Cathy Cress

Expert in Aging Life and Geriatric Care Management

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VIP Marketing and Sales Plan for Holiday Rush

November 28, 2023

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

Free Webinar

You need a VIP Sales and Marketing Plan to find  Concierge Clients, especially during pre and post-winter holidays when Hannuka, Christmas, and Kwanzaa celebrations bring the long distance and local family together. When all adult children see how older parents have declined, they will call you if you have a great marketing plan to reach out to them. Transform your agency into a profitable business by revamping your sales and marketing plan to find concierge clients for your care management agency this holiday season. 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a strong selling point in a VIP sales and marketing plan to convert potential GCM  clients in the top 10% income brackets who make holiday visits and are shocked by their aging parents’ downswing, then call a care manager.

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

As a geriatric care manager, you relieve the pain of VIP adult children by offering highly personalized aging parent care. When you find concierge clients, you will keep them long-term because they can reach you almost any time to solve the pain of their parent care problems. You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest and most painful journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the VIP aging family and the client. GCMs are like concierges at a 5-star hotel; they are there to serve families by solving their caregiving problems and making elder care more seamless.

But here is a deal-breaker: many care managers did not know they must have. To find concierge clients, you need a sales and marketing background to do an intake, show the adult children how you will relieve their caregiver pain, and sign -up them up for your services.

Plus, you need a menu of services with products for wealthy clients, especially VIP Care Management Services, as not all aging parents have the same problem. The rich, even you and I, relate to these products. After all the gifts we give during holidays, we usually buy these products as gifts. Finally, you must add these great benefits to these VIP Clients into your Sales and marketing plan.

 

Join me in my newest FREE Webinar 

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

WHEN: Tuesday, December 5, 2023

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

Description

Why adult Children Purchase Care Management Products to Sooth Their Pain with Aging Parents on the Holidays Visits
• Why Adult Child’s Pain Leads Them to Call You
• Why Sell VIP Products to Sign-up clients.
• Why Entitled GCM Clients prefer GCM Products
• How to Develop a 4 Seasons Menu of Products
• VIP Products to Add to your Menu of Services
• VIP services to Add to your Products

 

 

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Learn about a VIP Sales and Marketing Plan

 

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Sales  and Sales Plan

 

Sign up for my Free White paper to learn to use the copy & keywords to sign up for home care or care management to find concierge clients. VIP  Concierge Clients can afford  care management & home care, as Medicare does not cover long-term care

 Find more about long-distance care providers who call during the holidays on my YouTube playlist.

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: adult children of VIP parents, aging life or geriatric care manager, aging Mom on holidays, aging parent crisis on holiday, alcohol on the holidays, Certified Senior Advisors, concierge adult child pain, concierge clinet, eldercare, Entitled Clients, Find VIP CLients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, VIP Client Products, VIP homecare, VIP Pain Relief, wealth management, wealthy clients

How Storytelling at Thanksgiving Can Give Elders A Happier Family Holiday

November 20, 2023

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

As an aging professional, you can bring joy to an older person  through reminiscence, storytelling, and oral history for elders

This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely  If not make the safest choice, stay home and  use Zoom and include your elderly

 

parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.

Share Your Thanksgiving Story

If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask

 

again parents to share their stories.

Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.

  The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.

Elders sharing stories means passing on history.

So try storytelling at  Thanksgiving, and it becomes intergenerational. The older person is given a chance to give the larger picture of their life and family history to children and grandchildren or extended family, who may not have heard all the details of their grandparents’ or parents’ lives before. My 10 grandchildren have grown up with their now 80-year-old grandfather. telling them exciting stories of when he was a California Highway patrolman. So a dual dose of a higher quality of life for the older person and the aging family is increased through oral history and reminiscence.

Capture Your Families Past Before It Is Gone

 

 Many midlife adults now do ancestry and regret not asking older family members questions when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.

Story Telling at Thanksgiving  with Story Worth

Another great idea to capture reminiscence for elders is giving them StoryWorth. 

 

My daughter sent this gift to her Dad  and me; he and I love it. Each week  StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.

At the end of the year, my daughter will order a bound book of all the stories- a whole collection of memories, an oral history of an elder father that she might never think to ask and will be saved for her and her children to pass on family history. I will order a copy for all her three siblings. Equally important, my husband and I enjoyed writing about his past, and the prompts have brought many vivid memories back to him.

Sweet grandmother holding a beautifully cooked turkey dinner.

