Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Omicron Gone Nuclear-Are you Marketing Your Agencies COVID-19 Safety ?

January 3, 2022

 

How Do You Market the Safety Of Your Agency with Omicron Cases Exploding Nationally?

What is the best way to show the Covid -19 safety protocols of your GCM or homecare agency with new Omicron surge exploding COVID cases once again?  You must overcome adult children’s hesitation to use homecare and GCM services. Why hesitation? Although about 62% of all Americans are now vaccinated -while— more than 87 percent of adults 65 and older — have been fully vaccinated, yet terrifying the public and adult children who care for aging loved one’s needing care at home —as  COVID exploding again with the highly contagious omicron variant accounting for an estimated 58.6% of sequenced U.S. virus cases in the week ending Dec. 25, as the Centers for Disease Control and Prevention’s Nowcast model showed, was up from an estimated 22.5% a week earlier ., 22% self identify as anti-vaxers,  So aging families remain very nervous about your agency coming into a senior home.

During this new COVID-19 Omicron surge what families look for in your agency is your Covid 19 safety of staff- the care providers, care managers, and office staff’s vaccination rate, your safety protocols, PPE equipment use, and evidence that you work with your local department of health, state and CDC to stay compliant.

DO YOU CREATE A COVID -19 SAFETY MARKETING PLAN?

Hygienic shield offering COVID-19 Saftey from omicron

A key element that goes into that marketing plan would be an e-newsletter, with a marketing campaign on your covid-19 safety  sent out in formats like Constant Contact   Survey Monkey  other choices

This will boost the clients you can serve, as the Omicron surge has made adult children and elderly clients are nervous to have visitors come to their homes, exposing elders

States and individual health systems have historically addressed vaccination requirements for diseases such as influenza and hepatitis B. You must follow your state’s COVID regulations.  Today, more than 2,500 hospitals, or 40 percent of all U.S. hospitals, have announced COVID vaccination requirements for their workforce. They span all 50 states, the District of Columbia, and Puerto Rico.  Potential clients need to know your care staff and care managers you use are incentivized to get vaccinated. 

newsletter to market COVID -19  safety 

Other Ideas to Add to your e-newsletter about COVID

Warning about Omincron surge 

Include Videos in your e-newsletter like this terrific e-newsletter that Lifespan, a care management agency in Santa Cruz, Ca. uses introducing their staff products and services during COVID. 

  • Tell a story with the COVID safety you want to show future clients and their adult children
  • Use your i phone to record your video

  • marketing Covid -19 safety of your agency

  • If you are a care manager, include a list of great reasons that a client or customer should work with an ALCA or Geriatric Care Manager during the Coronavirus pandemic. ALCA members get this in a flyer “Why Work With An ALCA Member During A Crisis “.The Aging Life Care Association has huge resources for dealing with coronavirus impact on geriatric care management. This makes joining ALCA now a great idea in this lethal pandemic and its deadly effect.

      • 5 steps to create an e-newsletter with the right copy, to get out the word about you

         

      • Sign Up for my Latest Free Webinar

         

         11 Clinical Steps to Work with Dysfunctional Families-Post Holidays –

      •  

        CressGCMWebinar -Thursday, January 6 2022 2:00-3:30 Pacific Time

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      •  Give frantic adult children hope when they desperately call after the holiday

          

        and learn how to come to the rescue of concierge dysfunctional families who face a need for care                                                                                 during the omicron surge.

         Learn how to:

        Understand the Dysfunctional Aging Family System you must enter to get care for elders

      • Understand 11 Warning Signs You Are Working with Dysfunctional Family 

         

        Master the 5 Clinical Tools – you need – to solve these problems with your clients

         

        Learn Six Steps Professional Must Take to Work with These Difficult Families

        Sign -Up Now   

      • Even if you cannot attend, you will get a recording the next day by signing up

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Is Your Marketing Plan 4 Your Business Updated for the Delta Variant ?

August 19, 2021

 Do You Have a GCM or Home Care Marketing Plan For 2021- Delta Variant explosion of COVID?

How do you successfully market the safety of your care management or home care business during the summer fall and winter of Covid’s Delta Variant?  How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

DURING COVID YOU NEED TO ADJUST YOUR MARKETING  PLAN

You need to update your marketing plan now because during the COVID Delta Variant explosion your audience wants to know that it is safe to use your services. So, how are you going to add that to your marketing plan? Will you have clearly defined COVID -safe policies on the front page of your web site like Lifespan, a geriatric care management agency in Santa Cruz Ca.

Will you use very videos from your staff to show your agency’s commitment to COVID safety? How will you adjust your marketing plan to make clients choose you over the

competition in your area?

