Last Day to Sign Up Webinar -Sell Benefits Not Features to Wealth Managers

September 26, 2022

Sell Benefits, not Features to Wealth Managers to Grow Your$ Bottom Line

Sell benefits not features to wealth manager is a key to great marketing. Do you know how you do that? &When you market Geriatric care management, what makes the sales is ” What’s in it for me the 3rd party. “Benefits answer that question for your targets. Learn how to make a great marketing presentation and sale to 3rd parties, like wealth managers, elder law attorneys, Assisted Living Directors, Trust Departments, and Concierge Physicians by understanding the benefits geriatric care management brings to each and the rest of your target audiences.

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Starting an Aging Life Business- Should you Choose a Partnership ?

September 1, 2022

Should You Choose a Partnership to Start a Care Management Business?

Should you choose a partnership if you are starting an Aging Life or Geriatric Care Management business? Before you think of marketing your start-up, you need a legal entity. Business start-ups are not only tough but take a long, very specific to-do list. There are legal ways to start a business. Should you choose a partnership in the first place depends on market sizing and a competition survey. If it is a go you have to have a legal entity to operate in. One entity. Partnerships are like a marriage without sex. Should you go forward? What legal bucket fits your needs? What legal form fits your needs and is the least dangerous?

Partnerships- Good Bad or Ugly?

Should you choose a partnership? Forming a partnership can be good, bad, or ugly, like Janus the Greek God of doors, depending on the parties and circumstances involved. So open the right door

Right Door to Partnership

Should you choose a partnership ?Partnerships are the simplest and least expensive of co-owned business arrangements. Additionally, businesses with multiple owners are more likely to survive longer than sole proprietorships, says Economist Brian Headd of the U.S. Small Business Administration

Partners share the cost of a start-up.
They share responsibilities and work.
They share business risks and expenses.
The complementary skills and additional contacts of each partner can lead to the achievement of greater financial results together.
Partners can offer mutual support and motivation.

Wrong door to Partnership

Partners in a general partnership are jointly and individually liable for the business activities of the other. If your partner skips town, you’ll be liable for all the debts, not just half of them.
They share any profits.
You do not have total control over the business. Decisions are shared, and differences of opinion can lead to disagreements, one partner buying out the other one, or even a dissolution of the union.
The wrong partner can negatively affect your reputation.
A friendship may not survive a partnership. Keep in mind John D. Rockefeller’s famous words: “A friendship founded on business is a good deal better than a business founded on friendship.”
When things go wrong as in any new business if you blame each other you have no deep feelings for the person, like a marriage engenders and expresses in sex to help you make up

Should you choose a partnership?Before entering into a partnership, it would be best to first determine whether or not you are suitable for this type of arrangement and if so, to thoroughly investigate possible business partners.

This is an SBA example of a partnership agreement

Find out more by subscribing to my YouTube channel from My Geriatric Care 1 Channel.

Videos are Great Sales Tool for Care Management

June 27, 2022

Videos Are A Powerful Marketing Tool

Videos are a powerful marketing tool .The power of video marketing shows in its growth into a $135 billion industry. Brands everywhere are realizing the value of videos and creating them. According to ALCA’s former marketing guru Courtney Pulitzer,75 million people watch videos every day and stunning viewers retain 95% of the message while watching compared to only 10 %-of reading text.

Use Videos In Your Own Care Management Marketing

Show your community your agency’s excellent safety through videos, done with a phone by a talented staff member. Take the example of Lifespan a 35-year-old geriatric care management home care agency that provides Quality of Life activities and adds videos about Lifespan‘s Well Being Program. They upload them to their YouTube channel another great way they build trust with their agency. Market safety from Covid-19.

Videos are not hard to make

You just need a smartphone tripod and a person to do the videoing Learn to shoot great videos yourself. Look at my latest video made with my iPhone.I have a YouTube Channel on Geriatric Care Management for years. I made most of them with an I phone. However, you may need some expert help. I have gotten much more sophisticated and now have two videographers. An excellent one is Tapfilms, also used by Lifespan. A second is East Coast Studios which does all my online classes in geriatric care management. If you join to the Aging Life Care Asso ( ALCA) use their excellent video marketing resources

Free Webinar on technology for care managers

Want to Find out How to Create Great Marketing Videos for your Agency

Join me for my Latest Free Webinar

Smart TECH Solutions to Wire Your Care Management Business for Profit

Learn How To Shoot Great Videos

Hear the Care Management CEOs of GCM software tell you what are the features and benefits of their software

WHEN Wednesday, July 5, 2022

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

SIGN UP Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

How to shoot videos to market your agency
Why you need content marketing
What are easy-to-use social media sites
Critical software programs that make care management information flow
What you need in a website
interview with Natasha Beauchamp on content marketing for ALCA member