Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

 Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially   in a small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology 

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

 

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses 

To get more help sign up for my holiday webinar on technology 

 

SIGN UP FOR MY HOLIDAY WEBINAR –

Sign up for my holiday webinar on technology

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & Free PR, ALCA & Radio interview, ALCA Marketing, ALCA Public Relations, ALCA sales, ALCA software, ALCA start-up business, Blog, care management start-up, care manager, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long distance caregiver, long distance caregiver burnout, long distance holiday social media, LONG DISTANCE HOLIDAY VISIT, Long Distance travel Holidays, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media, social media for elder care, social media marketing

Why a Financial Planner Would Work With a Caremanager

September 20, 2022

 Why Would a Care Manager Work With a Financial Planner?

Why a financial planner would work with a caremanager and why do you need to know this? First, you need to create a practice that meets the needs of third-party referral sources like financial planners, and wealth managers. They both work with older adults to plan and then manage their retirement assets, which often involves future or present care management.

What is the difference between a wealth manager?  Forbes magazine suggests that wealth managers, who are actually a subset of financial planners, deal with high net wealth – perhaps the upper 2 %. Financial Managers deal with retirees who have large assets, not stratospheric wealth. However, they both help retirees plan their retirement, and part of that retirement becomes the cost of care as they age after retirement. Generally, clients who use a financial advisor are pre-planners so the care manager can help the financial planner and the client think through future care  situations in advance which helps the financial planner provide the advisor with a roadmap for potential expenses

But financial planners need to know what you will do to benefit their clients. This means how will you benefit their practice? On the feeding chain of referrals, financial planners can be an important source of income for your business. But you have to deliver what they need in benefits to make money.

Benefits and Features

.

Features and benefits are very different. Features often directly address common problems experienced by users. Benefits are the outcomes or results that users will experience by using your product or service – the very reason why a prospective customer becomes an actual customer.

Features Care Managers Bring to Financial Planners

Why a financial planner would work with a care manager is Financial Planners are not often experienced with the full cost of future health care expenses. A feature of a care manager practice is understanding Medicare and its severe limits on paying for long-term care. Care Managers understand approximately when ADLs and IADLs will get more difficult for seniors, leading them to need some level of private pay home care. They also know Medicare does not cover long-term care like Private Duty Home care.

A big feature is care managers can also assess the client’s level of competency to make financial decisions so the financial planner can gauge whether the client can make decisions about their own money.

Why would financial planners work with a care manager?

 

Biggest Feature Care Managers Bring to Financial

Planners

The biggest feature of a care manager working with a financial planner is they can offer their clients a one-to-one concierge future health care expense plan, estimating how much long-term care will cost over time for each individual financial planning client.

So the care manager benefits the financial Planner by personally, one-to-one- working with the financial advisor’s clients helping them make both a retirement plan that includes health care realities and listening to and including their own individual health care choices.

Care Management Benefits to Financial Planners

Financial Planners are pre-planners and the care managers can help the financial health care costs and tailor that future health care to the client’s choices to help them think through situations in advance helping provide the advisor a roadmap for potential expenses. Care Managers can collaborate to create a long-term care plan for clients who wish to move or need to move to a higher level of care. They can personally collaborate with the client to create a long-term care plan for clients who wish to stay at home as financial planner plans accordingly for the cost of care. The outcome or the benefit of the collaboration of the financial planner and care managers is a fulsome more accurate financial plan for the aging client combining health and wealth planning skills.

 

Why would financial planners work with a care manager?

This is like a care management benefit to a conservator. A geriatric care manager is a health professional who specializes in the physical and mental issues of an older person. So care managers benefit from a conservator or helping to map out the care of psychosocial and health care issues of older conservatees and what will be the cost of future care.

Sign Up for My Latest Free Webinar

Care Managers Marketing to Wealth Managers”

When September 27th, 2-3:30 PM Pacific

Sign-up Understand how to market to the target and you open the door to the top 5% of

Why would financial planners work with a care manager?

 Learn how to sell your services to the gatekeepers to the clients who can pay privately for long periods of time, when you deliver your gold standard care management services.

Wealth managers and trust officers will refer their VIP clients to you if you can sell care management benefits and features to their entitled clients,

 bring the right handouts and, do the perfect presentation with the winning pitch

When September 27th 2-3:30 PM Pacific

What you will learn


  • Why market to wealth managers, financial planners, and trust departments
  • The benefits and features GCM offers to wealth managers financial planners and trust departments
  • Who are top wealth managers
  • How do you find them, set up a meeting, what to bring, what to present with the perfect pitch

Interview with GCM Patrice Harrison who works with trusts – what they want in a GCM

 

Sign-Up for this free webinar

 

