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  • Care Manager Products
    • Geriatric Care Management Handbook
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    • Care Managers: Working With The Aging Family
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branding

4 Steps to Create a Webinar to Market your Aging Business During COVID

By Cathy Cress | January 10, 2022 | 0

Set up a webinar on Omicron Safety of your agency. When You set up a webinar on COVID  they are excellent Public Relations that reach a really large audience to promote your agency during the pandemic and the current Omicron surge.

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

By Cathy Cress | January 3, 2022 | 0

What is the best way to show the Covid -19  safety protocols of your GCM or homecare agency with new Omicron exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation?

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3 Steps to Create Great Webinar Content to Market Your COVID -Safe Aging Business

By Cathy Cress | May 12, 2021 | 0
3 Steps to great webinar content

Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic

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Start-Up Geriatric Care Management Marketing and PR Checklist

By Cathy Cress | April 7, 2021 | 0

If you are going to start an ALCA or Geriatric Care management business, here is a helpful start – a beginning of PR Marketing Checklist.

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Do You the Have Business Skills to Run a ALCA or GCM Agency ? Watch This Video

By Cathy Cress | March 23, 2021 | 0

You need clinical skills to start and run an aging life or geriatric care management agency but you must have business skills as well- It IS A Business. You need to understand money management, GCM ALCA billing, cash flow, marketing, sales, branding when only 3% of GCM or ALCA professionals have a business background. Learn how you can get one.

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4 Steps to Create a Webinar to Market your Aging Business During COVID

By Cathy Cress | January 24, 2021 | 0

Creating a webinar during COVID is a critical marketing tool to show your excellent safety precautions, what local health department rules and supports you are following, what services you offer during the pandemic

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Can’t See Aging Mom Holidays COVID -Make Her Feel U Are There 5 Ways

By Cathy Cress | December 8, 2020 | 0

what’s the best way to keep in touch with the long-distance elder if you can’t visit on coming  Christmas or Hanukkah ?

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How Do You Brand Geriatric Care Management?

By Cathy Cress | October 10, 2020 | 0

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about
concierge care as you can only deliver services to the upper 10%.

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HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

By Cathy Cress | September 23, 2020 | 0

How do you market a COVID-19 telehealth service? The best way during the pandemic that rages this fall is to sell your coronavirus product in an email marketing marketing campaign using an e-newsletter

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The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

By Cathy Cress | May 2, 2020 | 0

So what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice.

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