Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

 Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially   in a small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology 

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

 

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses 

To get more help sign up for my holiday webinar on technology 

 

SIGN UP FOR MY HOLIDAY WEBINAR –

Sign up for my holiday webinar on technology

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & Free PR, ALCA & Radio interview, ALCA Marketing, ALCA Public Relations, ALCA sales, ALCA software, ALCA start-up business, Blog, care management start-up, care manager, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long distance caregiver, long distance caregiver burnout, long distance holiday social media, LONG DISTANCE HOLIDAY VISIT, Long Distance travel Holidays, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media, social media for elder care, social media marketing

Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

 Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

[Read more…]

Filed Under: 3rd party targets, Aging, Aging Family, aging family crisis, aging family system, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA Marketing, Benefit of Assisted Living, Benefits, Benefits & Assisted Living, Benefits of Care Management, Benefits of Geriatric Care Management, Benefits to wealth managers, Benefits vs Features, Benifits & Assisted Living, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, black social worker, black travel nurse, Black Travel Nurses, Blog, case manager, Close The Sale, Closing a GCM Sale, Closing an ALCA sale, Concierge aging clients, Concierge Care Manager, Concierge caregivers, Concierge Client, concierge clients, Concierge Geriatric Care Manager, Concierge Marketing, Concierge Personal GCM, Concierge Physican, Concierge Senior, Concierge Wealth Managers, elder abuse, elder care manager, Entited Family, entrepreneur, entrepreneur business, entrepreneur care manager, entrepreneur RN, Features vs Benefits, Find VIP White Paper, Fiscal Elder Abuse, FREE MARKETING WEBINAR, FREE WEBINAR, GCM Benefits, GCM Perna Concierge, GCM Personal Concierge, GCM WORKING WITH VIP CLIENT, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, Narcissistic Personality, nurse advocate, nurse care manager, Trust Departments, Trust Officer, VIP Aging Client, VIP Benefits, VIP Client, VIP Clients, VIP Concierge Client, VIP CONCIERGE CLIENTS, VIP marketing, VIP Marketing Plan, VIP Products, VIP Public Relations, VIP Sales, VIP Syndrome, VIP Weallth Manager, VIP White paper, VIPS markeing, Wealth Management Departments, Wealth Managers, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, Benefits, benefits of ALCA, Benefits Of Geriatric Care Managers, benefits to 3rd parties, black american geriatric care managers, black american social workers, Black Nurse Entrepreneurs, Black RN's, Black travel nurses, care manager, case manager, dysfunctional aging family, Entitled Family, geriatric care manager, marketing to wealth manager, Narcissism, Narcissistic Personality, nurse advocate, nurse care manager, reaching top 10% elder, Wealth Management Banks, wealthy clients

2 Days left to Register 4 Webinar On Care Management -Content Marketing

July 3, 2022

Spread The Word About Your Services Let an expert on ALCA or GCM Technology teach you-Content Marketing

 

 

Do you need an expert ALCA or GCM  technology? Do you need to amp up your marketing through social media and content marketing’s torque on steroids? Great social media and content marketing  will do that for your care management or care-managed homecare agency- getting  overwhelming clicks&, opens, and new clients

 

 

WHAT IS Content Marketing ?

What is Content Marketing? Technology expert Natasha Beauchamp in my interview with her for my newest webinar on Technology this coming July 5th, says  it’s for care managers “who hate marketing. “Rather than say ” buy my great service” you show your “expertise in care management”  through the content of your videos, blogs, and social media posts.

expert ALCA or GCM  technology

Natasha Beauchamp   Let an expert on ALCA or GCM  technology teach you Content Marketing and care management technology expert will be joining me on my new webinar on July 5, 2022 to teach you Content Marketing. Experienced care managers will tell you that June and July phones start ringing. Families have come back from summertime visits or family reunions with older relatives and are shocked to realize the decline in their parents’ health and or functioning. So you really need to solve their caregiver pain and their elderly parents’ or relative’s problems through their decline.

