Branding is one of the most important parts of your marketing plan.
Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.
Geriatric Care Management and Aging Life are not so lucky.
What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.
Branding Is About Managing People’s Image of Your Agency
You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about 
concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.
Your brand identity is built upon your key messages
Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.
By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.
FREE Webinar
MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID
October 22 @ 2:00 pm – 3:00 pm PST
As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice
Learn care management marketing that works at all time but especially during COVID so you can:
Consult with and help client’s during COVID and post COVID
Convert Consultation into regular clients
Understand branding 
Develop a positioning strategy so the caller chooses you
Understand lead generation in care management
Understand how to do an e-newsletter
Get the best marketing software
Understand Public Relations Press, TV-Radio, Social Media Coverage
Understand Zoom Webinars
choose you -the geriatric care manager over your competition 
if you have products and Four Seasons services to deliver those products- rivals do not have.
Rather than tell clients you do assessment– offer products they are seeking – like relocation (moving an older parent VIP Care Management, ( Discreet private care for a well known celebrity),Quality of Life (increasing the joy in an older person’s life who is dressed with Stay at Home Restrictions), Dementia Care, Home from the Hospital,( which many desperately need, especially during the COVID -19 epidemic), Medication Assessment,- End of Life Services,Products that pinpoint exactly what the older person needs are in a pandemic & on going and why the family is desperately calling for help. But these products need to be
the staff is trained to identify and respond to that client’s needs in an integrated fashion. 