U of Minnesota has warned against  gathering in person with elder family members on the Holidays
“We need somebody to start to articulate, ‘What is our long-term plan? How are we going to get there? Why are we asking people to sacrifice distancing? Why are we telling

people if you really love your family, you won’t go home for Christmas and end up infecting mom or dad or grandpa and grandma.’ We don’t have that storytelling going on right now, and that’s every bit as important as the science itself,”

 

NEED LONG TERM PLAN STARTING NOW

So adult children need to start making a long-term plan. What are they going to say to their aging parents to convey they do not want to infect or even expose them to covid-19 so you cannot celebrate the holidays together? They cannot come to your home for the festivities and grandma and grandpa cannot go to theirs.

This takes, as Osterholm suggested

creating a story and learning how to tell stories if you do not already know.

HOW TO TELL A STORY 

Vaile Wright, senior director for health care innovation at the American Psychological Association. suggests starting the story by explaining how much you care about your family“I feel it’s in my family’s best interests to be more strict, so we’re not going to travel for Christmas.” This type of language, she said, makes the other person less defensive, since it doesn’t come across as “You aren’t doing the right thing so I can’t come to visit.”

SIGN UP FOR MY WEBINAR

 

Sign Up for My January Webinar  

 Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night- 

             Thursday, January 21, 2021

 

Give frantic adult children hope when they desperately call after the holiday

 

Join me and learn how to come to the rescue of concierge dysfunctional  families who found coal in their st

 

 

 Learn how to:family-charis1-226x300.jpg

Understand the Dysfunctional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family 

 

Master the 5 Clinical Tools – you need – to solve these problems with your clients

 

Learn Six Steps Professional Must Take to Work with These Difficult Families

 

 

 

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID Webinar, COVID-19 Webinar, Families, FREE WEBINAR, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, HolidaySeason and COVID, nurse advocate, nurse care manager, TELEHEALTH HOLIDAY PLAN, Telehealth with GCM, ZOOM CHRISTMAS, ZOOM HANUKKAH, ZOOM THANKSGVING Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent crisis, COVID & Christmas, COVID & Holidays, COVID & Seasonal Flu, COVID VIRTUAL CHRISTMAS VISIT, geriatric care manager, geriatric social worker, Holiday COVID Celebration, HOLIDAY VISIT TO FAMILY PLAN, nurse advocate, nurse care manager

4 Ways to Keep Family COVID-safe if you go Home for Christmas

December 14, 2020

 

 

4 Ways to Keep Family Safe if you Travel to Grandma for Christmas

 

Are you planning to travel over the COVID river and through the mask-free woods to Grandma’s this holiday season?

How can you possibly stay safe? Do you trust your friends and family members to follow the standard safety protocols? Will they wear face coverings, maintain physical distance, and keep surfaces sanitized? Has anyone experienced symptoms recently or had contact with a person who is infected?

Answering these questions before you go may make those already awkward dinner conversations a lot less uncomfortable and may prevent you or aging parents from dying this holiday just as the vaccine is here.

CHECK THE COVID RATE WHERE ARE GOING

NPR has suggestions about traveling on the holiday  for adult children who must travel to Grandma’s on the holidays. This includes first checking out the COVID rate in the area where Grandma lives by using NPR’s coronavirus tracker to check this.

CHECK THE NUMBER OF PEOPLE INVITED 

Thanksgiving--2003png.png

The CDC says check out where others are traveling from and the number of people at the gathering among other guidelines from out very maligned by the Trump administration but storied science-based lead healthcare agency.

Travel Off-Peak Time

The Atlantic Magazine, a highly respected and historic magazine recommends, traveling off-peak or traveling a few days earlier, safer for you to drive, stay with Grandma or family, not friends and follow those basic guidelines, masking, distance, etc. Thanksgiving-Travel-2_20151119-171457_1.jpg

Read ALL & Find Common Thread of Safety

 

Check them all out and see what is repeated over and over and also what is feasible for you to travel to Grandpa and Grandma, stay safe yourself, keep elders safe and alive next holiday season after the vaccine.

