Cathy Cress

Expert in Aging Life and Geriatric Care Management

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What is Best PR To Reach Adult Children of Aging Parents ?

February 28, 2023

A Speakers Bureau -Great PR to Reach Adult Children

A speakers bureau is among the best PR to reach adult children. Reaching adult children through a Speakers Bureau can position you over your competition. A Speaker’s Bureau mixed with great social media and a newsletter can be the

tantalizing hook to get your phone to ring off the hook when adult kids discover the parent who is falling, forgetting, and foundering.

My excellent expert marketing colleague Natasha Beauchamp https://elderpagesonline.com/about-us/ has superb ideas on speaker’s bureau topics to draw the interest of adult children.

Adult Children

Provide enough information to demonstrate your expertise, but, not enough detail that you are giving away the store.  One way to get an insight into what adult kids are interested in is to look at the top eldercare-related searches on Google. These were compiled by the Pew Internet Project:

  • Dementia and memory loss 
  • Long-term care options
  • Paying for care
  • Handling the stress of caregiving
  • pain point banner template. pain point ribbon label sign

Think about the pain points of adult Children family caregivers to get your phone ringing. 

 So many adult children find themselves in pain seeing their declining parents. Their aging parents fear caring for them, fear being a burden, and reject talking about how they navigate through this.

Answer that pain with a Speaker’s bureau

Presentations  could be according to Natasha:

What To Do When Parent Reject Care

 

Tips on Speaker Bureau Success

 

  • Choose Speakers Bureau Topics that address their pain
  • Ask to speak before lunch (clanging dishes, food-filled, dozing off audiences 
  • Pass out a sign-in sheet for gathering emails for marketing early to add to your marketing database
  • Pass handouts including business cards, and print out of your newsletter before lunch-audience can learn before you start
  •  
  •  
  • After Speech

  • Send thank you letter to the club president                                   

  • Enter the sign-in sheet in your marketing database
  • Keep agency newsletters, social media, and marketing touches flowing through marketing automation like Constant Contact, Mail Chimp
Speakers Bureau

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free consultation with Cathy Cress MSW, to help set this up.

Find Out More 

 

Filed Under: Aging Life Care, aging life care manager, Aging therapist, Blog, Caregiver Burn Out, caregiver mental health, GCM Speaker's Bureau, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Natasha Beauchamp, nurse advocate, nurse care manager, Speaking to Adult Children Tagged With: aging life marketing copy, aging life or geriatric care marketing plan, ALCA marketing, content marketing, dysfunctional family holidays, geriatric care marketing, Holidays Crisis in aging family, marketing aging life or geriatric carre management, marketing geriatric care management, marketing to adult children, new business, Speakers Bureau

Ten Warning Signs You Are Working With a Dysfunctional Family

November 3, 2022

Working with Dysfunctional Family

Ten Warning Signs you are Working with Dysfunctional Family represents critical information to share with long-distance caregivers before their holiday visit. Do you know them? They include contentiousness, anger, and cut off and all are listed below. These clinical issues give the visiting caregiver signs that they need to call a care manager and you the care manager the most challenging job of an aging professional. What you have to know is family system theory and be clinically skilled in entering this treacherous family system – to get care for an older person

1. Contentiousness – Old fights erupt; the siblings and parents get into arguments with one another about an old issue

2. Anger – Siblings and family members express physical anger, emotional abuse, financial abuse

3. Distancing & cut off – Some siblings or parents have nothing to do with family and may not speak to parents or siblings for long periods of time.

Ten Warning Signs You are Working with the  Dysfunctional Family – Fusion, Denial, Triangulation, Entitlement

4. Fusion – Siblings and family members, such as the mother and eldest daughter, blend into one another, For example, the daughter sounds, acts, and has the same prejudices as the mother. . Think of the media’s portrayal of Lindsay Lohan and her mother.

5. Denial – Adult siblings do not see a decline in a parent, do not face reality, and do not take care of parent if he or she needs care.                           

6. Triangulation – Tension between two family members or siblings causes one to enlist a third family member or sibling to avoid change For example, two adult sibling object to the cost of care of an aging parent. They gang up on the third adult sibling who thinks the cost of care is reasonable and justified.

7. Sense of Entitlement – Siblings who are accustomed to purchasing services need not personally solve their own, children’s siblings or parents’ problems. This lack of engagement leaves them, unprepared and unwilling in getting involved in solving family tribulations.

