Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

A Speakers Bureau -Great PR to Reach Adult Children

A speakers bureau is among the best PR to reach adult children. Reaching adult children through a Speakers Bureau can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the

tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting, and foundering.

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.

Adult Children

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss 
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving
  • pain point banner template. pain point ribbon label sign

Think about the pain points of adult Children family caregivers to get your phone ringing. 

 So many adult children find themselves in pain seeing their declining parents. Their aging parents fear caring for them, fear being a burden, and reject talking about how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

What To Do When Parent Reject Care

 

Tips on Speaker Bureau Success

 

  • Choose Speakers Bureau Topics that address their pain
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out a sign-in sheet for gathering emails for marketing early to add to your marketing database
  • Pass handouts including business cards, and print out of your newsletter before lunch-audience can learn before you start
  •  
  •  
  • After Speech

  • Send thank you letter to the club president                                   

  • Enter the sign-in sheet in your marketing database
  • Keep agency newsletters, social media, and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp
Speakers Bureau

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

Best Tool to Give the Family Holiday Hope

November 14, 2022

images_20141216-184443_1.jpg

 

Hope is the Best Tool on the Holidays !

How do you give the family Holiday Hope? During Christmas and Hannaka family caregivers, especially in the dysfunctional family can be drinking or numbing themselves from the pain of caregiving. They will ruin the holiday celebration in one way or

another. Maybe they are drugging themselves with the telly or abusing prescription drugs. Depression and anxiety ( rife among caregivers) are predictors of increased alcohol use.  

Upset

Social isolation, which is experienced by some caregivers, is also predictive of increased alcohol use.

Low angle

How do you Give the Family Holiday Hope? How do you as a geriatric care manager change the script for these aging dysfunctional families – family caregivers and older members who are supposed to care for but can’t? How does a professional GCM make the characters transform? 

 

It’s actually simple –but loaded with skill- give them hope. You need to use yourself to give them hope that things will change. It’s the best tool in a geriatric care manager toolbox- especially on and after the dreaded holidays.

 Use of Self

To give the family holiday hope the use of Self is perhaps the most powerful tool for geriatric care managers. The use of Self provides families with guarded optimism. GCMs have to offer a vision of the future that is based not only on a desire for hopeful outcomes. This has come from our own clinical knowledge and belief that change to their nasty crippled, family

system is indeed possible.

By being direct, empathetic, and

nonjudgmental, we become a holding bay for

stressed caregivers, creating a place of safety, 

confidentiality, consistency, and support.

Finally, give the family holiday hope by GCM’s offer our clients a model of

perseverance. By giving up on the possibility of

positive change and by exploring all options,

the GCM enables families to feel that, regardless of the outcome, they have done all that they can to support the older adult.

Be like Judy Garland  on the holiday offering hope


Have yourself a merry little Christmas.                         
Let your heart be light

        From now on
our troubles will be out of sight

Give the” Merry Christmas – next year

Give the Family Holiday Hope

SIGN UP FOR MY HOLIDAY WEBINAR –

Give the Family Holiday Hope

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Give the Family Holiday Hope
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

SUBSCRIBE TO MY YOUTUBE CHANNEL GERIATRIC CARE 1

Filed Under: Aging Alcohol Abuse, caregiver, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Loneliness, Long distance caregiver, Therapist Specializing in Aging Tagged With: aging life and geraitric care manager, aging life care manager, aging parent crisis, alcohol on the holidays, Alcolhol abuse in the elderly, care manager, case manager, dysfunctional family, geriatric care manager, geriatric social worker, Have Yourself a Merry Little Christmas, Holidays Crisis in aging family, holidays with aging parents, My Dysfunctional Family, nurse advocate, nurse care manager, Use of Self

Build Back Better Bill Could be Transformative- BUT -Running out of Time

December 15, 2021

9

Time About Out To Pass Build Back Better Bill

Biden’s Build Back Better Bill is dying. Decades of divestment have cost American families in time, opportunity, and money, with the greatest impacts landing on communities of color, seniors, the disabled, women, and LGBTQ+ people. Building a stronger, more equitable future requires investing in good jobs, quality care, education, and housing.  Senator Manchin and Sinema are blocking Biden’s Bill.

