Cathy Cress

Expert in Aging Life and Geriatric Care Management

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My New Speakers Bureau-How To Reach Adult Children &Get Free PR

February 22, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

We have done all these for you in our new Speakers Bureau Package.

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster, and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home.

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

Make Reminiscence a Valentines Gift for Aging Clients- 5 Ways

February 9, 2023

Make Reminiscence a Valentine’s Gift

Make reminiscence Valentine’s gift for clients.  A great Valentine’s for your client is you the care manager or a caregiver, using reminiscence to gather a client’s memories.

Reminiscence isn’t new. Before the printing press, storytellers and bards were how history was recorded-

You can watch The History Channel to get a history of the world. But History also exists in a family, and you can make your elder family members oral storytellers on Valentine’s Day.

Storytelling only works if the teller remembers the lines. Family history has to be captured when the older person still remembers. So holiday events are a perfect time to tap into that font before it flickers.

Here are some tips to use if you want to capture these family tales during Valentine’s visits with older clients—a perfect time to do this.

1. First, arrive with a real Valentine’s card Just a card that can evoke old memories

2. Reminiscence is Valentine’s gift when you use empathetic listening Make all the messages you give the older person— tone, how fast you speak, how they are sitting- say, “I want to listen to you.” This in itself is a gift to an older person as few people really listen to them as they age.

Reminiscence is Valentine’s gift

3. Reminiscence is Valentine’s gift when you ask questions that prompt the story but don’t make judgments. If there are going to record the family tale,  on your I phone, record it in a way that doesn’t distract or stop the older person from talking.

Reminiscence is Valentine’s gift

4. Reminiscence is the perfect Valentine’s gift when viewing old family photos as memory prompts.

5. Start somewhere. If the elder isn’t going to tell stories on his or her own, start the story and see if they will follow along.” Did you go to Valentine’s parties as when you were a kid or celebrate the day in school by exchanging valentines?” Did you have a special valentine as a teenager or young adult?”

6. If the client has dementia you can still do this with reminiscence prompts like a valentine, chocolate, some flowers, old photos, or a simple valentine decoration you bring.

7. Or contact the family, if they will visit or call, and teach them how to do reminiscence and do this each holiday they may spend with the older loved one.

 

8. Use technology tools to help you with this legacy building for your older client like Life Bio-    or

Quick Voice Recorder

to catch the memory on your phone.

Story Worth

Filed Under: Adult children, Aging, Aging Family, Aging Life Care, aging life care manager, black care manager, black concieirge nurse, black concierge care manager, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Dementia Activities, elder care manager, Families, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Gifts for clients on Valentines Day, nurse advocate, nurse care manager, Oral History, Quality of Life, Quality of Life for elders, Quality of Life with Dementia, Reminicence and Photos, Reminiscence Therapy, Valentines gifts for family caregivers, Valentines&Reminicence Tagged With: aging family, aging life care manager, aging life or geriatric care manager, care manager, case manager, geriatric care management, nurse advocate, nurse care manager, Reminiscence on the Holidays, reminiscence technology, Reminiscence Therapy, Valentines Day, Valentines Day Gift for caregivers

Geriatric Care Management Business?Want to Start one?

February 7, 2023

Want to Start a New Geriatric Care Management Business?

 A care management business can be started by an RN, a social worker, someone in the health field, or anyone with dreams to become an entrepreneur.

But what skills do you need? Your entrepreneurial care management dream must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. But good GCMs with no business acumen, which is often the case, frequently fail in business. 

Is Starting a New geriatric Care Management Business a Good Choice for You?

To start of new care management business you need market opportunity, which is a business skill. In other words, are there enough people in the top 10% of the area plus third parties who will refer to you like elder law attorneys, concierge physicians, and unscale assisted living you serve to have a”market” to have sales and generate a profit? If very few older people in the upper 10% live in your services area, you may not be in the right place to start a new geriatric care management business. If 10 other GCMs are practicing in your town, the

An entrepreneur geriatric care management business?

competition may limit your own market opportunity.  You find out by doing a competition survey Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by financial gains? by community recognition? by a need to make a difference? 

In a New Geriatric Care Management Business

You Have To Know Cash Flow

An entrepreneur care management business owner must understand billing and cash flow.  This is another key business skill needed by a care manager. Without this knowledge, you will fail like 50% of new businesses do. Along with this, you have to understand how to bill 85% of your care manager’s time to stop cash flow from putting you out of the business. This leads to overall financial forecasting skills. When do you break even, when can you hire a new care manager and afford to stop being a solo practitioner who wears so many hats you are crushed by the weight?

 

A new geriatric care management business

Do You Know The Best Phrases To Attract VIP Care Management Clients?