 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Benefits of Reminiscence, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care management business, care manager, caregiver coaching, CAREGIVER RESOUCES, case manager, Clinical Tools Dysfunctional families, Concierge aging clients, Coronavirus safety elders, COVID -19 Safety, COVID & HOLIDAY SEASON, Covid 19 Webinar, Dementia Activities, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, elder care manager, Elder Reminicence on Thanksgiving, Emotional Quality of Life, Families, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Safety Travel COVID, Long Distance travel Holidays, New Years, nurse advocate, nurse care manager, Oral History, Quality of Life, quality of life -COVID-19, Quality of Life and Reminicance, Quality of Life and Thanksgiving, Quality of Life for elders, quality of life in senior centers, Quality of Life with Dementia, Reminicence on Thanksgiving, Reminicence with elders, Reminiscence Therapy, Remote Thanksgiving Family Visit, Thanksgiving, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgiving with COVID, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent, aging parent care, aging parent Thanksgiving, aging technology, ancrestory.com, assessing for quality of life, black aging family, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, care plan, care plan interventions, case manager, COVID VIRTUAL THANKSGIVING VISIT, elders emotional quality of life, family caregivers, Family Caregivers using technology, genealogy, geriatric care management, geriatric care manager, geritaric care manager, grandfather, grandmothers, grandparents, increasing quality of life, LCSW, nurse advocate, nurse care manager, oral history, oral history and quality of life, oral history and You Tube, parent care, Quality of Life, quality of life assessment, reminicence and elder, reminisicsence technology, story telling elders, Story Worth, storytelling and elders, technology for caregivers, Thanksgiving Webinar, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings, You Tube, You Tube and storytelling

10 Do’s &Don’ts Doing the Dysfunctional Family Calls Post Holidays

September 5, 2023

 

Most Calls for Care Managers Post Holidays

More than half of the aging families who call you inquiring about services will be dysfunctional families post-holidays. The great majority of calls will come from adult children. If you want to make the sale during the inquiry you have to know how to handle these dysfunctional family members on the phone and give them enough trust in you to sign your contract and give you a deposit for your services.

FIND OUT MORE 

How Do You Get Them To Trust You Enough to Sign Contract with Dysfunctional family Post holidays?

  1. Do Be Objective
  2. Do Use Active Listening
  3. Do Give them Hope you can solve their family problem
  4. Do a two-part inquiry and have the problem defined in the first part done by a skilled administrative Assistant
  5. Do study the problem before you do the second call and have exactly how you would solve the problem ready in a planned elevator speech
  6. Do a complimentary 30-minute consultation
  7. Do not give away the store but outline how you are an expert at solving the problems (moving, keeping at home, Alzheimer’s wandering and a bare outline of your solution
  8. Do not criticize dysfunctional family post-holidays
  9. Do not blame,
  10. Do not take sides if several family members points of view and express them

 

Sign Up for My Free January Webinar  

11 Vital Clinical Tools For Desperate Families Post-Holidays

             Thursday, Jan 6, 2022, 02:00 PM Pacific Time (US and Canada)

 

 

  Give frantic adult children hope using vital clinical tools when they desperately call after the holiday Join me Post-holiday and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stocking.      

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Master 11 Vital Clinical Tools you to solve client problems
  • Take Six Clinical Steps Professional Must Take to Work with these Dysfunctional family post-holidays 
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

 

 Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

 

 

 

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Dysfunctional Aging Family Adult Children Who Call You Where You Need Clinical Skills

August 22, 2023

3 Types of Dysfunctional Aging Family Children Calls

Where You Need Clinical Skills

# 1 Inquiry from a Narcissistic Adult Children

in  Aging Dysfunctional Family

Dysfunctional adult children who inquire about your services can be a tough sell. First, let’s- consider The narcissistic adult child from an aging dysfunctional family who calls for help and has an “it’s all about me” attitude. The aging parent and or a midlife sibling could be narcissists. With aging parents, all siblings may have resented this self-absorption of their family their entire lives and have a love/hate relationship with older parents. Siblings, the other brothers, and sisters resent this, especially with parent care.  The self-absorbed sibling either does not participate in solving sibling or aging family troubles but just makes them worse. They call after a disastrous holiday event like the coming  Labor Day family gathering and you need clinical skills to work with them

#2 Inquiry from Devalued Child Entitled but Servile Adult.

 

Dysfunctional adult children who call you about your services can include devalued adult children from the aging dysfunctional family calls you, you need clinical skills to work with them. 

As a kid, the adult child of a narcissistic parent was devalued in the parent’s eyes so that the now aging parent can feel superior and powerful in the world. These children mature into adults who are emotionally impoverished, inflexible, and needy.

