FREE WEBINAR-LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

October 14, 2020

LEARN TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT

OCTOBER 22 @ 2:00 pm – 3:30 pm PST

The busiest season for care managers is now November- February when adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice call a care manager

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

OCTOBER 20TH @ 2:00 pm – 3:00 pm PST

FIND OUT MORE

THIS FREE WEBINAR FROM 2 PM – 3 PM PST OCTOBER 20TH, 2020

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How Do You Brand Geriatric Care Management?

October 10, 2020

Branding is one of the most important parts of your marketing plan.

Do You understand how to create one for your company? Successful companies like Coca-Cola, Kleenex, and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? They are the ultimate brands. They have gone into the lexicon.

Geriatric Care Management and Aging Life are not so lucky.

What is a brand? – A brand is made in the mind, not manufactured in a plant” Understanding branding and how it significant it is to your GCM- start-up can mean success for your for profit’s geriatric care management business. Geriatric care management is not a well know brand nor is the new brand ALCA after 35 years.So your company has to do everything it can to get your own brand known in the area you serve. How? Although often associated with just advertising, your own branding is essential to everything your company puts in front of current and potential clients: business cards, brochures, web site, trade show booths, letterheads, e-newsletter, and so forth.

Branding Is About Managing People’s Image of Your Agency

You need to make sure that the image is one that is in line with your company values and the benefits your company provides. With geriatric care management that is about concierge care as you can only deliver services to the upper 10%.By taking the time to manage expectations and build positive gut feelings about your company, you establish yourself as a trusted leader in your market.

Your brand identity is built upon your key messages

Your messages are about the unique customer benefits that you provide, and the expectations you set for your target audience.

By consistently delivering the same symbols, messages, and design, you are reinforcing those messages, creating a link to your brand, and building an identity for your business that people will remember.

FREE Webinar

MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID

October 22 @ 2:00 pm – 3:00 pm PST

As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing that works at all time but especially during COVID so you can:

Consult with and help client’s during COVID and post COVID

Convert Consultation into regular clients

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Understand how to do an e-newsletter

Get the best marketing software

Understand Public Relations Press, TV-Radio, Social Media Coverage

Understand Zoom Webinars

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HOW TO MARKET YOUR TELEHEALTH SERVICE With An E- NEWSLETTER

September 23, 2020

How do you market a COVID-19 telehealth service?

The best way during the pandemic that rages this fall is to sell your coronavirus coaching products or other services is in an email marketing marketing campaign using an e-newsletter format in Constant Contact or Survey Monkey other choices

This will boost the clients you can serve, as COVID has made adult children and elderly clients hesitant about having visitors come to their homes, exposing them to the virus. You can do the intake via telehealth and continue the services if they decide to become a client if you have taken the CDC safety precautions for visiting and or rendering care to the older person

Other Ideas to Add to your e-newsletter about COVID

Local information about home food delivery from local grocery stores used by seniors or designated shoppers as elders should not even get out and shop
Since large gatherings are dangerous in COVID-19-, information about accessing religious services streamed broadcast of TV or radio with the holiday season on Jewish New Year beginning the season last week – and stretching to Christmas.

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID.

OFFER Quality of Life activities that your agency or another agency like Well-Being offered by Lifespan which provides 1-1-activies done with all COVID safety pecautions for seniors who are even more isolated, lonely, and depressed during the pandemic.

Recommend A COVID-19Home From the Hospital or Move Management product/service if you have one, to help families deal with discharge from hospitals after COVID -19 and not end up back in the hospital and or can move to a safer place to recover like their long-distance relative.
Tell a story with the COVID products you want to advertise
Use your i phone to record your video
Include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.
- - FREE Webinar
    
    MARKET LIKE YOUR BUSINESS DEPENDED ON IT DURING COVID
    
    October 22 @ 2:00 pm – 3:00 pm PST
    
    As you are approaching the busiest season for care manager’s the holidays when families visit for the holiday and seeing their elderly parents skating on very thin aging ice
    
    Learn care management marketing that works at all time but especially during COVID so you can:
    
    Consult with and help client’s during COVID and post COVID
    
    Convert Consultation into regular clients
    
    Understand branding
    
    Develop a positioning strategy so the caller chooses you
    
    Understand lead generation in care management
    
    Understand how to do an e-newsletter
    
    Get the best marketing software
    
    Understand Public Relations Press, TV Radio, Social Media Coverage
    
    Understand Zoom Webinars
    
    Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.
    
    Click Here To Register
    
    FIND OUT MORE
    
    THIS FREE WEBINAR FROM 2 PM – 3 PM PST October 22, 2020
    
    SIGN UP NOW

Use HIPAA Compliant Telehealth to Coach Families on COVID

August 22, 2020

Why must Telehealth Be Hippa Compliant?

The HIPAA (Health Insurance Portability and Accountability Act of 1996 is United States legislation that provides data privacy and security provisions for safeguarding medical information. It is designed to reduce healthcare fraud and abuse by setting industry-wide standards for health care information on electronically shared information. When care managers are giving and receiving health care information through telehealth, that is protected under HIPAA. Plus, importantly, want to assure your clients that you are never sharing their private health care information, just like most people protect themselves from spam by not allowing cookies.

Geriatric care managers can really benefit from telehealth during COVID-19 and after. If your agency does my employ, essential workers, you cannot see clients in person. But they must choose a product that is HIPAA compliant.

Telehealth Protects Your Caregivers and Clients

Even if your employees, nurses, and social worker, geriatric care managers, are essential workers they may be reluctant to expose themselves to COVID-19 risk. Many times your clients do not feel safe seeing your care managers. If you have clients in skilled nursing or assisted living you may be prohibited from seeing any clients at all- So how do you see your clients- through telehealth.

