Cathy Cress

Expert in Aging Life and Geriatric Care Management

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GCM Operations Manual Class Certified 57 CEU’s NACCM

November 16, 2023

Get  57 CEU’s from ALCA FROM National Expert Cathy Cress  MSW Author of the Handbook of Geriatric Care Management

Do you need ALCA CEU

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

 This activity was approved for 57 CMC ALCA NACCM contact hours. 

With 15 products AND 57 ALCA CEU’S

Find OUT MORE

 By taking MY Clinical GCM Class , You Can  Be Certified for 57 Free CEUs from ALCA or 3 CEUs from any of the 19 Classes you choose. Plus, you get a free GCM Operations Manual, a free GCM Speakers Bureau with 7 PowerPoints, and a class that teaches you 15 care management services that adult children need to offer clients and step-by-step how to deliver and market them to family caregivers. Do not miss this great opportunity.

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    ·      
 
 

 As an online student in this course, you will be Certified for 57 CEUs from ALCA/NACCM while learning to use the MY Geriatric Care Management Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

 With 15 Care Managemnt  products/services AND 57 ALCA CEU’S

SIGN -UP forhttps://us02web.zoom.us/webinar/register/WN_cE4jir57TwWdOR46pKllcQ https://us02web.zoom.us/webinar/register/WN_cE4jir57TwWdOR46pKllcQ Free Class 

 

 

Do you want NACCM CEUs for any of the 21 modules in the Operations Manual online care management class taught by Cathy Cress, MSW? Do you want to increase your profit through classes that teach Care Management products that adult children critically need to solve aging parent crises? Would you like to get free CEUs for an individual class that teaches you step-by-step delivery of key service,  leading adult children to sign your contract? Would you like to take a class that offers NACCM CEUs, teaching you how to deliver and market each care management service?

 

 

 

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

Emergency Go Binder -Family Caregivers Need for Global Warming

August 16, 2023

What Senior Services Can Do in Disasters

What Senior Services can do in disasters – You can prepare an emergency plan for your own agency. This is critical now for all care managers, home care agencies, and any senior service because of global warming. With the Maui Fire, CSA, or any senior agency watching another global climate change disaster, happening right in Maui. Senior service providers need to know how to prepare elders and their agencies for fires. Many of those suspected dead in Lahaina are thought to be older people who could not escape quickly enough as it was a fire that was swept by Hurricane Dora’s 80-mile-an-hour winds spread the fire so fast that many many just could not escape and now suspected snapped power lines . Lionel Montalvo, retired fire chief in Lahaina, said that many dead elderly would be found  Fema puts out a handout that can be shared with elders about how to prepare for fires with their level of disability.

In An Emergency, I  Panicked

What Senior Services can do in disasters was vividly revealed to me. I live in Santa Cruz County, Ca. , where the disaster of a 6.9 earthquake, in 1989 happened and future earthquakes stalk us. But we had a double disaster in  Aug 2021. Covid had started and then one of the 30 fires begun by lightning strikes all over California set the Santa Cruz mountains, with ancient 3000-year-old redwoods, ablaze. The fires caused 70,000 evacuations, and flames destroyed 1,490 structures, as the firefighters did not have enough fire personnel to fight the fire. There were so many fires statewide that all firefighters in the state were not enough to fight the blazes. In addition to the horror, the fast-spreading fire, our three assigned planes to drop water on the inferno, could not fly as smoke and fog prevented it. They went to other California fires.

I Had No Grab and GO, Binder

When all this was announced by emergency alerts we were told to prepare to evacuate too. In spite of just teaching how to put together a go binder for COVID- I had no go binder myself. I had no list of what I would take in an emergency from a 5 bedroom house with multiple family heirlooms, original art by children, grandchildren, and now famous friends, I had never scanned the multiple photographs of our family in frames to GOOGLE PHOTOS  all over the house nor those critical important documents like our trust, birth certificates, passports, insurance info in a filing to add a go binder. I  never made a GO Binder. I did that later now when the fire is 30% contained when it was no help in the emergency, but I do now when worldwide global emergencies, world wide spread like the black death.

What to put in Go-Binder

Emergency plan

What Senior Services can do in disasters is help clients create a grab-and-go binder with all the emergency contacts, documents like advanced directives, DNR power of attorney, and family contacts, the family cannot physically go into the hospital or evacuate but this Go binder can take your place. With important information about your family member when they are admitted without you by their side. Your go-binder should contain your family members’ most important information and documents. This will include.

  • Medical information
  • Emergency Contact List
  • Advanced Directives 
  • Critical medical, insurance, social security, Trust/will docs 
  • You can also order them pre-prepared 

Prepare for Double Disasters Now

In emergency situations, people sometimes do not think rationally as I did in the Santa Cruz mountain fire. We never know how we are going to react in an emergency until it actually happens. In order to prepare for any situation, hurricanes & COVID, Fires creating a grab-and-go binder should be an important part of your shelter-in-place plan for aging friends or relatives.

