Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • GCM Manual New 5th Edition
    • VIP Care Management White Paper
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • GCM Operations Manual Online Course
    • Geriatric Care Management Business Online Course
    • CEUs for Individual Modules
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Recommendations
  • About
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

Want To Start a Profitable New Geriatric Care Management Business?

May 13, 2022

Want to Start a new geriatric care management business?

A new geriatric care management business can be started by an RN, social worker, someone in the health field, or anyone with dreams to become an entrepreneur.

But what skills do you need? Your entrepreneurial care management dream must spring from the intersection of three streams: your passion, your competence, and market opportunity. To start a geriatric care management business, the adage to “know thyself” becomes critical. Are you passionate about geriatric care management? You will need passion to sustain you when the situation gets tough—which it does in all beginning businesses. You must have the core competence both to be a geriatric care manager (GCM) and to run a business. But good GCMs with no business acumen, which is often the case, frequently fail in business. 

Is Starting a New geriatric Care Management Business a Good Choice for You?

To start of new geriatric care management business you need market opportunity this is a business skill. In other words, are there enough people in the top 10% of the area plus third parties who will refer to you like elder law attorneys, concierge physicians, and unscale assisted living you serve to have a”market” to have sales and generate a profit? If very few older people in the upper 10% live in your services area, you may not be in the right place to start a new geriatric care management business. If 10 other GCMs are practicing in your town, the

An entrepreneur geriatric care management business?

competition may limit your own market opportunity.  You find out by doing a competition survey Finally, you need to assess why you want to start this type of business in the first place. Are you motivated by the financial gains? by community recognition? by a need to make a difference? 

In a New Geriatric Care Management Business

You Have To Know Cash Flow

An entrepreneur care management business owner must understand billing and cash flow.  This is another key business skill needed by a care manager. Without this knowledge, you will fail like 50% of new businesses do. Along with this, you have to understand how to bill 85% of your care manager’s time to stop cash flow from putting you out of the business. This leads to overall financial forecasting skills. When do you break even, when can you hire a new care manager and afford to stop being a solo practitioner who wears so many hats you are crushed by the weight.

 

A new geriatric care management business

Do You Know The Best Phrases To Attract VIP Care Management Clients?

Learn Billing and Financial Forecasting and More my new on-line Start-Up GCM Business Class 

 

Billing for new geriatric care management business

Most care managers have no business background because they are nurses, social workers, and health professionals without an MBA. Yet their business depends on cash flow, marketing opportunities, and financial skills to pay the bills

 

 

Get Critical New Geriatric Care Management Business Skills in My GCM Business Class

Check out my  Online GCM Business Class which includes 10 modules on starting your GCM Business including two modules on financial management so you do not go under and lose your dream start-u 

 

Skills you will learn in My GCM Business Class 

  • GCM ALCA billing skills to develop a billing system that allows you to bill 85% of your time, control your cash flow, invoice promptly to make a profit
  • GCM financial forecasting skills to develop a 3-year financial forecast Excel spreadsheet to track your basic cash flow -profit and expenses and to track the number of clients and billable hours needed to break even make a profit, pay back loans, hire new staff, and take a salary yourself
  • GCM organizational design skills to create your business flow chart and job descriptions, and outline how power flows down your staff to deliver gold standard care    to clients
  • GCM marketing survey skills to pinpoint  market opportunity, your area’s upper 10% clients, and 3rd-party referrals to market, to make your business profitable
  • GCM competitive analysis skills  to do a competition survey set the fee per hour your market will bear for your services and gage your market opportunity and  gather information from each, to position your services vs your competition’s so clients will choose you
  • GCM timeline skills to identify and list (in a manageable, doable order), major tasks to complete before you open your business
  • GCM business planning skills to write a 13-part business plan to create a blueprint of measurable goals for your business’s financial success
  • GCM marketing skills to create a marketing plan to develop lead sources, conduct lead
  • An entrepreneur geriatric care management business
  • generation, launch social media, and conduct content marketing to gain new customers
  • GCM sales skills to position your agency to sell your menu of services
    through benefits to 3rd parties and clients through cold calling, 1-1 sales meetings, and inquiries, by knowing how to close the sale and sign the contract
  • LEARN MORE ABOUT LEARNING GCM BUSINESS SKILLS WITHOUT GETTING AN MBA 

