Solo Agers are sometimes called elder orphans, or solo seniors, there are many names for the growing group of older adults that are aging alone. Whether they never had children or lost their spouse, divorced, have fertility issues, or have cohabited they are a new set of clients who can afford care management and home care and are your new marketing target,
Why Care Managers Should Know about them
Solo Agers, or older adults that are aging alone, have the income for care managers and home care as they have no children. They have not spent the $310,605 — or about $17,000 a year, on raising kids until 18. College alone, by 2031 will cost $425,500. Solo Agers between 45 and 65 are planning for their aging and you want to be included. So the “young-old” are a relatively new market for care managers. But not for your referrers.
Why Your Referers Already Know Them
These currently-well boomers are exactly the clients that elder law attorneys and wealth managers hope to attract. Especially those who are solo agers, lacking a spouse and children. They are strong “proactive planners.” With a focus on control and autonomy, these older adults that are aging alone, have the desire to plan now so their elderhood unfolds its way as much as possible. Most importantly for your referrers, these proactive planners have a much longer lifetime revenue potential than someone in the later stages of functional decline. Solo agers see the writing on the wall most vividly and are stepping forward now to get their plans in place and referrers like elder law attorneys and wealth managers will refer to you. They need care managers as it is estimated upon turning 65 over half of aging individuals will need someone to help with activities of daily living or will require supervision for 90 days or more, 15.2 million.
How many aging adults are childless?
65.5 % are childless of the 91 million older adults over 55 in 2018. They are well-educated. Over 39% have a college degree. This 40% of Solo Agers will be your target https://www.census.gov/content/dam/Census/library/publications/2021/demo/p70-173.pdf
Co-Presenter Natasha Beauchamp
Natasha Beauchamp and I will be presenting this webinar together.
Tasha Beauchamp is the founder of Elder Pages Online, a company that specializes in content marketing for care managers. She earned her Masters of Science in Health Development through the University of Alberta (Canada) and worked for 18 years as a research scientist on large multimedia family caregiver interventions funded by the National Institute on Aging. With over 100 clients nationwide, she is a frequent contributor to the ALCA list serve.
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Manage “Solo Agers: Your Next Generation Client in the Upper 10) %”
Who are solo agers
Why you should know about them
What makes them unique as clients
What services you can offer them
How you can do life care planning for them with wealth managers and attorneys
When Mar 21, 2023, 02:00 PM Pacific Time (US and Canada)