VIP Pain Relief to Get Ready for the Holiday Rush-
Do I Need Social Media for Holidays?
Do I Need Social Media?
Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?
Social Media Main Plank of Care Manager Marketing Strategy
Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially in a small business like care management
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.
4 Ways to Get More Clients With Social Media–
You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog
How
Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology
How
Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content
3. Open twitter Facebook, Linked in Pinterest Accounts
Sign up and learn how to use social media. Best if on your website and automatically posts
Services needed to complete
4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso group
Create a Facebook fan page for your GCM business
Learn to use Pinterest for your business
Create a Twitter account for your business
Join Instagram for business
Sign -up for Google My Business
5. Lack of Social Media Skills No Time to do? Hire Expert
If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.
You can also have a professional create marketing content, newsletters, and blogs for you using businesses
To get more help sign up for my holiday webinar on technology
SIGN UP FOR MY HOLIDAY WEBINAR –
Get Ready for the Holiday Rush
WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST
Learn how to create!
- Pre-Holiday Social media campaigns to reach worried caregivers
- Pre- Holiday-Materials about the warning signs that a parent needs help
- Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
- How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
- How to use tools to contain holiday chaos & arrange care in festive family fright
- How to move the family to New Year’s stability
- Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
- Featuring
Cathy Cress MSW author of the Handbook of Geriatric Care 
Management
Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care
2 Days left to Register 4 Webinar On Care Management -Content Marketing
Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing
Do you need an expert ALCA or GCM technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing will do that for your care management or care-managed homecare agency- getting overwhelming clicks&, opens, and new clients 
WHAT IS Content Marketing ?
What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management” through the content of your videos, blogs, and social media posts.
Natasha Beauchamp Let an expert on ALCA or GCM technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.
A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers
Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear the 4 Care management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
- with 1-1 interviews with CEOs of major care management software platforms
What you need in a website
- Why you need content marketing
- How to shoot videos for your agency
- How to shoot videos for your agency
- What are easy-to-use social media sites
- Critical software programs that make care management information flow
- What you need in a website
- with 1-1 interviews with CEOs of major care management software platforms
- interview with Natasha Beauchamp on content marketing forALCA members
Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!
Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for home care or care management Concierge-VIP Clients who can afford care management & home care as Medicare does not cover long-term care
10 Reasons to Ditch Paper and Reap the Advantages of a Database
GCM ‘s Using Paper Bad Business Decision
What are the advantages of a database for care managers?Some care managers still function on paper instead of using a care management database. That is a bad business decision. A paper record is easily exposed, letting anyone see it, transcribe details, make a copy or even scan or fax the information to a third party. In contrast, electronic records 0r a database can be protected with robust encryption methods to keep crucial patient information secure from prying eyes. Keeping your patients’ records secure involves much more than controlling access to confidential information. You also need to make sure that the data will be available under worst-case scenarios.
The Advantages of a database- easy to give clients gold standard service to make more money.
The advantage of a database to care managers, is you retain clients by arming your care management staff with the most user-friendly fully loaded client database. This makes their gold standard concierge care so much easier to deliver. This gives your business a more profitable bottom line in running your business. So spending money on a client database makes you 
more money and saves you time while making that money.
What are the advantages of a database for care managers?
1. Using a database rather than paper will increase your revenue by 30%. You enter case notes and billing in real-time rather than hours later when you get back to the office when you forget the exact billing time.
2. Improves the quality of care… for your client by being able to quickly document and used the saved time for working with your client.