Ten Warning Signs You Are Working with a Dysfunctional Family – Narcissism, Needy Adult Siblings, Substance Abuse, and Cut Off

8. Narcissism – One or more siblings has an “it’s all about me” attitude and

other siblings resent this. The self-absorbed sibling either does not participate

9. Needy Adult Siblings – These adult siblings feel starved for affection and often seek affection from professionals and other people in their lives for compensation for the care they didn’t receive as children.

10 . Substance and Other Abuse – The family and siblings have a history of drug, alcohol, and/or child abuse.

If this fits you you and your aging parent needs care may need to contact a geriatric care manager.

SIGN UP FOR MY HOLIDAY WEBINAR –

 

Get Ready for the Holiday Rush

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Know The Ten Warning Signs you are working with a dysfunctional family and position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management     

Find Out More 

 

 

 

  • Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Filed Under: abusive aging parents, adult child physical abuse, Adult children, aging family crisis, aging family system, Aging Life Care, Aging Life Care Assocaition, Aging therapist, Dysfunctional aging family, Dysfunctional Family Inquiry, Dysfunctional Family System, elder abuse, elder care manager, elder fiscal abuse, elder mediator, entitled family, estranged siblings, FREE WEBINAR, GCM COACHING SKILLS, geriatric care manager, geriatric care manager start up, midlife siblings, Siblings Tagged With: adult children of borderline narcissistic VIP families, aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black start-up geriatric care management, Black travel nurses, blaming familiy members, boundaries dysfunctional families, Clinical Tools Dysfunctional Holiday, cut -off, cut-off sibling, dysfunctional aging family, geriatric care manager, help with dysfunctional family, midlife siblings, Narcissistic Personality, sibling, Substance abuse in the elderly

How to Help Avoid a Cat and Dog fight Among the Dysfunctional Family On Holidays

November 1, 2022

cat-dog-fight.jpg

Sparring Cats and Dogs AKA Siblings

Learn how to calm the chaos of the dysfunctional family on the holiday.  During the coming holiday season, especially after some liquid cheer, sour step-parents, angry step-siblings, and mid-life adult kids who grew -up in a dysfunctional family can spin into sparring cats and dogs with teeth bared at Thanksgiving Hannaka, Christmas dinner. Sign -up for my  holiday webinar

 Why Their Stocking is Full of Coal

As if COVID has not made the holidays hard enough for family gatherings, the ordinary

 

aging processes are made far tougher when a family has a history of dysfunction. The holidays are red meat for a dysfunctional family. Aging professionals, like geriatric care managers, have their greatest challenges in working with these “difficult” families.

Dysfunctional families are not able to organize themselves

Dysfunctional Familiy on the holidays

They effectively face gut-wrenching eldercare challenges and crises. These families are under more stress as they move from long-established roles into uncharted territory. the dysfunctional family on holidays like Thanksgiving can face an emotional detonation then an explosion with siblings laying into each other not the turkey.

 Why Cut-OFF Ruins the Celebration 4The Dysfunctional family on holidays

The dysfunctional family on the holidays faces shunning or cutoff. What if adult kids “ cut off” their Dad years ago and now he had a severe stroke- what do they do when caught between I hate you and now I love you. One sibling has taken over Mom or Dad’s care and her/his dysfunctional midlife adult siblings just don’t want her to do this. It only takes a few drinks at dinner  and snarky remarks start a fracas that leads to cut-off, which leads to them not sharing in Mom’s care, overloading the sibling caregiver, and endangering Mom’s care, through this shunning.

 

Now that the holidays are soon arriving – they have the same attitude about attending the family Thanksgiving dinner.

 

 

Dysfunctional family on holidays

SIGN UP FOR MY FREE HOLIDAY WEBINAR –

 

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create marketing to alert adult children you are there

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday e-newsletters, podcasts, speakers bureau, blogs-to market

Learn clinical skills to covert and tools to serve frantic adult children and their declining, resistant parents and the dysfunctional family on the holiday

  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain sibling holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with the dysfunctional family or nearly normal family during the holidays
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

  • Dysfunctional family on holidays

 

 

SIGN UP FOR MY FREE HOLIDAY WEBINAR –

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

 

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Adult Sibling Rivalry at Thanksgiving- Where To Get Help?

October 25, 2022

A sad woman crying as she prays.

