Black Travel RN Archives ⋆ Cathy Cress

Want To Start a Profitable Care Management Business?

January 18, 2022

What Do You Need to Start a New Geriatric Care Management Business?

African American Business Woman Starting a new Geriatric Care Management business

If you are a Nurse, Social Worker or Aging Care Professional or, Business Entrepreneur and want to start a new geriatric care management business?

What Business Skills Do You Need? Your care management dream must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. Good GCMs with no business acumen, which is often the case, frequently fail in business. You must also have the market opportunity.

Is This a Good Choice for You?

As a new geriatric care management business, very few older people in the upper 10% live in your services area, you may not be in the right place to start a new geriatric care management business. If 10 other GCMs are practicing in your town, the

An entrepreneur geriatric care management business?

competition may limit your own market opportunity. You find out by doing a competition survey Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by the financial gains? by community recognition? by a need to make a difference?

In a New Geriatric Care Management Business

You Have To Know Cash Flow

An entrepreneur care management business owner must understand billing and cash flow. Without this knowledge, you will fail like 50% of new businesses do. Along with this, you have to understand how to bill 85% of your care manager’s time to stop cash flow from putting you out of the business. This leads to overall financial forecasting skills. When do you break even, when can you hire a new care manager and afford to stop being a solo practitioner who wears so many hats you are crushed by the weight.

Learn Billing and Financial Forecasting and More my new on-line Start-Up GCM Business Class

Billing for new geriatric care management business

Most care managers have no business background because they are nurses, social workers, and health professionals without an MBA. Yet their business depends on cash flow and financial skills to pay the bills

Check out my Online GCM Business Class which includes 10 modules on starting your GCM Business including two modules on financial management so you do not go under and lose your dream start-u

Skills you will learn in My GCM Business Class

GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care to clients
GCM marketing survey skills to pinpoint your area’s upper 10% clients and 3rd-party referrals to market, to make your business profitable
GCM competitive analysis skills to set the fee per hour your market will bear for your services and to gather information from each, to position your services vs your competition’s so clients will choose you
GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
GCM marketing skills to create a marketing plan to develop lead sources, conduct lead
An entrepreneur geriatric care management business
generation, launch social media and conduct content marketing to gain new customers
GCM sales skills to position your agency to sell your menu of services
through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA
Check out our affordable price or choose a monthly payment plan

Is Your Business Marketing Plan 4 Updated With Omicron Scourge ?

January 14, 2022

Do You Have a Care Management or Home Care Marketing Plan For the Omicron Explosion?

How do you successfully market the safety of your care management or home care business during the 2022 Omicron worldwide surge? How can you overcome customers’ hesitation to use your agency when Omicron still wildly spikes, variants may be around the corner, most Americans are predicted to get Omicron as Omicron/ COVID surge all over the world

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING PLAN?

During the Omicron explosion, your audience is everyone who wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your website like Lifespan, a geriatric care management agency in Santa Cruz, Ca?

Will you use videos of your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan during the omicron explosion to make clients choose you over the competition in your area?

During this worldwide omicron infestation, will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID while sheltering in place, recovering from COVID at home, or going into the hospital and recovering after hospitalization?

According to the CDC, more data are needed to know if Omicron infections, and especially reinfections and breakthrough infections in people who are fully vaccinated, cause more severe illness or death than infection with other variants. So spreading your agency safety policy through social media, your newsletter, your website, and talking to clients is critical and it needs to go into the revision of your marketing plan ASAP.

Subscribe to my YouTube channel, Geriatric Care Management and find Webinars on COVID Safety

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers, So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety sent out in formats like Constant Contact Survey Monkey other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations. Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico. Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated.

newsletter to market COVID -19 safety

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

Tell a story with the COVID safety you want to show future clients and their adult children
Use your i phone to record your video
marketing Covid -19 safety of your agency
If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - 5 steps to create an e-newsletter with the right copy, to get out the word about you
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    11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –
  - CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time
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  - Give frantic adult children hope when they desperately call after the holiday
    
    and learn how to come to the rescue of concierge dysfunctional families who face a need for care during the omicron surge.
    
    Learn how to:
    
    Understand the Dysfunctional Aging Family System you must enter to get care for elders
  - Understand 11 Warning Signs You Are Working with Dysfunctional Family
    
    Master the 5 Clinical Tools – you need – to solve these problems with your clients
    
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Build Back Better Bill Could be Transformative- BUT -Running out of Time

December 15, 2021

Time About Out To Pass Build Back Better Bill

Biden’s Build Back Better Bill is dying. Decades of divestment have cost American families in time, opportunity, and money, with the greatest impacts landing on communities of color, seniors, the disabled, women, and LGBTQ+ people. Building a stronger, more equitable future requires investing in good jobs, quality care, education, and housing. Senator Manchin and Sinema are blocking Biden’s Bill.

The Build Back Better Bill includes significant investments in our children, families, elderly and disabled

Seniors will get New Medicare Hearing Benefit

Biden’s ill includes lowered drug prices, Medicare Part D Benefit Redesign according to Kaiser Foundation. But the bill also includes new Medicare benefits for seniors in:

Expanded Home & Community Based Care Included

Biden’s Build Back Better Bill , offers so much in caring for families, kids the elderly. In addition to expanding Child Tax Credit payments and ensuring the lowest income families receive the full benefit, would invest in-home- and community-based care services for the aging and people with disabilities; provide pre-k for 3 and 4 year-olds; invest in housing, child care, and nutrition programs; create good jobs, and so much more

Biden’s Bill would provide four weeks of paid medical leave, so the United States can join the rest of the industrialized world in giving its people the dignity of paid time off for a family or health emergency. So, if an aging parent or child is sick or there is a newborn, family can care for them and get paid.

