How do to get speaking opportunities for your speaker’s bureau?
Getting Speaking Gigs For Your Speaker’s Bureau
How do to get speaking opportunities for your speaker’s bureau?
Use your CRM database ( make sure you have one). Add all women’s and services clubs like Rotary who all look for good speakers. Include the main contact which is usually the club president or program coordinator. These can be found on the web or through people you know.
Address the letter to the president of the club or the program coordinator.Write a template letter and add to your CRM database. The letter should start with a brief description of your agency then should cover the topic you want to speak on. Following that describe the speaker’s background and end with the ask, can you speak to the club.
Usually, they book way ahead so expect your speech to be by scheduled during the year.
Free Radio Time
You can extend the speech into a radio interview as well. Once you have booked some speeches, create a 1 pager and email to radio booker, explaining how well you could talk on this topic on the radio, for free radio time. Add all radio stations in your area and radio bookers to your CRM database and send the letter through that marketing database – to get more PR or free radio time.
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