  • Check out our affordable price or choose a monthly payment plan 

 

 

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Business Skills, ALCA Ethical Dilemma, ALCA Financial literacy, billing, billing 85% of GCM hours, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, care management start-up, care manager, case manager, elder care manager, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing ALCA /GCM, Marketing Strategy, marketing to upper 10%, MONEY FOR GCM BUSINESS, nurse advocate, nurse care manager, Sales in geriatric care management, social media marketing campaign, START UP, start up geriatric care management business, start-up, Start-up Marketing, Starting care management business, Webinar Tagged With: affordable payment plan, aging business, aging life and geriatric care management, aging life care managers, Aging Life Or GCM Products, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black start-up geriatric care management, Black travel nurses, business start up, care management, critical success factor For GCM or Aging Life business, elder business opportunity, entrepreneur, GCM Business Class, GCM Subscription Plan, geriatric care management business, geriatric care manager, profitable ALCA business, Profitable GCM business, Society of Senior Advisors, start -up elder business, start-up geriatric care management aging life care manager, starting a GCM business, Subscription Model

Does a VIP Marketing Sales Plan and Transform Your Bottom Line?

May 11, 2022

 

A Marketing and Sales Plan to find VIP Clients Concierge Clients Will Make You a Profit

Free Webinar Finding VIP Clients Above

You need a Marketing and Sales Plan to find VIP Concierge Clients. Transform your agency into a profitable service finding concierge clients for your care management agency 

Why- a geriatric care manager is a powerful health care concierge, just like the new concierge medical services. This is a steller selling point to potential GCM  clients who are in the top 10% income brackets.

Upper 10% Can Afford You Because Medicare Sadly Does Not Cover Long Term Care

These well-to-do  VIP Concierge clients can afford to pay privately for long-term care geriatric care management and private duty home care because they are financially in the upper 10% of the economy. Long-term care is not covered by Medicare, so only these wealthy Americans can pay for it.

Why is offering concierge services a great idea for this group of seniors? A geriatric care manager is a highly skilled professional who acts as a personal assistant to the aging family delivering the long term care services they need at the right time, the right place for the right level of care

What  Great Benefits You Bring To The Concierge Client

You offer highly personalized aging parent care. VIP Concierge clients can reach you at almost any time You build a deep relationship with the client and family.stock-photo-16832488-tense-couple-in-therapy-session.jpg As a GPS through elder care, the GCM helps them step by step through one of the hardest journeys of their life. A geriatric care manager’s highly personalized service meets all the needs of the aging family and the client. GCMs are like a concierge at a 5-star hotel there to serve the family by solving their caregiving problems and making elder care more seamless. But here is a deal-breaker, most care managers did not know they must have. You need a  marketing and sales background to do an intake and get the client in your services.   

 

Join me in my newest FREE Webinar

 

Free Webinar on Finding Concierge Clients

 How to Find Concierge Clients Who Can Afford You

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only the top 10% can afford private pay care management
  • Why Long-Distance Care Providers are Concierge Clients
  • Who Are the 5 categories of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients By hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

 

 

REGISTER NOW

Learn about a VIP Marketing and Sales Plan

 

FREE WHITE PAPER LEARN COPY & KEYWORDS TO ATTRACT  VIP CLIENTS

Write Your powerful VIP Marketing and Sales Plan

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

 

 

Find Out more about Long Distance Care Providers on my Youtube playlist

 

 

       