The Build Back Better Bill includes significant investments in our children, families, elderly and disabled 

Seniors will get New Medicare Hearing Benefit

Biden’s ill includes lowered drug prices, Medicare Part D Benefit Redesign according to Kaiser Foundation. But the bill also includes new  Medicare benefits  for seniors in:

  1. ACA Marketplace Subsidies
  2. Lowering Prescription Drug Prices and Spending
  3. Medicaid Coverage Gap
  4. Medicaid Home and Community Based Services and the Direct Care Workforce

Expanded Home & Community Based Care Included

Biden’s Build Back Better Bill , offers so much in caring for families, kids the elderly. In addition to expanding Child Tax Credit payments and ensuring the lowest income families receive the full benefit, would invest in-home- and community-based care services for the aging and people with disabilities; provide pre-k for 3 and 4 year-olds; invest in housing, child care, and nutrition programs; create good jobs, and so much more

Biden’s Bill would provide four weeks of paid medical leave, so the United States can join the rest of the industrialized world in giving its people the dignity of paid time off for a family or health emergency. So, if an aging parent or child is sick or there is a newborn, family can care for them and get paid.

 

 

Write or Call Your Congressman Fast Before Mansion and Sinema Destroy Biden’s Bill

Sign and send a letter to your Democratic senators: Care is infrastructure. The Build Back Better Act must include substantial investments in our families and communities.

 

Here are some quick tips when writing a personal letter or what to say on a call :

  • Keep your letter short or call and to the point;

  • Remind them that you are a constituent;

  • Share your personal story about your career as a care manager,  a social worker a nurse, a geriatric professional and your  client’s needing care, client’s  caring for a loved one, or the plight of a care worker
  • Emphasize that the majority of Americans support investing in human infrastructure, include: expanding Child Tax Credit payments, and ensuring the lowest income families receive the full benefit, investing in-home- and community-based care services for the aging and people with disabilities; providing pre-k for 3 and 4 year-olds; investing in housing, child care, and nutrition programs; creating good jobs; and more;
  • Encourage them to keep pushing to ensure investments in the care economy remain in the Build Back Better Act.
  • PLEASE DO THIS NOW ESPECIALLY FOR SENIORS IF YOU WORK WITH THEM

Filed Under: Biden Infrastructure Bill Passing, Biden's Care Infrastructure Bill, Biden's Caregiver Bill, Biden's Caregiver Bill Trouble, Biden's new Affordable Drug Bill, Bild Back Better Bill, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Care Infastructure, Care Infrastructure cut out, Care Infrastructure Dental, Care Infrastructure Hearing, Care infrastucture Vision, caregiver infrastructure, Caregiver low salary, caregiver mental health, Medicaid caregiver, Medicare, Medicare Dental Coverage, Medicare dental vision hearing coverage, Medicare Expansion, Medicare Hearing Coverage, Medicare Vision Coverage Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, Biden Build Back Better Bill, Biden Build Back Better Bill Dying, Biden's Home Care Plan, Biden's infrastructure- Caregiver Bill, Build Back Better Bill, care manager, case manager, Dental Coverage Medicare, geriatric care manager, Mansion Blocking Build Back Better, Medicare expansion 2021, Medicare Hearing Benefit, Medicare Part D Redesign, nurse advocate, nurse care manager, Sinema Blocking Build Back Better

Best Tool for Dysfunctional Family on Holidays- Hope

December 7, 2021

 

Give Families Hope the Best Tool Post the Holidays

Give the family Hope, after Christmas and Hannaka their older loved ones, especially in the dysfunctional family, could be drinking or numbing themselves from the pain of aging. Adult children can also ruin the holiday celebration one way or another. Maybe they are drugging themselves with the telly or abusing prescription drugs. Depression and anxiety ( rife among caregivers) are predictors of increased alcohol use. Social isolation, which is experienced by some caregivers, is also predictive of increased alcohol use.

 

How do you as a geriatric care manager change the script for these aging dysfunctional families – family caregivers and older members who are supposed to care for but can’t. How does a professional GCM make the whole family transform to change? 

 

It’s actually simple –but loaded with skill- give the family hope. You need to and use yourself to give them hope that things will change. It’s the best tool in a geriatric care manager toolbox- especially on and after the dreaded holidays.

 Use Use of Self as a Power Care Manager Tool

Care managers  learning the use of Self is perhaps the most powerful tool for geriatric care managers. The use of Self provides families with guarded optimism. GCM’s have to offer a vision of the future that is based not only on a desire for hopeful outcomes. This has come from our own clinical knowledge and belief that change to their nasty crippled, family system is indeed possible. By being direct, empathetic, and nonjudgmental, we become a holding bay for stressed caregivers, creating a place of safety, confidentiality, consistency, and support.

