Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Do You Have a Speakers Bureau To Attract Alult Children ?

February 17, 2023

Schedule Speaker’s Bureau Now for Post Holiday Barrage of Callsred-phone.jpg

Your greatest influx of clients calling you is right now over the winter season. This is when there is a heightened awareness of the need for care of elders by adult children, as so many elders become ill and are hospitalized during the height of the flu season and the remaining covid variants..

What is a Speakers Bureau ? Why have one?

What is a Speakers’ Bureau

A Speakers’ Bureau is a series of hot topics presented to clubs senior networking groups EAPs or made into webinars that draw potential clients. We have put together a series of hot topics in the form of customized speeches for you to draw in local and long-distance adult children without doing the preparation yourself, like delicious premade meals you pop in the microwave

 

What Clients Does it Attract

The hardest to market to is adult children and a speakers bureau is a perfect means to find adult children. They are ravenous for solutions to their eldercare problems and finding those answers in community forums from experts with actual answers ( not pills, medical equipment, or health plans but actual experts with answers to adult children’s problems – a speakers bureau is the perfect forum for your marketing.)

 

  • What do you to prepare for Speaker’s Bureau

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  • A series of hot topics in parent care problems. For example “when Adult Siblings are not doing their share,” When Should an Elder Move from their Home” ” 10 warning signs your parent may need help”
  • Pre-prepared speeches on a hot topic fully outlined and vetted with user-friendly language
  • You must create an outline plus handouts with your company contacts plus email contact sheet, so the audience walk away with something you handed them and you can add them to your Constant Contact or Mail chimp database
  • Start Your Speech?– a pop quiz on aging for example.

  • Sample -Have you and your aging parents planned for their physical decline?
  • Do you have resistance when you talk to your aging parents about planning for the losses of aging?
  • Are you worried about paying for your parent’s care?
  • What does a speaker’s bureau do for you?

     Promote your agency as an expert in geriatric care management in your area.     
     Showcase your GCM aging knowledge of hot aging topics
     Establish your agency as an authority in our field
     Pinpoint your agency as the expert professionals, community potential clients will tum to when they need care
     Give you free publicity- you can advertise for free by sending out news releases ahead and after- through your social media platform

 most important establishes a future bank of clients among the community, the people you speak to by adding their emails to your social media platform

Get my new Speakers Bureau Package

Marketing care management to family caregivers? Wondering how to use free public relations to locate adult children in your community? Want marketing tools that will grow your business? The new Speakers Bureau Package has it all. Six pre-made presentations with handouts, a 20-minute presentation that covers major pain points and pain relief for adult children and family caregivers that will really engage your audience. The package contains complete directions & power points, and sell sheets to reach local service clubs like the rotary, women’s clubs, EAP, and musical societies drawing from the upper 10% of midlife members always looking for good speakers. Plus, a 30-minute free minute consultation with Cathy Cress MSW, to help set this up.

Join me in my new FREE Webinar

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop a strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

 

 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

SIGN UP NOW  

 

 

 

 

Find out more in the YouTube for My YouTube, Channel  Geriatric Care 1

 

 

Filed Under: Adult children, aging family crisis, aging life business, Aging Life Care, aging life care manager, Blog, brand, branding, care manager, cash flow, geriatric care manager, geriatric social worker, marketing care management, Marketing plan, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Speaker's Bureau, Webinar Tagged With: aging life care manager, aging life or geriatric care marketing plan, Care Management marketing plan, care manager, case manager, geriatric care marketing, marketing to adult children, nurse advocate, Speaking to Clubs

What Good Life to The Very End Can a Care Manager Bring ?

January 18, 2023

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Bringing Good Life to The Very  End

What Good Life to the very end can you bring -in the terminal phase of life -? Here is a wonderful example 

 Bill died at the home of his son after he had accepted that he was to die of liver failure and stopped all lifesaving treatment, like dialysis at the hospital and entering hospice. The decision was made that he would die at his son’s home with 24 care from his Care Management agency Livhome and his ongoing care manager Mary Brennan.

