GCM TECHNOLOGY-RIGHT CHOICE FOR A CLIENT?

July 26, 2021

GCM Job -Help Seniors use Technology

Your job as an aging life or geriatric care manager is to make sure that the technology device like an tablet or e reader device really works for the older client . Does it work at their level of care -or work well at all.

Why- because aging clients need technology to help with both the isolation and lonliness of aging, to increase their quality of life, connect with their family- But the device has to be easy to use for this non- native group

Features of Senior Tech That make it Easy to Use

So what do you do when you recommend a technology like a tablet or e book?? .You are not a tech geek- so how will you choose the right tech product?

Features to consider when recommending an e-book reader to a client include size of screen, ability to magnify font, type of display, including contrast, glare, and backlighting, ease of navigation, ease of downloading (e.g., wireless, wifi, or computer connection with decreasing preference), and battery life. E-book readers are now available from Amazon (the Kindle), Sony (Sony Reader Digital Book), Barnes and readers? and Apple (iPad)

But many seniors need hands on help is using these tech devices.

A recent survey from AARP, conducted last September and October, highlights the quandary. It found that older adults boosted technology purchases during the pandemic but more than half (54%) said they needed a better grasp of the devices they’d acquired. Nearly 4 in 10 people (37%) admitted they weren’t confident about using these technologies.

A group in Philadelphia created Generations on Line to help seniors learn to use technology. During COVID this became to such more important to reduce the isolation and lonliness of seniors during shutdown. But they also developed a program to help families teach an older adult how to use tech devices

To learn more about GCM’s and technology, look at Dr. David Lindeman and Julie Menack’s new aging technology chapter in the 4^th Handbook of Geriatric Care Management

Join me in my newest FREE Webinar Today

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

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Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home My Junna,

What you need in a website

Why you need content marketing

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

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What is Long Distance Technology — How & What Way to Evaluate?

July 21, 2021

The Challenge For The Right Aging in Place Technology

Aging life and geriatric Care managers must challenge themselves to think about a new paradigm of caregiving for elders that includes technology-based tools. especially with long-distance care providers In order to be able to recommend products for a client, the care manager should be aware of and be willing to experiment with currently available products. It is also important for the care manager to have a process based on specific criteria to evaluate the technology. David Lindeman PHD GCM Julie Menack co-authors of the chapter Technologies That Support Aging in Place, in the Handbook of Geriatric Care Management suggest you use these benchmarks. Lori Orlov , another titan in the field of Senior technology recommends these new senior long distance guidelines

Benchmarks for Technology Tools for Long-Distance Care Providers

· Efficacy—Does the technology perform substantially according to expectations?

· Return on investment and cost-effectiveness—Does the end result justify the means?

· Ease of use—Do the care providers, family members, or elders using the technology day to day find it intuitive and user-friendly?

· Low maintenance—Does the solution require significant time and resources to maintain?

· Improved accountability—Does the solution help the care provider to improve accountability and quality of care?

· Connection, Contribution, or Legacy? – Does the technology support the client’s feeling of contribution and connection to their family, community, or society? Does the technology allow the client to transmit their experiences to future generations?

Monitoring sensors

Sensor products can check a number of items within a house: motion patterns, stove on/off status, carbon dioxide or carbon monoxide levels, air quality, and presence of smoke or fire. They can also lock doors and control other items in the home remotely.

Daily activity monitoring. Activity sensors can be placed on the refrigerator, stove, door, and other objects around the home. Your relative may also wear a watch that monitors activity. You can allow caregivers and physicians to access the data. Set up notifications to be delivered by e-mail, text, or mobile app.

Example: Live!y, $50 plus $28 per month.

Video monitoring

Cameras can monitor an individual’s activities of daily living and provide caregivers with direct video feed on a smartphone, tablet app, or the Web to check on the status of a family member.

Wireless systems. Cameras can be viewed remotely from a smartphone or computer. You may be able to get video motion alerts and the ability to pan and zoom.

Example: Netgear VueZone, $130 and more plus service that costs up to $100 monthly.

Join me in my newest FREE Webinar

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN Wednesday, August 25^th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home My Junna,

What you need in a website

Why you need content marketing

With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

Find out More

Sign -up

Biden Care Infastructure Bill Includes M edicare Dental, Vision & Hearing

July 18, 2021

Who Knows Care Infrastructure Is Important?

I believe my readers, being geriatric care manager nurses, social workers, know why the caregiver infrastructure is important. But the republican Senate and House do not>

Care Fuels’ Our Economy

Despite overwhelming evidence that care fuels our economy and that American families desperately need this help, care has somehow been tagged as “social” or “human” infrastructure and been omitted from the bipartisan infrastructure agreement.

