How Do You Market the Safety Of Your Agency with Delta Variant Cases Exploding Nationally ?
What is the best way to show the extreme safety protocols your GCM or homecare agency with new Delta Variant exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 50.6% of all American are vaccinated and — and over 92.4% of seniors over 65-74 and are vaccinated 87.7% of seniors over 75 — COVId is exploding with Delta Variant , anti-vaxers the Majority of new COVID cases , American deaths for gone
nuclear from 50K in late April to 600 K August 6th. So aging families remain very nervous about your agency coming into a senior home.
During this new COVID-19 Delta Variant surge what families look for in your agency is your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.
DO YOU CREATE A SAFETY MARKETING PLAN ?
A key element that goES into that marketing plan would be an e-newsletter,with a marketing campaign sent out in formats like Constant Contact or Survey Monkey other choices
This will boost the clients you can serve, as COVID has made adult children and elderly clients are still nervous to have visitors come to their homes, exposing elders and unvaccinated family to the virus. Health care providers have a choice in getting vaccinated and potential clients need to know the care staff and care managers you use are incentivized to get vaccinated.
Other Ideas to Add to your e-newsletter about COVID
Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.
- Tell a story with the COVID safety you want to show future clients and their adult children
- Use your i phone to record your video
- If you are a care manager ,include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
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- 5 steps to create an e-newsletter with the right copy, to get out the word about you
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Sign Up for my Latest Webinar
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6 Smart TECH Solutions to Wire Your Care Management Business for Profit
WHEN Wednesday, August 25th, 2021
WHAT TIME_2 PM-3:30 PM Pacific Standard Time
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Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
We will Cover
Critical software programs that make care management information flow
- with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home My Junna,
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What you need in a website
Why you need content marketing
- With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members
What are easy-to-use social media sites
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- 5 steps to create an e-newsletter with the right copy, to get out the word about you
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for seniors who are even more isolated, lonely, and depressed during the pandemic. 
Binder
Think of this summer where hurricanes have already spun up the east coast, making it a double cataclysm of elders’ and family caregivers’ lives.
DNR power of attorney and family contacts, You the family cannot physically go into the hospital or evacuate but this Go binder can take your place. With important information about your family member when they are admitted without you by their side. Your go- binder should contain your family members’ most important information and documents. This will include.