After his coming to terms with his death, Bill and his family, sons,  grandchildren, and great grandkids were able to say their goodbyes and offer the unconditional love that they had been fearful to express before his acceptance of death. A feeling of light & joy permeated his room, a family room overlooking the garden, where his hospital bed was set up. Great-grandchildren brought pictures and marveled at “grandpa grandpa “ high up in a hospital bed.

The  Good Life to The Very End -Joy of Hearing

His son put headphones with a mike on and William could hear and speak, as he had not in years.  It was like the wonderful film and concept  Alive Inside.  Hearing was a gift that gave him such joy in his last weeks of life.

The Good Life to the Very End- Let Family Just be Family

The family could just be family because they had care providers to care for bill. His 24-hour caregivers were gifted loving care providers from a GCM agency  Livhome. The 24-hour shifts included a nurse of 18 years from Central America and a man finishing his Ph.D. from the Congo. They cared for him with great warmth, so his family could just be family, relaxing in their love and surrounding him, as if in a circle, that swirled with 4 generations, going every which way while he watched, really loved, and melted into his last stage. His sons, grandchildren great grandchildren, and nephew ate meals, chitchatted, and welcomed each new family member coming in to see William, as he remained in the center in his hospital bed, the fulcrum of the gathering.

The Good Life to the End of a Great Care Manager620-amy-goyer-juggles-work-and-caregiving-mobile-technology.imgcache.rev1382542973676.web.jpg

The geriatric care manager, GCM Mary Brennan, from Livhome, a seasoned powerful and so kind LCSW, adjusted here and there, with care providers, and family needs. Bill’s needs followed the guidance of hospice, who were slowly increasing the pain meds, and supporting his health and medical care needs in death. The geriatric care management agency worked as a partner supplying 24 care and support for the family.

Bill was able to have again, a magical care provider from Livhome, who had been with him for almost two years and was so at the end.

You are only as strong as your weakest link- those are the care providers. These people were the raft that floated Bill up while the family, offered love and hospice provided medical and end-of-life support. Together they buoyed Bill into his last stage of dying, knowing that his family was the fabric of every step he took toward forward towards death. They gave him that good life till the very end.

If you want to add an End of Life service and other services, plus all the forms necessary, go to my website,  and check out GCM Manual 

Free Webinar

 

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023 02:00 PM Pacific Time (US and Canada)

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 Join Us

Learn About Death Doulas

Upcoming Free Webinar

Deliver a Good End of Life 9 Steps to Death &Dying

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

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Good Life to The Very  End

 

Serve Your Client until Death Do You Part
Join me on January 24 2023 and learn why End of Life Services re a perfect new se

 

 

 

Learn to guide the patient/family through the five stages of death. Understand how to help clients be active participants in their care. Give the family caregivers tools to manage care. Find out how to provide family-centered care to caregivers and families. Learn to choose the right support services for the client through all stages of death.
Introduce Hospice and Palliative care to the client earlier and work with their team.
Find out how to Use COVID -19 family coaching for GCM. Discover the role of Death Doula at end of life.

Time

Jan 24, 2023, 02:00 PM Pacific Time (US and Canada)

SIGN-UP 

 

 

If you really want to add End of Life to your care management business sign up for this webinar now

