Cathy Cress

Expert in Aging Life and Geriatric Care Management

  • Home
  • Products
    • GCM Manual New 5th edition
    • Books
    • Geriatric Care Management – 4th Edition
    • Mom Loves You Best
    • Care Managers
  • Online Classes
    • Recommendations
  • Webinars
    • Upcoming Webinars
    • Past Webinars
  • Speaking
  • About
    • Recommendations
    • Interviews
  • Blog
    • Aging
    • Geriatric Care Manager
    • Siblings
    • Webinar
  • Contact

The 2 Deadliest US Sites of COVID-19 Nursing Homes & Prisons

May 2, 2020

PRISON INMATES AND NURSING HOME PATIENTS NOT  6FT APART – 6 FEET UNDER

70% of inmates in federal prisons have COVID-19.  In Kansas, the Lansing Correctional Facility had a riot of inmates over COVID-19 lack of care or protection  It took the rebellion to get the coronavirus testing PPE and care. The  Bureau of Prisons in Kansas confirmed finally that 79 staff have coronavirus and 88 prisons and prisoners dead.   

Older residents in nursing homes cannot rebel like prisoners. Many can’t even walk. The Atlantic Magazine just published an article, We are Killing Elders Now. The writer states “In at least six states, these fatalities account for half of all COVID-19 deaths, and according to the World Health Organization, half of all coronavirus fatalities in Europe have been traced to nursing homes too. Some of this mortality is linked to long-term-care facilities that are shoddily run or that violate health standards. But most of them are doing the best they can with what they have. And they don’t have much”.

KAISER FOUNDATION NURSING HOME STAFFING AND USE OF PPE NOT REQUIRED IN MOST STATES

Kaiser reports -Staff Screening. It is more common for states to recommend rather than require daily screening of staff for illness in NFs (24 states recommend, 16 states + DC require)

Use of PPE. More states recommend (23 states) than require (7 states + DC) staff to use PPE

 Two States that require testing for coronavirus of ALL  residents of nursing homes are  Maryland where 556 have died as of the Washington Post article. and Tennessee 

THE FEDS HAVE NO CMS FEDERAL GUIDELINES OR REPORTING

We have no federal guidelines for safety testing according to an article by the Kaiser Foundation

It is now estimated that 16,000 deaths have occurred in nursing homes and that is without the federal government revealing any numbers and not making available any testing. But the numbers are probably huge- if we could just do testing. 

CMS announced it would have a meeting of a “panel” of experts “ sometime at the end of May”. After probably 20,000 older people died and the feds did nothing this shows their sense of urgency about this pandemic’s national “elder cleansing”.

WHAT CONNECTS PRISONS AND NURSING HOMES – CONCENTRATION CAMPS

So, what is the connection between the viral spread of COVID-19 in nursing homes and prisons- 6 feet ? Prisoners and residents, in nursing homes, and prisons cannot social distance. Jails and prisons have human beings crammed together with no choice. Nursing homes have 2 beds or if you are on Medicaid three to a room. Neither group has a choice to social distance. They are ” concentrated” as in concentration camps or death camps.

Do SOMETHING – HELP NURSING HOMES PREVENT MORE CARNAGE

So, as someone who has spent her career in aging, I am calling out to everyone, especially professional in aging – do something. Since the feds appear to be doing little- call your congressman, write a letter to the editor.

BE KIND LIKE RACHEL MADDOW REPORTS LA JEWISH HOME LA WAS

Rachel Maddow suggests calling your local nursing homes and see what they need. Be kind like the LA Jewish Home was to a smaller nursing home LA Brier Oaks. They wanted to test their residents and had no tests and the larger LA Jewish Home had tests and shared them with the smaller as a good neighbor. What they found was ravaging but it also showed caring and generosity. Care and be generous and show the helpless elders in nursing homes in your town you are opposed to -nursing home being prisons or concentration camps.