As a geriatric care manager, the adult child presents as entitled. As clients, these adult children fear that unless they make inflexible demands, they will receive nothing. “ Get my mother into a concierge wing of a hospital by tomorrow”

An adult child of a narcissistic aging parent will present as nasty, aggressive, and devaluing of the service provider. Or they could be essentially insatiable and easily injured by the helping professional. The adult children of narcissistic entitled families are also often angry and frustrated at having to give care to a parent or parents whom they experienced as ungiving, demanding, intrusive, overpowering, and needy. They are members of an ultra-dysfunctional aging family. They call after a visit to aging parents and you need clinical skills to work with them 

# 3-Inquiry from Needy Adult Children in the Dysfunctional Aging Family

 The adult child who calls may be the needy adult child. Baby boomers must evolve beyond the needy child he or she has been, depending on aging parents’ fiscal,

emotional, and social support, to the adult who supports his parent. Adult Children of aging parents in the 21st century not only confront the delay of their own needs when their parent’s aging and reliance call them but confront their own future and very much more immediate loss of the central figure in their lives, their own parents.

Some don’t- especially in the dysfunctional aging family.

These adults feel starved for parental affection they never received and often seek affection from professionals and other people in their lives to compensate for the care they didn’t receive as children. They call after the holiday and you need clinical skills to work with them. 

These 3  types of adult children have clinical difficulties that are coping and defense mechanisms allowing them to adapt to a dysfunctional family. The care manager must enter the family system clinically to address the needs symptoms and defenses of the adult children to get care for the elder.

SIGN UP FOR MY FREE SEPTEMBER WEBINAR

Taming HBO Succession

11 Vital Clinical Tools For Dysfunctional Families

 

             Thursday, September 19

02:00 PM Pacific Time (US and Canada)

Find Out More 

  Give frantic adult children hope when they desperately call this summer after they see their failing parent.  

 Join me and learn to clinically rescue concierge dysfunctional families made a summer visit to floundering Mom or Dad.      

SIGN UP FOR THIS WEBINAR  

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master 10 Clinical Tools Professionals Must Learn Before They Work with These Difficult Families
Learn how to solve dysfunctional family problems after you master these tools
Get care for aging family members when the dysfunctional family members resist
Learn how to work with characters like Rupert Murdock & Logan Roy

Sign Up Now

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

t

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

Filed Under: Adult Child Pain, adult child pain-point, Adult Child Stress, Adult children, Aging, aging family crisis, aging family system, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, borderline-narcissistic families, Clinical Tools Dysfunctional family, Concierge aging clients, Concierge caregivers, Devalued adult child, Dysfunctional aging family, Dysfunctional Family Inquiry, Dysfunctional Family System, elder fiscal abuse, Entited Family, Families, FREE WEBINAR, GCM Clinical Tools, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Narcissistic adult child, Needy Adult Child, nurse advocate, nurse care manager Tagged With: aging dysfunctional family, aging family, aging life care manager, black american geriatric care managers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, care manager, Clinical Tool dysfunctional family, Clinical Tools for Aging Family, Devalued Adult Child, dysfunctional, Entitled Adult Children, Entitled aging client, Entitled Family, free webinar, geriatric care managers, Ivanka Trump, Needy Adult Child, nurse advocate, nurse care manager, parent care crisis, Tools with Dysfunctional families

Calls From Aging Dysfunctional Families-Handling the Entitled Type

August 15, 2023

Calls From Aging Dysfunctional Families-Types of aging dysfunctional families who can call you over the summer vacation

Narcissistic-Entitled Families

Calls from aging dysfunctional families’ adult children or Narcissistic Entited Families’ adult kids will happen during the summer. These VIP Clinet’s adult children call you desperately for private care over the summer visit. Their problems usually develop from a specific kind of “not good enough parenting” where the parents themselves struggle with personality disorders, like narcissistic borderline personality. Families who can afford geriatric care management and home care long-term can do so because they are VIP  clients. These narcissistic families, who can afford care-managed home care are often headed by a scion with a narcissistic borderline personality. Watch Succession, Yellowstone, or reruns of  BIG Hair 89’s Dallas- award-winning shows you stream and you know who these Scions are. We love to hate them but binge on their evil ways. These VIP Clients have the financial resources,  to pay 4-6K for home care and long-term geriatric care management which is usually over a million dollars in assets. When gathering with their adult children during the summer vacation at the family summer house or a family reunion they see the seams shredding in their parent’s minds or bodies and call you for help because they did not have those good enough parents and have no model to care for them as the parents usually did not care for the adult children as kids. They often have no interest in caring for the parents themselves, as they themselves are entitled. You need clinical skills to work with these families because of the diagnosis of narcissism, which can tear a country or family apart. Part of this is drawn from Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett)