Why you need content marketing

A care management agency would be $$$wise to get ready and be very “discoverable” as these potential clients look for answers and call you and content marketing can give them answers

Join me for my Latest Webinar

Free Webinar on Why you need content marketing

 

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the  4 Care management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

  • with 1-1 interviews with CEOs of major care management software platforms

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • How to shoot videos for your agency
  • What are easy-to-use social media sites
  • Critical software programs that make care management information flow
  • What you need in a website
  • with 1-1 interviews with CEOs of major care management software platforms
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

Do You Know The Best Phrases To Attract VIP Care Management Clients? Click Here for FREE Download!

limited free offer

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Caretree, Cathy Cress MSW, Content Marketing, entrepreneur business, entrepreneur care manager, entrepreneur RN, FREE WEBINAR, GCM Marketing skills, GCM Social Media, GCM Software, GCM Videos, GCM Webinar, geriatric care management emergency proceduress, geriatric care manager, geriatric social worker, Holiday Social Media, iHealthHome, marketing blog, marketing touchpoints, Natasha Beauchamp, newsletters, nurse advocate, nurse care manager, Social Media for Care managers, Social Media for eldercare, social media marketing, social media marketing campaign, technology for GCM, Technology for Geriatric Care Managers, THANKSGIVING BLOG, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging parent care, aging parent crisis, black aging family, black american geriatric care managers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, COVID & Holiday Season, COVID Driving to Thanksgiving, COVID VIRTUAL THANKSGIVING VISIT, COVID-19& LONG DISTANCE CARE, dysfunctional aging family, geriatric care manager, Holiday Social media, Holidays Crisis in aging family, nearly normal family, nurse advocate, nurse care manager, social media for elder care, social media marketing, Thanksgiving COVID Travel, Thanksgiving with aging parents

10 Reasons to Ditch Paper and Reap the Advantages of a Database

May 31, 2022

 


GCM ‘s Using Paper Bad Business Decision

What are the advantages of a database for care managers?Some care managers still function on paper instead of using a care management database. That is a bad business decision. A paper record is easily exposed, letting anyone see it, transcribe details, make a copy or even scan or fax the information to a third party. In contrast, electronic records 0r a database can be protected with robust encryption methods to keep crucial patient information secure from prying eyes. Keeping your patients’ records secure involves much more than controlling access to confidential information. You also need to make sure that the data will be available under worst-case scenarios.

 

The Advantages of a database- easy to give clients gold standard service to make more money.

The advantage of a database to care managers, is you retain clients by arming your care management staff with the most user-friendly fully loaded client database. This makes their gold standard concierge care so much easier to deliver. This gives your business a more profitable bottom line in running your business. So spending money on a client database makes you more money and saves you time while making that money.

What are the advantages of a database for care managers?

1. Using a database rather than paper will increase your revenue by 30%. You enter case notes and billing in real-time rather than hours later when you get back to the office when you forget the exact billing time.

2. Improves the quality of care… for your client by being able to quickly document and used the saved time for working with your client.

3. Speed and Efficiency. ..when a team member needs to share client information with other team members, it should be easy and a database makes this sharing fast

4. Improves communication… between you as a care manager and other healthcare professionals you work with within the community

5. Saves time and money… getting rid of the extra work and time of double-entry,

6. Legibility and Accuracy. .. enhancing the readability, availability, and easy accessibility of information

7. Comply with courts …if your notes are requested by the courts they are readable and organized  as geriatric care managers work with many dysfunctional families where there is often  fiscal or physical abuse  ending in the courtroom

8. Protect the environment … by not generating tons of paper which is critical now with climate change

9. More Space…  Computerizing a paper system can create additional space, as there is no longer a need to store a large volume of paper records or files. …

10. Reduces cost… by not paying for storage space to keep 7 years of client information in written form for IRS requirements

Join me for my Latest Webinar 

Smart TECH Solutions to Wire Your Care Management Business for Profit 

Join me for my Latest Webinar 

 

 

Hear Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP  

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

advantages of a database

What you need in a website

  • Why you need content marketing
  • How to shoot videos for your agency
  • interviews with CEO’s major care management software platforms
  • What are easy-to-use social media sites
  • How to shoot videos for your agency
  • Critical software programs that make care management information flow
  • What you need in a website
  • Why you need content marketing
  • with 1-1 interviews with CEOs of major care management software platforms
  •  
  • interview with Natasha Beauchamp on content marketing  forALCA members