3. Speed and Efficiency. ..when a team member needs to share client information with other team members, it should be easy and a database makes this sharing fast
4. Improves communication… between you as a care manager and other healthcare professionals you work with within the community
5. Saves time and money… getting rid of the extra work and time of double-entry,
6. Legibility and Accuracy. .. enhancing the readability, availability, and easy accessibility of information
7. Comply with courts …if your notes are requested by the courts they are readable and
organized as geriatric care managers work with many dysfunctional families where there is often fiscal or physical abuse ending in the courtroom
8. Protect the environment … by not generating tons of paper which is critical now with climate change
9. More Space… Computerizing a paper system can create additional space, as there is no longer a need to store a large volume of paper records or files. …
10. Reduces cost… by not paying for storage space to keep 7 years of client information in written form for IRS requirements
Smart TECH Solutions to Wire Your Care Management Business for Profit
Hear Care Management CEOs of GCM software tell you what are the features and benefits of their software
WHEN Wednesday, July 5, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
What you need in a website
- Why you need content marketing
- How to shoot videos for your agency
- interviews with CEO’s major care management software platforms
- What are easy-to-use social media sites
- How to shoot videos for your agency
- Critical software programs that make care management information flow
- What you need in a website
- Why you need content marketing
- with 1-1 interviews with CEOs of major care management software platforms
- interview with Natasha Beauchamp on content marketing forALCA members
Want to Make a Profit in an Care Management Business Home Care Business ?
Do You Want to Make a Profit As a Private Care Manager?
Do you want to make a profit in care management or home care you have to learn how you will make money? It must be serving VIP clients. You may start it to reach seniors in need. But, the reality is making a profit comes from serving the upper 10% or Concierge and VIP clients who can afford private pay. If you have a business and you are an entrepreneur, you need to understand” profit” and how to handle money and “like it”. Many GCMs do not understand this. They end up going out of bankrupt
Do You Know the Customers You Want to Serve?
To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,
you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money.
The VIP or Concierge client in the upper 10% is the customer you want. Why – Medicare does not pay for Geriatric Care management or ALCA services or Home Care . Only the top 10% can afford to pay you privately at 4-6 K a month for home care
Do a GUT CHECK
To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,
you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money.
Start with a definition of your ideal client. Example: A woman, 85 years old with chronic care needs who has an income or liquid assets of $500,000 or more. In other words, you must serve the top 10% to make money and thrive. Are you comfortable with this as an entitled demographic as a social worker or RN? Do a gut check now
You want to list the customers who will reward you the most financially.
How many of these ideal clients are in the area you wish to serve to make a profit? You
need to do an analysis of the age and income levels. Generally, geriatric care management
customers are over age 85 or are disabled younger people with incomes in the range of the top 10% in your community. Your customers are also the local overstressed adult children of clients, long-distance caregivers with family members who need help and live in your community, and third parties like Trust Officers who may hire you as a GCM such as trust officers, attorneys, conservators, or guardians.
Know how you can make money by doing market research hot mapping & the census
You need to do market research to define the size of the market in the area where your business will be located (e.g., how many people over age 85 live in, Modesto, California, how many third-party target markets such as trust departments are in the town)?
This type of demographic information may be available from U.S. Census Bureau reports local Area Agencies on Aging, local chambers of commerce, local hospitals, and even members of the local media who have done their own surveys. You can use the Internet to retrieve U.S. Census data in your area, and in addition you can Google your State Department of Aging or Department of Finance and then find all senior services that may have data on older people in your area.
What is hot mapping?
You can also do hot mapping. A zipcode heat map outlines the boundaries of each zip code in your data set and helps you see the insights buried deep inside your numbers like where people with the highest income live in an area
Join me in my newest FREE Webinar
How to Find Concierge Clients Who Can Afford You
WHEN Tuesday, May 17th, 2022
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
What we will cover
- Why only top 10% can afford private pay care management.
- Who Are the 5 types of VIP/Concierge Clients?
- Sales Using Benefits Not Features to ALCA -GCM 3rd PARTIES
- Understand how to find VIP Concierge Clients Do hot mapping & Market Studies
- How to Use Free Public Relations ( PR) to Find Adult Children of VIP Clients
- How to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan
REGISTER NOW TO FIND VIP & Concierge Clients
After registering, you will receive a confirmation email containing information about joining the webinar
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