Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What Good Life to The Very End Can a Care Manager Bring ?

January 18, 2023

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Bringing Good Life to The Very  End

What Good Life to the very end can you bring -in the terminal phase of life -? Here is a wonderful example 

 Bill died at the home of his son after he had accepted that he was to die of liver failure and stopped all lifesaving treatment, like dialysis at the hospital and entering hospice. The decision was made that he would die at his son’s home with 24 care from his Care Management agency Livhome and his ongoing care manager Mary Brennan.

After his coming to terms with his death, Bill and his family, sons,  grandchildren, and great grandkids were able to say their goodbyes and offer the unconditional love that they had been fearful to express before his acceptance of death. A feeling of light & joy permeated his room, a family room overlooking the garden, where his hospital bed was set up. Great-grandchildren brought pictures and marveled at “grandpa grandpa “ high up in a hospital bed.

The  Good Life to The Very End -Joy of Hearing

His son put headphones with a mike on and William could hear and speak, as he had not in years.  It was like the wonderful film and concept  Alive Inside.  Hearing was a gift that gave him such joy in his last weeks of life.

The Good Life to the Very End- Let Family Just be Family

The family could just be family because they had care providers to care for bill. His 24-hour caregivers were gifted loving care providers from a GCM agency  Livhome. The 24-hour shifts included a nurse of 18 years from Central America and a man finishing his Ph.D. from the Congo. They cared for him with great warmth, so his family could just be family, relaxing in their love and surrounding him, as if in a circle, that swirled with 4 generations, going every which way while he watched, really loved, and melted into his last stage. His sons, grandchildren great grandchildren, and nephew ate meals, chitchatted, and welcomed each new family member coming in to see William, as he remained in the center in his hospital bed, the fulcrum of the gathering.

The Good Life to the End of a Great Care Manager620-amy-goyer-juggles-work-and-caregiving-mobile-technology.imgcache.rev1382542973676.web.jpg

The geriatric care manager, GCM Mary Brennan, from Livhome, a seasoned powerful and so kind LCSW, adjusted here and there, with care providers, and family needs. Bill’s needs followed the guidance of hospice, who were slowly increasing the pain meds, and supporting his health and medical care needs in death. The geriatric care management agency worked as a partner supplying 24 care and support for the family.

Bill was able to have again, a magical care provider from Livhome, who had been with him for almost two years and was so at the end.

You are only as strong as your weakest link- those are the care providers. These people were the raft that floated Bill up while the family, offered love and hospice provided medical and end-of-life support. Together they buoyed Bill into his last stage of dying, knowing that his family was the fabric of every step he took toward forward towards death. They gave him that good life till the very end.

If you want to add an End of Life service and other services, plus all the forms necessary, go to my website,  and check out GCM Manual 

Free Webinar

 

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023 02:00 PM Pacific Time (US and Canada)

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Learn About Death Doulas

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

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Good Life to The Very  End

 

Serve Your Client until Death Do You Part
Join me on January 24 2023 and learn why End of Life Services re a perfect new se

 

 

 

Learn to guide the patient/family through the five stages of death. Understand how to help clients be active participants in their care. Give the family caregivers tools to manage care. Find out how to provide family-centered care to caregivers and families. Learn to choose the right support services for the client through all stages of death.
Introduce Hospice and Palliative care to the client earlier and work with their team.
Find out how to Use COVID -19 family coaching for GCM. Discover the role of Death Doula at end of life.

Time

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

SIGN-UP 

 

 

If you really want to add End of Life to your care management business sign up for this webinar now

Filed Under: 5 stages of death, 5 Stages of Dying, 5 stages of End of Life, Advanced Directives, Aging, Aging deaths, aging family crisis, aging life care manager, Benefits of ALCA to Hospice, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care manager, care manager operations manual, Death & Dying, Death and Dying, Death and Dying Care Management, death and dying care manager, Dementia & Holidays, End of Life, End of life documents, entrepreneur business, entrepreneur care manager, entrepreneur RN, Geriatric care manager & Hospice, Good Death, Hospice, Hospice Care, nurse advocate, nurse care manager, Palliative Care, Private Duty Home Care Tagged With: aging family, aging life care manager, ALCA in End Of Life, Alive Inside, Being Mortal, care manager, case manager, Dying at Home, end of life care manager, GCM in Death and Dying, geriatric care manager, Good Life to the Very end, Hospice, Hospice at Home, Joy in End of Life, nurse advocate, nurse care manager, terminal phase of death, Terminal Stage of Death

What Does a Care Manager Do Before End of Life Diagnosis?