Filed Under: Aging, Aging Life Care, aging life care manager, billing, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black RN, Black Travel Nurses, Black Travel RN, Blog, care manager, case manager, Concierge aging clients, Concierge Care Manager, Concierge Client, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Senior, elder care manager, Families, FREE WEBINAR, GCM Marketing skills, GCM Start -Up, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, marketing, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, patient advocate, VIP Aging Client, VIP Client, VIP Concierge Client, VIP marketing, VIP Marketing Plan, VIP Products, Wealth Management Departments, Webinar, Webinar ALCA GCM, webinar Features vs Benefits Tagged With: aging life or geriatric care manager, Certified Senior Advisors, concierge clinet, eldercare, Entitled Clients, GCM bottom line aging life care, geriatric care mnager, nurse advocate, nurse care manager, wealth management, wealthy clients

Want to Make a Profit in an Care Management Business Home Care Business ?

April 20, 2022

 

want to make a profit

Do You Want to Make a Profit As a Private Care Manager?

 

Do you want to make a profit in care management or home care you have to learn how you will make money? It must be serving VIP clients. You may start it to reach seniors in need. But, the reality is making a profit comes from serving the upper 10% or Concierge and VIP clients who can afford private pay. If you have a business and you are an entrepreneur, you need to understand” profit” and how to handle money and “like it”. Many GCMs do not understand this.  They end up going out of bankrupt

Do You Know the Customers You Want to Serve?

 

a VIP or Concierge client

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money. 

The VIP or Concierge client in the upper 10% is the customer you want. Why – Medicare does not pay for Geriatric Care management or ALCA services or Home Care . Only the top 10% can afford to pay you privately at 4-6 K a month for home care

Do a GUT CHECK

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money. 

Start with a definition of your ideal client. Example: A woman, 85 years old with chronic care needs who has an income or liquid assets of $500,000 or more. In other words, you must serve the top 10% to make money and thrive. Are you comfortable with this as an entitled demographic as a social worker or RN? Do a gut check now

You want to list the customers who will reward you the most financially.

 How many of these ideal clients are in the area you wish to serve to make a profit? You

need to do an analysis of the age and income levels. Generally, geriatric care management customers are over age 85 or are disabled younger people with incomes in the range of the top 10% in your community. Your customers are also the local overstressed adult children of clients, long-distance caregivers with family members who need help and live in your community, and third parties like Trust Officers who may hire you as a GCM such as trust officers, attorneys, conservators, or guardians.

 Know how you can make money by doing market research hot mapping & the census

You need to do market research to define the size of the market in the area where your business will be located (e.g., how many people over age 85 live in, Modesto, California, how many third-party target markets such as trust departments are in the town)?

This type of demographic information may be available from U.S. Census Bureau reports local Area Agencies on Aging, local chambers of commerce, local hospitals, and even members of the local media who have done their own surveys. You can use the Internet to retrieve U.S. Census data in your area, and in addition you can Google your State Department of Aging or Department of Finance and then find all senior services that may have data on older people in your area.

What is hot mapping?

You can also do hot mapping. A zipcode heat map outlines the boundaries of each zip code in your data set and helps you see the insights buried deep inside your numbers like where people with the highest income live in an area

Join me in my newest FREE Webinar

How to Find Concierge Clients Who Can Afford You

want to make a profit

 WHEN  Tuesday, May 17th, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

What we will cover

  • Why only top 10% can afford private pay care management.
  • Who Are the 5 types of VIP/Concierge Clients? 
  • Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
  • Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
  • How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
  • How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

SIGN UP

REGISTER NOW TO FIND VIP & Concierge Clients

After registering, you will receive a confirmation email containing information about joining the webinar

 

Subscribe to my Care Management YouTube Channel to find out about finding & working with VIP  private care management Clients

 

 

 

 

 

 

 

 

 

Powered byWordPress Login Page Refreshing and Redirecting Issue

 