SIGN-UP 

 

 

 

 

 

 

 

 

 

Filed Under: Aging, Aging Family, Aging Life Care, aging life care manager, ALCA Marketing, ALCA sales, ALCA software, ALCA start-up business, ALCA TECHNOLOGY, Benefits of Geriatric Care Management Software, Benefitsof care management database, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Care Management Organizational Design, client database, Database for care manager, Families, FREE WEBINAR, GCM Software, GCM technology, Geriatric Care Management Business, Geriatric Care Management Software, Geriatric Care Manager, geriatric social worker, iHealthHome, MONEY FOR GCM BUSINESS, My Junna, nurse advocate, nurse care manager, SIGN-UP VIP CLIENTS, Software for care managers, Software for geriatric Care Managers, Technology for care managers, technology for GCM, Technology for Geriatric Care Managers Tagged With: aging family, aging life care manager, aging life GCM technology, ALCA technology, care manager, care manager technology, Caretree, case manager, GCM client data base, geriatric care client data base, geriatric care management software, geriatric care manager, IHealthHome, Jewel Code, My Junna, nurse advocate, nurse care manager, paper documentation, paperless office, Webinar ALCA, webinar GCM technology

GCM Operations Manual Class Certified 57 CEU’s NACCM

May 23, 2022

Our GCM Operations Manual Class now  Certified for 57 CEU’s from NACCM

Now Available by Affordable Subscription Price 

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

Certified for 57 CEUs from NACCM

 This activity was approved for 57 CMC NACCM contact hours. 

With 15 products AND 57 NACCM CEU’S

Find OUT MORE

 By taking The Class You Can  Be Certified for 57 CEUs from NACCM/ALCA or 3 CEUs from any of the 19 Classes  you choose

Your Own Agency’s Geriatric Care Management Operations Manual IN 12 MONTHS  ·      

  • With Your Own Logo·     
  •  Your Business Name·     
  • 15 GCM Products to Add to your Menu of Services·      
  • Procedures to Deliver Each Concierge Product·          
  •  Marketing plan for selling all GCM Products
  • 21 Hours of free consulting with Cathy Cress MSW
  • FIND OUT MORE

    ·      
 
 

 As an online student in this course, you will be Certified for 57 CEUs from NACCM while learning to use the MY Geriatric Care Management, Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

       Make your business more scalable to grow and expand 

  • Double the price of selling your geriatric care management agency as the Operations Manual makes it turnkey operation ·
  • Market your geriatric care management business to really increase profit through expert marketing steps for each of the 15 concierge care management products in the class ·
  • Start your new or existing aging life or geriatric care management business using 15 care management products/ that adult children need to purchase for their loved ones
  • Open and run a second agency with operating procedures that you have beta tested in your own operational manual  

        Offer a “4 Seasons” the gold standard of care that the top 10%  demand           

          Ensure risk management in your business with tried and true procedures to              deliver flawless care to “Someone’s Mother”  

  • Avoid legal disputes and malpractice litigation through procedures to deliver gold standard care ·
  •  Write monthly reports, and follow consultation guidelines on 15 different care management products  
  • Train and onboard new employees through the manuals  
  • Train new staff on how to set up, manage, monitor home visits accompany to a doctor appointment, write monthly reports and follow consultation guidelines on 14 different care management products  
  • Increase your sales by doing a two-step initial inquiry of a new client and close the sale  
  • Complete a client contact, get the deposit, and start a case in the initial inquiry call  
  • Set up GCM Procedures on-call procedures, COVID-19 safety procedures, and procedures to partner with Private Duty home care agency 4 staffing
  • Teach your staff how to document each client interaction in a service note that is comprehensive yet brief, billable, and can be accepted in court in a client dispute      

With 15 products AND 57 NACCM CEU’S

LEARN MORE  

If you do not have all or some of these skills, check out my GCM Operations Manual Class which includes 21 modules teaching you all these GCM skills to so you do not thrive profit and run a gold standard geriatric care management agency 

 

LEARN MORE ABOUT My GCM OPERATIONS MANUAL CLASS

Check out our affordable price

 

or choose our new monthly payment plan for a start-up   

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

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