November 29, 2022

End of Life has 5 Phases   

   

 

Before the end-of-life diagnosis, the ALCA or GCM care manager helps clients be active participants in their care and gives the family caregiver the tools to manage the care.            

The geriatric care manager serves older adults before they find they are dying. GCMs work with chronic care clients, sometimes for years, who eventually succumb to their illness. But they also work with clients who come to them facing the end of life issues.

 The process of acceptance and adjustment to terminal illness has five phases:

 

before the diagnosis,             

 

  • the acute phase ­

 

  • the chronic phase

 

  • the recovery phase

 

  • the terminal phase 
  • Geriatric Care Managers’ Tasks Before the diagnosis

  • Schedule medical  appts
  • Help family ask questions  of medical professionals
  • Before visiting  the client maintain an updated medication list and a list of any drug allergies
  • Assist the family in organizing all  Advanced care planning documents documents

  • Go to medical appointments with the client or train family members make a list of questions and have ready
  • Set up personal health records.       
  • Assist family members in setting up and use of a calendar to keep a log of important medication information, questions, and things out of the ordinary that happens to the ill person
  •  
  •  
  • Join me Tuesday, January 24, and learn why End of Life Services Are a perfect new service for care managers 

  • Deliver a Good End of Life- Add Death and Dying to Your Care Management Agency

  •  

     

     

    Serve Your Client Until Death Do You Part

     In this 1 ½ -hour webinar you will learn how to

     1. Transition the patient/family through the five stages of death

  •  2. Help clients be active participants in their care               

    3. Give the family/caregiver tools to manage care

    4. Provide family center care to caregivers and family

    5. Choose the right support services through all stages of death

    6. Introduce Hospice and Palliative care and work with their team

    7. Use ALCA End-of-Life Benefits During COVID

    8.Use  COVID -19  Family Coaching for GCM

  • Sign -Up 

  • Free Webinar

     

     

    If you really want to add End of Life to your care management business sign up for this webinar now

Filed Under: 5 stages of death, 5 Stages of Dying, 5 stages of End of Life, Advanced Directives, Advanced Directives and Covid-19, Aging, Aging Life Care, aging life care manager, Atul Gawande, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, Blog, care management business, Death & Dying, Death and Dying, Death and Dying Care Management, death and dying care manager, End of Life, End of life documents, Families, FREE WEBINAR, GCM working with end of life, GCM workinh with hospice, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Good end of life, Good hospice, Hospice, nurse advocate, nurse care manager, Palliative Care, Quality of Life in Dying Tagged With: 5 stages of death, adding end of life services, aging family, aging life care manager, aging parent crisis, ALCA in End Of Life, care manager, case manager, Elizabeth kubla Ross, end of life care manager, End of Life Diagnosis, GCM Family Coaching end of life, GCM in Death and Dying, geriatric care manager, Hospice at end of life, Navigation through END of LIfe, nurse advocate, nurse care manager, Tools to manage end of life, webinar end of life

How Storytelling at Thanksgiving Can Give Elders A Happier Family Holiday

November 22, 2022

Want to increase aging parents’ and everyone’s enjoyment at Thanksgiving? Try storytelling at Thanksgiving using elders’ memories.

As an aging professional, you can bring joy to an older person  through reminiscence, storytelling, and oral history for elders

This Thanksgiving, if you really do travel to a family home or grandma’s house, travel safely  If not make the safest choice, stay home and  use Zoom and include your elderly

 

parent. You can do oral history for elders if they can use a computer or have a family member or friend who visits often and who lives nearby and is in their bubble serve and share Thanksgiving dinner at their home and use zoom with them to see other family members on the holiday.