Filed Under: 5 stages of death, 5 Stages of Dying, 5 stages of End of Life, Advanced Directives, Aging, Aging deaths, aging family crisis, aging life care manager, Benefits of ALCA to Hospice, Black Aging Family, black care manager, black concieirge nurse, black concierge care manager, black concierge RN, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black entrepreneurs, Black Geriatric Care Manager, Black geriatric care managers, Black RN, black RN care manager, black social worker, black travel nurse, Black Travel Nurses, Black Travel RN, care manager, care manager operations manual, Death & Dying, Death and Dying, Death and Dying Care Management, death and dying care manager, Dementia & Holidays, End of Life, End of life documents, entrepreneur business, entrepreneur care manager, entrepreneur RN, Geriatric care manager & Hospice, Good Death, Hospice, Hospice Care, nurse advocate, nurse care manager, Palliative Care, Private Duty Home Care Tagged With: aging family, aging life care manager, ALCA in End Of Life, Alive Inside, Being Mortal, care manager, case manager, Dying at Home, end of life care manager, GCM in Death and Dying, geriatric care manager, Good Life to the Very end, Hospice, Hospice at Home, Joy in End of Life, nurse advocate, nurse care manager, terminal phase of death, Terminal Stage of Death

Inquiry Calls From Long Distance Care Providers Are You Ready this Holiday?

November 10, 2022

 

Inquiry Calls From Long Distance Care Providers

Inquiry calls from long-distance care providers

Inquiry Calls From Long Distance Care Providers– Are You Ready this Holiday? Long Distance caregivers under constant stress. They have been flying or driving to visit aging family members for a long time. These caregivers at a distance usually understand that their parents are deteriorating with age and are savvy enough that they have researched options and already found you on the web ( a reason to have a great website). They even risk covid to celebrate with their family in this new year of winter months and the pandemic.So be ready this holiday with the marketing and clinical tools you need to convert them to clients

Long-distance care providers

Perhaps when the family gathers on Thanksgiving at a parent’s home and everyone sees struggles of an older person like memory loss or ambulation problems- the family may agree to call a care manager. Or the very stress of the holiday season on top of the thought of caring for an aging parent long distance may push the designated long-distance care providers over the edge to seek help and call you.

SIGN up for my Long Distance Family Webinar 

More than 7 million American Families care for older family members from afar. This holiday season many of those long-distance families will come home to an elder Mom or Dad’s house and find a scene they saw coming but still fill them with white fear.

SHOCK NOT AWE

Unpaid bills litter Dad’s desk. He refuses to go to church when he was a devoted churchgoer all his life. When the daughter put the post-turkey leftovers in the refrigerator she finds moldy food on every shelf. When asked about the bills and the moldy food, Dad gets really angry when he was an easygoing guy all his life.

At that point, the daughter may pull out her phone and call an aging life or geriatric care manager because she cannot fly home without getting help. Are you ready for these desperate calls?

Give frantic adult children hope when they frantically call this holiday

SIGN up for my Long Distance Family Webinar 

Long- Distance care providers

Be prepared for their inquiry and know the needs of long-distance families well plus the resources in your area that you can suggest in your inquiry call. Understand how to make the sale in this fraught time for long-distance care providers  Do not give away the store in your call but let them know that you are an expert in the needs of long-distance care providers and an ace navigator in your area that can find services and choices that are perfect for their needs PLUS understand their pain as well and will relive it with your assistance.

SIGN UP FOR MY HOLIDAY WEBINAR –

Get ready for the holiday rush

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  •            Pre Holiday Social media for Long Distance Caregivers
  •            Pre-Holiday Social media campaigns to reach worried caregivers
  •           Pre- Holiday-Materials about the warning signs that a parent needs help
  •           Pre-Holiday Marketing to sign up families who face a serious decline in an aging parent
  •           How to sell services to desperate post-holiday callers from Normal &dysfunctional  family
  •            How to sell services to fearful, overloaded long-distance family members
  •           How to use tools to contain holiday chaos & arrange care in festive family fright
  •           How to move the family to New Year’s stability
  • Long Distance care providers

     

  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

Subscribe to my Geriatric Care Management Youtube Channel Geriatric Care 1

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

Filed Under: Aging, Aging Family, aging family crisis, aging life business, aging life care manager, Blog, care manager, caregiver, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long Distance Care, nurse advocate, nurse care manager Tagged With: aging life care manager, aging life inquiry, aging life or geriatric care manager, care manager, case manager, geriatric care manager, long distance care provider, long distance family on holiday, nurse care manager

Do I Need Social Media for Holidays?

