Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Use Videos in Marketing Your Staff Safety With New Delta Variant?

September 2, 2021

Will you use videos to show your agency’s commitment to COVID safety with the new highly transmissible Delta variant ? Online video content continues explode in growth and according to a 2020 study. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.  

Video can be a tool to add to your home care or geriatric care management  marketing plan to show the extreme safety protocols your GCM or homecare agency during the Delta variant Explosion of COVID19 to overcome adult children’s hesitation to use homecare and GCM services.

Why hesitation?

 

Older people still account for most Covid-19 deaths, and in many counties in the US, especially in the South and Mountain West, seniors without full vaccination make up more than 10 percent of the total population.

Even though the majority of seniors have been vaccinated, they now need a booster shot to prevent breakthrough infection from the Delta variant. This will only surge as the coming fall & winter makes everyone stay in the more risky indoors

So aging families remain very nervous about your agency coming into a senior home.

What families look for in your agency is  assurance of your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state  and CDC to stay compliant.

 

 

 As US clients are using  services like care managers and home care again, it is critical that you build that trust by showing customers you are totally CDC  safe. It is also important that you position your agency ahead of your local competition and that can be achieved through video. That can be achieved through using video video when your competition does not.

Videos are the new  powerful  Marketing Tool

The importance of video marketing shows in its growth to a $135 billion industry. Brands everywhere are realizing the value of video and creating them. According to ALCA’s marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos in your own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about  Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

 Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing. I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone.

However , I have gotten much more sophisticated and now two a videographers . An excellent one is Tapfilms , also used by Lifespan. A second is

 East Coast Studios  that does all my on-line classes in geriatric care management.

If you belong to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

 

 

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Blog, Caregivers contracting COVId, case manager, CDC, coronavirus, Coronavirus safety elders, COVID Agency Safety Plan, Covid safety marketing, Covid Safety Video, Covid safety videos, COVID Saftey, Covid-19, COVID-19 Safety, Families, GCM Covid Safety, GCM Marketing skills, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Home Care Covid Safety, infection control GCM agency, Marketing COVID Safety, Marketing GCM Pre-Post Covid, marketing geriatric care management, mask wearing covid-19, nurse advocate, nurse care manager, PPE, PPE and Essential Workers, PPE fot caregivers, Public Relations, Selling GCM Agency Safety, Video Marketing, videographer, Videos Tagged With: agency Safety Protocols, aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, breakthrough COVID Infections, care manager, case manager, Covid, COVID ALCA Marketing, COVID Safe Marketing, COVID-19 Telehealth product, Delta Variant, East Coast Studios, geriatric care manager, marketing with Videos, nurse advocate, nurse care manager, power of video marketing, Safety Care Managers, Safety careproviders, Tap Video, Videographers

To Mask or Not to Mask in Pre Post COVID ???????

May 19, 2021

LAST DAY to SIGN UP FOR FREE WEBINAR

JOIN ME FOR MY NEW FREE WEBINAR

Market Your Agencies Safety as many Aging Families Still Fear Waning COVID & Confused  by CDC’s no- Mask Mandate 

When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)

Learn to market your safe care management business during the “Semi-Post “Pandemic, to overcome hesitation to use homecare and GCM services as US COVID-19 slowly diminishes

yet

to overcome hesitation to use homecare and GCM services

as World Wide COVID spikes,

CDC  new” no mask” mandate confusing for Health Care Agencies 

COVID is the #1 Cause of Death in the US 

 

  • Elders not fully vaccinated,

  • US COVID still spikes
  •  variants explode
  • 1-4 Americans refuse vaccines,
  • herd immunity is no longer possible in US due  ant vaxers

Understand how to innovatively sell” trust” in your safe home care or  care management services so family caregiver’s & 3rd parties choose you as a safe agency

Learn to use FREE public relations and marketing to show you are focused of caregiver and care management safety

COVID services by showing you follow the new CDC’s leaderships safe path to safety.

YOU WILL LEARN

  • 5 steps to create an e-newsletter with the right copy, to get out the word about your

         safe COVID 19 services through required COVID protocols

  • 10 steps to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID safe services and other local resources to assist caregivers in the community
  • 7 steps to use social media to alert aging family caregivers to the clear path to your

GCM agency provides safety from the diminishing but still present virus in the US.

