Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Why Do Care Manager’s in Business need a Rolladex on Speed ?

August 24, 2022

If you are an aging life or geriatric care manager- you need three databases. The second is a contact database or Customer Relationship Management database CRM. Think of them as your old Rolodex on speed.

Any aging life or geriatric care management business has to start out with a foundation of great customer relationships. Get the CRM database before you open your doors and fill it up with referral sources to your customers- mainly- elder law attorneys, trust officers, concierge physicians and all target professionals who refer families to you who need GCM.

 You, the aging life or geriatric care management seller, must connect with aging families who need your product .The best way is through your CRM database and these key referral contacts.

As your company expands these Aging Life or GCM business connections grow more sophisticated.  You start to manage a myriad of connections, across time, within each referral contact you do business with. Instead of using excel spreadsheets with marketing targets, with a CRM, you can send a form elder law letter to all elder law contacts individually addressed.  You can use the CRM to track all calls, newsletters sent emails, or marketing visits to a concierge physician to track the ” touches” you made in marketing to that third party. It will do mass mailings and even newsletters.

You can add all of your continuum of care or all contacts in the community that help you weave a care plan- physicians, elder mediators, CCRC and all housing, MFT who specialize in aging- all the contacts that you use as your individual prescription or care plan

Cathy Cress MSW

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Filed Under: Aging, Aging Family, aging life business, Aging Life Care, aging life care manager, care management start-up, care manager, case manager, Concierge aging clients, Concierge Senior, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager, Poor Nursing home staffing, Webinar Tagged With: aging life care manager, aging life or geriatric care manager, aging life or geriatric care marketing plan, care manager marketing, Care manager marketing data base, case manager, contact data bade, critical success factor For GCM or Aging Life business, CRM for Geriatric Care Manager, geriatric care manager, Marketing, marketing aging life or geriatric carre management, marketing data base, nurse advocate, nurse care manager

What Are Your Choices in Aging Life or GCM Client Software?

June 4, 2022

 

 

What are the Four Geriatric Care Management Databases?

 

There are only four significant aging life or GCM Software Choices ?  So the options for client software are slim. Jewel Code  and  My Junna  are two choices. Care Tree    I  Health Home  are two more options. Geriatric care managers and  ALCA managers who

have home care staffing themselves are fans of  Clear Care, which offers staffing if you also have private duty home care but is not really as user-friendly for care management needs with limited space to document & no care planning at all.

Which GCM Database Should you Choose – See my Newest Webinar?             

If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management start up or still on paper- which GCM software choice should you use and why. Find what you need in your client database and check out each product to see if it has what you want. Join me for my newest free webinar on August 25, when  I will show zoom interview with all 4  four CEO’s asking them what are the features and benefits of their software and why their product stands out from their competition.

 

Here is a list of what a care management database should do for you- see what the CEO’s of the 4 GCM Software Products say they do

 

  • Track all client information                 
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics.
  • Create a care community
  • Upload document and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar      

Learn more about Aging Life and Care Management Software Choices

Join me in my newest FREE Webinar

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

 

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms
  • Caretree 
  • IHealth Home
  • My Junna
  • Jewel Code

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp  owner of Elder Pages on-Line where she develops both websites and content marketing for ALCA members and geriatric care managers

 

What are easy-to-use social media sites           

 

 

Sign -up

 

 

 

 

Filed Under: Adult children, Aging, aging life business, Aging Life Care, aging life care manager, Aging technology, ALCA start-up business, Benefits of Geriatric Care Management Software, Benefits vs Features, billing, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Care Plan, case manager, Concierge aging clients, GCM Software, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Gero Technology, IHealth Home, Jewel Code, Marketing copy, marketing geriatric care management, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Natasha Beauchamp, nurse care manager, patient advocate, Sales in geriatric care management, start-up, technology for GCM, Technology for Geriatric Care Managers, University of Maine School of Social Work, Webinar Tagged With: adding geriatric care management, aging family, aging life care manager, aging life or geriatric care manager, aging parent crisis, ALCA, ALCA technology, care manager technology, Caretree, GCM technology, geriatric care client data base, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, geriatric social worker, gero technology, IHealth Home, Jewel Code, My Junna, nurse advocate, nurse care manager, technology

Last Day Sign-up Free Webinar -Find Concierge Clients Who Can Afford You

May 16, 2022

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You 

SIGN UP FOR MY NEW FREE WEBINAR 

Last Day to Sign -up- Register Before Webinar Closes- Few Spots Left

 

Sign up for my free webinar

 

 

 

 

 

How to Find Concierge Clients Who Can Afford You

Even if you cannot make the class if you sign up you will get a recording the next day 

When: May 17 2022
2 PM-3:30 PM PST

How to Find Concierge Clients Who Can Afford You

Sign Up for My New Free Webinar: Learn How to Find Concierge Clients Who Can Afford You