November 8, 2022

Do I Need Social Media?

Do I need Social Media to attract new clients during the coming holidays? Many have a solo practice and it is one more thing to do on top of marketing your business, managing clients paying bills – all overwhelming jobs?? Some geriatric care managers own flip phones and dig in their heels and say what is social media marketing going to do for my kind of business and do I really need it?

 

Social Media Main Plank of  Care Manager Marketing Strategy

 Social Media is so important, especially in the coming holidays -critically to reach long-distance care provider who visits aging family members to celebrate the holiday, where they find frightening signs of parents needing care. and then know to call you. It doesn’t matter if you run a solo practice or a big national company. Social media is an essential piece of your business marketing strategy. Now in this busiest season for care managers, you cannot consider skipping social media, especially   in a small business like care management 

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than 4.1 billion people around the world using social media, it’s no passing trend.

4 Ways to Get More Clients With Social Media–

You need social media most importantly if you are just starting your aging life or geriatric care management business or want to grow the number of cases you have to grow and thrive, which you can over the holidays, the busiest season of the year for care managers. So, this is what you can do to get more customers to use your services. Write a blog

How

Choose Word Press or another blog software and set up an account to start positioning information to potential clients. The platform can add links to social media so you just post easily on your blog instead of going to each social media site to post. To get more help sign up for my holiday webinar on technology 

 

 

 

          

How

Design the format (they have templates), write content, publish on a least a monthly basis, and consider services like Constant Content  

 

3. Open twitter Facebook, Linked in Pinterest Accounts

 

Sign up and learn how to use social media. Best if on your website and automatically posts

 Services needed to complete

4. Join Linked in for professional referrals: Develop a Profile, get testimonials, and join Linked in groups like Aging Life Care Asso  group 

Create a Facebook fan page for your GCM business 

Learn to use Pinterest for your business 

Create a Twitter account for your business  

Join Instagram for business

Sign -up for Google My Business 

5. Lack of Social Media Skills No Time to do? Hire Expert

If you feel you do not have the time or the skills to do this- very likely for folks over a certain age- we did not grow up with this language- hire someone to do this or best bet a grandchild.

You can also have a professional create marketing content, newsletters, and blogs for you using businesses 

To get more help sign up for my holiday webinar on technology 

 

SIGN UP FOR MY HOLIDAY WEBINAR –

Sign up for my holiday webinar on technology

Get Ready for the Holiday Rush

WEDNESDAY November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

Sign-up for my Free White paper to learn to use the copy & keywords to sign-up for  home care or care management Concierge-VIP Clients who can afford  care management & home care as Medicare does not cover long-term care

 

 

 

 

 

 

Filed Under: Aging Family, aging family crisis, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & Free PR, ALCA & Radio interview, ALCA Marketing, ALCA Public Relations, ALCA sales, ALCA software, ALCA start-up business, Blog, care management start-up, care manager, case manager, elder care manager, Families, GCM Start -Up, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, Holiday Rituals in Aging Family, Long distance caregiver, long distance caregiver burnout, long distance holiday social media, LONG DISTANCE HOLIDAY VISIT, Long Distance travel Holidays, Marketing aging life care, nurse advocate, nurse care manager, Social Media, Social Media for Care managers, Social Media for eldercare, Thanksgiving, Thanksgiving Parent crisis, Third Party Referral, Webinar Tagged With: aging family, aging life care manager, aging life care on holidays, aging life or geriatric care manager, aging life or geriatric care marketing plan, aging parent crisis, black aging family, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black Nurse Entrepreneurs, Black RN's, Black start-up geriatric care management, Black travel nurses, care management holiday, care manager, care manager social media, case manager, Clinical Tools Dysfunctional Holiday, dysfunctional family holidays, Dysfuntional family on holidays, geriatric care manager, geriatric social worker, Holiday Social media, holidays, Holidays with midlife siblings, Marketing, new clients holiday, nurse advocate, pre-holiday socoal media, social media, social media for elder care, social media marketing

10 marketing messages for Adult Kids Who Call 911 GCM Before & After Holidays

November 7, 2022

 

10 Marketing messages care managers should share with long-distance adult children before and after the holidays

Geriatric Care Managers are wonder women before and after the holidays for long-distance care providers. Share 10 marketing messages when shocked long-distance family members call you, who just spent the holidays with aging parents and freaked out at the decline.

