Make a New Years resolution to be Wonder Woman
for long-distance families in 2020. If you are a geriatric care manager or Aging Life Care Manager, use this in your marketing copy.
Some of the things a geriatric care manager can do for you are:
1. Save you money by helping keep your parent out of the hospital and you off emergency long-distance flights.
2.Facilitate a family discussion of needs, resources, and division of labor among friends family
3. Recommend ways to proactively prepare and plan for a parent’s possible health care crisis.
4. Work on family cooperation to formulate a realistic parent-care plan.
5.Assess the strengths and weaknesses of all of the potential caregivers
6. Help adult siblings resolve conflicts about care decisions.
7. Help siblings act together in the best interest of the parent
8.Decrease the tension between hometown and long distance siblings
9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.
10.Locate aging resources ( both no -cost through the older Americans Act) in your aging parent’s area quickly and without you having to do it
Offer long-distance caregivers a complimentary consultation.
Tell them it’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have them solve it. In an urgent situation, the GCM can go to the hospital or emergency room. Explain this is saner and more cost-effective than you getting on last-minute, expensive flights. They can still fly in but the ALCA or geriatric Care manager can immediately be there to deal with the crisis. You are good insurance.
Before any crisis, you do an initial assessment and visit your older relative periodically (once a month, once every two months).This is preventative. That way you are there for the long-distance care providers when they need you as have all the information to solve the problem. Tell them to Think of you as one of those blow-up beds. You can pump them up in a crisis—perhaps avoid that crisis, and the long-distance adult child can sleep more soundly and with more peace of mind in your own bed.
Want to Know More About Marketing Geriatric Care Management?
January 23 @ 2:00 pm – 3:00 pm PST
The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing so you can:
Capture those desperate clients in January after the festive fright-
Develop strategic marketing that brings more customers,
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Get the best marketing software
Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
THIS FREE WEBINAR FROM 2 PM – 3 PM PST January 23, 2020