  • 5 steps to get local media coverage of your COVID -19 safe services, care providers, and general excellent care management and home care products free PR with radio and TV coverage plus pick local newspapers where ads may pay off to sell your COVID Products
  • 5 steps to understand how to generate word of mouth customers for your COVID -19 safe services using your continuum of care in your community
  • 10 steps to use the powerful new tool of Video to market your agency’s COVID safety and excellent services as the pandemic diminishes but is still in your community, state, and country

SIGN UP

You are invited to a Zoom webinar.
When: May 20, 2021, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging

REGISTER NOW

 

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Filed Under: Aging Life Care, aging life care manager, Blog, CDC, CDC new no mask Mandate, CDC NO Mask ruling, Covid 19 Webinar, Covid Safety Video, COVID Saftey, COVID Webinar, Covid-19 mixed messaging, e- newsletter, Families, FREE MARKETING WEBINAR, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM new CDC COVID mask rule, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, mask wearing covid-19, newsletters, nurse advocate, nurse care manager, PPE, Pre-Post Covid, Public Relations, Social Media, Social Media for Care managers, social media marketing Tagged With: agency Safety Protocols, aging family, aging life care manager, CDC new COVID mask rule, COVID CDC Directives, COVID Safety Webinar, COVID-19 Webinar, e-newsletter, Free PR marketing, GCM new CDC mask rule, geriatric care manager, Home Health new COVID mask rule, local newsletter interview, marketing during COVID-19, marketing home care COVID, marketing with e newsletters, marketing with Videos, marketing with webinars, Marketing word of mouth, nurse advocate, nurse care manager, PR marketing, PR Through Radio, Radio Interview, Safety Care Managers, Video

Consult with Seniors on COVID-19 Safety Through Telehealth

June 29, 2020

Mixed Messaging to Seniors who are 80% of Deaths in COVID-19- Provide Safe Message Through Telehealth

The elderly and their families are confused about the government’s mixed message about COVID-19.Covid-19 is brutal on the elderly, with those 65 and older accounting for 80% of the U.S. deaths from data the Centers for Disease Control. The Wall Street Journal reports the same vicious statistic -80% of deaths in Europe are older people.

Each World Pandemic Picks its Victims 

This is not just because older people die more than other populations. Each pandemic picks its victims. Only 13% of the estimated 12,469 U.S. deaths in the 2009-2010 H1N1 pandemic were among those 65 and older. The elderly’s apparent resistance to that virus was one reason the fatality rate was so low. The earlier H1N1 strain that caused the pandemic of 1918 and 1919 was much more virulent, causing an estimated 675,000 deaths among a U.S. population less than a third the size of today’s yet killed one-third of the world’s population. It wreaked havoc primarily of young adults.

CDC Muzzled in Telling Seniors & Citizens Real Science

 The coronavirus increasing assault today is made 10 times worse by the mixed messaging in the US. The CDC, once the premier health agency in the world, is now muzzled and states that nursing home residents are at high risk to the coronavirus, where they estimate that 40-60% of all seniors will die. Yet now the CDC  states nursing homes could reopen and defers to the state law when helping the family https://www.cdc.gov/coronavirus/2019-ncov/hcp/long-term-care.html.

The present administrations mixed messaging with Covid-19, like the CDC site’s confusing directions to seniors has according to the Kaiser Foundation undermined the public trust and left seniors and their families aimlessly looking for the safest path.

Geriatric Care Manager’s and seniors services need to create their own COVID-19 Telehealth products to help seniors and their families in their community.

Create that safe path for client’s yourself

JOIN ME FOR MY NEW FREE WEBINAR                       

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM:- 3:30 Pacific Standard Time

Geriatric Care Management Business has been devastated by COVID-19 shutdowns. Create 5 COVID-19

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors to:

  • Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

  • Help a Local Family Help a Loved One Safely Shelter in Place
  • Help a Long-Distance Family Help a Local Loved One Shelter in Place
  • Help an Aging Family Help a Loved on Hospitalized for Covid-19
  • Help an Aging Family Help a Loved one Recover when Discharged from a Nursing Home
  • Help an Aging Family Help a loved one Recover when Discharged from a

Hospital

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

       REGISTER NOW 

Filed Under: Aging Community & Covid-19, Aging Life Care Assocaition, ALCA Products for COVID_19, ALCA sales, Blog, CDC, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID-19 & Care Management, Covid-19 Death Nursing Homes, Covid-19 mixed messaging, Death and Dying Care Management, FREE WEBINAR, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Infection Control Nursing Homes, infection control SNF, nurse advocate, nurse care manager, Sales in geriatric care management, social media marketing campaign, Webinar Tagged With: aging family, aging life care manager, aging parent care, care manager, case manager, COVID-19 deaths SNF's, COVID-19 PRODUCTS, COVID-19 SERVICES, COVID-19 Telehealth product, Federal Response To Covid-19, GCM Telehealth Product, geriatric care manager, nurse advocate, nurse care manager, nursing home COVID statistics

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