Care Plan Archives ⋆ Page 2 of 8 ⋆ Cathy Cress

How Catchy Copy Can Sign Up New Long Distance GCM Clients

November 4, 2019

GCM as Wonder Woman

Care managers need to create a gold-standard written copy to advertise their services to ling distance customers. However, you need a Wonder Woman spin that will make copy stand out from your competition.

Here is a sample you may use for long-distance care providers

1, “If you are a long-distance family care provider for an elder, give yourself Wonder Woman as a powerful sister to help with the care of your aging family member.

2. Using a gold standard care manager is a preventative, prudent excellent choice for 3 reasons.

a. If you live long distance and there is an aging parent crisis, your safest choice is to have a local GCM to solve it. In an urgent situation, the care manager can go to the hospital or emergency room.
b. This is more cost-effective than you getting on last-minute, expensive flights. You can still go but, like Wonder Woman, they can immediately be there to deal with the crisis and solve it. She is good insurance.
c. Before any crisis, you can have the GCM aka Wonder Woman will do an initial assessment and visit your older relative periodically. This is preventative because Wonder Woman can see and solve the problem before it becomes a health crisis that might put your loved one in the hospital.
3. Think of a care manager the way you do one of those blow-up beds. You can pump them up when you need in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

5. What a geriatric care manager aka Wonder Woman and Superman can do for you are:

Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.
Facilitate a family discussion of needs, resources, and division of labor among friends family
Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.
Work on family cooperation to formulate a realistic parent-care plan.
.
Assess the strengths and weaknesses of all of the potential caregivers
Help adult siblings resolve conflicts about care decisions.
Help siblings act together in the best interest of the parent
Decrease the tension between hometown and long distance siblings
Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.
Locate the highest quality aging resources in your aging parents’ area quickly and without you having to do it

Join me in my latest free webinar when care managers busiest season starts after holiday visits can put long-distance families so over the edge and they call you

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families

Learn how!

How to work with both dysfunctional and long-distance families who call during the holidays

How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
How to sell services to desperate adult child callers
How to use GCM tools to contain Holiday chaos
How to use financial forecasting to prepare for growth during the holidays
Sidestep the Many Care Managers Who Do not know how to work with Long Distance or Dysfunctional Aging Families so the client chooses you

THIS FREE WEBINAR IS NOVEMBER 21, 2019 FROM 2 PM – 3 PM PST

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10 Steps to Success in Selling Care Management to Assisted Living

FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

THIS WEBINAR BEGINS: Monday, June 24, 2019, 2 PM PST Ends 3:15 PM PST

How is a Geriatric Care Manager a Care Connector With Mid Life Siblings ?

July 15, 2019

We are creeping towards to August which means often seeing our midlife siblings at more summer vacation events. At times we are estranged from midlife sibling or we are polite at a family gathering but there is no real connection.siblings

Aging life or geriatric care managers are care connectors. They cannot do everything themselves for the family , like be the best geriatrician, accountant or home health aide nor do they have the skills to do that. What they have is the skill to connect to the right resource, like a geriatrician , elder-law attorney , support group or home health aide, especially for a family caregiver.

Emotional resources can link a circle of care for the direct family caregiver. These emotional supports could and should include adult siblings .Siblings are the longest and deepest relationship in any person’s life. Reconnecting midlife or aging brother’s and sisters, through the circle of care, is a critical GCM task but to achieve this, the care manager may have to depend his clinical skills in helping siblings with forgiveness or reconnecting siblings who live long distance.

Midlife siblings have often spent the last 30 years tending to their own families .So the point of reconnection with middle aged brothers and sisters often happens when they are still working or just retiring — unexpectedly thrown into a crisis in parent care.

This is where the GCM needs to have clinical skills to can help with healing this sibling disconnection-often short circuited by an old sibling wound that helping the sister and brother work together as a circle of care . You replace the shorted fuse in the fuse box.

If the family is dysfunctional, the care manager becomes a care connector and links the right resources that might include an mediator who specializes in aging families or a Marriage and Family Therapist who specializes in Aging (hard to find)

If you are a geriatric care manager or therapist,you can find chapters on mediation, working with the nearly normal family and dysfunctional aging family, siblings, family meetings and care connection Handbook of Geriatric Care Management 4th ed. for help in all these areas.

It may be 4 months away till Thanksgiving but a an aging parent crisis could happen tomorrow. Reach Out now for help.

How Catchy Copy Can Sign Up New Long Distance GCM Clients

January 30, 2019

Care managers need to create gold standard written copy to advertise their services to concierge customers , but need a Wonder Woman spin that will make copy stand out from your competition. Here is a sample you may use for long distance care providers

“If you are a long distance family care provider for an elder, give yourself Wonder Woman as a powerful sister to help with the care your aging family member.

Using a preeminent gold standard care manager is a preventative, prudent excellent choice for 3 reasons.

1. If there is a crisis, it is the safest choice to have the GCM solve it if you live long distance. In an urgent situation, the care manager can go to the hospital or emergency room.

2. This is more cost-effective than you getting on last-minute, expensive flights. You can still go but, like Wonder Woman, they can immediately be there to deal with the crisis and solve it. She is good insurance.

3. Before any crisis, you can have the GCM aka Wonder Woman will do an initial assessment and visit your older relative periodically.This is preventative because Wonder Woman can see and solve the problem before it becomes a health crisis that might put your loved one in the hospital.

