Start-Up GCM ‘s must learn to Market
If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations.) Here is a helpful start – a beginning of PR Marketing Checklist.
This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing
Start-Up Geriatric Care Management PR/ Marketing Checklist
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and Defined Prospects-Third Parties- including a prospect profile
Services needed to complete- Identify prospects-Third Parties. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
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Find out more in the YouTube from My Geriatric Care 1 Channel.