Finally, GCM’s offer our clients a model of perseverance. By giving the possibility of positive change and by exploring all options, the GCM enables families to feel that, regardless of the outcome, they have done all that they can to support the older adult.

Be like Judy Garland  on the holiday offering hope


Have yourself a merry little Christmas.                         
Let your heart be light

        From now on
our troubles will be out of sight

Give the” Merry Christmas – next year

 

 

Sign Up for My Free January Webinar  

11 Vital Clinical Tools For Desperate Families Post-Holidays

             Thursday, Jan 6, 2022, 02:00 PM Pacific Time (the US and Canada)

 

  Give frantic adult children hope when they desperately call after the holiday  

 Join me Post-holiday and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stockings through the use of self.     

 

 

 

 

Learn how to

Road sign message – Change just ahead

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Master 11Vital Clinical Tools you to solve client problems
  • Implement Use of Self
  • Take Six Clinical Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

 

SUBSCRIBE TO MY YOUTUBE CHANNEL GERIATRIC CARE 1

Filed Under: Aging Alcohol Abuse, caregiver, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, Dysfunctional aging family, Dysfunctional Family & Holidays, elder care manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Holiday season, Loneliness, Long distance caregiver, Therapist Specializing in Aging Tagged With: aging life and geraitric care manager, aging life care manager, aging parent crisis, alcohol on the holidays, Alcolhol abuse in the elderly, care manager, case manager, dysfunctional family, geriatric care manager, geriatric social worker, Have Yourself a Merry Little Christmas, Holidays Crisis in aging family, holidays with aging parents, My Dysfunctional Family, nurse advocate, nurse care manager, Use of Self

Why There So few Caregivers to Recruit in Health Care ??????

October 20, 2021

Where did the Caregiver all over the Nation Go?

When the COVID-19 pandemic hit and 13.7 million workers in roles comparable to direct care lost

their jobs in early 2020, they did not turn to direct care jobs, a recent study found. 

Of the 9.1 million who have now found a new job, “an immeasurably small number of workers” entered the direct care workforce, despite high demand for staff, a study by consulting firm PHI and the Health Workforce Research Center on Long-Term Care at the University of California San Francisco found.

Women, the main caregiver are leaving the workforce in record numbers, and it’s not just a result of the pandemic. 

The pandemic was the catalyst for millions of women leaving their jobs, but not the root cause. Since 2009, the number of women in the workforce has been decreasing because we haven’t made investments in child care and paid leave. Now the gap between men and women in the workforce is widening, while in most other countries the gap is shrinking. That’s leaving our whole economy vulnerable.  

Right now, women’s workforce participation is at 55.9%. The last time it was that low was 1987) 

Workforce for Women Caregivers and all Working women with Children Became Nightmare in Pandemic

The pandemic opened many eyes to the realities of child care in America when schools went virtual and many day-care centers closed. Covid-19 forced millions of working parents, especially women, to leave the workforce to care for their children. Following up on a campaign pledge to “make high-quality child care affordable,” President Joe Biden has asked Congress for hundreds of billions of dollars for early childhood care and education.

 

 

If You Are a Woman or Work In Aging Call Your Congressman

Care Infrastructure may be dead if folks in health care and older constituents do not contact their congressman and tell them to support this bill. They control the votes for the bill and you have to let them know you will only vote for them if they do. Common Cause has this easy way to find and contact your congressman  If you believe in Medicare and senior’s right  to not have their teeth rot, not hear their grandkids or be unable to read a book- please do it now

 

 

 

Filed Under: Blog, care economy, Care Infastructure, caregiver childcare problem, caregiver loss to home care, Caregiver low salary, caregiver mental health, caregiver pain, caregiver recruitment, Caregivers collapsing, Caregivers contracting COVId, caregivers leaving workforce, Pandemic & childcare Tagged With: aging family, aging life care manager, aging parent care, Biden Infrastructure Plan for Rural areas, Biden's Home Care Plan, Biden's infrastructure- Caregiver Bill, Black, black american geriatric care managers, black american social workers, Black caregivers, Black geriatric care managers, Black start-up geriatric care management, Black travel nurses, Call Your Congressman, Care Economy, Care infastructure, Care Infastructure Frozen, care manager, case manager, free child care, free day care for working mothers, heath care workers leave worksforce, nurse advocate, nurse care manager, Pandemic's effect on work force, Woman leaving workforce, women leaving workforce

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