Cathy Cress

Expert in Aging Life and Geriatric Care Management

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VIP Marketing and Sales Plan for Holiday Rush

November 28, 2023

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

Free Webinar

You need a VIP Sales and Marketing Plan to find  Concierge Clients, especially during pre and post-winter holidays when Hannuka, Christmas, and Kwanzaa celebrations bring the long distance and local family together. When all adult children see how older parents have declined, they will call you if you have a great marketing plan to reach out to them. Transform your agency into a profitable business by revamping your sales and marketing plan to find concierge clients for your care management agency this holiday season. 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a strong selling point in a VIP sales and marketing plan to convert potential GCM  clients in the top 10% income brackets who make holiday visits and are shocked by their aging parents’ downswing, then call a care manager.

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

As a geriatric care manager, you relieve the pain of VIP adult children by offering highly personalized aging parent care. When you find concierge clients, you will keep them long-term because they can reach you almost any time to solve the pain of their parent care problems. You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest and most painful journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the VIP aging family and the client. GCMs are like concierges at a 5-star hotel; they are there to serve families by solving their caregiving problems and making elder care more seamless.

But here is a deal-breaker: many care managers did not know they must have. To find concierge clients, you need a sales and marketing background to do an intake, show the adult children how you will relieve their caregiver pain, and sign -up them up for your services.

Plus, you need a menu of services with products for wealthy clients, especially VIP Care Management Services, as not all aging parents have the same problem. The rich, even you and I, relate to these products. After all the gifts we give during holidays, we usually buy these products as gifts. Finally, you must add these great benefits to these VIP Clients into your Sales and marketing plan.

 

Join me in my newest FREE Webinar 

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

WHEN: Tuesday, December 5, 2023

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

Description

Why adult Children Purchase Care Management Products to Sooth Their Pain with Aging Parents on the Holidays Visits
• Why Adult Child’s Pain Leads Them to Call You
• Why Sell VIP Products to Sign-up clients.
• Why Entitled GCM Clients prefer GCM Products
• How to Develop a 4 Seasons Menu of Products
• VIP Products to Add to your Menu of Services
• VIP services to Add to your Products

 

 

REGISTER NOW

Learn about a VIP Sales and Marketing Plan

 

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Sales  and Sales Plan

 

Sign up for my Free White paper to learn to use the copy & keywords to sign up for home care or care management to find concierge clients. VIP  Concierge Clients can afford  care management & home care, as Medicare does not cover long-term care

 Find more about long-distance care providers who call during the holidays on my YouTube playlist.

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: adult children of VIP parents, aging life or geriatric care manager, aging Mom on holidays, aging parent crisis on holiday, alcohol on the holidays, Certified Senior Advisors, concierge adult child pain, concierge clinet, eldercare, Entitled Clients, Find VIP CLients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, VIP Client Products, VIP homecare, VIP Pain Relief, wealth management, wealthy clients

GCM Operations Manual Class Certified 57 CEU’s NACCM

November 16, 2023

Get  57 CEU’s from ALCA FROM National Expert Cathy Cress  MSW Author of the Handbook of Geriatric Care Management

Do you need ALCA CEU

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

 This activity was approved for 57 CMC ALCA NACCM contact hours. 

With 15 products AND 57 ALCA CEU’S

Find OUT MORE

 By taking MY Clinical GCM Class , You Can  Be Certified for 57 Free CEUs from ALCA or 3 CEUs from any of the 19 Classes you choose. Plus, you get a free GCM Operations Manual, a free GCM Speakers Bureau with 7 PowerPoints, and a class that teaches you 15 care management services that adult children need to offer clients and step-by-step how to deliver and market them to family caregivers. Do not miss this great opportunity.

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 As an online student in this course, you will be Certified for 57 CEUs from ALCA/NACCM while learning to use the MY Geriatric Care Management Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

 With 15 Care Managemnt  products/services AND 57 ALCA CEU’S

SIGN -UP forhttps://us02web.zoom.us/webinar/register/WN_cE4jir57TwWdOR46pKllcQ https://us02web.zoom.us/webinar/register/WN_cE4jir57TwWdOR46pKllcQ Free Class 

 

 

Do you want NACCM CEUs for any of the 21 modules in the Operations Manual online care management class taught by Cathy Cress, MSW? Do you want to increase your profit through classes that teach Care Management products that adult children critically need to solve aging parent crises? Would you like to get free CEUs for an individual class that teaches you step-by-step delivery of key service,  leading adult children to sign your contract? Would you like to take a class that offers NACCM CEUs, teaching you how to deliver and market each care management service?