Siblings are The Biggest Source Of Stress Between Human Beings

At family rituals, like Thanksgiving next month, adult siblings often are often brought back together. If you are one- will it be a happy feast or wrecked by holiday sibling rivalry??

 

Sibling Rivalry Can Give Acid Reflux to Grandma’s Thanksgiving Dinner

As Gail Sheehy said in her book, Passages in Caregiving, we think that siblings will automatically support each other when aging parents fall apart. Sheehy quotes sociologists, Karl Pillemer and J. Jill Suitor, on sibling rivalry, in a study they did conclude that siblings are inherent rivals and the biggest source of stress between human beings.

If you are a midlife sibling, perhaps you have a brother or sister to whom you hardly speak because of sibling rivalry. Maybe you are about to see your siblings at the coming Thanksgiving feast, even on zoom during COVID, and anticipate largely ignoring him or her or doing chitchat as you seethe the inside. If you fit this description of sibling rivalry, you are in the same lurching boat as uncounted baby boomer siblings all over the world.

 

Childhood Wound Ripped Open

That wound from childhood may still ache enough to keep you on the furrowed path your family followed when you were young. Now, however, you and your adult siblings, nearing or at retirement age, may need to come together again to be part of a niece or

adult siblings need to come together for aging parents

 

 

nephew’s wedding or christening, help plan a parent’s anniversary dinner, or, most important, oversee the increasing care of elderly family members.

Best Thanksgiving Sibling Rivalry Film

I suggest you watch Pieces of April, a fabulous Thanksgiving film ( lead 21-year-old Katy Holmes debuts in a standout performance) where the film’s dysfunctional family revolves around adult sibling rivalry. The film is also about interracial couples, and in the end, around a catastrophic illness of the aging parent, where the siblings need to resolve their differences. It also makes it a trifecta with dementia. The grandmother, who has dementia is taken out of her nursing home to join the dysfunctional Thanksgiving feast and offers surprising sanity to the sibling-rivalry drama.

If you recognize this problem in your own family, seek counseling before coming the holidays engulf you. Contact the Aging Life Care Association to find help before a parental crisis.

SIGN UP FOR MY HOLIDAY WEBINAR –

holiday sibling rivalry

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

  • Featuring Speaker

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

 

 

 

 

THIS FREE WEBINAR IS Tuesday, November 16th, 2021, FROM 2 PM – 3:30 PM PST

Sign Up Now

Free Webinar

 

 

 

Find out more about dysfunctional families and sibling rivalry from My YouTube, Channel  

 

 

Filed Under: ADULT SIBling, Aging, Aging Life Care, aging life care manager, Aging therapist, ALCA Dysfuntional Family Help, Black Aging Family, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, Black Travel Nurses, Black Travel RN, Blog, Clinical Tools Dysfunctional family, Cut Off, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family Inquiry, Dysfunctional Family System, Families, Filial Crisis, FREE WEBINAR, Geriatric Care Management Business, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, nurse care manager, SIBLING, sibling rivalry, sibling sharing care, Sibling Strife Christmas, Sibling Strife Holidays, Sibling Strife Thanksgiving, Social Media, Social Media for Care managers, Social Media Holidays, Thanksgiving, Thanksgiving & dysfunctional family, THANKSGIVING BLOG, Thanksgiving Parent crisis, Thanksgving visits during COVID, Therapist Specializing in Aging Tagged With: adult sibling, adult sibling conflict, adult sibling estrangement, aging life care on holidays, aging parent crisis on holiday, Aging siblings, Black, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, care manager marketing, celebrations with siblings, cut-off sibling, Dydsfunctual Family Holiday, dysfunctual family, Dysfunctual siblings, Holiday Crisis For Aging Family, Holiday Marketing, Holiday marketing Plan, Holiday Rush, Holiday sibling rivalry, Holidays with midlife siblings, Home care marketing, irate siblings, Prepare for holiday rush, sibling conflict, sibling rivalry, siblings, Thansgiving sibling rivalry

GCM Operations Manual Class Certified 57 CEU’s NACCM

May 23, 2022

Our GCM Operations Manual Class now  Certified for 57 CEU’s from NACCM

Now Available by Affordable Subscription Price 

Cress GCM Consult, LLC is approved by the National Academy of Certified Care Managers (NACCM) as a continuing education provider, #21-

Certified for 57 CEUs from NACCM

 This activity was approved for 57 CMC NACCM contact hours. 