Share Your Thanksgiving Story

If you are at a family member’s holiday dinner and use reminiscence for elders by asking everyone to tell their favorite story about a Thanksgiving dinner. Start with midlife members to get the idea and then ask

 

again parents to share their stories.

Oral history for elders will bring extra thanks to Thanksgiving by learning about an elder’s past and giving them the opportunity to share, which sometimes they do not do in the hubbub of family talking.

  The “telling ” also means someone documents. That magically gives the elder and a child social interaction and connectedness. Elders vividly recall their past by telling stories from vignettes in their life – especially life in their 20’s, which sparks the richest recall called the “20’s bump”, according to researchers.

Elders sharing stories means passing on history.

So try storytelling at  Thanksgiving and it becomes intergenerational. The older person is given a chance to give the larger picture of their life and family history to children and grandchildren or extended family, who may not have heard all the details of their grandparent’s or parent’s life before. My 10 grandchildren have grown up with their now 80-year-old grandfather. telling them exciting stories of when he was a California Highway patrolman. So a dual dose of a higher quality of life for both the older person and the aging family is increased through oral history and reminiscence.

Capture Your Families Past Before It Is Gone

 

 Many midlife adults now do ancestry and regret that they did not ask questions of older family members when they were alive. Capture that past now on this family holiday. An aging professional or a geriatric care manager can suggest family or friends record the Thanksgiving story as oral history using technology like an i Phone or i Pad.

Story Telling at Thanksgiving  with Story Worth

Another great idea to capture reminiscence for elders is giving them StoryWorth. 

 

My daughter sent this gift to her Dad and both he and I love it. Each week  StoryWorth sends a question to my husband that prompts him to write about his past. He writes his reminiscence out longhand and I easily use the dictation on my phone and email his story to Story Worth.

At the end of the year, my daughter will order a bound book of all the stories- a whole collection of memories, an oral history of an elder father that she might never think to ask and will be saved for her and her children to pass on family history. I will order a copy for all her three siblings. Equally important, my husband, really enjoyed writing about his past and the prompts have brought many vivid memories back to him.

Sweet grandmother holding a beautifully cooked turkey dinner.

 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, Benefits of Reminiscence, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care management business, care manager, caregiver coaching, CAREGIVER RESOUCES, case manager, Clinical Tools Dysfunctional families, Concierge aging clients, Coronavirus safety elders, COVID -19 Safety, COVID & HOLIDAY SEASON, Covid 19 Webinar, Dementia Activities, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, elder care manager, Elder Reminicence on Thanksgiving, Emotional Quality of Life, Families, geriatric care manager, geriatric social worker, Holiday Rituals in Aging Family, Long Distance Safety Travel COVID, Long Distance travel Holidays, New Years, nurse advocate, nurse care manager, Oral History, Quality of Life, quality of life -COVID-19, Quality of Life and Reminicance, Quality of Life and Thanksgiving, Quality of Life for elders, quality of life in senior centers, Quality of Life with Dementia, Reminicence on Thanksgiving, Reminicence with elders, Reminiscence Therapy, Remote Thanksgiving Family Visit, Thanksgiving, Thanksgiving Parent crisis, Thanksgiving Safe Visits to Grandma, Thanksgiving with COVID, Thanksgving visits during COVID, Therapist Specializing in Aging, Webinar Tagged With: aging family, aging family Thanksgiving, aging life care manager, aging parent, aging parent care, aging parent Thanksgiving, aging technology, ancrestory.com, assessing for quality of life, black aging family, black american geriatric care managers, black american social workers, Black caregivers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care manager, care plan, care plan interventions, case manager, COVID THANKSGIVING VISIT, COVID VIRTUAL THANKSGIVING VISIT, family caregivers, Family Caregivers using technology, genealogy, geriatric care management, geriatric care manager, geritaric care manager, grandfather, grandmothers, grandparents, increasing quality of life, LCSW, nurse advocate, nurse care manager, oral history, oral history and quality of life, oral history and You Tube, parent care, Quality of Life, quality of life assessment, reminicence and elder, reminisicsence technology, story telling elders, storytelling and elders, technology for caregivers, Thanksgiving Webinar, Thanksgiving with dysfunctional family, Thanksgiving with midlife siblings, You Tube, You Tube and storytelling

Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

October 25, 2022

A sad woman crying as she prays.