Learn Billing and Financial Forecasting and More in my new online Start-Up GCM Business Class 

 

Billing for new geriatric care management business

Most care managers have no business background because they are nurses, social workers, and health professionals without an MBA. Yet their business depends on cash flow, marketing opportunities, and financial skills to pay the bills

 

 

Get Critical New Geriatric Care Management Business Skills in My GCM Business Class

Check out my  Online GCM Business Class which includes 10 modules on starting your GCM Business including two modules on financial management so you do not go under and lose your dream start

  • GET 100$ DISCOUNT ON CLASS IF YOU BELONG TO ALCA

Skills you will learn in My GCM Business Class 

  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic cash flow -profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold-standard care  to clients
  • GCM marketing survey skills to pinpoint  market opportunity, your area’s upper 10% clients, and 3rd-party referrals to market, to make your business profitable
  • GCM competitive analysis skills  to do a competition survey set the fee per hour your market will bear for your services and gage your market opportunity and  gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead
  • An entrepreneur geriatric care management business
  • generation, launch social media and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA 

  • GET 100$ DISCOUNT ON CLASS IF YOU BELONG TO ALCA

  • Check out our affordable price or choose a monthly payment plan 

 

 

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Business Skills, ALCA Ethical Dilemma, ALCA Financial literacy, billing, billing 85% of GCM hours, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care management start-up, care manager, case manager, elder care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing ALCA /GCM, Marketing Strategy, marketing to upper 10%, MONEY FOR GCM BUSINESS, nurse advocate, nurse care manager, Sales in geriatric care management, social media marketing campaign, START UP, start up geriatric care management business, start-up, Start-up Marketing, Starting care management business, Webinar Tagged With: affordable payment plan, aging business, aging life and geriatric care management, aging life care managers, Aging Life Or GCM Products, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black start-up geriatric care management, Black travel nurses, business start up, care management, critical success factor For GCM or Aging Life business, elder business opportunity, entrepreneur, GCM Business Class, GCM Subscription Plan, geriatric care management business, geriatric care manager, profitable ALCA business, Profitable GCM business, Society of Senior Advisors, start -up elder business, start-up geriatric care management aging life care manager, starting a GCM business, Subscription Model

My New Speakers Bureau-How To Reach Adult Children &Get Free PR

January 31, 2023

Use Speakers Bureau to Find Adult Children of VIP Clients 

Find adult children in your area using Free PR Through a Speaker’s Bureau. Creating a Speakers Bureau is the best way to find worried, sometimes desperate adult children who are wondering how to approach their failing and frail adult parents who are both wealthy and ignore their children’s pleas to get care.

 

 

 

 

Speakers Bureau to Find Adult Children

To find these adult children you begin  to create a Speaker’s Bureau by creating 6 Hot Topics, like “Handling the Stress of Caregiving”, and “When Siblings are not doing their Share.” ” When a Parent Must Be in a Nursing Home” – “Warning SignsWhenYourParent Needs Care” “When You are Stuck in the Sandwich Generation” and ” Bringing Back Joy Improving Senior’s Quality of Life” We have done all these for you in our new Speakers Bureau Package.

Tasha Beauchamp, an Aging Life Care Webmaster, Research Scientist owner of Elder Pages Online, LLC  had this tip in an ALCA blog  about in-person presentations 

“You provide enough information to demonstrate your expertise, but as someone mentioned already, not enough detail that you are giving away the store.  One way to get an insight into what people are interested in and will attend a speakers Bureau presentation is to look at the top eldercare-related searches on Google compiled by the Pew Internet Project:” according to Tasha Beauchamp, Aging Life Webmaster and Research Scientist. Beauchamp says  Handling the Stress is Caregiving is at the top of the list as is paying for caregiving, which is included in When Your Parent Needs to be in a Nursing Home

 

Find adult children who need care management

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

 

 

Filed Under: Adult children, Aging Life Care, aging life care manager, ALCA PR, ALCA Public Relations, Black Entrepreneur RN, Black RN, Black Travel RN, Blog, care management start-up, care manager, Concierge Senior, elder care manager, FREE MARKETING WEBINAR, Free Public Relations, FREE WEBINAR, GCM & FREE PR RADIO, GCM & Radio Interviews, GCM Marketing skills, GCM PR, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, Geriatric Care Manager, geriatric social worker, Holiday Sibling Rivalry, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing to the top 10$, Marketing to top 10%, marketing to upper 10%, Marketing Tools 2021, nurse advocate, nurse care manager, PR, Public Relations, Rich and Famous Entitled Family, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, ALCA PR, ALCA Public Relations, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, care manager, care manager marketing, case manager, CRM, GCM Pubic Relations, marketing data base, nurse advocate, nurse care manager, Radio Interview, Speakers, Speakers Bureau, Speakers's Bureau, Speaking to Clubs

What Good Life to The Very End Can a Care Manager Bring ?