Filed Under: 4th of july, 7 touches marketing, adult child physical abuse, Adult children, adult emotional abuse, ADULT SIBling, Aging, Aging Alcohol Abuse, Aging Community & Covid-19, Aging deaths, Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA & Skilled Nursing Facility, ALCA Beneifits, ALCA business Loans, ALCA Cobtract, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Ethical Dilemma, ALCA Financial literacy, ALCA Products for COVID_19, ALCA sales, Alcohol Abuse and Aging, Angela Jolie, Aretha Franklin, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, bankruptcy, Barack Obama, Benefits, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Care Management to Hospice, Benefits of Geriatric Care Management, Benefits vs Features, Benifits & Assisted Living, Bill Clinton, billing, Billing 85%, billing 85% of GCM hours, Blog, borderline client, Borderline narcissistic family, borderline-narcissistic families, brand, branding, branding ALCA business, Branding GCM Business, cardiac care manager, care management market sizing, Care Management Products, care management start-up, care manager, Care Plan, caregiver, caregiver assessment, Caregiver Burn Out, caregiver burnout, caregiver mental health, CAREGIVER RESOUCES, case manager, Cash Clow, cash flow, cash glow, Choice to Move Elder, CIRCLE OF CARE, client database, Close The Sale, competition survey, Concierge aging clients, Concierge caregivers, Concierge Client, concierge clients, Concierge Senior, Conservator, Contract signed, coronavirus, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, coronavirus shut down, Covid 19, Covid-19, Covid-19 Death Nursing Homes, Covid-19 Nursing Home, Cut Off, Cut-Off, database, Death and Dying Care Management, death and dying care manager, Dementia Activities, Dementia and Spirituality, DNR, Dr. Bill Thomas, dysfunctional aging familt, Dysfunctional Aging Familu, Dysfunctional aging family, Dysfunctional Family & Holidays, Easter, Easter gifts Mom, elder abuse, elder care manager, elder fiscal abuse, elder mediator, Elderlaw Attorney, Elderly Disaster Plan, Emergency Plan, Emotional Quality of Life, Employees recognition, End of Life Care manager, End of life documents, entitled family, estranged siblings, ETHICAL DILEMMA, Ethical Will, Euology, failing business, Families, Features vs Benefits, Filial Crisis, fiscal abuse, Fiscal Elder Abuse, FREE MARKETING WEBINAR, FREE WEBINAR, GCM bankruptcy, GCM Benefits, GCM COACHING SKILLS, GCM Constract, GCM COVID 19 Crisis, GCM Disaster Plan, GCM Ethical Dilemma, GCM financial literacy, GCM Operations Manual, GCM products in COVID-19, GCM Speaker's Bureau, GCM Start -Up, GCM Start-Up, GCM technology, GCM Webinar, George Bush, Geriatric Assessment, Geriatric Care Management Business, geriatric care management emergency proceduress, Geriatric Care Manager, geriatric care manager, geriatric care manager start up, Geriatric Care Managers & Assited Living, geriatric social worker, Grandchild gifts for grandma, Guardian, Hanukkah, Helping LBGTQ Elders, high end clients, Holiday Meltdown in Aging Family, Holiday on call, Holiday Rituals in Aging Family, Holiday season, Holiday Sibling Rivalry, Holidays, home care, Home care disaster plan, Home Care Emergency Coronavirus Plan, Home From the Hospital, Hospital care manager, Hurricane, Hurricane Irma, Hurricane Maris, ife care manager, Income inequality, infection control in SNS, innovative new senior centers, inquiry call, Intake, Intellectual Quality of Life, John Mc Cain, Jose, Late Life remarriage, Legacy Tools, Legal Guardian, LGTB elders, LGTBQ ELDERS, LGTBQ Loneliness& Isolation, living will, Loneliness, Long Distance Care, Long distance caregiver, Long Term Care Coverage, marketing, Marketing 4P's, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, Marketing data base, marketing geriatric care management, Marketing Home Care, marketing pitch, Marketing plan, Marketing to Assisted Living, marketing to concierge clients, marketing to conservators, marketing to guardians, marketing to long distance adult children, marketing to the top 10$, marketing to upper 10%, marketing to wealth managers, mediation, Medicare For All, midlife siblings, Mission, MONEY FOR GCM BUSINESS, Mother's Day, Mother's Day in Skilled Nursing, Move Management, moving parent in your home, Moving To CCRC, narcissistic client, Narcissistic Personality, Natasha Beauchamp, Nearly Normal Aging Family, new customers, New Year Resolutions, New Years, News, newsletters, Non-profit, Non-Profit adding Profit services, normal aging famiilies, nurse advocate, nurse care manager, Nursing home abuse, Nursing Home Deaths, Nursing Home disaster plan, on-call staff, Oral History, paid caregiver, paid caregiver for concierge client, Palliative care manager, Pandemic, parent care, Partnership, Passover, patient advocate, Paying for Long term care, Poor Nursing home staffing, positioning, POST HOLIDAY CALLS, POST HOLIDAY SEASON, postioning, PR, Pre-Emptive Move, Presentations, Private Duty Home Care, Professional class retirees, Profit, profit in ALCA, Public Relations, Public Reltions, Quality of Life, Quality of Life for elders, Quality of Life in Dying, quality of life in senior centers, Quality of Life Virtual Program, Quality of Life Virtually, Quality of Life with Dementia, Rachel Maddow, Reminiscence Therapy, Respect, Sales, Sales in geriatric care management, Sales to Assisted Living, SBA business loan, Sell Sheet, selling a relationship, Selling ALCA Business, Selling GCM Business, Selling Your Business, Senior centers, Senior Drinking, Senior Isolation, Senior Legacy, Senior Loneliness, SIBLING, sibling rivalry, sibling sharing care, Siblings, Skilled Nursing Facility, SNF death COVID-19, Social Media, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, Speaker's Bureau, speaker's buyreau, Speakers Bureau, Speaking to Adult Children, Spiritual Quality of Life, Stanford Hospital care manager, START UP, Stepmonster, Story Worth, Sweetheart scam, telemedicine, Thanking staff, Thanksgiving, THANKSGIVING BLOG, Thanksgiving Parent crisis, Therapist Specializing in Aging, Third Party Referral, Timeline, Town Hall, Transgender Elders, Trust Departments, Trust Officer, Uncovered Long Term Care, Uncovered MedicareServices, Universal Precaution, Valentines gifts for family caregivers, value proposition, value propostion, VIP marketing, VIP Products, VIP Syndrome, VIPS markeing, Wealth Management Departments, Wealth Managers, Webinar, Webinar ALCA GCM, Written Geriatric Assessment Tagged With: aging life care manager, aging parent crisis, case manager, Covid-19, COVID-19 prisons, death and dying in COVID-19, Federal Response To Covid-19, geriatric care manager, nurse advocate, nurse care manager, nursing home deaths, nursing home saftey, Prison death