Free Webinar

Filed Under: Aging Family, aging life business, Aging Life Care, aging life care manager, Aging Life Products, ALCA start-up business, Benefits of Geriatric Care Management, Benefits to Conservators, Benefits to Guardians, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Blog, Care Management Products, care management start-up, cash flow, Conservator, Conservators, Dysfunctional aging family, elder care manager, elder fiscal abuse, Elderlaw Attorney, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE MARKETING WEBINAR, FREE WEBINAR, GC< working with a conservator, GCM Benefits, GCM Start -Up, GCM Webinar, GCM working with a conservator, GCM Working With Aging Family, Geriatric Care Management Business, geriatric care manager, Geriatric Care Manager, geriatric social worker, Guardian, Guardians, Legal Guardian, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to conservators, marketing to guardians, marketing to the top 10$, nurse advocate, Start-up Marketing, Starting care management business, Third Party Referral, webinar Features vs Benefits Tagged With: aging family, Aging Life Care Association, aging life care manager, aging parent crisis, benefits of ALCA, Benefits of care management, Benefits Of Geriatric Care Managers, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, conservatorship, Features and Benefits, Features and Benefits of GCM, Features and Benefits of geriatric care management, geriatric care management, guardianship, markerting to conservators, marketing aging life or geriatric carre management, Marketing Care Management, marketing tactics, marketing to 3rd parties, marketing to guardians, marketing to trust officers, nurse advocate, nurse care manager

Build A Small Business With Technology-OR The Wolf will Blow it Down

June 6, 2022

Build Your Small Business on Technology Not Paper or the Big Bad Wolf Will Blow it Down

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

Free Webinar

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

Build Your Small Business of Technology, not Paper or the Big Bad Wolf  Will Blow it Down

Build your Small Business with technology, not paper so that your small geriatric care management businesses can work closely with your upper 10% of clients to provide them with products and services that add value to their lifestyles while solving their elder care nightmares. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based care management database programs update team members and clients, track time, and share documents in real-time creating care plans, billing, and delivering fast gold standard services.If you build your business of paper, not technology none of this is possible. If you choose technology a care management database is at your fingertips through care management technology. Plus for small businesses, this means up-to-date information available in a central hub, regardless of a person’s location.

Social Media Is a Must Have

Social Media is a Must-Have for Care Management

Today, social media is a must-have for any small business like care management – regardless of what industry you’re in. SEO or Social media has evolved from space for personal interaction into a vibrant marketing channel for small businesses. T Whether you already have a strong social presence or are looking to step up your game, learn more about the benefits of social media marketing for your business.

  • Build brand awareness.
  • Provide stand-out customer service.
  • Acquire leads in a low-cost way.
  • Learn more about your customers.
  • Increase website traffic and search ranking

 

Build Your Small Business with technology

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Critical software programs that make care management information flow
  •  1-1 interviews with CEOs of major care management software platforms
  • Why you need content marketing
  • How & Why to shoot videos for your agency
  • What is an easy-to-use social media site
  • What you need in a website 
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP

Sign Up to learn to build your business with the right technology

 The need for elder-care services is huge and growing rapidly. But to survive GCMs must embrace care management SEO technology.

 

Filed Under: Aging, aging life business, ALCA start-up business, ALCA TECHNOLOGY, Black Entrepreneur, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Care management, SEO, SEO for care managers, SEO for geriatric care managers, Social Media, Social Media for eldercare, social media marketing, social media marketing campaign, Software for care managers, Software for geriatric Care Managers, technology for GCM, Technology for Geriatric Care Managers, Videos, Webinar care managers, Webinar SEO, webinar Technology, Website traffic Tagged With: aging family, aging life care manager, aging life website, aging parent care, aging parent crisis, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management SEO, care manager, care manager technology, elder patient advocate, Free webinar marketing, GCM technology, geriatric care manager, nurse advocate, nurse care manager, profitable Geriatric Care Manager Business, social media, social media for elder care, social media marketing, Webinar Cathy Cress MSW, webinar GCM technology

What Are Your Choices in Aging Life or GCM Client Software?

June 4, 2022

 

 

What are the Four Geriatric Care Management Databases?

 

There are only four significant aging life or GCM Software Choices ?  So the options for client software are slim. Jewel Code  and  My Junna  are two choices. Care Tree    I  Health Home  are two more options. Geriatric care managers and  ALCA managers who

have home care staffing themselves are fans of  Clear Care, which offers staffing if you also have private duty home care but is not really as user-friendly for care management needs with limited space to document & no care planning at all.

Which GCM Database Should you Choose – See my Newest Webinar?             

If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management start up or still on paper- which GCM software choice should you use and why. Find what you need in your client database and check out each product to see if it has what you want. Join me for my newest free webinar on August 25, when  I will show zoom interview with all 4  four CEO’s asking them what are the features and benefits of their software and why their product stands out from their competition.