Think of a care manager the way you do one of those blow-up beds. You can pump them up when you need in a crisis—perhaps avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Oh and she sometimes morphs into her alter ego- Superman who can who, as you know ” stands for truth justice and the American way ( and gold standard care ” and is ” faster than a speeding bullet”
Some of the things a geriatric care manager aka Wonder Woman and Superman can do for you are:

1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2.Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5.Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8.Decrease the tension between hometown and long distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10.Locate the highest quality aging resources in your aging parents’ area quickly and without you having to do it

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: March 6, 2019
2PM-3PM PST
Learn

The problems you solve for 3rd parties so they will refer to you.

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elder law attorneys, and concierge physicians

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s

Step by Step how to set up meetings with 3rd parties to make the sale

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4 Critical Tools a Care Manager Needs to Partner With A Private Duty Home Care Agency

November 6, 2018

The holidays are before us, the biggest referral season for care managers. Families see each other and realize the gravity of their parents or family members situation and call many more care managers. But you have to staff up with caregivers to meet the onslaught. You will need more great caregivers and if you are a stand-alone practice with no home care division, you need to partner with a gold standard private duty home care agency. Here are some must-have tools to make this happen so you get concierge care for new clients.
When a geriatric care manager without a private duty home care agency, partners with a private duty home care agency for staffing – they also partner with the agency staffing coordinator. That person feeds them the right food so they can grow. The tools to get the best care providers who meet the needs of each case.

1.First Tool
The GCM must create a relationship between themselves and the staffing coordinator, just like in marketing or love and marriage. No relationship – no referrals, a divorce or in you getting fired by the clients representative.
To sweeten that relationship, tell the staffing coordinator what you want – in writing. Create a form that is a care provider order – like a prescription, with exactly what you want for each client like:
Driver,
Speaks Mandarin
Lifting
Overnight
Can cook Thai food

2. Second Tool
Each time you change your care plan, send the care plan changes over to the staffing coordinator so they can train the care providers in the job changes.
Example problem new dairy allergy” solution “nondairy at meals” problem cataract surgery,” “do not allow to bend over for 2 days”

3. Third Tool
Before you partner with a PDHC, read the staff coordinator of description. Know what they presently do and then add what they need to do to partner with you. Make sure the director of the PDHC approves of this and the staffing coordinator buys into it. Working with you puts an extra layer of duties on the staffing coordinator. Will they do an exceptional job– because that is what you need.

4. Tool 4
Formalize your relationship with the staffing coordinator.
Define how you let them know your staffing care needs- a phone call, paper order or both are needed
How does the staffing coordinator let you know about staffing changes and problems?
How do you let them know about staffing issues example care provider late when you get there, not preparing non-dairy meals as you order in your care plan?
¬ Create a checklist of reasons staffing coordinator must contact you
¬ Example
¬ care providers is sick – replace
¬ care providers permanently replaced
¬ care provider having problems with a client you need to know
¬ How will they alert you in care providers receiving counseling and discipline?
¬ care provider having problems with family you need to know.

Remember you are only as strong as your weakest link. If the care provider does a poor job- your client’s family may fire you. This is why you need the staffing coordinator at the PDHC to do an extraordinary job. Use the finest tools to work with the private duty home care agency so you do lose your own case because of poor staffing from your partner home care agency.

Join me in my new Webinar

5 Ways to Tame the Turbulence of Holiday Meltdown in Aging Families

During the busiest season for care management referrals-

You Will Learn:

How to give hope to frantic children who call, after seeing their aging parent struggling with the rituals
How to sell services during intake, to desperate adult child callers
How to use GCM tools to contain Holiday chaos
How to use financial forecasting to prepare for growth during the holidays
How to work with both dysfunctional and long-distance families who call during the holidays
- Sign Up

Enhancing Quality of Life Through Senior Centers

May 29, 2018

Senior Centers have a whole new face in 2018

Senior Centers , now provide revamped, hip classes and exciting structured events for elders, On top of that they still offer old fashion opportunities to increase the quality of life for older adults. These innovative programs can include new/age for older people adaptive yoga, to increase physical health and at the same time social interactions that may lead to emotional and physical connections for elders

In Santa Cruz California, a city famous for it’s surfing, Lifespan 35-year-old care management agency, has added a game-changing program, their Well Being product. To enhance the quality of life they offer the services of personal assessments to increase the emotional, physical, spiritual or intellectual quality of life of an elder. Older people are often lost in retirement, having left the world of work and trying to fill the void with new friends and new ways to spend their time and finding joy in each day. If they have problems doing this on their own, it can result in depression, self-isolation and physical problems.

Lifespan’s Well Being Program care manager designs a care plan for each Well Being Client that takes their interests, physical and mental abilities and wishes for new things to do or old favorites to resurrect and designs a activities plan that uses among other resources in the community use seniors centers. Seniors centers in Santa Cruz, California, offer innovative programs that seniors are excited to join like Tai Chi, Qui Gong, boomer yoga,

If you are a geriatric care manager or an aging professional , think of adding senior centers and quality of life to your plan of care.Find this need through a quality of life assessment You will create a win-win care plan- for both the elder and the adult children’s emotional quality of life— Really – for the whole aging family.

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