YOU WILL LEARN

How to Find Concierge Clients Who Can Afford You

  • Why only the top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Why Long-Distance Family Caregiver’s family are VIP Clients
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

 

Even if you cannot attend you will get the recording of the webinar the next day if you sign up for my free webinar 

SIGN UP For My  New Free Webinar and Get One-time Low price offers 

Presented by the Author of the Handbook of Geriatric Care Management

The Handbook of Geriatric Care Management is called the bible of geriatric care management. It has been available since 1989 and is used as a textbook in gerontology classes all over the US. Asia and Europe.  The Fourth Edition is a comprehensive guide for geriatric care managers (GCMs) to help define duties and procedures for planning and care monitoring.The 5th edition is planned It is available from Jones and Bartlett

 

 

Filed Under: 5th Edition GCM Operations Manual, Aging, aging life business, Aging Life Care, aging life care manager, Aging Life Products, ALCA Business Skills, ALCA Marketing, Benefit of Assisted Living, Benefits of Care Management, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black History Month, Black RN, Black Travel Nurses, Black Travel RN, Blog, care management start-up, CEU's NACCM, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Geriatric Care Manager, Concierge Physican, Concierge Products, Concierge Senior, Conservator, entrepreneur, entrepreneur business, entrepreneur care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM working with a conservator, GCM Working With Aging Family, GCM WORKING WITH VIP CLIENT, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric care manager start up, geriatric social worker, HOT MAPPY, Long Distance Care, Long distance caregiver, long distance caregiver burnout, Make the Sale, marketing, marketing ALCA /GCM, marketing care management, Marketing features and benefits, marketing geriatric care management, Marketing Plan for Concierge Clients, Marketing Strategy, marketing to concierge clients, marketing to conservators, marketing to edlerlaw attorneys, marketing to guardians, marketing to long distance adult children, marketing to the top 10$, marketing to trust officers, marketing to wealth managers, nurse advocate, nurse care manager, PPE fot caregivers, Profit, PROFIT FROM VIP CONCIERGE CLIENTS, profit in ALCA, PROFITABLE LONG DISTANCE CLIENTS, Public Relations, Sales in geriatric care management, SIGN-UP VIP CLIENTS, Starting care management business, VIP Benefits, VIP CONCIERGE CLIENTS, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: adult children of borderline narcissistic VIP families, adult children of VIP parents, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, ALCA Concierge Clients, BENEIFITS VIP CLIENTS, Black, black american geriatric care managers, black american social workers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, Concierge, concierge adult child burn out, Concierge Care Manager, Dysfunctional VIP Family, free webinar, Free webinar marketing, geriatric care manager, Home care marketing, Long Distance Careproviders, Marketing Care Management, marketing skills, nurse advocate, nurse care manager, profitable ALCA business, profitable Geriatric Care Manager Business, Profitable VIP Clients, VIP Marketing

Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

 

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

Free Webinar Finding VIP Clients Above

You need a Marketing and Sales Plan to find VIP Concierge Clients. Transform your agency into a profitable service finding concierge clients for your care management agency 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM  clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well-to-do  VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to do an intake and get the client in your services.   

 

Join me in my newest FREE Webinar

 

Free Webinar on Finding Concierge Clients

 How to Find Concierge Clients Who Can Afford You

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management
  • Why Long-Distance Care Providers are Concierge Clients
  • Who Are the 5 categories of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients By hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

 

REGISTER NOW

Learn about a VIP Marketing and Sales Plan

 

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

Find Out more about Long Distance Care Providers on my Youtube playlist

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Why Long Distance Care Providers Can Afford $$$ Long Term Care

May 9, 2022

long-distance care providers flying to aging parent emergency

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.

Families at a Distance Highly Educated, Have Higher Incomes

The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers,  remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.

They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.

This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)

Marketing Phrases for Concierge Care ClientsWhat Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.

When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family

Join me in my newest FREE Webinar

Free Webinar About Long Distance Care Providers

 How to Find Concierge Clients Who Can Afford You

VIP Long Distance Care Providers
agenda for my webinar

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover.       

  • Why only the top 10% can afford private pay care management.
  • Why Long-Distance Care Providers Can Afford Care Management $ Home Care
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

Sign Up for data on long distance care providers

 

REGISTER NOW

Register Now message on white paper pinned on cork noticeboard
Free White paper copy & keywords VIP Clients

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

 

 

 

Filed Under: Aging, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel RN, Concierge aging clients, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, home care, Long Distance Care, Long Distance Care technology, Long distance caregiver, long distance caregiver burnout, VIP Clients, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, Webinar Concierge Clients Tagged With: aging life and geriatric care management, elder patient advocate, Find VIP CLients, Lomg distance care, long distance care provider, long-distance, Marketing to upper 10%, New York Times, Private Pay homecare, Upper 10%, upper class elder, VIP homecare, Webinar VIP Clients

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