What is telehealth in geriatric care management

What is Telehealth? Telehealth refers to the exchange of medical information from one site to another through electronic communication to improve a patient’s health . Telehealth is the use of digital information and communication technologies, such as computers and mobile devices, to access health care services remotely and manage your health care. These may be technologies you use from home or that your doctor or in this case care manager uses to improve or support health care services.Geriatric care managers can see an older client in their residence and talk to the family caregiver or private caregiver without the care manager traveling to the home, especially during the pandemic when the care manager, client, and care provider may be exposed to the virus during the visit.

How Do Geriatric Social Workers, Nurses Use Telehealth?

Geriatric Social Workers use Telehealth to assist patients and families navigating healthcare and welfare decisions in these confusing and critical moments; they also coordinate or provide therapeutic services to the affected and their loved ones. Telehealth nursing is a tool for delivering nursing care remotely to improve efficiency and patient access to healthcare. A telehealth call or inquiry is more than just a phone call, however, and the nurses who respond to these calls are participating in the healthcare continuum.

The benefit of Telehealth by Family Caregivers

For caregivers who commit time and money to care for an aging loved one, telehealth can be a valuable lifeline. From a merely practical standpoint, it helps ease the burden of traveling to engage with health providers. Family caregivers with have full-time jobs can avoid taking excessive time off work to meet with you by using telehealth. Moreover, these services empower family members by giving them more opportunities to ask questions and take a proactive role in their loved ones’ care and recovery.

Long Distance Clients Really Benefit From Telehealth

Family Caregivers who live a long distance from their family members can often really benefit from telehealth as they can meet with the care manager from even thousands of miles away, get coaching on caregiving, ask questions about the care of their loved one, and report symptoms or status.

JOIN ME FOR MY NEW FREE WEBINAR

Successfully Market Your GCM COVID 19 Service

Learn to market and sign up new clients for your Aging COVId-19 coaching services for, both long-distance and local- adult children, based on science step and sound public health policies. Help family care providers faced with a pandemic, support an aging loved one through a COVID Hospitalization, and recovering at home.

Be able to sell care management COVID services that fill the gap created by the federal government, state, county, cities and CDC‘s mixed messaging have created, leaving family caregivers confused frustrated, with no clear path to safety from the raging pandemic,

Gain new customers and help aging families stay safe from COVID using care management’s most potent tool – navigation- through the potholed path they have right now.You will learn

How to create an e-newsletter with the right copy, to get out the word about your COVID 19 services

How to Use social media to alert aging family caregivers to the clear path your GCM agency provides to safety from the accelerating virus in the US

Be able to set up a Zoom webinar to teach local aging agencies and caregivers about your COVID coaching services and other local resources to assist caregivers in the community

Get local media coverage of your COVID -19 Coaching Services with radio and TV coverage plus pick local newspapers where adds may pay off to sell your COVID Products

How to generate word of mouth customers for your COVID -19 service using your continuum of care in your community

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You are invited to a Zoom webinar.
When: Sep 10, 2020, 02:00 PM Pacific Time (the US and Canada)
Topic: 5 Steps to Market Your COVID Coaching Service for Aging Families

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.

Offering a COVID care plan product for Long Distance Care Providers

July 27, 2020

Initial Intake

The first step for the Long-distance family members (LDF) worried about elder exposure and hospitalization is an initial consultation and intake with the client and LDF. This consult will identify the current status of the senior in the home environment. This care management consultation can be done with a HIPAA-compliant video conferencing service

Required Legal Documents Family Long Distance Family Needs
– The first thing that the geriatric care manager works on is to find out if the older person has the required legal documents – Advanced directives, POA/HCPOA & GCM HIPAA release because of the risk of both hospitalization and death due to age-related COVID-19. If these documents are not present, have a discussion with senior/LDF regarding their wishes, explaining that older adults over 65 are at higher risk for severe illness. The care manager will discuss who is to be the health care decision-maker and consult a family attorney or elder law attorney to complete. If they choose not to use an elder law attorney, as time is of the essence in the pandemic, they can suggest accessing AARP advanced directives documents for any state which can be executed quickly.
G0-Binder
If documents are completed, locate in-home and provide explanations to the family that they must give a copy to emergency contacts and physicians as required and place in planning binder. In the planning “Go binder” list all emergency contacts with phone numbers/e-mail addresses – family, friends, physicians, pharmacy, professionals providing in-home services. Also, list all medications and prescribing physicians in “Go Binder”. Upload documents into caregiving applications like caringvillage.com so the long-distance family always has the updated documents.

JOIN ME FOR MY NEW FREE WEBINAR

Create 5 Telehealth Products for COVID 19

WHEN. THURSDAY AUGUST 6

TIME- 2 PM Pacific Standard Time

Care Management businesses are struggling with pandemic close-downs.

Support your business bottom line, clients, and their families.

Create 5 COVID products

Products from sheltering in place through the hospital, recovery at home, discharge from an SNF, or hospital for local and long-distance elders. Increase your bottom

line as COVID spreads throughout the US and more shutdowns loom

Learn Step by Step How to Consult with Aging Families and Seniors

Choose the best Hipaa Compliant Telehealth Products to Remotely Consult with Client

Help a Local Family Help a Loved One Safely Shelter in Place

Help a Long-Distance Family Help a Local Loved One Shelter in Place

Help an Aging Family Help a Loved on Hospitalized for Covid-19

Help an Aging Family Help a Loved one Recover when Discharged from a

Nursing Home

Help an Aging Family Help a loved one Recover when Discharged from a

Hospital