Concierge seniors deserve the same compassion, service and seamless points of the compass that an aging life or geriatric care manager can give each client.
BUT – aging life or geriatric care manager must use different branding and a marketing approach that messages hyper-attention to seamless care to attract these top 10% concierge clients who can afford your services long term.
Marketing your existing or new Aging Life or GCM business is vital to growth, but where you spend your marketing dollars? What marketing tactics make the most sense for you? Where will you reach your concierge client base best?
This is where your marketing strategy comes into play. Before the business can start generating large revenue, a concierge marketing strategy and sales techniques must be in place.
Your marketing message must be communicated to the concierge customer
The message is aging life or geriatric care management sells exclusively delivered professional solutions to the grueling aging care decisions families and clients must make.
Your marketing messages have to telescope that your 5-star service offers expert professional answers for the tough choices aging family members must make about elder housing, medical care, personal care, quality of life, finances, end of life and the myriad mind boggling decisions they face.
Your concierge marketing message must give this information to the client and the whole aging family in the support system and can transform the family and ensure you gain clients.
Find out more about the right marketing strategy in my newest free webinar
Learn The 5 Steps to Reach the Concierge Client
August 23, 2017h 11:00 -12:00 PST
Discover how to transform your GCM entrepreneurial dream into a profitable reality with 5 key marketing steps
Learn more and get the details
Create a marketing strategy and messages that attract concierge clients
Reach this target audience
Design products that exactly meet their needs
Obtain adult children’s buy-in
Use words that will make them choose you
Get the contract signed with ease