Want new Concierge Clients? Treat Adult-Child Caregiver Pain

October 13, 2021

Join Me in My Latest Free Webinar

How to Sign Up New Client When VIP Adult Child Caregiver Calls In Pain

November 2^th 2021

Time 2:PM PST -3:30

Learn in this webinar:
Why adult Children Purchase Products to Sooth Their Pain with Aging Parent

Why Adult Children Purchase Products that Answer Their Pain with Aging Parent

Why Sell VIP Products rather than Geriatric Care Management
Why VIP GCM Clients prefer GCM Products
How to Develop a 4 Season Menu of Products

VIP Products to Add to your Menu of Services

VIP services to Add to your Products

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7. Reasons To Take My Geriatric Care Management Operations Manual Class

October 11, 2021

A Geriatric Care Management Operations Manual is absolutely essential. Watch this video to learn why a manual can boost your geriatric business, grow your marketing outreach, and support staff development

An Operations Manual needs to be comprehensive, useful, with all your services or products and procedures to deliver them. Here are 7 reasons why your business needs it.

The entrepreneur geriatric care owner’s brain is the system. Without the owner, the business has little or no value unless you have made a very large profit. What makes your business more valuable and sellable is to have well-designed, well-documented systems that almost anyone can operate successfully. Think of Starbucks or Macdonald’s who invented the operations manual and grew worldwide. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have.

1. You Can Receive 3 CEU’s per Module if you Join or are an ALCA Member

NACCM , ALCA Certification Program has awarded 3 CEU’s for 19 modules in the GCM Operation Manual Class, for the clinical training the GCM Operations Manual Class Offers including Move Management, Caregiver Assessment, End of Life, Concierge Companion Services to add to your GCM menu of services

2. An operations manual will develop a “gold standard” throughout the growth of your business.

Most entrepreneur business owners start their businesses because they believe that they can do a superior job at what they do. Their intent from the beginning is excellent products and/or customer service. However, as a business grows and new employees are added to the mix, the quality often diminishes. If the owner gives a customer one experience but the employees give that same customer a bad experience, it lowers the customer’s opinion of the business. A written operations manual will help give you and your team the discipline to do what it takes to maintain excellence as the business grows especially when the business is caring for someone’s mother.

3. An operations manual is the best tool for training new employees.

Unfortunately, most entrepreneur business owners do not have a strong process for training new employees. They typically walk them around the place of business showing them where everything is. They then tell them what they need to do and then expect that new employee to intuitively do what they were told with excellence. Often the new employee is a disappointment to the owner.

If there is a manager responsible for the orientation and training of the new employee the results can be even worse. A well-written operations manual will set the standard for performance. It will also give detailed procedures (how-to’s) on the critical functions of the tasks the new employee is responsible for. Mentoring is always a great idea, but an operations manual is essential as both a standard and a reference tool.

4. Operations manuals free up valuable time for the owner!

Most entrepreneur small business owners feel like they do not have enough time to do the higher level, more strategic functions of their business. They lament that they do not have time to plan and think strategically. Time gets consumed putting out fires and solving problems. This typically happens when the company does not have a good operations manual. Operations manuals, once written, are a tremendous time saver to give the owner time to do the higher level, more strategic functions of their business.

5. An operations manual makes your business scalable.

If you as the owner have to do everything for it to be done right, your business is not scalable or able to grow up that steep cliff of growth. It cannot grow beyond the time that you as the owner have to “do everything.” You must create systems that are documented in an operations manual for your business to grow in a healthy, sustainable way.

6. You Can Easily expand your GCM Business to a second office…

A fine fiscal reason for having a documented operations manual is to add market value to your company by duplicating it .You can expand your business to another site because your operations manual make it a turnkey purchase. A Manual gives you a template to expand your territory

6. An operations manual can help you sell your GCM Business for twice the amount.

The entrepreneur geriatric care owner’s brain is the system. Without the owner, the business has little or no value unless you have made a very large profit. What makes your business more valuable and sellable is to have well-designed, well-documented systems that almost anyone can operate successfully. Think of Starbucks or Macdonald’s who had the first manual. The more your business looks like this, the less dependent it will be on the owner, and the more asset value your business will have.

