What Does a Care Manager Do Before End of Life Diagnosis?

November 29, 2022

End of Life has 5 Phases

Before the end-of-life diagnosis, the ALCA or GCM care manager helps clients be active participants in their care and gives the family caregiver the tools to manage the care.

The geriatric care manager serves older adults before they find they are dying. GCMs work with chronic care clients, sometimes for years, who eventually succumb to their illness. But they also work with clients who come to them facing the end of life issues.

The process of acceptance and adjustment to terminal illness has five phases:

before the diagnosis,

the acute phase

the chronic phase

the recovery phase

the terminal phase
Geriatric Care Managers’ Tasks Before the diagnosis
Schedule medical appts
Help family ask questions of medical professionals
Before visiting the client maintain an updated medication list and a list of any drug allergies
Assist the family in organizing all Advanced care planning documents documents
Go to medical appointments with the client or train family members make a list of questions and have ready
Set up personal health records.
Assist family members in setting up and use of a calendar to keep a log of important medication information, questions, and things out of the ordinary that happens to the ill person
Join me Tuesday, January 24, and learn why End of Life Services Are a perfect new service for care managers
Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency
Serve Your Client Until Death Do You Part

In this 1 ½ -hour webinar you will learn how to

1. Transition the patient/family through the five stages of death
2. Help clients be active participants in their care

3. Give the family/caregiver tools to manage care

4. Provide family center care to caregivers and family

5. Choose the right support services through all stages of death

6. Introduce Hospice and Palliative care and work with their team

7. Use ALCA End-of-Life Benefits During COVID

8.Use COVID -19 Family Coaching for GCM
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If you really want to add End of Life to your care management business sign up for this webinar now

Deliver a Good End of Life-Sign Up for my Free Webinar

November 20, 2022

Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

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Serve Your Client Until Death Do You Part

Join me ,on January 24, 2023, and learn why End of Life Services Are a perfect service for care managers

In this 1 ½ -hour webinar you will learn how to:

1. Transition the patient/family through the five stages of death

2. Help clients be active participants in their care

3. Give the family/caregiver tools to manage care

4. Provide family-centered care to family or fictive family caregivers

5 Choose the right support services through all stages of death

6. Introduce Hospice and Palliative care and work with their team

7 Use ALCA End-of-Life Benefits During COVID

8.Use COVID -19 Family Coaching for GCM

9. Role of the Death Doula

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If you really want to add End of Life to your care management business sign up for this webinar now

A Good End Of Life to the Very End

Atul Gawande’s acclaimed book, “Being Mortal“ opened our eyes to the medical way of death. He showed millions of readers how the quality of life and human interaction while dying trump the number of years gained through questionable painful procedures and dying in an institution.

He tells us that “our ultimate, goal, after, is not a good death but a good life to the very end. Learn how to deliver the good death through the 5 stages of the end of life. Get your client to hospice and palliative care when they need it not in the last 15 days of their life. Offer a Quality of life to death at home, not in the hospital where there will be the medicalization of death, not a good death.

Sign up for this free webinar to learn how you can do this as an aging professional who wants to whole of aging and the end of aging to offer GOOD CARE

Inquiry Calls From Long Distance Care Providers Are You Ready this Holiday?

November 10, 2022

Inquiry Calls From Long Distance Care Providers

Inquiry Calls From Long Distance Care Providers– Are You Ready this Holiday? Long Distance caregivers under constant stress. They have been flying or driving to visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website). They even risk covid to celebrate with their family in this new year of winter months and the pandemic.So be ready this holiday with the marketing and clinical tools you need to convert them to clients

Perhaps when the family gathers on Thanksgiving at a parent’s home and everyone sees struggles of an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of the thought of caring for an aging parent long distance may push the designated long-distance care providers over the edge to seek help and call you.

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More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with white fear.

SHOCK NOT AWE

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. When the daughter put the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry when he was an easygoing guy all his life.

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday

SIGN up for my Long Distance Family Webinar

Be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Understand how to make the sale in this fraught time for long-distance care providers Do not give away the store in your call but let them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs PLUS understand their pain as well and will relive it with your assistance.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre Holiday Social media for Long Distance Caregivers
Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to sign up families who face a serious decline in an aging parent
How to sell services to desperate post-holiday callers from Normal &dysfunctional family
How to sell services to fearful, overloaded long-distance family members
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability
Long Distance care providers
Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Subscribe to my Geriatric Care Management Youtube Channel Geriatric Care 1

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

Social Media Main Plank of Care Manager Marketing Strategy

Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content

3. Open twitter Facebook, Linked in Pinterest Accounts

Sign up and learn how to use social media. Best if on your website and automatically posts

Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group

Create a Facebook fan page for your GCM business

Learn to use Pinterest for your business

Create a Twitter account for your business

Join Instagram for business

Sign -up for Google My Business

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses

To get more help sign up for my holiday webinar on technology

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis, the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

10 Marketing messages for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar

SIGN UP FOR MY HOLIDAY WEBINAR –

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

Learn how to create!

Pre-Holiday Social media campaigns to reach worried caregivers
Pre- Holiday-Materials about the warning signs that a parent needs help
Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents

How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
How to use tools to contain holiday chaos & arrange care in festive family fright
How to move the family to New Year’s stability

Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
Featuring

Cathy Cress MSW author of the Handbook of Geriatric Care

Management

Contact

Connect with Cathy

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End of Life has 5 Phases

Geriatric Care Managers’ Tasks Before the diagnosis