3. Break the Barriers to Billing and Profit – Change Your Value Proposition
By | July 27, 2019
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Geriatric care manager’s need a value proposition that says you want to reach high end customers . Change your value proposition to tell wealthy elders what makes your services valuable enough for them to pay you this week/month- long term ? What makes your service valuable enough for clients to work with you for many months/years . Learn more by attending my free webinar-Break Barriers To Billing
Most care managers don’t know if profitable or not.
The reason is most care managers start with social work, nursing or related background.
Many practicing care managers realize 10 years later they have served lots of health clients, but are burned out and have not made any money.
So first you need to Create a for-profit mindset
Change your Value Proposition to one that reflect you want to make money and will be choosing the top 10% of seniors as clients as they are the only one’s who can afford you and can pay for your services long term.
High Cost of Home Care Culprit
Why because although geriatric care management is affordable it is not over a long period of time. Even more important is that most older people will live a long time with more and more chronic illness that will eventually require private duty home care. That is unaffordable for everyone below the 90% of the aging population. American health care or Medicare does not cover home care . It is out of pocket. So you need wealthy clients in the top 10 % to thrive and actually survive.
GreatSample Value Propostion
¨Upper income frail elders, in Atlantic County, New Jersey will purchase geriatric care management from X agency BECAUSE we offer 12 Concierge care management services for aging clients giving flawless uninterupted gold standard services for all their care needs over all their years
Geriatric care manager’s need a value proposition that says you want to reach high end customers . Change your value proposition to tell wealthy elders what makes your services valuable enough for them to pay you this week/month- long term ? What makes your service valuable enough for clients to work with you for many months/years . Learn more by attending my free webinar-Break Barriers To Billing
Most care managers don’t know if profitable or not.
The reason is most care managers start with social work, nursing or related background.
Many practicing care managers realize 10 years later they have served lots of health clients, but are burned out and have not made any money.
So first you need to Create a for-profit mindset
Change your Value Proposition to one that reflect you want to make money and will be choosing the top 10% of seniors as clients as they are the only ones who can afford you and can pay for your services long term.
High Cost of Home Care Culprit
Why because although geriatric care management is affordable it is not over a long period of time. Even more important is that most older people will live a long time with more and more chronic illness that will eventually require private duty home care. That is unaffordable for everyone below the 90% of the aging population. American health care or Medicare does not cover home care . It is out of pocket. So you need wealthy clients in the top 10 % to thrive and actually survive.
Great Sample Value Proposition
¨Upper income frail elders, in Atlantic County, New Jersey will purchase geriatric care management from X agency BECAUSE we offer 12 Concierge care management services for aging clients giving flawless uninterrupted gold standard services for all their care needs over all their years
Get Cathy’s “10 Critical Success Steps to a Profitable Aging Life or GCM Business”