Concierge Client Archives ⋆ Cathy Cress

VIP Marketing and Sales Plan for Holiday Rush

November 28, 2023

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

You need a VIP Sales and Marketing Plan to find Concierge Clients, especially during pre and post-winter holidays when Hannuka, Christmas, and Kwanzaa celebrations bring the long distance and local family together. When all adult children see how older parents have declined, they will call you if you have a great marketing plan to reach out to them. Transform your agency into a profitable business by revamping your sales and marketing plan to find concierge clients for your care management agency this holiday season.

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a strong selling point in a VIP sales and marketing plan to convert potential GCM clients in the top 10% income brackets who make holiday visits and are shocked by their aging parents’ downswing, then call a care manager.

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

As a geriatric care manager, you relieve the pain of VIP adult children by offering highly personalized aging parent care. When you find concierge clients, you will keep them long-term because they can reach you almost any time to solve the pain of their parent care problems. You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest and most painful journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the VIP aging family and the client. GCMs are like concierges at a 5-star hotel; they are there to serve families by solving their caregiving problems and making elder care more seamless.

But here is a deal-breaker: many care managers did not know they must have. To find concierge clients, you need a sales and marketing background to do an intake, show the adult children how you will relieve their caregiver pain, and sign -up them up for your services.

Plus, you need a menu of services with products for wealthy clients, especially VIP Care Management Services, as not all aging parents have the same problem. The rich, even you and I, relate to these products. After all the gifts we give during holidays, we usually buy these products as gifts. Finally, you must add these great benefits to these VIP Clients into your Sales and marketing plan.

Join me in my newest FREE Webinar

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

WHEN: Tuesday, December 5, 2023

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

Description

Why adult Children Purchase Care Management Products to Sooth Their Pain with Aging Parents on the Holidays Visits
• Why Adult Child’s Pain Leads Them to Call You
• Why Sell VIP Products to Sign-up clients.
• Why Entitled GCM Clients prefer GCM Products
• How to Develop a 4 Seasons Menu of Products
• VIP Products to Add to your Menu of Services
• VIP services to Add to your Products

REGISTER NOW

Learn about a VIP Sales and Marketing Plan

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Sales and Sales Plan

Sign up for my Free White paper to learn to use the copy & keywords to sign up for home care or care management to find concierge clients. VIP Concierge Clients can afford care management & home care, as Medicare does not cover long-term care

Find more about long-distance care providers who call during the holidays on my YouTube playlist.

Calls From Aging Dysfunctional Families-Handling the Entitled Type

August 15, 2023

Calls From Aging Dysfunctional Families-Types of aging dysfunctional families who can call you over the summer vacation

Narcissistic-Entitled Families

Calls from aging dysfunctional families’ adult children or Narcissistic Entited Families’ adult kids will happen during the summer. These VIP Clinet’s adult children call you desperately for private care over the summer visit. Their problems usually develop from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. These narcissistic families, who can afford care-managed home care are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone, or reruns of BIG Hair 89’s Dallas- award-winning shows you stream and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. When gathering with their adult children during the summer vacation at the family summer house or a family reunion they see the seams shredding in their parent’s minds or bodies and call you for help because they did not have those good enough parents and have no model to care for them as the parents usually did not care for the adult children as kids. They often have no interest in caring for the parents themselves, as they themselves are entitled. You need clinical skills to work with these families because of the diagnosis of narcissism, which can tear a country or family apart. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Calls From Aging Dysfunctional families-Real & TV Narcissistic-Entitled Families:

Calls from aging dysfunctional families will come this summer- with adult children looking for help. They may see their parents faltering and face caring for them, which they have no plans to do. They will hire you like the private chef or the gardener, a service to carry out their wishes. Entitlement in their family causes the adult children to at times be as difficult and nasty as the parents. These VIP families usually develop from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who in Secession plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock. The adult children will call over the summer when they notice their aging parents’ confusion often because they still fear their aging, more confused will be a perhaps more fierce parent, and the adult kids have no nerve to approach telling them they care. You need clinical skills to deal with them because they are not on TV but asking for your help in real life and narcissism and borderline personalities take the kind of clinical skills Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) gives you if you read it. But if you watch HBO Succession you see them in a series that can be an instructive clinical accompaniment.

Calls from Aging Dysfunctional families-Sumner Redstone’s VIP Family Struggles

Calls from aging dysfunctional families like Sumner Redstone’s is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. Mr Redstone was conserved by his daughter

These families call you often because they see you as a way to get control of their parents and their parent’s money. These are tricky situations where you must face conservatorship and real war with both parents and adult siblings fighting against each other for power and money, a replacement for the love they never received in the nest. So clinical skills are critical to handling them of all entitled families – they are Tyrannosaurus of dysfunctional families.

Join me in my newest FREE Webinar

**Learn How to Work With VIP Narcissistic Borderline Personality Clients**

SIGN UP FOR MY FREE SEPTEMBER WEBINAR

Taming HBO Succession

11 Vital Clinical Tools For Dysfunctional Families

Thursday, September 19

02:00 PM Pacific Time (US and Canada)

Find Out More

Give frantic adult children hope when they desperately call after this summer after they see their failing parent.