Medicare To Cover Dental, Hearing Vision in Care Economy

But a new bill Senate Majority Leader Chuck Schumer said late Tuesday the Budget Committee’s $3.5 trillion plan would include a historic expansion of Medicare to cover hearing, dental and vision care for the first time.

Although there’s no certainty that everything in the budget blueprint will make it through the full congressional process , Medicare advocates are hopeful that coverage of the extra benefits will come to fruition.

They’d also like to make permanent expanded marketplace subsidies and find a way to get Medicaid to low-income people in a handful of GOP-led states that still refuse to expand the program.

Some of this could be paid for by including a provision allowing the federal government to directly negotiate lower prices for drugs in the Medicare program — a provision that would actually save the government $345 billion, according to the CBO.

Is That Infrastructure Says the Republicans?

Senator Bernie Sanders (I-VT) said Sunday on CNN’s “State of the Union”

“One of the areas that I am working on right now is the need to expand Medicare in order to provide dental care and hearing aids and eyeglasses for millions and millions of seniors who need these services but can’t afford it.”

“Is that infrastructure? I think it is,” he added.

“Look, Jake, the truth is, in so many ways, we are behind many other countries throughout the world in providing for working families and the elderly and the children. And I think now is the time to begin addressing our physical infrastructure and our human infrastructure. I want to see that happen as soon as possible.”

Call Write Go To Meet Your Congressman

Care may wait a long time if folks in health care and older constituents do not contact their congressman and tell them to support this bill. They control the votes for the bill and you have to let them know you will only vote for them if they do. Common Cause has this easy way to find and contact your congressman If you believe in Medicare and senior’s right to to not have their teeth rot, not hear their grandkids or be unable to read a book- do it now

Do You Need To Learn Business Skills to Start a Geriatric Care Management Business?

July 7, 2021

What Business Skills Do You Have To Start A Geriatric Care Management Agency?

Starting a Geriatric Care Management Agency does not take simply clinical skills but also business skills. Only 3% of geriatric care managers now have business skills because most are in the health field, nurses, and social workers. So it takes business skills you would get in an MBA to start of GCM business. What are those skills and how do you get them without an MBA?

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), majortasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct lead generation, launch social media and conduct content marketing to gain new customers
GCM sales skills
position your agency to sell your menu of services benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contrac

If you do not have all or some of these skills, check out my Online GCM Business Class which includes 10 modules teaching you all these business skills to start your GCM Business including two modules critical financial management so you do not go under and lose your dream start-up

Find Out More

CHECK OUT OUR GCM BUSINESS CLASS

How does Start-Up Care Manager Create a Marketing Plan for VIP Clients

July 7, 2021

Geriatric Care Managers need VIP Clients because they

Can afford Private Duty Home Care and Care management . But you must find them and that takes utilizing the 4 P’s of marketing.

The classic four Ps of marketing (product, price, place, and promotion) have been updated for the 21st century to include the four As as well as the four A’s and 4 C’s to find VIP Clients
Marketing 4 A’s
Accountability: Marketing must prove its contribution to the business and be accountable for measurable results; that is, new VIP clients.

·

Analysis: Marketing requires both art and science, and analysis must no longer be an afterthought. Instead, measurable results will drive strategy; that is, if it works, do more of it.

Accuracy: Performance metrics must be consistently and accurately measured across all marketing initiatives; that is, tracking results.

Action: Optimization is only successful when it’s an ongoing process of leveraging your analysis to take decisive actions toward improving results; that is, change tactics to do more of what is working.

Marketing 3 C’s
Conversation: Social media channels have created the need for a two-way conversation that draws VIP clients seeking services to those

discussing those services.· ·
Collaboration: The world is not so connected that collaboration becomes a necessity as there are simply too many needs for one entity to meet.

·

Culture: Plays an important role now that organizations are seeking partners to extend their capabilities.

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN Thursday,July 15th

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

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YOU Will Learn
- Who Are the 4 types of VIP Clients.
- Understand how to find VIP Concierge Clients- hot mapping & Market Studies
- Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
- How to Sell Benefits to Not Features to 5 Professional ALCA -GCM 3rd parties who also serve VIP clients and will make referrals to you
- How to Use Free PR to Use to Find Adult Children of VIP Clients
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Contacts for Cathy Cress MSW

YouTube channel: Website: https://cathycress.com/https://www.youtube.com/channel/UCaoHdozwS0RvKD23YPpuHIw