Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

You need a Marketing and Sales Plan to find VIP Concierge Clients. Transform your agency into a profitable service finding concierge clients for your care management agency

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well-to-do VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a marketing and sales background to do an intake and get the client in your services.

Join me in my newest FREE Webinar

Free Webinar on Finding Concierge Clients

How to Find Concierge Clients Who Can Afford You

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management
Why Long-Distance Care Providers are Concierge Clients
Who Are the 5 categories of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients By hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

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Learn about a VIP Marketing and Sales Plan

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long term care

Find Out more about Long Distance Care Providers on my Youtube playlist

Why Long Distance Care Providers Can Afford $$$ Long Term Care

May 9, 2022

long-distance care providers flying to aging parent emergency

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

An excellent article in the New York Times about long-distance care providers shows that the majority of long-distance care providers are in the top 10% and can afford care managers and home care. Family caregivers in the lower 90% of the economy who live very close to aging loved ones – can render direct parent care but have less income to afford home care or care management. Why- family care providers who live near their aging parents statistically have only a high school education and thus cannot afford private pay long-term care.

Families at a Distance Highly Educated, Have Higher Incomes

The reason adult children at a distance, can afford private pay long-term care, cited by the NYT article, is long-distance care providers, remain devoted to being their parent’s family caregivers, even at a large cost to them mentally and physically because of distance. But they are in the top 10% economically because they have college and professional degrees and thus are much more likely to live much farther from their parents because of their professional employment.

They are a highly educated group with 70% reporting a college degree or graduate school. They are quite affluent: 50% reported an income of $75,000 or much higher. Eighty-five percent owned their own home. The majority were working: 62% full-time and 18% part-time.

This means they can afford to private pay for long-term care, compared to those with high school education, in part because they have more job opportunities in faraway big cities or states. The high school graduate’s income is less than a college-educated caregiver therefore they can rarely afford home care or care management or private pay long-term care.

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Long-distance care providers are flying or driving to both visit and care for an aging family member. But these far-away family caregivers become exhausted as care needs increase and become desperate for a solution, which is a care management and home care. These long-distance providers adult children usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website).

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

Those caregivers who live between 1 and 3 hours from the care recipient report spend an average of $386 per month; those who live more than 3 hours away report a monthly expenditure of $674.So Long Distance care providers spend between an additional $4632 and $ 8088 a year in care . A care manager can do a caregiver assessment of the long-distance caregiver, allowing you to help them with the stress and expense of constant emergency travel, (Read Assessing and Supporting the Family Caregiver in Handbook of Geriatric Care Management, 4th edition.)

What Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Care Managers can bring them vital tools for better sibling and family communication like technology that they can use, to help aging families from a distance . Recommending Family dashboards and communication platforms like Slack, Google Chat, and Microsoft Teams, among others, allow their family care team to work in a cohesive way. You as the care manager can arrange private duty homecare so when the long-distance care provider visits they can be ” Just Family”.

When emergencies occur the care manager can be at the home or hospital immediately, and judge whether the hospitalization warrants an emergency trip to family or friend emergency flight, by keeping long-distance caregivers informed, thus reducing stress, unnecessary travel, and loss of time at work or actually losing jobs ( Working With Long Distance Families: Tools the Care Manager Can use) Care Managers Working With the Aging Family

Join me in my newest FREE Webinar

Free Webinar About Long Distance Care Providers

How to Find Concierge Clients Who Can Afford You

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover.

Why only the top 10% can afford private pay care management.
Why Long-Distance Care Providers Can Afford Care Management $ Home Care
Who Are the 5 types of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW

Free White paper **copy & keywords VIP Clients**

Video -Learn Business Skills to Start a Geriatric Care Management Business!

May 6, 2022

What Business Skills Do You Have in Starting A Geriatric Care Management Agency?

Starting a Geriatric Care Management Agency does not take simply clinical skills but also business skills. Only 3% of geriatric care managers now have business skills because most are in the health field, nurses, and social workers. So it takes business skills you would get in an MBA to start of GCM business. What are those skills and how do you get them without an MBA?

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, and invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast using an excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), majortasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media, and conduct content marketing to gain new customers
GCM sales skills
position your agency to sell your menu of services benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract

If you do not have all or some of these skills, check out my Online GCM Business Class which includes 10 modules teaching you all these business skills to start your GCM Business including two modules on critical financial management so you do not go under and lose your dream start-up

Includes MY Geriatric Care Management Operations Manual and Forms Manual at no cost

Find Out More

CHECK OUT OUR GCM BUSINESS CLASS

Want Narcissistic Families Who Can Afford Homecare&Care Management?

