VIP Marketing and Sales Plan for Holiday Rush

November 28, 2023

VIP Sales and Marketing Plan to Find VIP Concierge Clients -Will Make You a Profit this Holiday Season

You need a VIP Sales and Marketing Plan to find Concierge Clients, especially during pre and post-winter holidays when Hannuka, Christmas, and Kwanzaa celebrations bring the long distance and local family together. When all adult children see how older parents have declined, they will call you if you have a great marketing plan to reach out to them. Transform your agency into a profitable business by revamping your sales and marketing plan to find concierge clients for your care management agency this holiday season.

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a strong selling point in a VIP sales and marketing plan to convert potential GCM clients in the top 10% income brackets who make holiday visits and are shocked by their aging parents’ downswing, then call a care manager.

What Great Benefits and VIP Pain Relief You Bring To The Concierge Client

As a geriatric care manager, you relieve the pain of VIP adult children by offering highly personalized aging parent care. When you find concierge clients, you will keep them long-term because they can reach you almost any time to solve the pain of their parent care problems. You build a deep relationship with the client and family. As a GPS through elder care, the GCM helps them step by step through one of the hardest and most painful journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the VIP aging family and the client. GCMs are like concierges at a 5-star hotel; they are there to serve families by solving their caregiving problems and making elder care more seamless.

But here is a deal-breaker: many care managers did not know they must have. To find concierge clients, you need a sales and marketing background to do an intake, show the adult children how you will relieve their caregiver pain, and sign -up them up for your services.

Plus, you need a menu of services with products for wealthy clients, especially VIP Care Management Services, as not all aging parents have the same problem. The rich, even you and I, relate to these products. After all the gifts we give during holidays, we usually buy these products as gifts. Finally, you must add these great benefits to these VIP Clients into your Sales and marketing plan.

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VIP Pain Relief For Entitled Adult Children During the Holiday Rush

WHEN: Tuesday, December 5, 2023

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

VIP Pain Relief For Entitled Adult Children During the Holiday Rush

Description

Why adult Children Purchase Care Management Products to Sooth Their Pain with Aging Parents on the Holidays Visits
• Why Adult Child’s Pain Leads Them to Call You
• Why Sell VIP Products to Sign-up clients.
• Why Entitled GCM Clients prefer GCM Products
• How to Develop a 4 Seasons Menu of Products
• VIP Products to Add to your Menu of Services
• VIP services to Add to your Products

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Learn about a VIP Sales and Marketing Plan

FIND CONCIERGE CLIENTS THROUGH MY FREE WHITE PAPER TO LEARN TO WRITE COPY AND USE KEYWORDS TO ATTRACT VIP CLIENTS

Write Your powerful VIP Sales and Sales Plan

Sign up for my Free White paper to learn to use the copy & keywords to sign up for home care or care management to find concierge clients. VIP Concierge Clients can afford care management & home care, as Medicare does not cover long-term care

Find more about long-distance care providers who call during the holidays on my YouTube playlist.

How Storytelling at Thanksgiving Can Give Elders A Happier Family Holiday

November 20, 2023

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

As an aging professional, you can bring joy to an older person through reminiscence, storytelling, and oral history for elders

This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely If not make the safest choice, stay home and use Zoom and include your elderly

parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.

Share Your Thanksgiving Story

If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask

again parents to share their stories.

Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.

The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.

Elders sharing stories means passing on history.

So try storytelling at Thanksgiving, and it becomes intergenerational. The older person is given a chance to give the larger picture of their life and family history to children and grandchildren or extended family, who may not have heard all the details of their grandparents’ or parents’ lives before. My 10 grandchildren have grown up with their now 80-year-old grandfather. telling them exciting stories of when he was a California Highway patrolman. So a dual dose of a higher quality of life for the older person and the aging family is increased through oral history and reminiscence.

Capture Your Families Past Before It Is Gone

Many midlife adults now do ancestry and regret not asking older family members questions when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.

