Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How Do You Finance a Geriatric Care Management Business ?

May 7, 2017

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Financial projection may be mind numbing to care managers who started an Aging Life or geriatric care management business with an awesome idea and a tool box of care management skills.But beware– without the tools and skills to make money- your great idea of a private geriatric care management business may end up bankrupt.

Geriatric care managers need to understand revenue- how they make money to be financial to make a profit. Revenue does come from billing – but poor billing is very unprofitable billing. Money-losing billing is anything less than 85% of your client’s time. When you bill less than 85% you actually start losing money. Revenue is the high tide of money and is calculated by the number of client’s you serve, new client’s per month, number of clients canceling service. % of time billed (the goal is 85%) and what you charge for travel time.

Geriatric care managers can become more financially literate about making money by doing a financial projection over a three-year period. You can calculate the number of clients you need to make a profit when you will break even when you can hire new staff.

You can find out awesome facts before you open a care management business by doing this mind-numbing financial projection. Facts you can forecast are how much investment you will need for your business, what the cash flow consumed in the business will be, the number of client’s you need to make a profit and most of all when you will break even and rise above low tide– moving to the all-important high tide, through your excellent financial management and care management skills.

So use this financial decision tool of financial projection. Find it chapter 13 of the Handbook of Geriatric Care management 4th edition and watch you tube 5 Financial Projection below. Become a geriatric care manager with financial skills to make a Profit.
Find about my new webinar 

GPS to a Profitable GCM Business Start Up    

scheduled for May 9th 11:00 AM PST- 90 minutes

  • Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area to start your care management business .When will you make money? Don’t Guess and fail.

Filed Under: Aging Life Care, aging life care manager, Blog, care management market sizing, care management start-up, care manager, case manager, competition survey, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, care manager, elder care manager, geriatric care manager, nurse care manager

How Do Adult Children With Their Hair & House on Fire Find an Aging Life or Geriatric Care Manager?

May 6, 2017

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Starting an aging life or care management business depends upon customers who will buy your product. These are purchasers like adult children of aging parents who will buy your/ Aging life or geriatric care management services /products directly because their hair and house is on fire from aging parent care.

But your care management business success also depends on the third parties who will refer these sometimes-desperate adult children who have the hair on fire. These would be defined as client representatives or third parties. They include targets who you expect to refer older people and their families to you including concierge physicians, elder-law attorneys, trust officers/wealth managers, senior services information and referral agencies, hospital-based care managers, accountants, and upscale assisted living. What you have to do is collect the numbers. The greater number of elder law attorneys who refer adult children to you, the better the chances of your success at your GCM or aging life business.

If you want to know the number of elder-law attorneys in your community, search online for the National Academy of Elder Law Attorneys and enter the zip code of the location and border areas where you intend to start your business, and you will find a list of elder-law attorneys.
Other third party referral sources can be harder to find. Wealth managers can take some digging. private duty home care is a referral source but they may already be doing care management as well. So that takes calling them all or looking at their website and seeing if they advertise a care manager in their services.
The market assessment section should also include your own research into the needs of the area. Who else is providing similar or related services in your target market? Why do you think the local target market needs this business? Will older people in the area be able to afford your services?
Finally, calculate the total market opportunity in your geographic area in terms of the expected total market and how much you believe your business can earn from that total possible market.
If you need help calculating all this, take my newest webinar

Find about my new webinar 

GPS to a Profitable GCM Business Start Up    

scheduled for May 9th 11:00 AM PST- 90 minutes

  • Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area to start your care management business. Don’t Guess and fail.

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, care management market sizing, care management start-up, care manager, case manager, competition survey, elder care manager, Families, GCM Start -Up, geriatric care manager, Geriatric Care Manager, Webinar Tagged With: againg life care manager, care manager, case manager, competition survey, eldercare manager, geriatric care manager, start up geriatric care manager

What Kind of Software and Hardware do You Need to Start an Aging Life or Geriatric Care Management Business?

May 2, 2017


Starting an aging life or geriatric care management business takes several critical steps and decisions.

If you are thinking about a starting an Aging Life or Geriatric Care Management business,find out more from my latest webinar belowiStock_000057381852_Medium.jpg
Find about my new webinar 

GPS to a Profitable GCM Business Start Up    

scheduled for May 9th 11:00 AM PST- 90 minutes

  • Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area to start your care management business. Don’t Guess and fail.

Filed Under: Aging, aging life care manager, Blog, care management market sizing, care management start-up, care manager, case manager, competition survey, elder care manager, GCM Start -Up, Geriatric Care Manager, Webinar Tagged With: aging life care manager, aging life care start up, care manager, case manager, geriatric care manager, nurse care manager, start-up care management business

If you Are A Start-Up Geriatric Care Management Agency – Do You Have Business Skills?

April 30, 2017

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business.

Find about my new webinar 

GPS to a Profitable GCM Business Start Up    

scheduled for May 9th 11:00 AM PST- 90 minutes

  • Learn how to do your market sizing and competition survey and learn whether you have enough customers in your area  to start your care management  business . Don’t Guess and fail.

Filed Under: Aging, aging life care manager, Blog, care management market sizing, care management start-up, case manager, elder care manager, Families, GCM Start -Up, Geriatric Assessment, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, nurse care manager, Webinar Tagged With: aging life care manager, care manager, case manager, geriatric care manager, nurse care manager eldercare manager start-up

CARE MANAGERS’S- LOVE YOURSELF ON VALENTINES DAY WITH THE PERFECT GIFT

February 6, 2017

 

 

 

 Happy Valentines Day!

Give Yourself a Great Valentines Gift.
If you are an aging life care manager or geriatric care manager, nurse care manager or in the eldercare field, give yourself a perfect Valentine gift and learn market care management through benefits, not features. Sign up for my free webinar

Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

Identifying the key benefits of your services help shape sales of your care management business. Generally, aging life care management businesses benefit the client by assisting in choosing arrangements, including best living choices, in what can be thought of as “frailty to the grave” care

Contracting for professional aging life care management services benefits the older person, his or her family and third parties like elderlaw attorneys, physicians,  or conservators who work with the client to solve problems. Frailty is usually unplanned and often occurs when family members do not have the time to learn all they need to know about care and aging issues or are in denial.

It’s important for a third party or the family to understand that there are good options for care in your community, that some choices are better than others, that each person has individual needs, and that there are resources available to meet their needs.

You line up the sale with a family or 3rd party – a care manager is the best professional navigator to find those perfect resources to meet the client’s needs. 

You then close with the benefits you bring to the family or third party that are better, more professional and richer than any other care management agency in your area.

You also want to explain to third parties how you benefit them. For an attorney, no more dysfunctional family issues, because you are an expert in the dysfunctional family intervention and will work with the family to help keep them stable while the attorney handles the legal problems they are trained to solve.

In this free webinar gift to yourself you will:

Learn

The problems you solve for 3rd parties so they will refer to you.  

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the  sale

  • •Sign -Up –

 

•

Filed Under: Aging, aging family crisis, aging life business, aging life care manager, Blog, care manager, Care Plan, case manager, elder care manager, Elderlaw Attorney, Families, Features vs Benefits, Geriatric Assessment, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Guardian, home care, Long Distance Care, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to long distance adult children, nurse advocate, nurse care manager, patient advocate, postioning, Sales in geriatric care management, Webinar Tagged With: aging life care manager, care manager, elderlaw attorney, Geriatric Assessment, geriatric care manager, nurse advocate, nurse care manager elder care manager, Valentine gift, Valentines Day, written geriatric assessment

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