So be prepared with terrific marketing copy and messaging when they call you.

 

Your copy in an ad or website should include-

“It’s a preventative and prudent idea to have a geriatric care manager in the town where your older relative resides. If there is a crisis, it is cheaper to have a GCM solve it. In an urgent situation, a care manager can go to the hospital or emergency room. This is saner and more cost-effective than you getting on last-minute, expensive flights. You can still go but they can immediately be there to deal with the crisis. They are good insurance.

Even when making marketing visits to 3rd parties like elder law attornies or wealth managers, you can pitch “Before any crisis,  the GCM does an initial assessment and visit your long-distance older relative periodically (once a month, once every two months). This is preventative. That way they are there for you when you need them and have all the information to solve the problem.”

Long distance care providers

10 Marketing messages  for long-distance adult children:

“Think of care managers the way you do one of those “blow-up beds.” You can pump them up when you need them in a crisis—actually avoid that crisis, and you yourself can sleep more soundly and with more peace of mind in your own bed.

Some of the things a geriatric care manager can do for long-distance care providers are:

1. Save money by helping keep your parent out of the hospital and you off emergency long-distance flights.

2. Facilitate a family discussion of needs, resources, and division of labor among friends family

3. Recommend ways to proactively prepare and plan for a parent’s possible healthcare crisis.

4. Work on family cooperation to formulate a realistic parent-care plan.

5. Assess the strengths and weaknesses of all of the potential caregivers

6. Help adult siblings resolve conflicts about care decisions.

7. Help siblings act together in the best interest of the parent

8. Decrease the tension between hometown and long-distance siblings

9. Help the long-distance care provider deal with guilt and frustration that may result from their inability to provide more of the day-to-day care.

10. Locate aging resources in your elder parents’ area quickly and without you having to do it.

Learn more about gaining new long-distance care provider clients –this coming holiday season.

FREE Webinar 

SIGN UP FOR MY HOLIDAY WEBINAR –

10 Marketing messages

Get Ready for the Holiday Rush

WEDNESDAY, November 16th, 2022, FROM 2 PM – 3:30 PM PST

 Learn how to create!

  • Pre-Holiday Social media campaigns to reach worried caregivers
  • Pre- Holiday-Materials about the warning signs that a parent needs help
  • Pre-Holiday Marketing to help you sign up families who might face a serious decline in aging parents
  • How to sell services to desperate post-holiday callers from Normal dysfunctional & long-distance family
  • How to use tools to contain holiday chaos & arrange care in festive family fright
  • How to move the family to New Year’s stability
  • Position Your Agency ahead of Care Managers who do not have great pre-holiday marketing campaigns and lack the clinical skills how to work with Adult Children and families during the chaotic aging family holiday visit when adult kids find their aging parents need care
  • Featuring

 Cathy Cress MSW author of the Handbook of Geriatric Care

Management        

 

 

 

Filed Under: Aging, aging family crisis, aging life business, Aging Life Care, aging life care manager, Care Management Products, care management start-up, care manager, case manager, elder care manager, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Holiday Meltdown in Aging Family, inquiry call, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to long distance adult children, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging life or geriatric care marketing plan, aging parent crisis, care manager marketing, caregiver burnout, case manager, geraitric care manager, geriatric care manager, geriatric care marketing, help with elders, holiday misery, holiday with aging parents, long distance care provider, marketing plan, Marketing to long distance care providerse, nurse advocate, nurse care manager

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