Story Telling at Thanksgiving with Story Worth

Another great idea to capture reminiscence for elders is giving them StoryWorth.

My daughter sent this gift to her Dad and me; he and I love it. Each week StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.

At the end of the year, my daughter will order a bound book of all the stories- a whole collection of memories, an oral history of an elder father that she might never think to ask and will be saved for her and her children to pass on family history. I will order a copy for all her three siblings. Equally important, my husband and I enjoyed writing about his past, and the prompts have brought many vivid memories back to him.

Sweet grandmother holding a beautifully cooked turkey dinner.

How to Sell Adult Children Care Management Products To Sooth Caregiver Pain

November 17, 2023

Caregiver Pain in Concierge Adult Children Make Them Call Care Managers

When Adult Children call you in caregiver pain before, during, or after the holiday celebration with aging parents, they are looking for a product to soothe that pain. They see you as a nurse practitioner or doctor who can prescribe the right painkiller to stop their anxiety at solving the decline in their parents’ Mom forgot the ritual dishes of Hannukka, to wrap Christmas gifts, Dad looks disheveled, and bills are not paid. They want a Geriatric Care Manager to give them something for this caregiver’s pain. You can offer the right service/ product for their pain from your menu of services.

Caregiver pain from a particular parental crisis

Caregiver pain comes from new parental issues -like their Mom cannot climb steps and needs to move to a one-story home, their Dad has dementia and is wandering. Their aunt is going to the hospital and needs care afterward- but the child lives long distance, their mother-in-law has fallen and needs a 24-hour care provider, and they do not know how to find one, their loved want cannot drive anymore, and need non-medical care to help her remain at home.

You need a menu of products that will offer multiple choices for each -each of the varied pain points for the caregiver pain the adult child caller suffers. Like when you shop in the detergent aisle of your grocery store with multiple choices of detergents. You do not need all detergents, but the ones you choose & need are environmentally friendly because you live in a drought and water your garden with grey water from your washer.

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Concierge Clients Who Can Afford You Need VIP Caregiver Pain Products

Concierge customers are sadly the only customers who can afford you because Medicare does not cover long-term care, and, in an age of income disparity, 75% of all wealth is held in the hands of the upper 10%. They will choose you -the geriatric care manager, over your competition if you offer caregiver pain relief

if you have a menu of pain-point products for caregiver pain, and Four Seasons services to deliver those products- that rivals do not have.

Products make sense to a high-end customer who is brand /product oriented and purchases anything that reflects who they are. Think Gucci purses, Rolex or Montblanc watches, and Dior dresses.

All care management customers in the upper 10% relate to products, not peace of mind.

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Learn in my newest free webinar:

Why Sell VIP Pain-Point Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4-Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

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10 Do’s &Don’ts Doing the Dysfunctional Family Calls Post Holidays

September 5, 2023

Most Calls for Care Managers Post Holidays

More than half of the aging families who call you inquiring about services will be dysfunctional families post-holidays. The great majority of calls will come from adult children. If you want to make the sale during the inquiry you have to know how to handle these dysfunctional family members on the phone and give them enough trust in you to sign your contract and give you a deposit for your services.

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How Do You Get Them To Trust You Enough to Sign Contract with Dysfunctional family Post holidays?

Do Be Objective
Do Use Active Listening
Do Give them Hope you can solve their family problem
Do a two-part inquiry and have the problem defined in the first part done by a skilled administrative Assistant
Do study the problem before you do the second call and have exactly how you would solve the problem ready in a planned elevator speech
Do a complimentary 30-minute consultation
Do not give away the store but outline how you are an expert at solving the problems (moving, keeping at home, Alzheimer’s wandering and a bare outline of your solution
Do not criticize dysfunctional family post-holidays
Do not blame,
Do not take sides if several family members points of view and express them

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11 Vital Clinical Tools For Desperate Families Post-Holidays

Thursday, Jan 6, 2022, 02:00 PM Pacific Time (US and Canada)

Give frantic adult children hope using vital clinical tools when they desperately call after the holiday Join me Post-holiday and learn how to come to clinically rescue concierge dysfunctional families who found coal in their stocking.