January 18, 2023

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Bringing Good Life to The Very  End

What Good Life to the very end can you bring -in the terminal phase of life -? Here is a wonderful example 

 Bill died at the home of his son after he had accepted that he was to die of liver failure and stopped all lifesaving treatment, like dialysis at the hospital and entering hospice. The decision was made that he would die at his son’s home with 24 care from his Care Management agency Livhome and his ongoing care manager Mary Brennan.

After his coming to terms with his death, Bill and his family, sons,  grandchildren, and great grandkids were able to say their goodbyes and offer the unconditional love that they had been fearful to express before his acceptance of death. A feeling of light & joy permeated his room, a family room overlooking the garden, where his hospital bed was set up. Great-grandchildren brought pictures and marveled at “grandpa grandpa “ high up in a hospital bed.

The  Good Life to The Very End -Joy of Hearing

His son put headphones with a mike on and William could hear and speak, as he had not in years.  It was like the wonderful film and concept  Alive Inside.  Hearing was a gift that gave him such joy in his last weeks of life.

The Good Life to the Very End- Let Family Just be Family

The family could just be family because they had care providers to care for bill. His 24-hour caregivers were gifted loving care providers from a GCM agency  Livhome. The 24-hour shifts included a nurse of 18 years from Central America and a man finishing his Ph.D. from the Congo. They cared for him with great warmth, so his family could just be family, relaxing in their love and surrounding him, as if in a circle, that swirled with 4 generations, going every which way while he watched, really loved, and melted into his last stage. His sons, grandchildren great grandchildren, and nephew ate meals, chitchatted, and welcomed each new family member coming in to see William, as he remained in the center in his hospital bed, the fulcrum of the gathering.

The Good Life to the End of a Great Care Manager620-amy-goyer-juggles-work-and-caregiving-mobile-technology.imgcache.rev1382542973676.web.jpg

The geriatric care manager, GCM Mary Brennan, from Livhome, a seasoned powerful and so kind LCSW, adjusted here and there, with care providers, and family needs. Bill’s needs followed the guidance of hospice, who were slowly increasing the pain meds, and supporting his health and medical care needs in death. The geriatric care management agency worked as a partner supplying 24 care and support for the family.

Bill was able to have again, a magical care provider from Livhome, who had been with him for almost two years and was so at the end.

You are only as strong as your weakest link- those are the care providers. These people were the raft that floated Bill up while the family, offered love and hospice provided medical and end-of-life support. Together they buoyed Bill into his last stage of dying, knowing that his family was the fabric of every step he took toward forward towards death. They gave him that good life till the very end.

If you want to add an End of Life service and other services, plus all the forms necessary, go to my website,  and check out GCM Manual 

Free Webinar

 

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023 02:00 PM Pacific Time (US and Canada)

 SIGN-UP 

 

 

 

 Join Us

Learn About Death Doulas

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

 SIGN-UP 

 

Good Life to The Very  End

 

Serve Your Client until Death Do You Part
Join me on January 24 2023 and learn why End of Life Services re a perfect new se

 

 

 

Learn to guide the patient/family through the five stages of death. Understand how to help clients be active participants in their care. Give the family caregivers tools to manage care. Find out how to provide family-centered care to caregivers and families. Learn to choose the right support services for the client through all stages of death.
Introduce Hospice and Palliative care to the client earlier and work with their team.
Find out how to Use COVID -19 family coaching for GCM. Discover the role of Death Doula at end of life.

Time

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

SIGN-UP 

 

 

If you really want to add End of Life to your care management business sign up for this webinar now

Filed Under: 5 stages of death, 5 Stages of Dying, 5 stages of End of Life, Advanced Directives, Aging, Aging deaths, aging family crisis, aging life care manager, Benefits of ALCA to Hospice, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care manager, care manager operations manual, Death & Dying, Death and Dying, Death and Dying Care Management, death and dying care manager, Dementia & Holidays, End of Life, End of life documents, entrepreneur business, entrepreneur care manager, entrepreneur RN, Geriatric care manager & Hospice, Good Death, Hospice, Hospice Care, nurse advocate, nurse care manager, Palliative Care, Private Duty Home Care Tagged With: aging family, aging life care manager, ALCA in End Of Life, Alive Inside, Being Mortal, care manager, case manager, Dying at Home, end of life care manager, GCM in Death and Dying, geriatric care manager, Good Life to the Very end, Hospice, Hospice at Home, Joy in End of Life, nurse advocate, nurse care manager, terminal phase of death, Terminal Stage of Death

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