Check Out my Geriatric Care Management Manual Class

Find out what other geriatric care manager entrepreneurs have said about my Geriatric Care Management Manual

Delta Variant -Are you Marketing COVID Safety of Your GCM or Home Care Agency?

August 9, 2021

How Do You Market the Safety Of Your Agency with Delta Variant Cases Exploding Nationally ?

What is the best way to show the extreme safety protocols your GCM or homecare agency with new Delta Variant exploding COVID cases once again? You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 50.6% of all American are vaccinated and — and over 92.4% of seniors over 65-74 and are vaccinated 87.7% of seniors over 75 — COVId is exploding with Delta Variant , anti-vaxers the Majority of new COVID cases , American deaths for gone nuclear from 50K in late April to 600 K August 6th. So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Delta Variant surge what families look for in your agency is your staff’s safety- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A SAFETY MARKETING PLAN ?

A key element that goES into that marketing plan would be an e-newsletter,with a marketing campaign sent out in formats like Constant Contact or Survey Monkey other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients are still nervous to have visitors come to their homes, exposing elders and unvaccinated family to the virus. Health care providers have a choice in getting vaccinated and potential clients need to know the care staff and care managers you use are incentivized to get vaccinated.

Other Ideas to Add to your e-newsletter about COVID

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

Tell a story with the COVID safety you want to show future clients and their adult children
Use your i phone to record your video
If you are a care manager ,include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - 5 steps to create an e-newsletter with the right copy, to get out the word about you
  - Sign Up for my Latest Webinar
  - 6 Smart TECH Solutions to Wire Your Care Management Business for Profit
    
    WHEN Wednesday, August 25^th, 2021
    
    WHAT TIME_2 PM-3:30 PM Pacific Standard Time
    
    SIGN UP
    
    Presented by Cathy Cress MSW – Handbook of Geriatric Care Management
    
    We will Cover
    
    Critical software programs that make care management information flow
    - with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home My Junna,
    What you need in a website
    
    Why you need content marketing
    - With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members
    What are easy-to-use social media sites
    
    Find out More
    
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How to Make a Profit Starting an Aging Life /Geriatric Care Management Business?

July 9, 2021

Do You Want to Make Money As a Private Care Manager ?

If you want to start a Geriatric care management or ALCA business you have to learn how you will make money. How??? It must be VIP clients.You may start it to reach seniors in need. However if it is a business and you are an entrepreneur , you need to understand” profit” and how to handle money and “like it”. Many GCM’s do not understand this. They end up going out of business

Do You Know the Customers You Want to Serve?

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money.

The customer you want is a VIP or Concierge client in the upper 10% financially. Why – Medicare does not pay for Geriatric Care management or ALCA services or Home Care it’s natural companion as people age. Only the top 10% can afford to pay you privately at 4-6 K a month for home care

Do a GUT CHECK

To make money you must choose to go after the right customers. To start a Geriatric Care Management business PLUS to write a major section of your GCM business plan,

you must describe ” that customer” you intend to serve -your market assessment or opportunity. It tells you and investors whether you will have enough customers to make money.

Start with a definition of your ideal client. Example: Woman, 85 years old with chronic care needs who has an income or liquid assets of $500,000 or more. In other words, you must serve the top 10% to make money and thrive. Are you comfortable with this as entitled demographic as social worker or RN? Do a gut check now

You want to list the customers who will reward you the most financially.

How many of these ideal clients are in the area you wish to serve to make a profit? You

need do an analysis of the age and income levels. Generally, geriatric care management customers are over age 85 or are disabled younger people with incomes in the range of the top 10% in your community. Your customers are also the local overstressed adult children of clients, long-distance caregivers with family members who need help and live in your community, and third parties like Trust Officers who may hire you as a GCM such as trust officers, attorneys, conservators, or guardians.

