Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Why Adding Care Planning & Care Management Private Duty Home Care Great Idea?

May 1, 2023

Adding Care Management to Home Care Gives Clients Path to Hope

By adding geriatric care management to a private duty home care agency, new clients will understand the solutions and path to hope you bring beyond home care. This offers buy-into your agency, customer satisfaction, and trust in your service, thus hope that the elder care problem can be solved.

 

In the care planning process, a geriatric care manager is vital to families, particularly in the early stages of caregiving. Most families do not understand the needs and problems of the older adult or the costs associated with these options.  They are under terrible stress because they feel out of control. The care manager will explain the problems, solutions, and cost at a one-to-one care planning meeting. This makes new families and clients feel in control and have hope, which is vital to keeping the case long-term. GCM becomes their trusted guide.

A geriatric care manager sorts all the problems in the case and comes up with important solutions in a care plan; they use that to explain what is needed for the client. She/He is very much like a detective- a professional Sherlock Holmes, solving the case for a very confused, desperate family.

Mature

Education training and experience.

Providing a care plan and opportunity for discussion and buy-in among family members can be important in educating, initiating, modifying, or continuing PDHC services. Instead of an agency, the client bonds with the care manager and builds a 1-1 relationship that is long-lasting and puts a face on an agency.
The key is a highly trained, experienced, certified geriatric care manager, not a staff member who is called a care manager but has no training. Since the care managers added to the homecare bill per hour, this multi-faceted professional will pay for her/his salary many times and allow you to bill for what you have been doing for free.
Creating a care plan is not just an art- it is a skill that takes education, training, and experience.

Free Webinar

New  Free Webinar-Why Merge Home Care and Care Management

Find Out More.

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

Money is the first and most important reason to merge care management with home care. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar.

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

Link-SIGN UP NOW

 

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Why Add Care Management to Home Care?

April 6, 2023

M

Why Should Home Care Agencies Add Care Management to Their agency?

Two

The first and most important reason to add care management to home care is money. You will be able to capture billable hours that you and now giving away for free. Home care agencies take clients to doctors, solve problems with or caused by family caregivers to give good care to the client, arrange activities for the elders they serve, and so many more activities that they cannot bill for.

A Care Management Study sponsored by the Aging Life Care Association by Home Care Plus showed that  care management companies that offered home care billed four times the amount as companies just offering care management.

How Does Positioning Make the Customer Chooses You?

Addcare management to home care

The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer a service that competitors do not.   By adding care management to home care or add home care to a care management agency, you can also provide concierge service for the family on a 1-1 basis combined with home care, and that creates a  very appealing package creating an exclusive GPS to guide that family caregivers overwhelmed and frightened by the care that is facing them, the added service will make them choose you.

A Care Manager is a Concierge GPS  Through Care

A third reason is a care manager is a perfect person to introduce home care to the family caregivers. Care Managers sit down with the family and go over the geriatric assessment and care plan they created for the client. They use the care plan to personally and very clearly explain every problem the home care and care management client has and what solutions your agency brings to bear to solve these problems. This gives family members a personalized overview of the care needed and delivered- shedding their anxiety and fear and providing great relief to very anxious, worried family and friends. This is a pain reliever, the reason most of us buy anything,

 

Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes desperate family;y members. But the care manager becomes the 1-1 concierge guide through the home care journey, allowing the family their own exclusive professional who will guide them through the care of the client, intervene in emergencies by a private GPS, and offer relief that hope is on the way.

Sign Up For My latest Webinar

Why Merge Home Care and Care Management 

Learn

  • Who They Are- 4 Types
  • How this merger creates more Profit for both Care Management and Home Care
  • The Advantages of Merging Home Care and Care Management
  • Competition Survey to make third parties and Adult Children Choose you
  • Co-Branding the merged agencies.
  • Technology for both home care and care management
  • Co-Locating both staffs.
  • Marketing Merged care manager home care.
  • Critical Success Factors for the Success of the Merger
  • Find Out More about Cathy Cress, MSW, the Presentor- Author of the Handbook of Geriatric Care Management 

Filed Under: Blog, care manager, Concierge Geriatric Care Manager, Concierge Home Care, Concierge Personal GCM, Family Caregiver, family caregiver pain, FREE WEBINAR, GCM Benefits, GCM Business Skills, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Managers value, geriatric social worker, home care, Home Care Pulse, Homecare&caremanagement partnering, positioning Tagged With: Add Care Management& Homecare, aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Concierge, home care, nurse advocate, nurse care manager, Partnership care manageement & Home care

Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

 Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

[Read more…]

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