If you are going to start an ALCA or Geriatric Care management business, you must do what most care manager ( usually social workers and nurses have never done – do marketing and public relations. Here is a helpful start – a beginning of PR Marketing Checklist.
This list was created by legendary former GCM Merrily Orsini, who created the model for Senior Bridge, now Humana, from her own ultra-successful Geriatric Care Management business in Louisville. She authored the chapter, Marketing Geriatric Care Management, inHandbook of Geriatric Care Management Fourth Edition. Orsini now owns Corecubed a Marketing Agency for Senior Marketing Merrily Orsini for more information.
Start-Up Geriatric Care Management PR/ Marketing Checklist
1. Brand Identity- including logo design and collateral material design
Services needed to complete
Research competition, develop key differentiating features, develop brand-positioning statement, and develop business names, graphic design for the logo. , colors for business communication Consider consulting a branding firm.
2. Business Identity –
Get coordinated business card envelopes, note cards, and folders
Services needed to complete
Graphic design, printing, and delivery
3. Products sheets or Sell sheets, Brochures
Services needed to complete- Copywriting, graphic design, printing, and delivery
4. Identified and Defined Prospects- including a prospect profile
Services needed to complete- Identify prospects. Research develop prospect profiles, mailing lists, key factors in specific communication messages per target audience. Add to marketing excel sheets.
Want to know more?
Join me Wednesday, October 17 Pacific Time for my latest webinar Pacific Time 2:00 PM
5 Steps to Sign Up the Profitable GCM Concierge Client
In this FREE 1-hour webinar, you will learn how to:
- Reach our target concierge audience
- Design products that exactly meet their needs
- Obtain adult children’s buy-in
- Use marketing that will make them choose you
- Get the contract signed with ease
- Create a brand that tells concierge clients they will get Four Seasons Service
- If you really want to run a GCM business that makes money by targeting concierge clients then you don’t want to miss this free training.