Will you add a new COVID -19 Coaching service to help local and long-distance families understand how to keep their elders safe from COVID , recovering from COVID at Home, or going into the hospital and recovering after hospitalization

 

Join me for my Latest Webinar

3 Steps to great webinar content

Smart TECH Solutions to Wire Your Care Management Business for Profit

 

Hear the 4 CEO’s of GCM software tell you what are the features and benefits of their software

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 

How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

PM-3:30 PM Pacific Standard Time

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How do you overcome customers’ hesitation to use your agency when the Delta Variant, the most infectious strain pummels the US, Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF , COVID wildly spikes  and thousands of Americans still die each day.

 

 

 

Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

What are easy-to-use social media sites

How to shoot videos for your agency web site

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 4 major care management software platforms Caretree ,IHealth Home ,My Junna,Jewel Code

What you need in a website

Why you need content marketing & a newletter

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

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After registering, you will receive a confirmation email containing information about joining the webinar.

 

 

 

 

 

 

 

 

 

  • Subscribe to my YouTube channel, Geriatric Care Management 

 

 

 

Filed Under: agency COVID -19 Safety Plan, Aging, aging family and COVID, Aging Life Care, Aging Life Care Assocaition, aging life care manager, ALCA & CDC New Mask Confusion, ALCA COVID-19 Crisis, Black Entrepreneur, Black Entrepreneur RB, Black Entrepreneur RN, Black Geriatric Care Manager, Black RN, Black Travel RN, Blog, Concierge Care Manager, Coronavirus Coaching, coronavirus marketing, coronavirus shut down, CORONAVIRUS Stay at Home Plan, COVID, COVID Agency Safety Plan, Covid-19, Covid-19 and GCM SERVICES, Covid-19 GCM Products, COVID-19 GCM Safety Procedure, elder care manager, Families, Geriatric Care Management Business, Geriatric Care Manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, Marketing copy, Marketing GCM Pre-Post Covid, marketing geriatric care management, Marketing Plan for COVID, nurse advocate, nurse care manager, Pre-Post Covid Tagged With: aging family, aging life care manager, ALCA marketing, black american geriatric care managers, black american social workers, Black Entrepreneurs, Black geriatric care managers, Black RN's, Black start-up geriatric care management, Black travel nurses, Care Management marketing plan, care manager, case manager, COVID ALCA Marketing, COVID Safe Marketing, COVID Safety Webinar, COVID-19 Telehealth product, Delta Variant, free webinar, Free webinar marketing, geriatric care manager, geriatric care marketing, Home care Covid safety, Home care marketing, marketing plan, Marketing Plan for COVID, marketing target, nurse advocate, nurse care manager, target audience, Updating marketing plan ALCA

Great Tech Ideas For Long Distance Care Providers

July 22, 2021

Technology for the Long-Distance Family

Remote Technology to Help Long distance Care Providers

 Remote technology like wearables, robotics, videoconferencing,are what an ALCA member or geriatric care manager need always and a way to navigate  long distance clients to good choices for aging parents at a distance. Laurie Orlov’s blog, a fellow Geriatric Care Manager now very well known in the field of aging for her expertise in aging technology. This is what Orlov has to say about long-distance technology post  pandemic.  She can help with robotics , wearables  such as smart watches and hearing aides .   When these long distance care providers call you you might suggest one of the high-tech items expert Lori Orlov suggests a part of an older family member’s life. This is especially during the post  pandemic when many restrictions are actually now coming back with the spread of the Delta variant among the unvaccinated.

These gero-technologies can help an older parent or relative shelter safely in place, avoid loneliness and isolation through connecting with others, age in place, and improve communicating with loved ones.

Videoconferencing

Videoconferencing is a great way to keep elderly parents connected and less lonely and isolated. It can also be a good tool for adult siblings who live apart to have chats or meetings about Mom or Dad.  Free programs like Skype or another parent-friendly plus easy choice Facetime and the built-in webcams on many computers, make this easy on elders. Zoom has become the number one way that families communicate, during the pandemic. . For the holidays, birthdays or even a crisis, it is how we virtually gather now and has a free version.

Amazon Echo Show uses Alexa, by activating Amazon’s voice and can make calls to adult children or anyone, making it easy for seniors to talk to anyone including family. An older standard telephone conference service is still highly rated and still free, as well. Freeconferencecall.com

Med Dispensers

Here is a review of several med dispensers on the market

A device that is very appropriate for elders who have medication abuse problems is Hero Electronic Pill Dispenser   

Alexa has a new pill reminder feature

A more modest choice is Electronic Pill Box with Flasing Reminders 

Caregiver Video Cameras

Cameras like Google Nest can monitor an individual’s activities of daily living and provide caregivers with direct video feed on a smartphone, tablet app, or the Web to check on the status of a family member. 

Monitoring sensors

Wireless systems. Cameras can be viewed remotely from a smartphone or computer. You may be able to get video motion alerts and the ability to pan and zoom

GCM Laurie Orlov at Aging Tech suggests many new 2020 sensor programs among them. Caregiver Smart Solutions 

Canary Care. lets you place wireless sensors around the house to monitor the activity of an elderly parent who is declining, while the family is long distance. The information is sent to your Canary Care portal. The sensors are battery powered and the hub uses mobile data to send the information, so no need for a landline or broadband.