Join me and learn to clinically rescue concierge dysfunctional families made a summer visit to floundering Mom or Dad.

Bulling blaming emotional stress woman. Social problems concept. Vector flat graphic design

SIGN UP FOR THIS WEBINAR

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master 10 Clinical Tools Professionals Must learn before they work with These Difficult Families
Learn how to solve dysfunctional family problems after you master these tools
Get care for aging family members when the dysfunctional family members resist
Learn how to work with characters like Rupert Murdock & Logan Roy

Sign Up Now

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Find out more in the YouTube for My YouTube, Channel Geriatric Care 1

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After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW

YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

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Email: cressgcm@got.net

Does VIP Marketing and Sales Plan Transform Your Bottom Line?

July 12, 2023

Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

You need a VIP Marketing and Sales Plan to find Concierge Clients. Why- you can transform your agency into a profitable service by finding concierge clients for your care management agency

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a stellar selling point to potential GCM clients who are in the top 10% income brackets.

Find Concierge Clients upper 10% As Medicare Does Not Cover Long-Term Care

These well-to-do VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long-term care services they need at the right time, the right place for the right level of care

What Great Benefits You Bring When You Find the Concierge Client

What are the Benefits care managers offer VIP clients? You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time. You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel. with the 5-star VIP services like 24-hour on-call .They serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a marketing and sales background to sell VIP benefits, not features to convince the clients to sign up for your services.

Even if you cannot make the class, if you sign up, you will get a recording the next day

When: July 20 2023
2 PM-3:30 PM PST
Learn

A feature is a fact

A benefit tells customers the advantages of those facts

YOU WILL LEARN

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you serve

What benefit you offer makes your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step on how to set up meetings with 3rd parties to make the sale

Even if you cannot attend, you will get the recording of the webinar the next day if you sign up

SIGN UP And Take of One-time Low price offers of Classes

Join me in my newest FREE Webinar

Free Webinar on Finding Concierge ClientsSign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27^th, 2-3:30 PM Pacifi

Sign-up Understand how to market to the target and you open the door to the top 5% of VIP Concierge Clients.

Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management

Why market to wealth managers and trust departments
The benefits and features GCM offers to wealth managers
Who are top wealth managers
How do you find them, setting up a meeting, what to bring, what to present with perfect pitch

Int

Learn about a VIP Marketing and Sales Plan

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Merging Care Management with Homecare Gives You a Competitive Edge.

May 16, 2023

Merging Care Management to Homecare Gives You a Competitive Edge.

Merging care management with home Care gives you a competitive edge, but you need to do a Competition Survey to find out how to position your merged agency ahead of all your completion.

Why should you add geriatric care management to your private-duty home care agency?

It can make a client shopping for a Care Managed homecare agency chooses you instead of your competition because you offer one-stop shopping. The adult child does not have to hire one agency to manage care and a second to do homecare. You offer an enticing package for the beleaguered, stressed caregiver desperately seeking help.

That’s called positioning.

Merging care management with home Care gives you a competitive edge and shows what makes you different from your competition. Adult children in a struggling with their aging parents learn that geriatric care management plus private duty home care is an added bonus to families in a crisis. Thus a care management service can be an important differentiator for agencies offering home care. It helps you get more clients and outstrip your competition. So you need to find out through the competition survey if there are any care-managed home care agencies and what you can offer that they do not in their menu of services like care management like Move Management or Home From the Hospital, all offered in my operations manual.

A geriatric care manager can do a great job of teaching clients and families why they need care. A geriatric Psychosocial and functional assessment and care plan is a very clear way for families to understand care needs and recommendations and to plainly see all the options for providing this care and choose your agency. The GCM is looked at as a desperately needed guide, not a salesperson, to get services started.

Care manager assessments are broader in scope than a private duty home care assessment and include not only family and social supports and home safety but spirituality, Quality of Life, finances, legal, nutrition, environment, mental status, depression, sibling rivalry, dysfunctional families, relocation options and assistance and death and dying. A GCM assesses for alcoholism and drug abuse, domestic violence, sleep quality, sexuality, activity tolerance, personal values, and cultural beliefs. So they offer an in-depth overview of clients’ and families’ problems.

Your geriatric care manager’s care plan gives recommendations and options to consider so the family and client can make the best choices for providing this care. The bonus to you is this lengthy, very valuable assessment is billed.

Plus, the Family feels like they have a very involved individual concierge to solve their problems

SIGN UP FOR MY LATEST WEBINAR- LAST DAY TO SIGN UP

New FREE Webinar-Why Merge Home Care and Care Management

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

The first and most important reason to merge care management to home care is money. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

LAST DAY TO SIGN UP

Link-SIGN UP NOW

Want Narcissistic Entitled Families for Homecare&Care Management client?

April 18, 2023

Types of aging families who can afford Homecare &care management

Narcissistic-Entitled Families

Narcissistic Entited Families can afford private care, usually developing from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like
narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. These narcissistic families, who can afford care-managed homecare are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone award-winning shows you steam and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Real & TV Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find THEM!

Join me in my newest FREE Webinar

FIND OUT MORE