Filed Under: Aging, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA Financial literacy, ALCA sales, ALCA start-up business, Benefits, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits vs Features, billing, Billing 85%, Blog, care management start-up, case manager, cash flow, concierge clients, Concierge Geriatric Care Manager, Concierge Senior, entrepreneur RN, Features vs Benefits, GCM Webinar, Geriatric Care Management Business, geriatric social worker, marketing ALCA /GCM, marketing to concierge clients, nurse advocate, nurse care manager, Profit, profit in ALCA, Sales in geriatric care management, START UP, start up geriatric care management business, VIP Clients, VIP marketing, VIP Marketing Plan, VIP Sales, Webinar, Webinar ALCA GCM Tagged With: adult children of VIP parents, Aging Concierge client, aging life care manager, aging parent crisis, ALCA care Manager, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, Business Profit, care manager, case manager, Census, Concierge Aging Client, Concierge Geriatric care manager, Concierge Home Care, Concierge homecare, Concirege, Expanding Home Care, Find VIP CLients, GCM cash flow, geriatric care manager, homecareagency, Hot- Mapping, money, nurse advocate, private diuty home care, profit, start a care management business, VIP, VIP Client Products, VIP homecare, VIP Marketing, webinar concierge care, Webinar VIP Clients

How Do the Benefits Not Features Get 3rd Parties To Refer To You ?

February 16, 2022

benefits you bring to the 3rd party and their aging client.  

What Make’s 3rd Parties Refer to Geriatric Care Managers? The Benefits You Offer 3rd party and their aging client.  

Why would third parties like trust officers, elder law attorneys, conservators, or guardians refer a care manager to their aging client and family? If you have an Aging Life or GCM business you need to know.It is the benefits you bring to the 3rd party and their aging client.

benefits you bring to the 3rd party and their aging client.

The Journal of Aging Life Care its March 2017 issue gives care managers some critical clues to solve this question.  The first benefit you  offer is a practice that meets the needs of your clients and major referral sources. Many clients- usually adult children, call you to start services on their own. But a good majority of clients will call you because their attorney, bank trust officers, CPA referred them. These third parties need to know what benefits you   offer both them and their clients if they are to make referrals to your agency. On the feeding chain of referrals, they are one of your most important sources to feed income into your business. You have to deliver what benefit you offer where they make money.

Great Research Results on What 3rd Parties Want in Benefit You Offer

The Florida Chapter of Aging Life invested in a 7-year research project to get some of these benefits you bring to the 3rd party and their aging client answers about the best benefit you offer, published in the Aging Life Journal. in March 2017. This is the first research study on Aging Life Care that pinpoints what third parties who refer clients want and value in a care manager. It is groundbreaking.  

Reading this tells the care manager, not only what benefit you offer to include in your services but in your marketing material, and sales pitch or elevator pitch to the third party. The study tells you what 3rd parties are looking for in a senior advocate for them. They found the number one reason third-party clients use care managers is they keep the client’s health care stable by assessing and monitoring their clients. So the important benefit to selling is how you keep the client’s health care stable so the client is not calling the 3rd party.

The second benefit updating the third parties on a regular basis. The benefits you bring to the 3rd party and their aging client is communication so the 3rd party always knows the status of the client. This can be through texts, email, phone calls, a regular monthly report, which would also be done for the family. So use the key benefits of “constant updates “when you market to third parties, like wealth managers, elder law attorneys, guardians, assisted living, and doctors. Get a copy of this important Journal if you belong to ALCA or join, as this type of information is one of the many many benefits of the Aging Life Care Association by joining. 