Sign Up for My January Webinar  

 Working with Aging Dysfunctional Families- January and February-Long Day’s Journey into Night- 

             Thursday, January 21, 2021

 

Give frantic adult children hope when they desperately call after the holiday

 

Join me and learn how to come to the rescue of concierge dysfunctional  families who found coal in their st

 

 

 Learn how to:family-charis1-226x300.jpg

Understand the Dysfunctional Aging Family System you must enter to get care for elders

 

Understand 11 Warning Signs You Are Working with Dysfunctional Family 

 

Master the 5 Clinical Tools – you need – to solve these problems with your clients

 

Learn Six Steps Professional Must Take to Work with These Difficult Families

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Aging therapist, Blog, Christmas Travel Safety COVID, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, COVID, COVID & HOLIDAY SEASON, Covid Holiday Remote Visit, COVID Webinar, COVID-19 Webinar, Cut Off, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, HolidaySeason and COVID, nurse advocate, nurse care manager, Pandemic, POST HOLIDAY CALLS, POST HOLIDAY SEASON, Safe Holiday Visits to Grandma, Telehealth COVID-19products, TELEHEALTH HOLIDAY PLAN, Travel Safely COVID Christmas, Virtual Christmas Virtual Visit, Webinar, Webinar ALCA GCM Tagged With: aging family, aging life and geriatric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, coronavirus and seniors, CORONAVIRUS WEBINAR, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, COVID-19 prevention, GRANDMA VISIT THANKSGIVING, nurse advocate, nurse care manager, Thanksgiving COVID Travel, Thanksgiving Webinar, Thanksgiving with aging parents, Thanksgiving with dysfunctional family

4 Steps to Create a Webinar to Market your Aging Business During COVID

October 19, 2020

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What Do you do to create a webinar that gets lots of sign-ups and sales?

Webinars are excellent Public Relations using virtual presentations that reach a really large audience to promote your agency during the pandemic. Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic. ll of this is to show new or present users of your service why they can use your GCM services

What is the First Step to overwhelming Sign -Ups

The first step is to subscribe to a HIPPA compliant webinar platform. Besides ZOOM there are 9 others that are less expensive or have way more customers support. Go to Webinar has terrific customer support to help you. There are 12 other platforms all less expensive than ZOOM that are Hippa Compliant including Doxy and Thera-link

Nothing ELSE Matters Unless You Have The Right List of Recipients !

The second step is to create an email marketing database to invite your target audience to the webinars. Nothing else matters unless you have the right list of recipients.  You can use this for your e-newsletter. This is cheaper than mailing costs and also the most direct way to reach people both clients and target markets during the pandemic. You want to invite your present clients all your marketing third parties you want to refer clients to you, senior services in your community. the health department, local physicians, etc.

Create a Brilliant Title for Your Webinar

The third step is to pick a title for a webinar. Effective titles that bring sign-ups like this one 4 steps to market your aging business. Everyone likes a good list.  “10 Ways to Leverage Social Media to Boost Sales “is another great title because it is a list of specific and intuitive to teaching someone something. A “how-to” form indicates that there are some pieces of advice, guides, or tutorials awaiting viewers of the webinar. ” How to Set Up a Great Webinar ” is an example. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Use ” spicy adjectives that are  words that evoke strong emotions. So, use words like “amazing”, “fantastic”, “brilliant”

 

How to Create a Fantastic Description that Gets Tons of  webinar sign-ups

The fourth step is to schedule your webinar on the webinar platform you chose. Add your great title, DESCRIPTION, PANELIST, BRANDING INFO, COPY INVITATION URL, SET UP EMAILS (confirmation, reminder (3), and follow up). A great description of what gets sign-ups as well as your title. It is short summary of what you are going to cover in the webinar. Some email platforms like Zoom have this built-in. Others like Constant Contact require that you subscribe to a separate landing page like Lead Pages . 