Siblings are The Biggest Source Of Stress Between Human Beings

At family rituals, like Thanksgiving next month, adult siblings often are often brought back together. If you are one- will it be a happy feast or wrecked by holiday sibling rivalry??

 

Sibling Rivalry Can Give Acid Reflux to Grandma’s Thanksgiving Dinner

As Gail Sheehy said in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, on sibling rivalry, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak because of sibling rivalry. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description of sibling rivalry, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

 

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and your adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

adult siblings need to come together for aging parents

 

 

nephew’s wedding or christening, help plan a parent’s anniversary dinner, or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling Rivalry Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead 21-year-old Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also about interracial couples, and in the end, around a catastrophic illness of the aging parent, where the siblings need to resolve their differences. It also makes it a trifecta with dementia. The grandmother, who has dementia is taken out of her nursing home to join the dysfunctional Thanksgiving feast and offers surprising sanity to the sibling-rivalry drama.

If you recognize this problem in your own family, seek counseling before coming the holidays engulf you. Contact the Aging Life Care Association to find help before a parental crisis.

SIGN UP FOR MY HOLIDAY WEBINAR –

holiday sibling rivalry

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

  • Featuring Speaker

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

 

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

Free Webinar

 

 

 

Find out more about dysfunctional families and sibling rivalry from My YouTube, Channel  

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Dysfuntional Family Help, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Clinical Tools Dysfunctional family, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, nurse care manager, SIBLING, sibling rivalry, sibling sharing care, Sibling Strife Christmas, Sibling Strife Holidays, Sibling Strife Thanksgiving, Social Media, Social Media for Care managers, Social Media Holidays, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgving visits during COVID, Therapist Specializing in Aging Tagged With: adult sibling, adult sibling conflict, adult sibling estrangement, aging life care on holidays, aging parent crisis on holiday, Aging siblings, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager marketing, celebrations with siblings, cut-off sibling, Dydsfunctual Family Holiday, dysfunctual family, Dysfunctual siblings, Holiday Crisis For Aging Family, Holiday Marketing, Holiday marketing Plan, Holiday Rush, Holiday sibling rivalry, Holidays with midlife siblings, Home care marketing, irate siblings, Prepare for holiday rush, sibling conflict, sibling rivalry, siblings, Thansgiving sibling rivalry

Why a Financial Planner Would Work With a Caremanager

September 20, 2022

 Why Would a Care Manager Work With a Financial Planner?

Why a financial planner would work with a caremanager and why do you need to know this? First, you need to create a practice that meets the needs of third-party referral sources like financial planners, and wealth managers. They both work with older adults to plan and then manage their retirement assets, which often involves future or present care management.

What is the difference between a wealth manager?  Forbes magazine suggests that wealth managers, who are actually a subset of financial planners, deal with high net wealth – perhaps the upper 2 %. Financial Managers deal with retirees who have large assets, not stratospheric wealth. However, they both help retirees plan their retirement, and part of that retirement becomes the cost of care as they age after retirement. Generally, clients who use a financial advisor are pre-planners so the care manager can help the financial planner and the client think through future care  situations in advance which helps the financial planner provide the advisor with a roadmap for potential expenses

But financial planners need to know what you will do to benefit their clients. This means how will you benefit their practice? On the feeding chain of referrals, financial planners can be an important source of income for your business. But you have to deliver what they need in benefits to make money.

Benefits and Features

.