SIGN UP FOR MY FREE WEBINAR  

Sell Benefits, not Features &Grow Your$ Bottom Line

 

 

Even if you cannot make the class if you sign up you will get a recording the next day

When: March 15 2022
2 PM-3:30 PM PST
                                                 Learn
 

A feature is a fact 

A benefit tells customers advantages of those facts

 

 

 YOU WILL LEARN

How to create a winning sales pitch to a third party

The difference between selling features vs benefits

How to sell the benefits of your services for each 3rd party you  serve

What Benefits make your sale to wealth managers, elder law attorneys, and concierge physicians to get referrals for new clients

The Benefits that make your sale to upscale Assisted Living, accountants, financial planners, Hospice

Step by Step how to set up meetings with 3rd parties to make the sale

Even if you cannot attend you will get the recording of the webinar the next day if you sign up

 

SIGN UP And Take of One-time Low price offers of Classes

 

 

 

 

  •  

 

 

Filed Under: Aging Family, aging life business, Aging Life Care, billing, Blog, care management start-up, cash flow, elder care manager, Elderlaw Attorney, GCM Start -Up, Geriatric Care Manager, geriatric care manager, geriatric social worker, Guardian, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, nurse advocate, nurse care manager, Third Party Referral, Trust Officer, Wealth Management Departments Tagged With: aging family, Aging Life Care Association, aging life care manager, aging parent crisis, care manager, geriatric care management, marketing aging life or geriatric carre management, Marketing Care Management, marketing tactics, marketing to 3rd parties, marketing to trust officers, nurse advocate, nurse care manager

What Are Your Choices in Aging Life or GCM Client Software?

August 4, 2021

 

Are you a geriatric care manager still using paper?

All Geriatric care manager or ALCA members should have the best GCM Software

choices. But Some care managers still function on paper  instead of using GCM database .That is a bad business decision. You need to give clients gold standard service to retain them and arming your care managers with the most user-friendly fully loaded client database makes their concierge care so much easier to deliver. This gives your business a more profitable a bottom line in running a business. So spending money on a client database makes your more  money.

What are the Four Geriatric Care Management Databases?

 

There are only four significant aging life or GCM Software Choices ?  So the options for client software are slim. Jewel Code  and  My Junna  are two choices. Care Tree    I  Health Home  are two more options. Geriatric care managers and  ALCA managers who

have home care staffing themselves are fans of  Clear Care, which offers staffing if you also have private duty home care but is not really as user-friendly for care management needs with limited space to document & no care planning at all.

Which GCM Database Should you Choose – See my Newest Webinar?             

If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management start up or still on paper- which GCM software choice should you use and why. Find what you need in your client database and check out each product to see if it has what you want. Join me for my newest free webinar on August 25, when  I will show zoom interview with all 4  four CEO’s asking them what are the features and benefits of their software and why their product stands out from their competition.

 

Here is a list of what a care management database should do for you- see what the CEO’s of the 4 GCM Software Products say they do

 

  • Track all client information                 
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics.
  • Create a care community
  • Upload document and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar      

Learn more about Aging Life and Care Management Software Choices

Join me in my newest FREE Webinar

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

 

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms
  • Caretree 
  • IHealth Home
  • My Junna
  • Jewel Code

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp  owner of Elder Pages on-Line where she develops both websites and content marketing for ALCA members and geriatric care managers

 

What are easy-to-use social media sites           

 

 

Sign -up

 

 

 

 

Filed Under: Adult children, Aging, aging life business, Aging Life Care, aging life care manager, Aging technology, ALCA start-up business, Benefits of Geriatric Care Management Software, Benefits vs Features, billing, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Care Plan, case manager, Concierge aging clients, GCM Software, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Gero Technology, IHealth Home, Jewel Code, Marketing copy, marketing geriatric care management, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Natasha Beauchamp, nurse care manager, patient advocate, Sales in geriatric care management, start-up, technology for GCM, Technology for Geriatric Care Managers, University of Maine School of Social Work, Webinar Tagged With: adding geriatric care management, aging family, aging life care manager, aging life or geriatric care manager, aging parent crisis, ALCA, ALCA technology, care manager technology, Caretree, GCM technology, geriatric care client data base, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, geriatric social worker, gero technology, IHealth Home, Jewel Code, My Junna, nurse advocate, nurse care manager, technology

  • 1
  • 2
  • 3
  • …
  • 6
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Latest trending news

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th Edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2022 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Developed by wpcustomify

Powered byHow to get udemy courses for free