Free Webinar

October 2, 2020

Free Webinar

October 7^th and October 8^th

9:00a-12:30p

Lifespan Care Management for Elders is pleased and excited to invite aging care professionals and community members to join us for a free2-day webinar series.

We have engaged a compelling group of speakers like Taney Hamill CEO of ALCA and Cathy Cress MSW author of the Handbook of Geriatric Care Management. who will address a wide range of aging and health-related topics including COVID and Quality of Life while sheltering in place, COVID & seasonal flu and COVID and Hospice COVID and AGING LIFE CARE Resources and other topics relevant to the interests of aging persons and those who support them; be they professionals, family members, or other concerned parties. Attendees may come and go, participating in whichever sessions fit your busy schedules and draw interest. There is something for everyone!

Please share this widely. We look forward to having you join us!

For More Information and to Register

HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is in an email marketing marketing campaign using an e-newsletter format in Constant Contact or Survey Monkey other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop
Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic.

Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
Tell a story with the COVID products you want to advertise
Use your i phone to record your video
Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - FREE Webinar
    
    MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID
    
    October 22 @ 2:00 pm – 3:00 pm PST
    
    As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice
    
    Learn care management marketing that works at all time but especially during COVID so you can:
    
    Consult with and help client’s during COVID and post COVID
    
    Convert Consultation into regular clients
    
    Understand branding
    
    Develop a positioning strategy so the caller chooses you
    
    Understand lead generation in care management
    
    Understand how to do an e-newsletter
    
    Get the best marketing software
    
    Understand Public Relations Press, TV Radio, Social Media Coverage
    
    Understand Zoom Webinars
    
    Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
    
    Click Here To Register
    
    FIND OUT MORE
    
    THIS FREE WEBINAR FROM 2 PM – 3 PM PST October 22, 2020
    
    SIGN UP NOW

Why You Need a Marketing Data Base Especailly Now with COVID?

September 21, 2020

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

You need a marketing or Contact Management database( CRM) to market to lead sources. An aging life or geriatric care management agency’s marketing has three key target audiences or lead sources: individual clients who need care, referral sources, and children of aging parents. Marketing databases are the key to reaching lead sources such as 3rd party referrals like elder law attorneys, upscale assisted living, trust officers, concierge physicians.

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

The JAMA Journal tells us “The confluence of coronavirus disease 2019 (COVID-19) and seasonal influenza this fall and winter will result in considerable morbidity and mortality, stressing the health

system. With more than 200 000 COVID-19–related deaths already, the US could see a second wave of disease later this year. In 2018-2019 (a “moderate” year for influenza), the US experienced 35.5 million influenza cases, with 490 600 hospitalizations and 34 200 deaths related to influenza.¹ An effective COVID-19 vaccine is unlikely until 2021. Even though seasonal influenza vaccines have variable year-to-year effectiveness, they can significantly reduce morbidity and mortality, especially with high coverage.”

Here are some of the many choices ALCA or Geriatric Care Managers can check out

SalesForce For Small Business
GoldMine
Act!
Highrise is a contact management database. Easier to use than SalesForce, Basic account for 6 users, with 5 GB of storage and 5,000 contacts is $24.00 monthly.
Zoho lets you have 3 users and up to 5,000 contacts. An Excel spreadsheet of contacts can work in a start-up if the file is set up correctly to capture the necessary information.
Clear care can also be used as a contact database and a client database used by Aging Life GCM who have a home health component
WHY DO YOU NEED Customer Relationship Database FOR MARKETING?
Rolodex on Speed
Throw away all those business cards
ADD all 3rd party targets you need to market to for referrals
all contacts in the community that help you weave a care plan- can be the same as targets
all the contacts that you use as your individual prescription- which is your care plan
Will send a form elder law letter to all elder law or third party contacts o ( Att) track all calls or marketing visits to a concierge physician or any contact group C(P)Track your marketing visits, data, send Follow up letters
Adding all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging-Use all the really good contacts that you use as your individual prescription- which is your care plan-
SIGN UP For FREE WebinarMARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVIDOctober 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit remotely or in-person for the holiday and see their elderly parents skating on very thin aging iceLearn care management marketing that works at all time but especially during COVID so you can:Consult with and help client’s during COVID and post COVIDConvert Consultation into regular clients
Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you. THIS FREE WEBINAR FROM 2 PM – 3 PM PST October 22, 2020

You are invited to a Zoom webinar.
When: Oct 22, 2020, 02:00 PM Pacific Time (the

US and Canada)
Topic: MARKET THIS Fall LIKE YOUR BUSINESS DEPENDED ON IT

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.

HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

July 30, 2020

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this summer is to sell your coronavirus product in an email marketing marketing campaign using an e-newsletter format in Constant Contact or Survey Monkey other choices

This will boost the clients you can serve as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop

Include VIDEOS IN your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

OFFER Quality of Life activities that your agency or another agency like the Hummingbird Program the Sage Eldercare provides virtually for seniors who are even more isolated, lonely, and depressed during the pandemic.
Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
Tell a story with the COVID products you want to advertise
Use your i phone to record your video
Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - JOIN ME FOR MY NEW FREE WEBINAR
    
    Create 5 Telehealth Products for COVID 19
    
    WHEN. THURSDAY AUGUST 6
    
    TIME- 2 PM Pacific Standard Time
    
    Care Management businesses are struggling with pandemic close-downs.
    
    Support your business bottom line, clients, and their families.
    
    Create 5 COVID-19 products.
    
    Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders.

Increase your bottom line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to:

Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client
Help a Local Family Assist a Loved One Safely Shelter in Place
Help a Long-Distance Family assist an Elder Shelter in Place
Help a Local Aging Family Care for an Elder Discharged From a Hospital
Help a Long -Distance Aging Family Care for an Elder Discharged From a Hospital
Help an Aging Family Assist a Loved one Recover from COVID at Home

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

REGISTER NOW

Helping Older Adults Stay Socially Connected While Sheltering in Place

July 17, 2020

How do we stay socially connected while social distancing? During COVID -19?

We all need contact with other people

During COVID -19 this becomes harder as we age, especially as older people are at a greater risk to contract COVID- 19. Many of these elders live alone and are sheltering in place. But they suffer from isolation as they miss the social connections that bring joy to their lives. Some become depressed in the lonely world of shelter in place.

Connections promote wellness and are essential for good health. COVID-19 is not a time to completely isolate ourselves, rather, we need to take this time as an opportunity to foster relationships in new and creative ways, like technology and creative old fashioned pastimes. This takes a family member to help with, which is part of the socialization. If you live long distance find a local friend or neighbor who will wear a mask and social distance or if you are a long-distance care provider hire a geriatric care manager who can place a quality of life companion with your older relative like Geriatric Care Management Agency like Lifespan that offers a Well-Being Program

Use Technology

Call or video chat family and friends, if you have a computer or phone use facetime or Skype but better to use better technology, designed for seniors like Alexa Show 8
Have a virtual meal together invite your loved one through a link on Zoom and order a meal online for both of you at the same time.
Purchase Birdsong for seniors an easy touch tablet for games and to connect with family and friends
Help elder join a book club at the local library as libraries are opening up again
Help elder sign up for on-line local community college extension classes that might interest him or her
Subscribe to free online games for seniors through AARP
Have your older loved one play brain games for entertainment with Luminosity- https://www.lumosity.com/en/
Subscribe to audible
Identify what music they like and help them arrange to watch and listen on television or TV if they have an I Phone Make an I Phone playlist of their favorite
Find art they like and have them tour Google virtual museum collections
Go back in time

Write letters or give you loved-one a gift box or notecards with pictures or art they like, print out address labels for them and give them an address book with family and friends addresses
Play board games, word games, or even work on jigsaw puzzles together when you visit.
Watch a movie together. There are a variety of apps that can help you watch movies together, but it may be easier to find the same movie, and for everyone to watch at the same time. Get the popcorn ready!
Enroll a homebound client in a Senior Center Without Walls where they read books to them on the phone.
Take a walk. Fresh air is good for the body and mind. Movement is a great way to release endorphins in the body, which can soothe any existing feelings of stress but wear a mask, and stay 6 ft apart
Sit outside the front of your house with a mask on and wave to those walking by. The act of smiling raises endorphins.
For a loved one who likes nature, if they like crafts make a birdseed ornament purchase a birdfeeder and hang outside the window where the loved one can see. Get a bird field guide for the area and help identify birds who visit the ornaments or feeder to feed.
Subscribe to audiobooks for seniors from your library
REMINISCENCE- a win win-as people age they love this and you get their memories
Give your parent Storyworth. Print the prompts and drop off to your loved one then pick up and enter using the dictation on your phone then send it into Storyworth. At the end of the year, they get a printed book of reminiscence.
Join ancestry yourself and bring your computer to your older loved one’s home and show them your family tree as you build it. They can give you family history and memories as you create the family tree that you would miss when they are gone.
Get out old family albums and have them identify people in photos then upload the photos later to Google photos so you have both names of relatives, stories of pictures and photos digitally saved.

HOW DO YOU MARKET YOUR TELEHEALTH SERVICE DURING COVID-19 ?

How do you market a COVID-19 telehealth service?

Other Ideas to Add to your e-newsletter about COVID

Create 5 Telehealth Products for COVID 19

REGISTER NOW

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Free Webinar

October 7th and October 8th

9:00a-12:30p

For More Information and to Register

How do you market a COVID-19 telehealth service?

Other Ideas to Add to your e-newsletter about COVID

COVID Has Made Marketing To Lead Sources Critical

Geriatric Care Managers Need a Marketing Database

In the Deadly Fall Confluence of COVID and Seasonal Flu You Really Need the Right Marketing DataBase

Here are some of the many choices ALCA or Geriatric Care Managers can check out

WHY DO YOU NEED Customer Relationship Database FOR MARKETING?

How do you market a COVID-19 telehealth service?

Other Ideas to Add to your e-newsletter about COVID

Create 5 Telehealth Products for COVID 19

REGISTER NOW

How do we stay socially connected while social distancing? During COVID -19?

We all need contact with other people

Use Technology

Go back in time

REMINISCENCE- a win win-as people age they love this and you get their memories

Give your parent Storyworth. Print the prompts and drop off to your loved one then pick up and enter using the dictation on your phone then send it into Storyworth. At the end of the year, they get a printed book of reminiscence.

Join ancestry yourself and bring your computer to your older loved one’s home and show them your family tree as you build it. They can give you family history and memories as you create the family tree that you would miss when they are gone.

Get out old family albums and have them identify people in photos then upload the photos later to Google photos so you have both names of relatives, stories of pictures and photos digitally saved.

JOIN ME FOR MY NEW FREE WEBINAR

Create 5 Telehealth Products for COVID 19

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

October 7^th and October 8^th