May 5, 2022

Types of aging families who can afford Homecare &care management

Families who can afford geriatric care management and home care long-term can do so because they are VIP clients. They are often headed by a scion with a narcissistic borderline personality. These VIP Clients have the financial resources, to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Narcissistic-Entitled Families:

Entitlement in these VIP families usually develops from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality ( example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

Sumner Redstone’s VIP Family Struggles

Sumner Redstone is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. My Redstone was conserved by his daughter

BUT YOU STILL HAVE to Find THEM!

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients

FIND OUT MORE

How to Find VIP Concierge Clients Who Can Afford You

WHEN Tuesday, May 17^th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management.
Who Are the 5 types of VIP Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Follow Cathy Cress MSW

YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

Can Truck Drivers & VIP Elders Afford Homecare & Care Management ?

April 27, 2022

Who Can Afford Homecare and Care Management?

afford homecare and care management

Yes, both truck drivers and narcissistic, entitled elders can afford home care and care management. Older people who can pay for private homecare and care management- long-term- can do so because they have the financial resources. These resources are usually over a million dollars in assets or having a defined pension. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter ” Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Narcissistic-Entitled Families can afford homecare and care management:

Entitlement in these families usually develops from a specific kind of “not good enough parenting”.In these narcissistic entitled families, the parents themselves have struggled with personality disorders, most frequently narcissistic borderline personality (example President Trump). They grappled with a borderline personality that went undiagnosed or was formally diagnosed and untreated.

The narcissistic or borderline parent essentially does not experience the child/children as separate and discreet from themselves and, moreover, uses the child/children to serve parental needs. This parent-child relationship is characterized by severe boundary issues in which seduction and abandonment are ever-present dynamics and where emotional unpredictability and instability are constant. ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Rich and Famous-Entitled Families Can Afford Homecare and care management

These families are identified by the parents’ socioeconomic, financial, and political prominence. ( example President Reagan)They are families in which all basic needs, services, resources, and creature comforts are obtained via income, assets, abundant discretionary cash flow, and/or come from the political position, station, or power. Once again, the entitlement of the family is passed from the parent to the child who in turn brings these behaviors and actions to the caregiving milieu and care management relationship. In this category, the entitlement arises from a family that is accustomed to purchasing everything. They look to pay others to meet their needs (as opposed to families who must themselves find and orchestrate ways to meet basic and complex needs themselves or with the help of the extra-familial system). Often these families have household staff, i.e., nannies, butlers, drivers, private pilots, cooks, and maids. They may have available to the business and family lawyers and accountants, as well as, teams of medical professionals and concierge physicians. Consequently, in almost all situations they are uninvolved in processes, especially those that are difficult, stressful, and time-consuming. ( Fine and Newcombe- Entitlement in the Aging Family, Care Managers Working With the Aging Family)

Well-heeled Seniors can Afford Homecare and Care Management,

According to the New York Times, middle-class retirees who buy shoes from Payless but have a defined pension can afford homecare and care management when they need it. They rode the post-war economy, held jobs long term, through that defined pension (no 401K) face a very healthy financial picture in aging. They worked for city, county, and state governments are teachers, truck drivers, social workers, and subway drivers, or were union members in all trades. They had a career at Xerox, IBM, Campbell Soup, and big Fortune 500 companies.

Professionals- Physician, Attorneys, CPAs can afford homecare and care management

This group made a very healthy living during the late 20^th Century, probably had a defined pension, and have very lucrative investments that allow them to afford home care and care management. They usually come from nearly normal families and have been well parented although you will find a mixture of dysfunctional aging families. Their adult children tend to be supportive of their parents, although again you will find a mixture of dysfunctional families in this category.

Join me in my newest FREE Webinar

WHEN Tuesday, May 17^th 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

Why only the top 10% can afford private pay care management.
Who Are the 5 types of VIP/Concierge Clients?
Sales Using Benefits Not Features to ALCA -GCM 3^rd PARTIES
Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW

Contacts for Cathy Cress MSW

YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

Blog: https://www.cathycress.com/blog/

Facebook page: https://www.facebook.com/pages/category/Gerontologist/Cathy-Cress-MSW-633836950007072/

Twitter: https://twitter.com/cathyjocress

Email: cressgcm@got.net

Why Long Distance Care Providers Can Afford $$$ Long Term Care

Long-Distance Care Providers Are in Top 10 % – Can Afford Private Pay Long Term Care.

Families at a Distance Highly Educated, Have Higher Incomes

Long-Distance Care Providers Become Desperate to Get Help From Private Pay Long Term Care

Families at a Distance Pay up to $8000 a year or more Traveling to Aging Parents

What Can Care Managers and Private Duty Home Care Do for Long Distance Care Providers?

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”