If Covid returns with new variants and many anti-vaxers who refuse immunizations,  older people sheltering in place, can still contract COVID and be rushed to the hospital in an emergency. But on top of COVID other emergencies like storms, wildfires, and floods occur on the top of the pandemic. Think of this summer and fall  when the hurricane season is predicted to be catastrophic due to climate change, the warming of the Oceans, and in the last week Hurricane Dora creating, along with drought the brutal disaster on going in Maui, where 1000 people are still missing and the dead over 100.

EMERGENCY PLAN FOR EVERY DISASTER

Prepare for emergencies

Emergency Plan Needed for all Senior Service Agencies to Serve Clients in the Misdst of Disasters and Exploding Global Climate Change 

What Senior Services must do in disasters, especially exploding climate change events, is to create an emergency plan for all emergencies for all staff, caregivers, and aging clients in your senior agencies or you as a practitioner. With hurricane Dora causing the  Maui fire and the west once again facing massive wildfires, tornados already wreaking devastation this season and the polar vortex perhaps coming again next year-do you have emergency procedures?

The emergency plan to prepare for emergencies should contain specific policies and procedures,  like who will care for your clients when the agency members have to evacuate, and a plan that is written out and made explicitly. It should include directions that the owner or manager would like followed in emergency circumstances. The emergency plan should be signed and dated by both the owner and the manager, reviewed periodically, and updated as policies and procedures or circumstances change. An emergency plan is your first line of defense when an emergency or disaster occurs.

Informal agency emergency procedures work in a start-up care management business but what if the solo practitioner is ill and out?

If illness, accident, or some other unforeseen event overtakes an owner or man­ager, like, no emergency procedures can be suicide in an emergency, not to mention liabil­ity to your elderly clients.

You could be like  GCM Jim Boyd who lost his business in the Paradise Fire that knocked him out.

PARADISE FIRE DEVASTATION OF A GERIATRIC CARE MANAGEMENT PRACTICE

GCM Jim Boyd of Paradise, California lost everything in the catastrophic fire in the town of Paradise, where he lived and practiced. He was trying to evacuate aging clients in Paradise, located in the midst of the Sierra forest when the huge forest fire immolated the entire town. Another care manager in the Sierras took over for him as an Aging Life Care partner. Although a “Go Fund Me” started by the Aging Life Care Association raised almost $10,000 for Jim, he did not have enough to rebuild his Paradise home where he had his home-based GCM business. Then he and  90% of the residents of Paradise never returned.

Emergency Plan-Every geriatric care professional needs a formal, written backup plan that dictates action, should a disaster or emergency arise.

 

It‘s necessary to assess your company’s risk of temporary or permanent service disrup­tion  you will prepare for emergencies with an agency emergency plan

if a disaster or emergency is experienced. This may seem an overwhelming task at first, but when you break it down into pieces, it becomes workable.

One part of your emergency plan should be explaining an emergency plan and checking the home for safety at intake. Then at each monitoring visit have an emergency plan checklist to make sure safety devices work- and are still in the house –are their batteries that still work, flashlights fire alarms, if an emergency exit plan is still posted, and family or paid caregivers still trained on what to do in an emergency.

Learn how to prepare for emergencies and how you can prepare yourself, your clients, and your staff for disasters and absences of key personnel.

With global warming’s effects causing fires like the Maui Fire -floods, larger hurricanes, and the specter of more catastrophic weather events, you need to prepare for emergencies. Get the new Handbook of Geriatric Care Management 4th edition now at my website –  out in Kindle or hardback with an excellent chapter on how to prepare your agency for disasters, plus forms to use, by former GCM President Liz Barlow.           

 

 

 

Filed Under: Advanced Directives and Covid-19, advanced directives& COVID-19, Aging, aging family crisis, Aging Life Care, aging life care manager, ALCA COVID-19 Crisis, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, Coronavirus Coaching, Coronavirus emergency plan, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, COVID-19 & Care Management, COVID-19 & Wildfire, COVID-19 &Shelter in Place Plan, Covid-19 and GCM SERVICES, COVID-19 Emergency Go Binder, COVID-19 Emergency Plan, Covid-19 GCM Products, COVID-19 Hospital Discharge Plan, COVID-19 Plus Hurricane, COVID-19 Recover at Home Plan, elder care manager, Emergency Go Binder, Emergency Plan, Geriatric Care Manager, geriatric social worker, nurse advocate, nurse care manager Tagged With: 5th edition GCM OPERATIONS MANUAL, ADVANCED DIRECTIVES & COVID-19, aging parent crisis, care manager, case manager, COVID GCM Procedures, COVID- 19 GO Binder, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19& LONG DISTANCE CARE, crisis with aging parents, geriatric care manager, nurse advocate, nurse care manager, parent care crisis

GCM Operations Manual Class Certified 57 CEU’s NACCM

May 23, 2022

Our GCM Operations Manual Class now  Certified for 57 CEU’s from NACCM

Now Available by Affordable Subscription Price 

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

Certified for 57 CEUs from NACCM

 This activity was approved for 57 CMC NACCM contact hours. 