 

Here is a list of what a care management database should do for you- see what the CEO’s of the 4 GCM Software Products say they do

 

  • Track all client information                 
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics.
  • Create a care community
  • Upload document and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar      

Learn more about Aging Life and Care Management Software Choices

Join me in my newest FREE Webinar

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

 

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

 

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms
  • Caretree 
  • IHealth Home
  • My Junna
  • Jewel Code

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp  owner of Elder Pages on-Line where she develops both websites and content marketing for ALCA members and geriatric care managers

 

What are easy-to-use social media sites           

 

 

Sign -up

 

 

 

 

Filed Under: Adult children, Aging, aging life business, Aging Life Care, aging life care manager, Aging technology, ALCA start-up business, Benefits of Geriatric Care Management Software, Benefits vs Features, billing, Black Entrepreneur RB, Black Entrepreneur RN, Black RN, Black Travel RN, Care Plan, case manager, Concierge aging clients, GCM Software, GCM Webinar, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Gero Technology, IHealth Home, Jewel Code, Marketing copy, marketing geriatric care management, marketing to concierge clients, marketing to long distance adult children, marketing to the top 10$, Natasha Beauchamp, nurse care manager, patient advocate, Sales in geriatric care management, start-up, technology for GCM, Technology for Geriatric Care Managers, University of Maine School of Social Work, Webinar Tagged With: adding geriatric care management, aging family, aging life care manager, aging life or geriatric care manager, aging parent crisis, ALCA, ALCA technology, care manager technology, Caretree, GCM technology, geriatric care client data base, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, geriatric social worker, gero technology, IHealth Home, Jewel Code, My Junna, nurse advocate, nurse care manager, technology

Confused about Care Manager Technology?

June 2, 2022

iStock_000057381852_Medium.jpg

Beware of Paper

Still function on paper?

 

What care management database should you use? Some care managers still function on paper instead of using a care management database. That is a bad business decision. You need to give clients gold standard service to retain them . When you make the right choice of what database to use you will arm your care managers with the most user-friendly fully loaded client database making that gold standard concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes stock-photo-2811391-three-business-persons-working-with-laptop-in-sunny-office.jpg more money.

What Care Management databases are the ALCA Choices?

What care management database should you use? Some care managers still function on paper instead of using a care management database. That is a bad business decision. You make 30% more money by ditching paper and using a care management database, You need to give clients gold standard service to retain them. When you make the right choice of what database to use you will arm your care managers with the most user-friendly fully loaded client database making that gold standard concierge care so much easier to deliver. This gives your care management or homecare agency a more profitable bottom line in running a business. So spending money on a client database makes more money. Jewel Code has been around for many years.

More recent additions of databases that make information flow

Databases makes information flow.

Caretree and ihealthhome  My Junna are the newest product. Care managers and ALCA managers are fans of  Clear Care, which offers staffing if you also have private duty home care but is not user-friendly for geriatric care managers.  If you are a geriatric or aging life care manager or a private duty home care agency doing geriatric care management- which  GCM Software should you use and why. Find what you need in your client database and check out each product to see if it has what you want.

 

 

What  Should a GCM DatabaseDo For You?

Here is a list of what a care management database should do for you

 

  • database makes information flow
  • Track all client information
  • Create and update a care plan
  • Create a client activity log
  • Tracks billable hours
  • Document client activities
  • Interface with a calendar for client and care manager appointments
  • Track client referrals
  • Track guardianship information
  • Track medications
  • Reconcile medications
  • Create a client face sheet with all demographics
  • Create a caring community
  • Turn phone calls in casenotes&billing
  • Upload documents and pictures
  • Do real-time updates
  • Be HIPPA compliant
  • Store historical client records
  • Create reports and export data
  • Create medication and text message reminders
  • Add custom patient field
  • digitalize patient paper records
  • go paperless
  • interface with care providers in the home via phone
  • Increase billing by making it easy to bill in the field
  • Patient portal
  • Have a calendar
    What Care Management Data Base to use?

    Join me for my Latest Webinar

    Smart TECH Solutions to Wire Your Care Management Business for Profit

  • Hear the Care Management CEO’s of GCM software tell you what are the features and benefits of their software
  • WHEN  Wednesday, July 5, 2022WHAT TIME_2 PM-3:30 PM Pacific Standard TimeSIGN UP
  • Presented by Cathy Cress MSW – Handbook of Geriatric Care Management\\
  • We will Cover       

    What care management database should you use?

    What you need in a website

    • Why you need content marketing
    • How to shoot videos for your agency
    • interviews with CEO’s major care management software platforms
    • What are easy-to-use social media sites
    • How to shoot videos for your agency
    • Critical software programs that make care management information flow
    • What you need in a website
    • Why you need content marketing
    • with 1-1 interviews with CEOs of major care management software platform 1-1 interviews with CEOs of major care management software platforms
    • interview with Natasha Beauchamp on content marketing  forALCA members

    SIGN-UP

    What care management database
    What are care management databases for VIP clients?

    Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

     

    Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long term care

     

     

     

     

     

     

Filed Under: Aging, Aging Life Care, aging life care manager, ALCA database, ALCA software, ALCA start-up business, ALCA TECHNOLOGY, Blog, Care Management Software, Caretree, client database, database, Families, GCM database, GCM Software, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, IHealth Home, Jewel Code, My Junna, Natasha Beauchamp, nurse advocate, nurse care manager, Social Media for Care managers, Software for geriatric Care Managers, Software gor GCM's, start-up, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, ALCA database, ALCA technology, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Heirlooms, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management data base, care manager, care manager database, care manager technology, Caretree, case manager, elder technology, GCM client Database, geriatric care management software, geriatric care management technology, geriatric care manager, geriatric care manager software, IHealthHome, Jewel Code, My Junna, nurse advocate, nurse care manager

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