Calls From Aging Dysfunctional families-Real & TV Narcissistic-Entitled Families:

Calls from aging dysfunctional families will come this summer- with adult children looking for help. They may see their parents faltering and face caring for them, which they have no plans to do. They will hire you like the private chef or the gardener, a service to carry out their wishes. Entitlement in their family causes the adult children to at times be as difficult and nasty as the parents. These VIP families usually develop from a specific kind of “not good enough parenting” in which the parents themselves have struggled with personality disorders, most typically, in this type of family, narcissistic borderline personality  (for example Former President Trump)They struggled with a borderline personality that went undiagnosed or was formally diagnosed and untreated. We can also see this Narcissistic entitled family head in Brian Cox who in Secession plays the beloved Scion to Love and Hate Logan Roy based on real-life narcissist Rupert Murdock. The adult children will call over the summer when they notice their aging parents’ confusion often because they still fear their aging, more confused will be a perhaps more fierce parent, and the adult kids have no nerve to approach telling them they care. You need clinical skills to deal with them because they are not on TV but asking for your help in real life and narcissism and borderline personalities take  the kind of clinical skills Claudia Fine and Nick Newcombe’s excellent chapter “Entitlement in the Aging Family”, Care Managers Working With the Aging Family, Jones and Bartlett) gives you if you read it. But if you watch  HBO Succession you see them in a series that can be an instructive clinical accompaniment.

Calls from Aging Dysfunctional families-Sumner Redstone’s VIP Family Struggles

Calls from aging dysfunctional families like Sumner Redstone’s is another example of this type of narcissistic borderline personality in heading a VIP family. He was a Media Magnate who founded CBS Viacom with a net worth of 500 billion. His narcissistic borderline personality created a long-term struggle with his family over inheritance and control after he developed dementia. Mr Redstone was conserved by his daughter

These families call you often because they see you as a way to get control of their parents and their parent’s money. These are tricky situations where you must face conservatorship and real war with both parents and adult siblings fighting against each other for power and money, a replacement for the love they never received in the nest. So clinical skills are critical to handling them of all entitled families – they are Tyrannosaurus of dysfunctional families.

 

Join me in my newest FREE Webinar

Learn How to Work With VIP Narcissistic Borderline Personality Clients 

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Taming HBO Succession

11 Vital Clinical Tools For Dysfunctional Families

         

Thursday, September 19

02:00 PM Pacific Time (US and Canada)

Find Out More 

  Give frantic adult children hope when they desperately call after this summer after they see their failing parent.  

 Join me and learn to clinically rescue concierge dysfunctional families made a summer visit to floundering Mom or Dad.      

Bulling blaming emotional stress woman. Social problems concept. Vector flat graphic design

SIGN UP FOR THIS WEBINAR

Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master 10 Clinical Tools Professionals Must learn before they work with These Difficult Families
Learn how to solve dysfunctional family problems after you master these tools
Get care for aging family members when the dysfunctional family members resist
Learn how to work with characters like Rupert Murdock & Logan Roy

Sign Up Now

 

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Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

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YouTube channel:  Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw

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Filed Under: Aging, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, Borderline narcissistic family, borderline-narcissistic families, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Marketing, Concierge Senior, Dysfunctional aging family, elder care manager, Families, FREE MARKETING WEBINAR, FREE WEBINAR, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, geriatric social worker, home care, marketing, Marketing 4P's, marketing geriatric care management, marketing to the top 10$, marketing to wealth managers, Narcissistic Personality, nurse advocate, nurse care manager, Wealth Management Departments, Webinar Tagged With: adult children of borderline narcissistic VIP families, Aging Concierge client, aging family, aging life care manager, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, black americans, Borderline Personality, Call from Dysfuntional Families, Care Management Clinical Tools, care manager, Care Managers Working with the Aging Family, case manager, Concierge Care Manager, Donald Trump, Entitled, Entitled Family, geriatric care manager, HBO Succession, Logan Roy, Narcissistic Personality, nurse advocates, nurse care manager, Profitable VIP Clients, Rich and Famous, Rupert Murdock, Sumner Redstone, VIP Client Products, VIP Marketing, VIP Narcississtic Families, well heeled seniors

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