With 15 products AND 57 NACCM CEU’S

Find OUT MORE

 By taking The Class You Can  Be Certified for 57 CEUs from NACCM/ALCA or 3 CEUs from any of the 19 Classes  you choose

Your Own Agency’s Geriatric Care Management Operations Manual IN 12 MONTHS  ·      

  • With Your Own Logo·     
  •  Your Business Name·     
  • 15 GCM Products to Add to your Menu of Services·      
  • Procedures to Deliver Each Concierge Product·          
  •  Marketing plan for selling all GCM Products
  • 21 Hours of free consulting with Cathy Cress MSW
  • FIND OUT MORE

    ·      
 
 

 As an online student in this course, you will be Certified for 57 CEUs from NACCM while learning to use the MY Geriatric Care Management, Operations Manual. Purchased with the class to: · 

GET 57 CEUS FROM NACCM IF YOU BELONG TO THE AGING LIFE CARE ASSOCIATION

       Make your business more scalable to grow and expand 

  • Double the price of selling your geriatric care management agency as the Operations Manual makes it turnkey operation ·
  • Market your geriatric care management business to really increase profit through expert marketing steps for each of the 15 concierge care management products in the class ·
  • Start your new or existing aging life or geriatric care management business using 15 care management products/ that adult children need to purchase for their loved ones
  • Open and run a second agency with operating procedures that you have beta tested in your own operational manual  

        Offer a “4 Seasons” the gold standard of care that the top 10%  demand           

          Ensure risk management in your business with tried and true procedures to              deliver flawless care to “Someone’s Mother”  

  • Avoid legal disputes and malpractice litigation through procedures to deliver gold standard care ·
  •  Write monthly reports, and follow consultation guidelines on 15 different care management products  
  • Train and onboard new employees through the manuals  
  • Train new staff on how to set up, manage, monitor home visits accompany to a doctor appointment, write monthly reports and follow consultation guidelines on 14 different care management products  
  • Increase your sales by doing a two-step initial inquiry of a new client and close the sale  
  • Complete a client contact, get the deposit, and start a case in the initial inquiry call  
  • Set up GCM Procedures on-call procedures, COVID-19 safety procedures, and procedures to partner with Private Duty home care agency 4 staffing
  • Teach your staff how to document each client interaction in a service note that is comprehensive yet brief, billable, and can be accepted in court in a client dispute      

With 15 products AND 57 NACCM CEU’S

LEARN MORE  

If you do not have all or some of these skills, check out my GCM Operations Manual Class which includes 21 modules teaching you all these GCM skills to so you do not thrive profit and run a gold standard geriatric care management agency 

 

LEARN MORE ABOUT My GCM OPERATIONS MANUAL CLASS

Check out our affordable price

 

or choose our new monthly payment plan for a start-up   

Find Out More             

Filed Under: 57 CEU's NACCUM, 5th Edition GCM Operations Manual, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging therapist, ALCA business, ALCA Marketing, ALCA Products for COVID_19, ALCA start-up business, Blog, care management start-up, Cathy Cress MSW, CEU, CEU's, CEU's from the National Academy of Certified Care Providers, CEU's NACCM, Concierge Marketing, GCM Operation Manual Class, GCM Operations Manual Class, GCM Start -Up, GCM subscription model, geriatric care manager, Geriatric Care Managers & Assited Living, geriatric social worker, marketing ALCA /GCM, Marketing Plan for Concierge Clients, Marketing to Assisted Living, marketing to the top 10$, NACCM CEU, NACCUM CEU ALCA, nurse advocate, nurse care manager, Operations Manual Tagged With: 5th edition GCM OPERATIONS MANUAL, aging family, Aging Life Care Association, aging life care manager, Aging Life Or GCM Products, aging parent care, aging parent crisis, ALCA, ALCA CEU's, black aging family, black american geriatric care managers, black american social workers, black americans, Black Nurse Entrepreneurs, Black start-up geriatric care management, Black travel nurses, care manager, case manager, CEU's from the National Academy of Certified Care Providers, COVID GCM Procedures, GCM Manual Class, GCM Operations Manual On-line Class, GCM Subscription Plan, Geriatric care management operations manual, geriatric care manager, NACCM, NACCM CEU's, nurse advocate, nurse care manager

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