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Understand the Dysfunctional Aging Family System you must enter to get care for elders
Master 11 Vital Clinical Tools you to solve client problems
Take Six Clinical Steps Professional Must Take to Work with these Dysfunctional family post-holidays
Get care for aging family members when the dysfunctional family members resist

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Dysfunctional Aging Family Adult Children Who Call You Where You Need Clinical Skills

August 22, 2023

3 Types of Dysfunctional Aging Family Children Calls

Where You Need Clinical Skills

# 1 Inquiry from a Narcissistic Adult Children

in Aging Dysfunctional Family

Dysfunctional adult children who inquire about your services can be a tough sell. First, let’s- consider The narcissistic adult child from an aging dysfunctional family who calls for help and has an “it’s all about me” attitude. The aging parent and or a midlife sibling could be narcissists. With aging parents, all siblings may have resented this self-absorption of their family their entire lives and have a love/hate relationship with older parents. Siblings, the other brothers, and sisters resent this, especially with parent care. The self-absorbed sibling either does not participate in solving sibling or aging family troubles but just makes them worse. They call after a disastrous holiday event like the coming Labor Day family gathering and you need clinical skills to work with them

#2 Inquiry from Devalued Child Entitled but Servile Adult.

Dysfunctional adult children who call you about your services can include devalued adult children from the aging dysfunctional family calls you, you need clinical skills to work with them.

As a kid, the adult child of a narcissistic parent was devalued in the parent’s eyes so that the now aging parent can feel superior and powerful in the world. These children mature into adults who are emotionally impoverished, inflexible, and needy.

As a geriatric care manager, the adult child presents as entitled. As clients, these adult children fear that unless they make inflexible demands, they will receive nothing. “ Get my mother into a concierge wing of a hospital by tomorrow”

An adult child of a narcissistic aging parent will present as nasty, aggressive, and devaluing of the service provider. Or they could be essentially insatiable and easily injured by the helping professional. The adult children of narcissistic entitled families are also often angry and frustrated at having to give care to a parent or parents whom they experienced as ungiving, demanding, intrusive, overpowering, and needy. They are members of an ultra-dysfunctional aging family. They call after a visit to aging parents and you need clinical skills to work with them

# 3-Inquiry from Needy Adult Children in the Dysfunctional Aging Family

The adult child who calls may be the needy adult child. Baby boomers must evolve beyond the needy child he or she has been, depending on aging parents’ fiscal,

emotional, and social support, to the adult who supports his parent. Adult Children of aging parents in the 21st century not only confront the delay of their own needs when their parent’s aging and reliance call them but confront their own future and very much more immediate loss of the central figure in their lives, their own parents.

Some don’t- especially in the dysfunctional aging family.

These adults feel starved for parental affection they never received and often seek affection from professionals and other people in their lives to compensate for the care they didn’t receive as children. They call after the holiday and you need clinical skills to work with them.

These 3 types of adult children have clinical difficulties that are coping and defense mechanisms allowing them to adapt to a dysfunctional family. The care manager must enter the family system clinically to address the needs symptoms and defenses of the adult children to get care for the elder.

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11 Vital Clinical Tools For Dysfunctional Families

Thursday, September 19

02:00 PM Pacific Time (US and Canada)

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Give frantic adult children hope when they desperately call this summer after they see their failing parent.

Join me and learn to clinically rescue concierge dysfunctional families made a summer visit to floundering Mom or Dad.

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Understand the Dysfunctional Aging Family System you must enter to get care for elders
Understand 11 Warning Signs You Are Working with Dysfunctional Family

Master 10 Clinical Tools Professionals Must Learn Before They Work with These Difficult Families
Learn how to solve dysfunctional family problems after you master these tools
Get care for aging family members when the dysfunctional family members resist
Learn how to work with characters like Rupert Murdock & Logan Roy

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