With 15 products AND 57 NACCM CEU’S

Find OUT MORE

 By taking The Class You Can  Be Certified for 57 CEUs from NACCM/ALCA or 3 CEUs from any of the 19 Classes  you choose

Your Own Agency’s Geriatric Care Management Operations Manual IN 12 MONTHS  ·      

  • With Your Own Logo·     
  •  Your Business Name·     
  • 15 GCM Products to Add to your Menu of Services·      
  • Procedures to Deliver Each Concierge Product·          
  •  Marketing plan for selling all GCM Products
  • 21 Hours of free consulting with Cathy Cress MSW
  • FIND OUT MORE

    ·      
 
 

 As an online student in this course, you will be Certified for 57 CEUs from NACCM while learning to use the MY Geriatric Care Management, Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

       Make your business more scalable to grow and expand 

  • Double the price of selling your geriatric care management agency as the Operations Manual makes it turnkey operation ·
  • Market your geriatric care management business to really increase profit through expert marketing steps for each of the 15 concierge care management products in the class ·
  • Start your new or existing aging life or geriatric care management business using 15 care management products/ that adult children need to purchase for their loved ones
  • Open and run a second agency with operating procedures that you have beta tested in your own operational manual  

        Offer a “4 Seasons” the gold standard of care that the top 10%  demand           

          Ensure risk management in your business with tried and true procedures to              deliver flawless care to “Someone’s Mother”  

  • Avoid legal disputes and malpractice litigation through procedures to deliver gold standard care ·
  •  Write monthly reports, and follow consultation guidelines on 15 different care management products  
  • Train and onboard new employees through the manuals  
  • Train new staff on how to set up, manage, monitor home visits accompany to a doctor appointment, write monthly reports and follow consultation guidelines on 14 different care management products  
  • Increase your sales by doing a two-step initial inquiry of a new client and close the sale  
  • Complete a client contact, get the deposit, and start a case in the initial inquiry call  
  • Set up GCM Procedures on-call procedures, COVID-19 safety procedures, and procedures to partner with Private Duty home care agency 4 staffing
  • Teach your staff how to document each client interaction in a service note that is comprehensive yet brief, billable, and can be accepted in court in a client dispute      

With 15 products AND 57 NACCM CEU’S

LEARN MORE  

If you do not have all or some of these skills, check out my GCM Operations Manual Class which includes 21 modules teaching you all these GCM skills to so you do not thrive profit and run a gold standard geriatric care management agency 

 

LEARN MORE ABOUT My GCM OPERATIONS MANUAL CLASS

Check out our affordable price

 

or choose our new monthly payment plan for a start-up   

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

      •  

        Sign Up For Free

      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

 

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is  in an email marketing marketing campaign using an e-newsletter format in Constant Contact  or Survey Monkey  other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

  • Local information about home food delivery from local grocery stores used by                   seniors or designated shoppers as elders should not even get out and shop 
  • Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which  provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic. 

  • Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
  • Tell a story with the COVID products you want to advertise 
  • Use your i phone to record your video

  • Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
      • FREE Webinar

        MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

        October 22 @ 2:00 pm – 3:00 pm PST

        As you are approaching the busiest season for care manager’s  the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

        Learn care management marketing that works at all time but especially during COVID so you can:

        Consult with and help client’s during COVID and post COVID

        Convert Consultation into  regular clients

        Understand branding       

        Develop a positioning strategy so the caller chooses you

        Understand lead generation in care management

        Understand how to do an e-newsletter

        Get the best marketing software  

        Understand Public Relations Press, TV Radio, Social Media Coverage

        Understand Zoom Webinars

        Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

        Click Here To Register 

         

        FIND OUT MORE 

         THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST October 22, 2020

        SIGN UP NOW  

         

 

 

Filed Under: aging family crisis, aging life business, Aging Life Care, aging life care manager, Aging therapist, ALCA Disaster Plan, ALCA Products for COVID_19, Blog, branding, branding ALCA business, Branding GCM Business, Care Management Products, coronavirus, Coronavirus Coaching, Coronavirus emergency plan, coronavirus marketing, coronavirus quality of life virtual program, Coronavirus safety elders, coronavirus shut down, CORONAVIRUS Stay at Home Plan, Covid 19 Webinar, COVID-19 & Care Management, Covid-19 GCM Products, e-newsletter, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Webinar, Geriatric Care Management Business, Hanukkah, Holiday season, HolidaySeason and COVID, Marketing aging life care, marketing ALCA /GCM, marketing care management, Marketing copy, marketing geriatric care management, marketing newsletter, marketing pitch, nurse advocate, nurse care manager, postioning, quality of life -COVID-19, Social Media for eldercare, social media marketing, social media marketing campaign, Telehealth COVID-19products, Telehealth with ALCA, Telehealth with GCM, Therapist Specializing in Aging Tagged With: aging family, aging life and geraitric care manager, aging life care manager, aging parent care, aging parent crisis, care manager, case manager, COVID-19 intake, COVID-19 PRODUCTS, Covid-19 Telehealth, COVID-19 Telehealth product, COVID-19 Webinar, nurse advocate, nurse care manager

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