Concierge Physican Archives ⋆ Cathy Cress

Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

[Read more…]

Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You

May 16, 2022

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You

SIGN UP FOR MY NEW FREE WEBINAR

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

How to Find Concierge Clients Who Can Afford You

Even if you cannot make the class if you sign up you will get a recording the next day

When: May 17 2022
2 PM-3:30 PM PST

How to Find Concierge Clients Who Can Afford You

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You

YOU WILL LEARN

How to Find Concierge Clients Who Can Afford You

Why only the top 10% can afford private pay care management.
Who Are the 5 types of VIP/Concierge Clients?
Why Long-Distance Family Caregiver’s family are VIP Clients
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar

SIGN UP For My New Free Webinar and Get One-time Low price offers

Presented by the Author of the Handbook of Geriatric Care Management

The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe. The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett

How does Start-Up Care Manager Make a Marketing Plan to find VIP clients ?

April 4, 2022

Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.

But you must find them and that takes utilizing the 4 P’s of marketing

Check Out My Newest Webinar on Signing Up VIP Concierge Clients

Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find these VIP Clients

Marketing 4 A’s
Accountability: to find VIP clients your marketing must prove its contribution to the business and be accountable for measurable results; which is you are getting new VIP clients.

·

Analysis: to find VIP clients, your marketing requires analysis, which must no longer be an afterthought. Instead, measurable results will drive strategy; are you picking up VIP clients and, if your marketing to find them works, do more of it.

Accuracy: to find VIP clients your performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results across all social media, speaker’s bureau, blogs, meetings with 3rd parties in other words through your entire marketing plan.

Action: to find VIP clients your optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working to sign up VIP clients.

Geriatric Care Managers need VIP Clients & must also know Marketing 3 C’s
Conversation: Use Social media channels that have created the need for a two-way conversation that draws VIP clients seeking services to those discussing those services.
Collaboration: Success in marketing comes from collaboration through ALCA referrals through marketing meeting with third parties as there are simply too many needs for one entity to meet.

·

Culture: Plays an important role now that organizations are seeking partners to extend their capabilities like ALCA.
Join me in my newest FREE Webinar
How to Find VIP Concierge Clients Who Can Afford You
WHEN Tuesday, May 17^th, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard TimeWHEN Tuesday, May 17^th 2022
Sign -UP to find VIP clients
What we will cover
- Why only the top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
- Understand how to find VIP Concierge Clients through hot mapping & Market Studies
- How to Use Free Public Relations (PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan with social media, analysis, accuracy, and action
Find Out More to Sign -up VIP clients
Contacts for Cathy Cress MSW YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Last Day Sign up Free Webinar Sell Benefits not Features Care Management

March 14, 2022

SIGN UP FOR MY FREE WEBINAR

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

Features vs Benefits?

Sell Benefits not Features &Grow Your$ Bottom Line

Sign up for my free webinar Sell benefits not features

Even if you cannot make the class if you sign up you will get a recording the next day

When: March 15 2022
2 PM-3:30 PM PST

A feature is a fact

A benefit tells customers advantages of those facts

Sign up for my free webinar You will to Sell Learn Features not Benefits

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you serve

What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar

SIGN UP For My Free Webinar And Take of One-time Low price offers of Classes

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.

Presented by the Author of the Handbook of Geriatric Care Management

Handbook of Geriatric Care Management is called the bible of geriatric care management, The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.It is available from Jones and Bartlett

SIGN UP FOR MY New FREE WEBINAR- Sell Benefits of Care Management

March 9, 2022

SIGN UP FOR MY FREE WEBINAR

7 Days left to Sign -up- register Before Webinar Closes- Few Spots Left

Features vs Benefits?

Sell Benefits not Features &Grow Your$ Bottom Line

Even if you cannot make the class if you sign up you will get a recording the next day

When: March 15 2022
2 PM-3:30 PM PST

A feature is a fact

A benefit tells customers advantages of those facts

Sign up for my free webinar You will Learn Features vs Benefits

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you serve

What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar

SIGN UP For My Free Webinar And Take of One-time Low price offers of Classes

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point than features of your agency.

Presented by the Author of the Handbook of Geriatric Care Management

Find out more about the Aging Life Association Now

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

When: May 17 2022 2 PM-3:30 PM PST

How to Find Concierge Clients Who Can Afford You

YOU WILL LEARN

Presented by the Author of the Handbook of Geriatric Care Management

Geriatric Care Managers need VIP Private Pay Home Care Clients because they can afford you.

But you must find them and that takes utilizing the 4 P’s of marketing

Geriatric Care Managers need VIP Clients. To find them the classic four Ps of marketing (product, price, place, and promotion) As as well as the four A’s and 4 C’s to find these VIP Clients

Marketing 4 A’s

What we will cover

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

Features vs Benefits?

Sell Benefits not Features &Grow Your$ Bottom Line

When: March 15 2022 2 PM-3:30 PM PST

A feature is a fact

A benefit tells customers advantages of those facts

Sign up for my free webinar You will to Sell Learn Features not Benefits

Presented by the Author of the Handbook of Geriatric Care Management

7 Days left to Sign -up- register Before Webinar Closes- Few Spots Left

Features vs Benefits?

Sell Benefits not Features &Grow Your$ Bottom Line

When: March 15 2022 2 PM-3:30 PM PST

A feature is a fact

A benefit tells customers advantages of those facts

Sign up for my free webinar You will Learn Features vs Benefits

Presented by the Author of the Handbook of Geriatric Care Management

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

When: May 17 2022
2 PM-3:30 PM PST

When: March 15 2022
2 PM-3:30 PM PST

When: March 15 2022
2 PM-3:30 PM PST