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branding ALCA business

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

By Cathy Cress | January 3, 2022 | 0

What is the best way to show the Covid -19  safety protocols of your GCM or homecare agency with new Omicron exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation?

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Start-Up Geriatric Care Management Marketing and PR Checklist

By Cathy Cress | April 7, 2021 | 0

If you are going to start an ALCA or Geriatric Care management business, here is a helpful start – a beginning of PR Marketing Checklist.

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How Do You Brand Geriatric Care Management?

By Cathy Cress | October 10, 2020 | 0

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about
concierge care as you can only deliver services to the upper 10%.

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HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

By Cathy Cress | September 23, 2020 | 0

How do you market a COVID-19 telehealth service? The best way during the pandemic that rages this fall is to sell your coronavirus product in an email marketing marketing campaign using an e-newsletter

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The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

By Cathy Cress | May 2, 2020 | 0

So what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice.

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Start-Up Geriatric Care Management Marketing and PR Checklist

By Cathy Cress | January 20, 2020 | 0

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done) – do marketing and public relations. Here is a helpful start – a beginning or PR Marketing Checklist.

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