Close the GCM or ALCA Sale to Assisted Living With Benefits

February 19, 2020

Marketing Tactics -Use Benefits 

ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in and are unhappy with the move if they are not participating in activities and withdrawing from friends and in general when they are nor thriving in the resident community.

But marketing care management to ALF’s takes some particular marketing tactics 

 

 

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want what they purchase to solve their problems.

To borrow from the example of an umbrella, a feature of this particular umbrella might be its unbreakable spokes or wind-resistant construction – the benefit of which is staying dry even in strong winds that might break lesser umbrellas. The benefit of staying dry in strong winds that break other umbrellas – make the sale.

Clients who purchase home care or care management want to buy benefits – what your product or service can do for them.

GCM Benefits To Assisted Living 

Let’s take a third-party. Care Managers often market to Assisted Living. ALF Directors want to hear how your ALCA or GCM  agency is going to help the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits are what make the sale and keep the Assisted Living dry not flooded by the rain.

So here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service  for residents that involves Quality Of Life   

YOUR GCM ALCA AGENCIES BENEFITS

The problem: Assisted Living does not want residents to move out most facilities are strictly non-medical and do not have one to one companion and geriatric care management services. Your agency can solve that problem.

 

The assisted living and retirement community population sometimes have clients with needs that cannot be met with their nonmedical, non-one-on-one support services, (usually just an activities director)

  • You will help facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, SO WHAT so they remain in the facility
  • You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, SO WHAT so they do not want to move out of the facility
  • You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, SO WHAT so they do not consider moving out
  • You will make monthly monitoring visits to make sure Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus sending a monthly report SO WHAT so everyone is on the same page through your great communication skills.

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point that features of your agency. 

 

Free Webinar –

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February,20th 2020
2 PM-3:30 PM PST
Learn
 

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for wealth managers, elderlaw attorneys and concierge physicians  

What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the sale

SIGN UP

Filed Under: Aging Family, aging life business, Aging Life Care Assocaition, aging life care manager, ALCA Beneifits, Assisted Living, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, Benefits of ALCA to Hospice, Benefits of Care Management, Benefits of Geriatric Care Management, Blog, Dementia Activities, Features vs Benefits, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Start-Up, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing to Assisted Living, marketing to concierge clients, marketing to upper 10%, Move Management, newsletters, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living Tagged With: aging life care manager, aging parent crisis, benefits of ALCA, Benefits of care management, Benefits vs Features, care manager, case manager, GCM & Assisted Living, GCM Products and Services, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, Monitoring Assisted Living Care, nurse advocate, nurse care manager, Quality of Life in Assisted Living

What Is Your GCM/ALCA Assisted Living Marketing Plan?

