Cathy Cress

Expert in Aging Life and Geriatric Care Management

Merging Care Management with Homecare Gives You a Competitive Edge.

 

Merging Care Management to Homecare Gives You a Competitive Edge.

Merging care management with home Care gives you a competitive edge, but you need to do a Competition Survey to find out how to position your merged agency ahead of all your completion.

Why should you add geriatric care management to your private-duty home care agency?

It can make a client shopping for a Care Managed homecare agency chooses you instead of your competition because you offer one-stop shopping. The adult child does not have to hire one agency to manage care and a second to do homecare. You offer an enticing package for the beleaguered, stressed caregiver desperately seeking help.

MARKETING POSITIONING. Product, needs,

That’s called positioning.

Merging  care management with home Care gives you a competitive edge and shows what makes you different from your competition.  Adult children in a struggling with their aging parents learn that geriatric care management plus private duty home care is an added bonus to families in a crisis. Thus a care management service can be an important differentiator for agencies offering home care. It helps you get more clients and outstrip your competition. So you need to find out through the competition survey if there are any care-managed home care agencies and what you can offer that they do not in their menu of services like care management like Move Management or Home From the Hospital, all offered in my operations manual.

 A geriatric care manager can do a great job of teaching clients and families why they need care. A geriatric Psychosocial and functional assessment and care plan is a very clear way for families to understand care needs and recommendations and to plainly see all the options for providing this care and choose your agency. The GCM is looked at as a desperately needed guide, not a salesperson, to get services started.

Care manager assessments are broader in scope than a private duty home care assessment and include not only family and social supports and home safety but spirituality, Quality of Life, finances, legal, nutrition, environment, mental status, depression,  sibling rivalry, dysfunctional families, relocation options and assistance and death and dying. A GCM assesses for alcoholism and drug abuse, domestic violence, sleep quality, sexuality, activity tolerance, personal values, and cultural beliefs. So they offer an in-depth overview of clients’ and families’ problems.  

 Your geriatric care manager’s care plan gives recommendations and options to consider so the family and client can make the best choices for providing this care.  The bonus to you is this lengthy, very valuable assessment is billed.

Plus, the Family feels like they have a very involved individual concierge to solve their problems

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New  FREE Webinar-Why Merge Home Care and Care Management

 

Webinar-Why Merge Home Care and Care Management

When-May 18, 2023 -2 PM -3:30 PM PST

The first and most important reason to merge care management to home care is money. You will be able to capture billable hours that you and now giving away for free. The second reason to add care management to home care is market positioning. Clients will choose your agency if you offer this merger and competitors do not. A third reason is that a care manager is perfect for introducing home care to family caregivers. Care Managers sit down with the family and review the geriatric assessment and care plan they created for the client. Last, this 1-1 care manager meeting introduces a concierge guide through the labyrinth of caregiving, showing exactly what homecare plus care management will do to solve the client’s problems, increase their quality of life and offer relief to the sometimes-desperate family members. Find out more by signing up for this free webinar

Learn

How this merger creates more Profit for both Care Management and Home Care

The Advantages of Merging Home Care and Care Management

Competition Survey to make third parties and Adult Children Choose you

Co-Branding the merged agencies.

Technology for both home care and care management

Co-Locating both staff.

Marketing Merged care manager home care.

Critical Success Factors for the Success of the Merger

LAST DAY TO SIGN UP

Link-SIGN UP NOW

 

Sign Up for My Webinar on Death Doulas and End of Life

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Add Death Doula &Death and Dying to Your Care Management Agency

Deliver a Good End of Life-

Add Death and Dying to Your Care Management Agency

Serve Your Client until Death Do You Part

This webinar is free

Join me on January  24 and 2 PM and learn why End of Life Services Are a perfect new service for care managers

Find Out More 

Sign up for my free webinar on Death Doulas

Death Doula – What is that?-In this 1 ½ -hour webinar you will learn “What is Death Doula and how Care managers can work with them.

Sign up for my webinar on Death Doulas and End of Life.  In A Washington Post, this week a Post article said that Death Doulas have become a nationwide death-positive, national movement mirroring the traditional ritual in Mexico that many Americans also celebrate, the Day of the Dead. That ritual holiday celebrates death as a positive part of life by remembering those who have died, honoring them with flowers ( marigolds), and “commemorating death as another element of life.

We live in a culture that is afraid of death- where death, like birth, was hidden in institutions, like nursing homes and hospitals for decades so that families never had to experience it. This hiding away from the entrance and exit of life is one reason why we fear death. Death-like birth used to occur at home, where families could see and feel the dying person, hold them, and smell them, so those fears were not there. Now like a birth, that can happen at home death can too at home with the help of a  geriatric care manager and a Death Doula who like a midwife of birth –  is a midwife of death. This a reason you should sign up for my webinar on Deliver of Good End of Life.

Sign up for my free webinar in Death Doulas and  End of Life and learn from an interview with Patti Urban ALCA care manager and Death Doula

What is a death doula? 

what exactly does a death doula do?

Do Death Doula work with Hospice, Care Managers, or just families

Is there a Charge

How can I contact a Death Doula

How can a care manager be trained as a Death Doula?

 

Patti, a Certified Dementia Practitioner, Senior Advisor, and End of Life Doula, is the owner of Aging Care Planning Solutions, a geriatric care management and end-of-life planning practice.  She is the former Executive Director of Shoreline of Clinton, a memory care assisted living community, and the former owner of Comfort Keepers, a home care company serving seniors, both located in Connecticut.  She is the founder of the Shoreline Area Senior Network, a local networking and educational group for professionals serving the senior community along the Connecticut Shoreline.  Currently, she is a member of the Advisory Council of the Agency on Aging of South Central Connecticut and is a former Board Member of the Shoreline Eldercare Alliance, Association of Women Business Leaders, Orchard House Adults Day Center, Shoreline Chamber of Commerce, and National Speakers Association Connecticut Chapter.

She resides in Connecticut and is the mother of three daughters and one son, all adopted from China.  She can be reached at 845-641-8123, pattiurban@agingcarePS.com, and www.agingcarePS.com.

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Sign up for my webinar on Death Doulas

We will Also Cover Serve Your Client until Death Do You Part

  • Transition the patient/family through the five stages of death
  • Help clients be active participants in their care
  • Give the family/caregiver tools to manage care
  • Provide family center care to  family caregivers and family
  • Choose the right support services through all stages of death
  • Introduce Hospice and Palliative care and work with their team
  • Use ALCA End-of-Life Benefits During COVID
  • Use  COVID -19  Family Coaching for GCM

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If you really want to add End of Life to your care management business sign up for this webinar now

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