TruSense  – can alert long distance or even local adult children if a probable fall occurs. An alert is triggered when TruSense detects that your loved one has not moved from high-risk fall areas (such as a stairwell or restroom) in an unusually long time. Other alerts include doors where the older person could wander.

 

 Other Sensor Products

Sensor products can check a number of items within a house: motion patterns, stove on/off status, carbon dioxide or carbon monoxide levels, air quality, and presence of smoke or fire. They can also lock doors and control other items in the home remotely.

Daily activity monitoring. Activity sensors can be placed on the refrigerator, stove, door, and other objects around the home. Your relative may also wear a watch that monitors activity. You can allow caregivers and physicians to access the data. Set up notifications to be delivered by e-mail, text, or mobile app.: Live!y is a good choice

 GCM Technology Guide

Technology moves in nano-seconds and changes almost as fast. Give clients and their families the updated information. For a totally overhauled technology chapter,” Technologies That Support Aging in Place “, by GCM Julie Menack and Berkeley’s head of the Center for Aging and Technology, David Lindeman Ph.D. Get the new Handbook of Geriatric Care Management 4th edition 

F

Join me in my newest FREE Webinar August 25th

6 Smart TECH Solutions to Wire Your Care Management Business for Profit

WHEN  Wednesday, August 25th, 2021

WHAT TIME_2 PM-3:30 PM Pacific Standard Time

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Presented by Cathy Cress MSW – Handbook of Geriatric Care Management

We will Cover

Critical software programs that make care management information flow

  • with 1-1 interviews with CEO’s of 3 major care management software platforms Caretree ,IHealth Home  My Junna,

What you need in a website

Why you need content marketing

  • With interview with Natasha Beauchamp who develops both websites and content marketing forALCA members

What are easy-to-use social media sites

Find out More

 

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Filed Under: Adult children, Aging, Aging Family, aging family and COVID, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Geriatric Care Managers value, geriatric social worker, Holiday Meltdown in Aging Family, Holiday season, HolidaySeason and COVID, Laurie Orlov, Loneliness, Long Distance Care & COVID-19, Long Distance Care technology, Long distance caregiver, Long Distance Safety Travel COVID, Long Distance travel Holidays, Videoconferencing Tagged With: aging in place technology, care manager, care manager technology, caregiver assessment, COVID-19& LONG DISTANCE CARE, elder technology, Family Caregivers using technology, geriatric care management technology, geriatric care management technology Center for, geriatric care manager, geritaric care manager, gero technology, Handbook of Geriatric Care Management 4th edition, Home Monitoring Systems, long distance care provider, Long Distance Technology, med dispensers, My Geriatric Care Management Operations Manual, technology for caregivers

Sign Up for My Free January Webinar on Dysfunctional Aging Family

January 14, 2021

5 Vital Clinical Tools to Help Aging Dysfunctional Families-Post Horrid Holidays- 

  Thursday, January 21, 2021

              2:00 3:20 Pacific Standard Time

  Give frantic adult children hope when they desperately call after the holiday

 Join me and learn how to come to the rescue of concierge dysfunctional families who found only coal in their stocking.

Learn how to!

  • Understand the Dysfunctional Aging Family System you must enter to get care for elders
  • Understand 11 Warning Signs You Are Working with Dysfunctional Family 
  • Master Vital Clinical Tools, you to solve client problems
  • Take Six Steps Professional Must Take to Work with These Difficult Families
  • Get care for aging family members when the dysfunctional family members resist

 SIGN UP NOW

Filed Under: abusive aging parents, adult child physical abuse, Adult children, adult emotional abuse, Aging, Aging Alcohol Abuse, Aging Family, aging family and COVID, aging family crisis, aging family system, aging life business, Aging Life Care, Aging Life Care Assocaition, aging life care manager, Aging Mother, Aging therapist, Blog, Borderline narcissistic family, Caregiver Burn Out, Clinical Tools Dysfunctional families, Concierge aging clients, Dysfunctional aging family, Dysfunctional Family & Holidays, Dysfunctional Family System, elder mediator, Families, Filial Crisis, GCM Webinar, Geriatric Care Management Business, Geriatric Care Manager, geriatric care manager, Holiday Meltdown in Aging Family, Holiday Sibling Rivalry, Move Management, narcissistic client, Narcissistic Personality, nurse care manager, POST HOLIDAY SEASON, Post holidays aging dysfunctional family, Sibling Strife Christmas, Sibling Strife Holidays, Siblings, Stepmonster, Symptoms Dysfunctional Family, Webinar, Webinar ALCA GCM Tagged With: aging dysfunctional family, aging life care manager, aging parent care, aging parent crisis, boundaries dysfunctional families, care manager, Clinical Tools Dysfunctional Holiday, dysfunctional family roles, geriatric care manager, help with dysfunctional family, nurse care manager, Tools with Dysfunctional families

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