February 9, 2020

If You Have Product For Assisted Living How Do You Market It?

GCMs or ALCA members rarely see themselves as marketers. This is a fatal error. You may have a product, for Assisted Living residents but to make money from that service/product, you have to market it by showing the benefits of your service/product to the Assisted Living Director or adult children of residents.

Who Makes The Buying Decision?

Even if it is a service, people are buying your product. You must put together a marketing plan you need to identify who makes the decision to buy your GCM/ALCA Assisted Living products. With older adults over age 85, the buying decision is generally made by the adult children or the third party (trust officer, etc.). Many times young older adults (65–85 years of age) make their own buying decisions for what they think best for their family members.

The next step is how do you get to the adult child who makes the buying decision- The Assisted Living Director? 

 

What is Your Assisted Living Marketing Plan?

Does this buying decision require personal contact in an intake by a GCM, an Assisted Living sell sheet you dropped off at the Assisted Living Director’s office, marketing meeting with the director, meeting with older resident, complimentary consultation with the Assisted Living resident’s family, word of mouth, paid advertising, through social media- if so what – blog, web site – what describe your sales plan to uncover customers needs. It will have to go in your business plan plus- be good enough to get you, customers.

What Criteria Does The  Assisted Living Customer Use to Make a Purchase 

 Next, you have to figure out whether the decision to purchase your Assisted Living product is made by the Assisted Living Director, the older resident or the adult child?

 Then you must decide what criteria do the resident adult child or Assisted Living Director to use to buy your assisted living product: GCM benefits like the Assisted Living Director not losing the resident, the adult child the aging parent being engaged in activities and making new friends.

How will you give your customer, the adult child, or Assisted Living Director enough information to say yes? You give them the benefits of your ALCA or GCM Product/Service.

Social Man Drawing Social Security Benefits In Notepad

FOR EXAMPLE

  • You will help the facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life.
  • You will help residents not engaging in activities to participate in activities program outside activities and socialization program so through the quality of life assessment & concierge companion

Join me in my new FREE Webinar
Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom Line

When: February,20th 2020.


2PM-3:30 PM PST
Learn
 

What is a benefit vs features and how to find benefits for each 3rd party you market to?

What specific problems you solve for Upscale Assisted Living, wealth managers, elder law attorneys, and concierge physicians  

What specific benefits do you offer for Conservators or fiduciaries, accountants, financial planners, MD’s  

Step by Step how to set up meetings with 3rd parties to make the sale

SIGN UP

 

 

 

 

 

 

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, Benifits & Assisted Living, Blog, Care Management Products, Close The Sale, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, marketing pitch, Marketing to Assisted Living, nurse advocate, nurse care manager, Sales to Assisted Living, Senior Isolation, Senior Loneliness Tagged With: aging family, aging life care manager, aging parent crisis, ALCA marketing, ALCA sales, geriatric care manager, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager

How Do You Get a GCM Marketing Meeting with Assisted Living?

January 17, 2020

Marketing Meeting is Relationship Building

A marketing meeting is really what nurses, social workers, and ALCA care managers can do well. It is a relationship-building meeting and care managers know how to build a relationship with elders and families- that’s the core of their business. If not they would never be successful care managers.

Sit Right Down And  Write That Letter

Setting up that marketing meeting takes a skill that care managers also excel. Since they have 

a business they should have a marketing database so they just use the “Customer Relationship” CRM database to generate a letter, to for the meeting. Of course all the Assisted Living or CCRC in your coverage area have to be in the CRM but, as good businessmen and women – you have that done as they are the ” meat ” on the table of your primary third parties.

Have a Product to Offer the Assisted Living

You have to have a service or product to sell to the Assisted Living. Just geriatric care management is not really enough. You have to have a product or services tailored to their needs. The Director of the facility you sell to wants to get benefits or know” what is this going to do for me. “Assisted Living Does Not want to lose residents. They do not want to lose money on ” Move Outs’. They want to keep the residents engaged. So designing a product and giving it a name is critical- one that will make residents happier in the facility. So create of product that is meant to keep the residents happy with skills that the assisted living staff does not have.

That would mean increasing their quality of life reducing isolation, loneliness and building connections to activities that give them joy, that is not offered in the facility or take one to one staff time. So come up with a Quality of Life program that provides recreational therapy like music, reminiscence, dance the art games or physical exercise – all at the level the residents can achieve at their ages and range of disabilities.