Write or Call Your Congressman Fast Before Mansion and Sinema Destroy Biden’s Bill

Sign and send a letter to your Democratic senators: Care is infrastructure. The Build Back Better Act must include substantial investments in our families and communities.

Here are some quick tips when writing a personal letter or what to say on a call :

Keep your letter short or call and to the point;
Remind them that you are a constituent;
Share your personal story about your career as a care manager, a social worker a nurse, a geriatric professional and your client’s needing care, client’s caring for a loved one, or the plight of a care worker
Emphasize that the majority of Americans support investing in human infrastructure, include: expanding Child Tax Credit payments, and ensuring the lowest income families receive the full benefit, investing in-home- and community-based care services for the aging and people with disabilities; providing pre-k for 3 and 4 year-olds; investing in housing, child care, and nutrition programs; creating good jobs; and more;
Encourage them to keep pushing to ensure investments in the care economy remain in the Build Back Better Act.
PLEASE DO THIS NOW ESPECIALLY FOR SENIORS IF YOU WORK WITH THEM

Biden’s Care Infrastructure Passed House -Wins & Losses 4 Seniors???

November 23, 2021

Biden’s Care Infrastructure Passed The House

Biden’s 1 Trillion $ Care Infrastructure Passed the House through the brilliant work of speaker Nancy Pelosi which was a great boost for deadly climate change, Child Tax Credits,paid parental leave and so much more. For seniors, the good news is it covers

New hearing benefits for Medicare beneficiaries, including coverage for a new hearing aid every five years.
A $35-per-month limit on the cost of insulin under Medicare and a cap on out-of-pocket prescription drug costs at $2,000

$1.2 billion in new spending for critical

programs and services under the Older Americans Act (OAA).
Dental & Vision Coverages Dropped But Sanders Tries to Save

The Care Infrastructure Bill passed but it dropped expanding dental and vision benefits after centrists called for paring down the overall cost of the package, which originally was proposed for $3.5 trillion.

The framework of the Care Infrastructure Bill also doesn’t include legislation to give Medicare the power to negotiate for lower drug prices, but senators say that it would eliminate a rule that gets rid of the safe harbor for Part D drug rebates.

Senator Bernie Sanders is trying to work vision and dental back into the Care Infrastructure bill and is outraged that both were dropped. 2-5 voters want dental and vision back in the bill
- Across political parties,
- Across political parties, voters’ top priority for the bill is adding dental and vision benefits to Medicare, which was cut from the White House’s latest framework after intense pushback from dental groups and amid concerns about the price tag. Still, Sen. Bernie Sanders (I-Vt.) indicated he is trying to work Medicare coverage for dental and vision services back into the final bill
- If You Are In Aging Call Your Congressman
Care Infrastructure Bill may not pass it’s next big hurdle , the Senate if folks in health care and older constituents do not contact their congressman or woman and tell them to support this bill. Your Congresswoman or man controls the votes for the bill and you have to let them know you will only vote for them if they do. Common Cause has this easy way to find and contact your congressman If you believe in Medicare and senior’s right to to not have their teeth rot, not hear their grandkids or be unable to read a book- so please email, pick up the phone now.

Sign Up for my Latest Free Webinar

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

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Sign -Up Now

Even if you cannot attend, you will get a recording the next day by signing up

Build Back Better Bill Could be Transformative- BUT -Running out of Time

Time About Out To Pass Build Back Better Bill

The Build Back Better Bill includes significant investments in our children, families, elderly and disabled

Seniors will get New Medicare Hearing Benefit

Biden’s ill includes lowered drug prices, Medicare Part D Benefit Redesign according to Kaiser Foundation. But the bill also includes new Medicare benefits for seniors in:

Expanded Home & Community Based Care Included

Write or Call Your Congressman Fast Before Mansion and Sinema Destroy Biden’s Bill

If You Are In Aging Call Your Congressman

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

What Do You Need to Start a New Geriatric Care Management Business?

Is This a Good Choice for You?

In a New Geriatric Care Management Business

You Have To Know Cash Flow

Learn Billing and Financial Forecasting and More my new on-line Start-Up GCM Business Class

Check out our affordable price or choose a monthly payment plan

Do You Have a Care Management or Home Care Marketing Plan For the Omicron Explosion?

DURING OMICRON SURGE DID YOU EDIT YOUR MARKETING PLAN?

Subscribe to my YouTube channel, Geriatric Care Management and find Webinars on COVID Safety

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Other Ideas to Add to your e-newsletter about COVID

11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

Even if you cannot attend, you will get a recording the next day by signing up

Time About Out To Pass Build Back Better Bill

The Build Back Better Bill includes significant investments in our children, families, elderly and disabled

Seniors will get New Medicare Hearing Benefit

Biden’s ill includes lowered drug prices, Medicare Part D Benefit Redesign according to Kaiser Foundation. But the bill also includes new Medicare benefits for seniors in:

Expanded Home & Community Based Care Included

Write or Call Your Congressman Fast Before Mansion and Sinema Destroy Biden’s Bill

Biden’s Care Infrastructure Passed The House

Dental & Vision Coverages Dropped But Sanders Tries to Save

If You Are In Aging Call Your Congressman

Contact

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”