Your webinar platform will be explaining what to add to your webinar but how a great Logo to upload for your brand and branded colors.

 

 SIGN UP FOR MY Newest FREE Webinar- Only 3 Days Left

MARKET LIKE YOUR BUSINESS DEPENDED ON IT

 

DURING COVID October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

ONLY 3 Days LEFT TO SIGN UP NOW

 

 

 

  1.  

 

 

Filed Under: Aging Life Care, aging life care manager, Blog, branding, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 Webinar, Create newsletter data base, database, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, marketing database, nurse advocate, nurse care manager, Webinar, Webinar ALCA GCM, Webinar data base Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, CORONAVIRUS WEBINAR, Covid, covid -19 geriatric care manager, COVID ALCA Marketing, COVID Safety Precautionss, COVID Safety Webinar, COVID-19 Webinar, Free webinar marketing, Free webinar sales, geriatric care manager, How To Webinar, nurse advocate, nurse care manager

Is Your Marketing Plan 4 Your Business Updated For COVID?

October 9, 2020

 Do You Have a GCM Marketing Plan  During COVID

Marketing plans have to be updated regularly when changes occur in your market – like the COVID pandemic. When it comes to distinguishing an aging life care management business, nothing compares to a solid and well-thought-out constantly updated marketing plan. A strategic and successfully executed marketing plan has the power to shape an aging life care management business and how it is to be perceived by current and potential customers. But have you updated it for COVID?

What Does a GCM ALCA Marketing Plan Do?

  1. It forces you to define that new audience. Your targets are now not only for direct services, but also a larger audience of targets: managed care companies, and others that are creating models using value-based payment as a method to reduce costs in post-acute care.

             2. It forces the Aging Life or Geriatric Care Managers to take the time to define the values and unique benefits they offer and to develop various, affordable (time and money) ways to communicate those things to a specifically defined target audience.

3.Understanding who is the new target audience will allow the Aging Life and Geriatric Care Managers to create that critical market plan.

4. It forces you to update your marketing plan to overcome new barriers in your market like a pandemic

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

Your new audience during COVID is everyone that wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in

Santa Cruz Ca. Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over your

competition in your area? Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at Home or going into the hospital and recovering after hospitalization

Join me for my new free Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST                                                           

As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into  regular clients

Understand branding       

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software  

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

SIGN UP NOW  

 

 

 

 

Filed Under: Aging, aging life care manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid-19, Covid-19 GCM Products, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager Tagged With: adding geriatric care management, aging life care manager, ALCA marketing, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID-19 Telehealth product, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

Free Webinar

October 2, 2020

 

Free Webinar

October 7th and October 8th

9:00a-12:30p

 

Lifespan Care Management for Elders  is pleased and excited to invite aging care professionals and community members to join us for a free2-day webinar series.

We have engaged a compelling group of speakers like Taney Hamill  CEO of ALCA and Cathy Cress MSW author of the Handbook of Geriatric Care Management. who will address a wide range of aging and health-related topics including COVID and Quality of Life while sheltering in place, COVID & seasonal flu and COVID and Hospice COVID and AGING LIFE CARE  Resources  and other topics relevant to the interests of aging persons and those who support them; be they professionals, family members, or other concerned parties.  Attendees may come and go, participating in whichever sessions fit your busy schedules and draw interest. There is something for everyone!

Please share this widely. We look forward to having you join us!

For More Information and to Register

Filed Under: Aging Life Care Assocaition, aging life care manager, Blog, coronavirus, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID Webinar, COVID-19 & Care Management, COVID-19 &Shelter in Place Plan, COVID-19 Webinar, geriatric care manager, Lifespan Care Management for Elders, Webinar, Webinar ALCA GCM Tagged With: CORONAVIRUS WEBINAR, covid -19 geriatric care manager, COVID & Seasonal Flu, free webinar, social distancing covid-19, Webinar ALCA, Webinar Cathy Cress MSW, Webinar Lifespan

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