 

 

 

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

Calls From Aging Dysfunctional Families-Handling the Entitled Type

August 15, 2023

Calls From Aging Dysfunctional Families-Types of aging dysfunctional families who can call you over the summer vacation

Narcissistic-Entitled Families

Calls from aging dysfunctional families’ adult children or Narcissistic Entited Families’ adult kids will happen during the summer. These VIP Clinet’s adult children call you desperately for private care over the summer visit. Their problems usually develop from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed home care are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone, or reruns of  BIG Hair 89’s Dallas- award-winning shows you stream and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. When gathering with their adult children during the summer vacation at the family summer house or a family reunion they see the seams shredding in their parent’s minds or bodies and call you for help because they did not have those good enough parents and have no model to care for them as the parents usually did not care for the adult children as kids. They often have no interest in caring for the parents themselves, as they themselves are entitled. You need clinical skills to work with these families because of the diagnosis of narcissism, which can tear a country or family apart. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Calls From Aging Dysfunctional families-Real & TV Narcissistic-Entitled Families:

Calls from aging dysfunctional families will come this summer- with adult children looking for help. They may see their parents faltering and face caring for them, which they have no plans to do. They will hire you like the private chef or the gardener, a service to carry out their wishes. Entitlement in their family causes the adult children to at times be as difficult and nasty as the parents. These VIP families usually develop from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who in Secession plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock. The adult children will call over the summer when they notice their aging parents’ confusion often because they still fear their aging, more confused will be a perhaps more fierce parent, and the adult kids have no nerve to approach telling them they care. You need clinical skills to deal with them because they are not on TV but asking for your help in real life and narcissism and borderline personalities take  the kind of clinical skills Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) gives you if you read it. But if you watch  HBO Succession you see them in a series that can be an instructive clinical accompaniment.

Calls from Aging Dysfunctional families-Sumner Redstone’s VIP Family Struggles

Calls from aging dysfunctional families like Sumner Redstone’s is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. Mr Redstone was conserved by his daughter

These families call you often because they see you as a way to get control of their parents and their parent’s money. These are tricky situations where you must face conservatorship and real war with both parents and adult siblings fighting against each other for power and money, a replacement for the love they never received in the nest. So clinical skills are critical to handling them of all entitled families – they are Tyrannosaurus of dysfunctional families.

 

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients 

SIGN UP FOR MY FREE SEPTEMBER WEBINAR

Taming HBO Succession

11 Vital Clinical Tools For Dysfunctional Families

         

Thursday, September 19

02:00 PM Pacific Time (US and Canada)

Find Out More 

  Give frantic adult children hope when they desperately call after this summer after they see their failing parent.  

 Join me and learn to clinically rescue concierge dysfunctional families made a summer visit to floundering Mom or Dad.      

Bulling blaming emotional stress woman. Social problems concept. Vector flat graphic design

SIGN UP FOR THIS WEBINAR

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master 10 Clinical Tools Professionals Must learn before they work with These Difficult Families
Learn how to solve dysfunctional family problems after you master these tools
Get care for aging family members when the dysfunctional family members resist
Learn how to work with characters like Rupert Murdock & Logan Roy

Sign Up Now

 

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Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

REGISTER NOW

 After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW 

YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

 

  

 

 

 

 

 

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Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: adult children of borderline narcissistic VIP families, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Borderline Personality, Call from Dysfuntional Families, Care Management Clinical Tools, care manager, Care Managers Working with the Aging Family, case manager, Concierge Care Manager, Donald Trump, Entitled, Entitled Family, geriatric care manager, HBO Succession, Logan Roy, Narcissistic Personality, nurse advocates, nurse care manager, Profitable VIP Clients, Rich and Famous, Rupert Murdock, Sumner Redstone, VIP Client Products, VIP Marketing, VIP Narcississtic Families, well heeled seniors

Does VIP Marketing and Sales Plan Transform Your Bottom Line?

July 12, 2023

Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

You need a VIP Marketing and Sales Plan to find Concierge Clients. Why- you can transform your agency into a profitable service by finding concierge clients for your care management agency 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a stellar selling point to potential GCM  clients who are in the top 10% income brackets.

Find Concierge Clients upper 10%  As Medicare Does Not Cover Long-Term Care

These well-to-do  VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long-term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring When You Find the Concierge Client

What are the Benefits care managers offer VIP clients? You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time. You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel. with the 5-star VIP services like 24-hour on-call .They serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to sell VIP  benefits, not features to convince the clients to sign up for your services. 

 

Even if you cannot make the class, if you sign up, you will get a recording the next day

When: July 20 2023
2 PM-3:30 PM PST
      Learn
 

A feature is a fact 

A benefit tells customers the advantages of those facts

 YOU WILL LEARN

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you  serve

What benefit you offer makes your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step on how to set up meetings with 3rd parties to make the sale

Even if you cannot attend, you will get the recording of the webinar the next day if you sign up

SIGN UP And Take of One-time Low price offers of Classes

 

Join me in my newest FREE Webinar

Free Webinar on Finding Concierge ClientsSign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27th, 2-3:30 PM Pacifi

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

 Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management


  • Why market to wealth managers and trust departments
  • The benefits and features GCM offers to wealth managers
  • Who are top wealth managers
  • How do you find them, setting up a meeting, what to bring, what to present with perfect pitch

Int

 

 

Learn about a VIP Marketing and Sales Plan

 

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

 Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets.  Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find  THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 FIND OUT  MORE 

My New Free Webinar-Why Merge Home Care and Care Management

 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

 

Learn

 

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make concierge third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care to Concierge Client

Critical Success Factors for the Success of the Merger

 

–SIGN UP NOW 

 

 

Learn How to Work With VIP Narcissistic Borderline Personality Clients

 

REGISTER NOW

 After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW 

YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

 

  

 

 

 

 

 

Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Black Entrepreneurs, care manager, case manager, Certified Senior Advisors, Concierge Care Manager, Entitled, Entitled Family, geriatric care manager, Narcissistic Personality, nurse advocates, nurse care manager, Rich and Famous, well heeled seniors

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