Know how you can make money by doing market research hot mapping & the census

You need to do market research to define the size of the market in the area where your business will be located (e.g., how many people over age 85 live in, Modesto, California, how many third-party target markets such as trust departments are in the town)?

This type of demographic information may be available from U.S. Census Bureau reports, local Area Agencies on Aging, local chambers of commerce, local hospitals, and even members of the local media who have done their own surveys. You can use the Internet to retrieve U.S. Census data in your area, and in addition you can Google your State Department of Aging or Department of Finance and then find all senior services that may have data on older people in your area.

What is hot mapping?

You can also do hot-mapping .A zip code heat map outlines the boundaries of each zip code in your data set and helps you see the insights buried deep inside your numbers like where people with the highest income live in an area

Join me in my newest FREE Webinar

Sales- PR & Marketing to Find the VIP Client

WHEN Thursday,July 15th

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP

YOU Will Learn

Who Are the 4 types of VIP Clients.

Understand how to find VIP Concierge Clients- hot mapping & Market Studies

Learn to create or revise a Concierge Geriatric Care Management Strategic Marketing Plan

How to Sell Benefits Not Features to 5 Professional ALCA -GCM 3rd parties

How to Use Free PR to Use to Find Adult Children of VIP Clients

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REGISTER NOW

After registering, you will receive a confirmation email containing information about joining the webinar.

Find out More About What You Need to Know about money as a GCM start up.

Close the GCM or ALCA Sale to Assisted Living With Benefits not Features

June 23, 2021

Marketing Tactics – Use Benefits

ALCA members need to sell the benefits of Geriatric Care Management to assisted living. Care managers are perfect professionals to help assisted living residents if they have just moved in, are unhappy with the move, not participating in activities isolating or general when they are not thriving in the resident community.

Marketing care management to ALF’s takes some particular marketing tactics

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want what they purchase to solve their problems.

To borrow from the example of an umbrella, features of this umbrella might be its unbreakable spokes or wind-resistant construction – but the benefit is staying dry even in strong winds that might break lesser umbrellas. The benefit of staying dry in strong winds that break other umbrellas – this make the sale.

Clients who purchase home care or care management want to buy benefits – what your product or service can do for them.

GCM Benefits To Assisted Living

Let’s take a third-party. Care Managers often market to Assisted Living. ALF Directors want to hear how your ALCA or GCM agency is going to help the Assisted Living site. Of course, you can describe your agency features, price, training of staff, gold standard service. However, benefits are what make the sale and keep the Assisted Living dry not flooded by the rain.

But here are some benefits you can offer to Assisted Living when you are seeking referrals and you have a service for residents that involves Quality Of Life

YOUR GCM ALCA AGENCIES BENEFITS

The problem: Assisted Living does not want residents to move out. Most facilities are strictly non-medical and do not have one to one companion and geriatric care management services. Your geriatric care management agency can solve that problem through the benefits of ALCA or geriatric care management.

The assisted living and retirement community population sometimes have clients with needs that cannot be met with their nonmedical, non-one-on-one support services, (usually just an activities director)

You will help facility with residents who are not adjusting to the facility or considering moving by engaging them in activities that will enhance the quality of their life, SO WHAT so they remain in the facility
You will help residents not engaging in activities to participate in the ALF’s activities program or outside activities and socialization program through a quality of life assessment & companion, SO WHAT so they do not want to move out of the facility
You will engage with new residents who are just adjusting both to the facility and their move, to engage in socialization and activity programs. You can help them make friends & engage in outside activities through a quality of life assessment and companion, SO WHAT so they do not consider moving out
You will make monthly monitoring visits to make sure Companion is meeting all the client’s needs, keep in touch with the family and facility with frequent e-mails, texts or telephone updates plus sending a monthly report SO WHAT so everyone is on the same page through your great communication skills.

So, selling the benefits to the third party, who will refer your agency to families of residents who are struggling, is a much more potent selling point that features of your agency.