Cathy Cress

Expert in Aging Life and Geriatric Care Management

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How To Get Free PR Through a GCM ALCA Speakers Bureau

January 21, 2019

How do to get speaking opportunities for your speaker’s bureau?

Getting Speaking Gigs For Your Speaker’s Bureau

How do to get speaking opportunities for your speaker’s bureau?
Use your CRM database ( make sure you have one). Add all women’s and services clubs like Rotary who all look for good speakers. Include the main contact which is usually the club president or program coordinator. These can be found on the web or through people you know.

CRM concept on white background, Customer Relationship Management

Address the letter to the president of the club or the program coordinator.Write a template letter and add to your CRM database. The letter should start with a brief description of your agency then should cover the topic you want to speak on. Following that describe the speaker’s background and end with the ask, can you speak to the club.

Usually, they book way ahead so expect your speech to be by scheduled during the year.

Free Radio Time 

You can extend the speech into a radio interview as well. Once you have booked some speeches, create a 1 pager and email to radio booker, explaining how well you could talk on this topic on the radio, for free radio time. Add all radio stations in your area and radio bookers to your CRM database and send the letter through that marketing database – to get more PR or free radio time.

Free Webinar

Join me in my new FREE Webinar
Learn to Market Like Your Business Depended on it!
When: January 23, 2019
2PM-3PM PST
Learn
How to develop lead generation and tactics through third parties
How to position your agency so it stands out from your competitors
How to develop or rewrite a strategic marketing plan in 2019 that brings more customers
How to use branding to build positive gut feelings about your agency
How to set up leads generation with both a speakers bureau to do co-presentations & join the rubber chicken circuit to reach adult children and targeted audiences:
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Filed Under: Adult children, Aging Life Care, aging life care manager, Blog, care management start-up, care manager, elder care manager, Geriatric Care Manager, geriatric care manager, geriatric social worker, Marketing aging life care, marketing ALCA /GCM, marketing care management, marketing geriatric care management, marketing to the top 10$, nurse advocate, nurse care manager, PR, Public Relations, Public Reltions, Sales in geriatric care management, Social Media for eldercare, Speaker's Bureau, Webinar Tagged With: aging family, aging life care manager, aging parent care, ALCA marketing, care manager, care manager marketing, case manager, CRM, marketing data base, nurse advocate, Radio Interview, Speakers's Bureau

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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