Features and benefits are very different. Features often directly address common problems experienced by users. Benefits are the outcomes or results that users will experience by using your product or service – the very reason why a prospective customer becomes an actual customer.

Features Care Managers Bring to Financial Planners

Why a financial planner would work with a care manager is Financial Planners are not often experienced with the full cost of future health care expenses. A feature of a care manager practice is understanding Medicare and its severe limits on paying for long-term care. Care Managers understand approximately when ADLs and IADLs will get more difficult for seniors, leading them to need some level of private pay home care. They also know Medicare does not cover long-term care like Private Duty Home care.

A big feature is care managers can also assess the client’s level of competency to make financial decisions so the financial planner can gauge whether the client can make decisions about their own money.

Why would financial planners work with a care manager?

 

Biggest Feature Care Managers Bring to Financial

Planners

The biggest feature of a care manager working with a financial planner is they can offer their clients a one-to-one concierge future health care expense plan, estimating how much long-term care will cost over time for each individual financial planning client.

So the care manager benefits the financial Planner by personally, one-to-one- working with the financial advisor’s clients helping them make both a retirement plan that includes health care realities and listening to and including their own individual health care choices.

Care Management Benefits to Financial Planners

Financial Planners are pre-planners and the care managers can help the financial health care costs and tailor that future health care to the client’s choices to help them think through situations in advance helping provide the advisor a roadmap for potential expenses. Care Managers can collaborate to create a long-term care plan for clients who wish to move or need to move to a higher level of care. They can personally collaborate with the client to create a long-term care plan for clients who wish to stay at home as financial planner plans accordingly for the cost of care. The outcome or the benefit of the collaboration of the financial planner and care managers is a fulsome more accurate financial plan for the aging client combining health and wealth planning skills.

 

Why would financial planners work with a care manager?

This is like a care management benefit to a conservator. A geriatric care manager is a health professional who specializes in the physical and mental issues of an older person. So care managers benefit from a conservator or helping to map out the care of psychosocial and health care issues of older conservatees and what will be the cost of future care.

Sign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27th, 2-3:30 PM Pacific

Sign-up Understand how to market to the target and you open the door to the top 5% of

Why would financial planners work with a care manager?

 Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management benefits and features to their entitled clients,

 bring the right handouts and, do the perfect presentation with the winning pitch

When September 27th 2-3:30 PM Pacific

What you will learn


  • Why market to wealth managers, financial planners, and trust departments
  • The benefits and features GCM offers to wealth managers financial planners and trust departments
  • Who are top wealth managers
  • How do you find them, set up a meeting, what to bring, what to present with the perfect pitch

Interview with GCM Patrice Harrison who works with trusts – what they want in a GCM

 

Sign-Up for this free webinar

 

Free Webinar

Filed Under: Aging Family, aging life business, Aging Life Care, aging life care manager, Aging Life Products, ALCA start-up business, Benefits of Geriatric Care Management, Benefits to Conservators, Benefits to Guardians, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Blog, Care Management Products, care management start-up, cash flow, Conservator, Conservators, Dysfunctional aging family, elder care manager, elder fiscal abuse, Elderlaw Attorney, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE MARKETING WEBINAR, FREE WEBINAR, GC< working with a conservator, GCM Benefits, GCM Start -Up, GCM Webinar, GCM working with a conservator, GCM Working With Aging Family, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Guardian, Guardians, Legal Guardian, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to conservators, marketing to guardians, marketing to the top 10$, nurse advocate, Start-up Marketing, Starting care management business, Third Party Referral, webinar Features vs Benefits Tagged With: aging family, Aging Life Care Association, aging life care manager, aging parent crisis, benefits of ALCA, Benefits of care management, Benefits Of Geriatric Care Managers, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, conservatorship, Features and Benefits, Features and Benefits of GCM, Features and Benefits of geriatric care management, geriatric care management, guardianship, markerting to conservators, marketing aging life or geriatric carre management, Marketing Care Management, marketing tactics, marketing to 3rd parties, marketing to guardians, marketing to trust officers, nurse advocate, nurse care manager

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