Ready-Made Assisted Living Product

Concierge Companion a trademarked step by step delivery of an Assisted Living product in my GCM Operations Manual is an option if you do not have time or bandwidth to create your own service for signing up Assisted Living clients.

 

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,  

Understand branding         

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

 THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

SIGN UP NOW  

 

 

 

Filed Under: Aging Life Care, aging life care manager, Assisted Living sales, Blog, Geriatric Care Management Business, Geriatric Care Manager, Geriatric Care Managers & Assited Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager, Quality of Life for elders, Sales in geriatric care management, Sales to Assisted Living, selling a relationship Tagged With: aging life care manager, aging parent crisis, care manager, case manager, Geriatric care management operations manual, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, National Association of Geriatric Care Managers, nurse advocate, nurse care manager, Quality of Life and Asssited Living

What Is Your GCM/ALCA Assited Living Sales Plan?

June 22, 2019

If You Have Product For Assisted Living You Have to Sell it

GCMs  or ALCA members rarely see themselves as salespersons. However, this is a fatal error. You may have product, for Assisted Living residents but to make money from that product, you have to sell it.

Who Makes The Buying Decision?

Even if it is a service, people are buying your product.To begin to put together a sales plan you need to identify who makes the decision to buy your GCM/ALCA Assisted Living  products. With older adults over age 85, the buying decision is generally made by the adult children or the third party (trust officer, etc.). Many times young older adults (65–85 years of age) make their own buying decisions.

 

What is Your Assisted Living Sales Plan?

Does this buying decision require personal contact in an intake by a GCM, an Assisted Living sell sheet you dropped off at the Assisted Living Director’s office , sales meeting with the director, meeting with older resident, complementary consultation with the Assisted Living resident’s family ,word of mouth, paid advertising, through social media- if so what – blog, web site – what describe your sales plan to uncover customers needs. It will have to go in your business plan plus- be good enough to get you, customers.

What Criteria Does The  Assisted Living Customer Use to Make a Purchase 

You then need to identify what criteria the person making the buying decision uses to evaluate your Assisted Living product. First, you have to figure out whether the decision to purchase your Asssited Living  product is made by the Assisted Living Director , the older resident or the adult child . Next you must decide what criteria do the resident adult child or Assisted Living Director use to  buy your assisted living product: price, features like not losing the resident, the parent not being happy or having a poor quality of life in the facility.How will you give your customer, the adult child, enough information to say yes?

Find out More about Assisted Living Sales in my Newest Free Webinar

How to Close the Sale of Geriatric Care Management to 10 Steps to Success in Selling Care Management to Assisted Living

 FREE WEBINAR- 10 Steps to Success in Selling Care Management to Assisted Living

 

THIS WEBINAR BEGINS: Monday June 24, 2019 2 PM PST Ends 3:15PM PST

 

DURING THIS FREE WEBINAR YOU WILL LEARN

What Benefits to use When Selling Geriatric Care Management to Assisted Living

How Make a Winning First Impression at Assisted Living Sales Meeting- Preparing Presentation

 What Referral Triggers to Use When Selling Geriatric Care Management to Assisted Living

 What Feature to use When Selling Geriatric Care Management to Assisted Living

 Assisted Living

Sign UP  

 

 

 

 

 

Filed Under: aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Assisted Living & Geriatric Care Managers, Assisted Living Crisis, Assisted Living sales, Benifits & Assisted Living, Blog, Care Management Products, Close The Sale, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing geriatric care management, marketing pitch, Marketing to Assisted Living, nurse advocate, nurse care manager, Sales to Assisted Living, Senior Isolation, Senior Loneliness Tagged With: aging family, aging life care manager, aging parent crisis, ALCA marketing, ALCA sales, geriatric care manager, Geriatric Care Sales Assisted Living, geriatric social worker, Marketing to Assisted Living, nurse advocate, nurse care manager

  • 1
  • 2
  • Next Page »

Contact

Use the form on the
Contact page to email Cathy.

Email

Connect with Cathy

Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”

  • Home
  • GCM Manual New 5th edition
  • Books »
  • Services »
  • About
  • Recommendations
  • Blog »
  • Contact

Copyright © 2012–2021 CressGCMConsult & Cathy Cress - Expert in Aging Life and Geriatric Care Management | Site Designed by Kissa's Kreations