Cathy Cress

Expert in Aging Life and Geriatric Care Management

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Start-Up Geraitric Care Management Marketing and PR Checklist

October 15, 2019

Start-Up GCM ‘s must learn to Market

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations.) Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing   

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

Get coordinated business card envelopes, note cards, and folders                                   

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and Defined Prospects-Third Parties- including a prospect profile

Services needed to complete- Identify prospects-Third Parties. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Sign Up for My Newest Free Webinar 

5 Critical Steps to Start and Run a GCM/ALCA Business

 THIS WEBINAR BEGINS: Tuesday, October 22  at 2 PM PST Ends 3:15 PM PST

 Learn how to transform your GCM entrepreneurial dream into a money-making business with 5 profit driven steps!

 

  • How to Do A Competition Survey
  • How to Learn GCM Financial Literacy
  • How to Give GCM Concierge Service
  • How to Bill 85% of your time
  • What GCM Products Services to Sell
  • SIDESTEP THE 8 OUT OF 10 ENTREPRENEURS WHO START BUSINESSES AND FAIL WITHIN THE FIRST 18 MONTHS
  • SIGN UP NOW

 

 

 

 

 

Find out more in the YouTube from My Geriatric Care 1 Channel.

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, brand, branding, branding ALCA business, Branding GCM Business, care management start-up, care manager, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager, Sell Sheet Tagged With: aging family, aging life care manager, Brand identiy, care manager, geriatric care manager, marketing geriatric care management, PR for geriatric care management, Sell Sheet

Start-Up Geraitric Care Management Marketing and PR Checklist

January 15, 2019

To Start an ALCA or Geriatric Care management business, you must do- do marketing and public relations.( usually social workers and nurses have never done )Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

1. Brand Identity- including logo design and collateral material design

Marketing Strategy Business concept. The meeting at the white office table

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                   

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and 3rd party targets – including a prospect profile

Services needed to complete-

Identify targets ( elderlaw attorneys, assisted living, concierge physicians, trust/wealth managment departments) in your services area Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Learn The Difference between Features and Benefits and know how to use them in your sales pitch in 1-1 meetings and social media

 

 

 

  • If you really want to run a GCM business that makes money by targeting concierge clients and understanding how to market to them- then you don’t want to miss this free training.
  • Time running out to sign up
  • Join me in my new FREE Webinar                    
    Learn to Sell Benefits not Features to Third Parties to Grow Your Care Management Bottom LineWhen: MARCH 6, 2019                                       
    2PM-3PM PST
    Learn

    The problems you solve for 3rd parties so they will refer to you.  

    What is a benefit vs features and how to find benefits for each 3rd party you market to?

    What specific problems you solve for wealth managers, elderlaw attorneys, and concierge physicians  

    What specific problems to solve for upscale Assisted Living, accountants, financial planners, MD’s  

    Step by Step how to set up meetings with 3rd parties to make the  sale

    • •
      • Sign -Up –

     

     

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, care management start-up, care manager, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: aging family, aging life care manager, Benefits vs Features, Brand identiy, care manager, geriatric care manager, geriatric care manager private duty home care, home care care manager, Home care marketing, marekting, marketing geriatric care management, nurse advocate, nurse care manager, PR for geriatric care management

Start-Up Geraitric Care Management Marketing and PR Checklist

September 15, 2018

If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations. Here is a helpful start – a beginning of PR Marketing Checklist.

This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter,  Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing  Merrily Orsini for more information.

 

 

Start-Up Geriatric Care Management PR/ Marketing Checklist

Rear view of a businesswoman looking at large business planning sketch on a chalkboard.

1. Brand Identity- including logo design and collateral material design

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.

2. Business Identity            –

Get coordinated business card envelopes, note cards, and folders                                   

Services needed to complete

Graphic design, printing, and delivery

3. Products sheets or Sell sheets, Brochures

Services needed to complete- Copywriting, graphic design, printing, and delivery

4. Identified and Defined Prospects- including a prospect profile

Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.

Want to know more?

Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM

5 Steps to Sign Up the Profitable GCM Concierge Client

 

 In this FREE  1-hour webinar, you will learn how to:

  • Reach our target concierge audience
  • Design products that exactly meet their needs
  • Obtain adult children’s buy-in           
  • Use marketing that will make them choose you
  • Get the contract signed with ease
  • Create a brand that tells concierge clients they will get Four Seasons Service      

 

 

  • If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.

 

 

Sign -Up 

 

 

Filed Under: Aging, Aging Family, aging family crisis, aging life business, Aging Life Care, aging life care manager, care management start-up, care manager, Geriatric Care Management Business, geriatric care manager, geriatric social worker, Marketing aging life care, marketing care management, marketing to the top 10$, nurse advocate, nurse care manager Tagged With: aging family, aging life care manager, Brand identiy, care manager, geriatric care manager, marketing geriatric care management, PR for geriatric care management

Adding Aging Life or Geriatric Care Management? How Do you Market It?

April 28, 2015

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Filed Under: Aging Tagged With: adding geriatric care management, adding geriatric care management to PDHC, marketing geriatric care, marketing geriatric care management, PR for geriatric care management

Start-Up Geraitric Care Management Marketing and PR Checklist

May 28, 2014

PDF-Cover-of-11-10-12My-Geriatric-Care-Management-Agency.jpg

Here is the beginning of PR Marketing Checklist. Please check Chapter 16, Marketing Geriatric Care Management, in Handbook of Geriatric Care Management Third Edition http://www.amazon.com/Handbook-Of-Geriatric-Care-Management/dp/0763790265 by Merrily Orsini for more information.

 

 

Start Up Geriatric Care Management PR/ Marketing Checklist

 

1. Brand Identity- including logo design and collateral material design

 

Services needed to complete

Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for logo. , colors for business communication Consider consulting a branding firm.

 

2. Business Identity            – Get coordinated business card envelopes, note cards and folders                                   

 

Services needed to complete

Graphic design, printing and delivery

 

3. Products sheets or Sell sheets, Brochures

 

Services needed to complete- Copywriting, graphic design, printing and delivery

 

4. Identified and Defined Prospects– including a prospect profile

Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience.

Filed Under: Aging Tagged With: Brand identiy, geriatric care manager, marketing geriatric care management, PR for geriatric care management

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Cathy Cress is the leading national expert in Aging Life and Geriatric Care Management. She is author of Handbook of Geriatric Care Management 4th edition, Jones and Bartlett, published 2015 and known as the bible of geriatric care management. Continue Reading >

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