Cathy Cress

Expert in Aging Life and Geriatric Care Management

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10 Steps to Serve Demanding Wealthy Long Term Aging Clients Like Donald Trump

December 11, 2019

MANAGING ENTITLED CLIENTS

How Do You Deliver and serve long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

 

You offer superior professional  Gold Standard Concierge Service to Client and Family- Care they demand.

 

 You offer preventative care to avoid crisis and chaos that can be there MO -Helps Keep Clients Out of E room and nursing homes and keep them at home where they wish to be and you from losing the case.

You write or rewrite your business plan that has a value proposition in your marketing plan to reach your target markets to concierge clients in the upper 10% and the third parties who in many cases serve them as well, like elder law attorneys and upscale assisted living.

 

10 CARE AND FEEDING TIPS TO KEEP ENTITLED CLIENTS LONG TERM 

  1. Deliver gold standard concierge service
  2. Offer confidential services that clients and families can trust
  3. Do not have the VIP syndrome  with these sometimes famous clients
  4. Serve whole aging family where adult children are entitled and difficult as well.
  5. Provide a GPS through health care needs so that best care is delivered seamlessly
  6. Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
  7. Refer or provide skilled background checked home care aides who meet the need of entitled clients
  8. Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark 
  9. Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis, and understands undue influence 
  10. Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

FREE Webinar

LEARN HOW TO MARKET LIKE YOUR BUSINESS DEPENDED ON IT 

January 23 @ 2:00 pm – 3:00 pm PST

The busiest season for care managers is January & February after as adult children have just visited for the holiday and seeing their elderly parents skating on very thin aging ice

Learn care management marketing so you can:

Capture those desperate clients in January after the festive fright-

Develop strategic marketing that brings more customers,

Understand branding

Develop a positioning strategy so the caller chooses you

Understand lead generation in care management

Get the best marketing software  

Create a 5 Star Marketing Plan for the top 10% of seniors who can afford you.

Click Here To Register 

FIND OUT MORE 

THIS FREE  WEBINAR  FROM 2 PM – 3 PM PST January 23, 2020

 

SIGN UP NOW  

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Blog, case manager, Concierge Senior, elder abuse, elder care manager, Fiscal Elder Abuse, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Donald Trump, dysfunctional aging family, Entitled Family, Narcissism, Narcissistic Personality, nurse advocate, nurse care manager, Sumner Redstone

10 Steps to Market to & Serve Wealthy, Demanding Long Term Aging Clients Like Donald Trump

September 6, 2018

How Do You Deliver Your Value Proposition of serving long-term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

 

You offer superior professional Concierge Service to Client and Family- Care they demand when you need it

 

 You offer preventative care to avoids Crisis -Helps Keep Clients Out of E room and nursing homes and Keep them at home where they wish to be

You write or rewrite your business plan that has a value proposition that includes  your marketing plan to reach your target markets o concierge clients in the upper 10% and the third parties who in many cases serve them as well, like elderlaw attorneys and upscale assisted living.

 

You Use the value proposition from your business plan  – leading to one-time/long term client engagements – How

  1. Deliver concierge service
  2. Offer confidential services that clients and families can trust
  3. Adjust your plan of care as professionally needed for family & client
  4. Serve whole aging family
  5. Provide a GPS through health care needs so that best care is delivered seamlessly
  6. Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
  7. Refer or provide skilled background checked home care aides who meet the need of entitled clients
  8. Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
  9. Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis
  10. Have upscale resources in your resource database like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, and upscale assisted living

 

 Find out more about a value proposition and subscribe to my Youtube channel Geriatric Care 1 to find out more about marketing Aging Life or Geriatric Care Management.

 

 

 

 

Filed Under: Aging, aging family crisis, Aging Life Care, aging life care manager, Blog, case manager, Concierge Senior, elder abuse, elder care manager, Fiscal Elder Abuse, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to concierge clients, marketing to the top 10$, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Donald Trump, dysfunctional aging family, Entitled Family, Narcissism, Narcissistic Personality, nurse advocate, nurse care manager, Sumner Redstone

10 Steps to Take to Serve Wealthy, Demanding Long Term Aging Clients Like Donald Trump

August 11, 2017

How Do You Deliver Your Value Proposition of serving long term clients from the top 10% financially- who can offer sustainable financial growth to your Aging Life or GCM company?

 

You offer superior professional Concierge Service to Client and Family- Care they demand when you need it

 

 You offer preventative care to avoids Crisis -Helps Keep Clients Out of E room and nursing homes and Keep them at home where they wish to be

 

You Use the value proposition – leading to one-time/long term client engagements – How

  1. Deliver concierge service
  2. Offer confidential services that clients and families can trust
  3. Adjust your plan of care as professionally needed for family & client
  4. Serve whole aging family
  5. Provide a GPS through health care needs so that best care is delivered seamlessly
  6. Have a full GCM toolbox and know all community resources –to change tools as client change and age safely in place
  7. Refer or provide skilled background checked home care aides who meet the need of entitled clients
  8. Be willing and skilled enough to accept difficult entitled clients who are narcissistic, demanding and unreasonable like Donald Trump , Sumner Redstone, Huguette Clark
  9. Have someone on your staff who has a clinical background in dysfunctional aging families, and psychodynamic diagnosis
  10. Have upscale resources in your resource data base like private drivers, private chefs, car services, upscale golf clubs that cater to older clients, or  upscale assisted living

Sign up for my latest free webinar

  • Cathy Cress MSW, Author of Handbook of Geriatric Care Management- 4th edition. Webinar Series
  • Upcoming Webinar
  • Learn The 5 Steps to Reach the Concierge Client
  •  
  •  
  • August 23, 2017 11:00 -12:00 PST  
  • Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps learn more and get the details    
  • Overcome the double bind of your caring model and learn how to care and make money
  • Create a marketing strategy and messages that attract concierge clients 
  • Reach this target audience
  • Design products that exactly meet Concierge Clients needs
  • Obtain adult children’s buy-in           
  • Use words that will make them choose you
  • Get care staff they will like and not fire
  • Get the contract signed with ease

Sign -up for my free webinar 

 

 

 

 

 

 

Filed Under: Aging, Aging Life Care, aging life care manager, Blog, case manager, Concierge Senior, elder abuse, Fiscal Elder Abuse, Geriatric Care Manager, geriatric care manager, geriatric social worker, Narcissistic Personality, nurse advocate, nurse care manager, Webinar Tagged With: aging family, aging life care manager, aging parent care, aging parent crisis, care manager, Donald Trump, dysfunctional aging family, Entitled Family, Narcissism, Narcissistic Personality, nurse care manager, Sumner Redstone

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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